• 디지털융복합연구
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• 제18권11호
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• pp.99-109
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• 2020

유료 멤버십은 지속적 거래를 통해 장기 고객을 확보할 수 있는 유용한 마케팅 방법이다. 본 연구는 국내 쇼핑 플랫폼 기업들이 신규로 유료 멤버십을 출시하거나, 운영중인 멤버십을 개선하고자 할 때 참고할 수 있도록, 해외의 대표적 멤버십인 Amazon Prime, Alibaba 88 멤버십, Rakuten Super Point를 벤치마킹하였다. 3가지 멤버십 서비스의 공통점은 경제적 이익, 편리한 경험, 차별적 대우 제공이었으며, 이커머스를 넘어서 소비 생활 전반을 장악한 거대 서비스 기업이 되었다는 점이 특징이었다. 국내 기업은 3가지 공통점 외에 소비자에게 전달하고자 하는 핵심 고객 가치를 정하고 장기적 관점에서 유료 멤버십이 운영될 수 있도록 혜택을 구성해야 할 것이다. 본 연구는 실무적 관점의 기여도가 높은 연구로, 추후 유료 멤버십 전문가 대상의 실증분석 및 고객 사용자 조사가 필요하다.

• 통상정보연구
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• 제7권4호
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• pp.135-156
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• 2005

Since July 7 mutual declaration in 1988 which is a landmark for South-North Korean relations, Inter-Korean Trade has been set out. During the period, the Inter-Korean Trade has been ups and downs depending on the Inter-Korean relations and economic situation of both countries. South Korea became one of the major three trading countries of North Korea's trading partners in 2000, when the sum of annual trade volume reached the record 425million US dollars. A rapidly increasing number of countries including North Korea are developing national policies and strategies to promote the digital economy, recognizing the potential benefits of e-business as an engine of growth and development. However, the trade structure of South-North Korea remains very simple in terms of its contents. Furthermore trade procedure many limitations especially electronic commerce in North Korea has many obstacles to working properly. The information in Inter-Korean trade cannot be shared in common. South Korean firms have suffered repeatedly trial and error and excessive competition took place among South Korean firms. Institutional inertia related to mutual trade, political and military Impacts on Inter-Korean economic relations, abnormal industrial structure of North Korea and insufficiency of SOC could be mentioned as major problems in Inter-Korean trade as well. Several measures should be taken in order to cope with those problems. First of all, South Korean government should provide valuable information to business firms about North Korean economy and business environments. It is suggested that forums related to inter-Korean trade hold in regular base between South and North Koreas and establish the system of business information sharing. Second, the government should improve various laws and regulations to respond to the realistic needs of inter-Korean trade. That is, detailed measures should be taken to guarantee investment in electronic commerce. Third, it is desirable to start with the mutual agreement between South and North Korea.

• 한국전자거래학회지
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• 제3권1호
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• pp.137-154
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• 1998

To facilitate a better understanding of the benefits, problems, and issues associated with the use of Internet and (World Wide) Web in business, we conducted an exploratory study on the use of Internet and Web by Small and Medium Enterprise(SME) using the Action-Audience Model. The Action-Audience model categorizes business use of the Web: to provide information (Informational Web), to carry out business transactions (Transactional Web), and to support business activities (Operational Web). The model also recognizes different audiences of the Web. The study shows that SMEs are in the early stage of Web use.

• 한국중재학회지:중재연구
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• 제13권2호
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• pp.425-457
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• 2004

This study is to approach e-Trade issues and how to settle the dispute for e-Trade according to on-line Alternative Dispute Resolution (ADR) process. Most on-line systems operate on a limited access basis. The increasing use of the internet to do business brings to light at least important concerns to persons who engage in commerce on-line, or e-Trade. There is some concern about the limits of current internet technology to guarantee the security of e-Trade. The new technology has transformed society and is defining new years of doing business. This revolution in technology has even changed the nature of many of the goods and services that are the subjects of e-Trade. There is also concern about the limits of the legal framework to guarantee the enforcement of e-Trade. A significant issue is how the law should be adapted to reflect business practices regarding such cyberspace agreements as Web site click-on agreements, e-data interchange, and on-line sales. The principal benefits of on-line ADR should typically be faster and less expensive than traditional conciliation arbitration. The on-line ADR system has the several significances, decreasing inappropriate cost as time and burden of ADR, providing an approachable measure of relief and more efficient tool for the settle of dispute. Therefore, on-line ADR could be used as an adjunct resolution process in large class actions where each single claim is small, but varies somewhat, thus requiring some individual fact determination.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2004년도 추계학술발표논문집(상)
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• pp.543-546
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• 2004

Web Services are rapidity becoming the enabling technology of today's e-business and e-commerce systems, and will soon transform the Web into distributed applications. The aim of this paper is to present our approach in applying Web Services into the Internet transaction banking system. The system is integrated among backend system of banks so that each bank system can communicate with each other in order to perform transactions in transferring money from an account in one bank to an account in the partner bank and vise versa. The backend systems of banks are heterogeneous information systems; therefore it is difficult to build a common environment using existing distributed technologies. Web Services provide a means for different organizations to connect their applications with one another to conduct business across a network in a platform and language independent manner [1]. The paper will examine these benefits of Web Services and apply these features into the Internet banking transaction system regardless of platform, programming languages as well as existing backend system of banks.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2005년도 춘계학술대회 논문집
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• pp.457-463
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• 2005

The use of the internet to facilitate commerce among companies promises vast benefits. Lots of e-marketplaces are building for several industries such as chemistry, airplane, and automobile industries. This study proposed new B2B EC business model for the shipping industry which concerns relatively massive fixed assets to be fully utilized. To be successful the proposed model gives participants to support useful information. To do this the expert system is constructed as the hybrid prediction system of neural network (NN) and memory based reasoning (MBR) with self-organizing map (SOM) and knowledge augmentaton technique using qualitative reasoning (QR). The expert system supports participants useful information coping with dynamic market environment. with this transportation companies are induced to participate in the proposed e-marketplace and helped for exchanges easily. Also participants would utilize their assets fully through B2B exchanges.

• 한국항해항만학회지
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• 제29권4호
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• pp.349-355
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• 2005

The use of the internet to facilitate commerce among companies promises vast benefits. Lots of e-marketplaces are building for several industries such as chemistry, airplane, and automobile industries. This study provides the new B2B EC business model for the shipping industry which concerns relatively massive fixed assets to be fully utilized. To be successful the proposed model gives participants useful information. To do this the expert system is constructed with the hybrid prediction system of neural network (NN) and memory based reasoning (MBR) with self-organizing map (SOM) and knowledge augmentation technique using qualitative reasoning (QR). The expert system supports participants useful information coping with dynamic market environment. with this shipping companies are induced to participate in the proposed e-marketplace and helped for exchanges easily. Also participants would utilize their assets fully through B2B exchanges.

• 한국전자거래학회지
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• 제4권3호
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• pp.43-62
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• 1999

This paper is to analyze business activities of approval/permission (A/P) and to describe its problems. To conduct the A/P business activities currently, there are many problems such as complex business process and different business policies among the each organization. In order to solve the problems, this paper suggests the A/P system of highway construction CALS (Commerce at Light Speed). CALS, a top down vision of complete computing integration, promises to support electronic data exchange. The A/P system is designed to classified documents based on CALS standard and store them to database. The data register to the A/P system by the Internet, and each construction company can use the A/P system by Internet also. Benefits of the A/P system is reduction in junk documents for approval/permission actives, improvement in conduct and services life cycle support.

• Asia pacific journal of information systems
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• 제32권1호
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• pp.32-50
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• 2022

Technology acceptance is one of the most popular research areas. Rapid developments in technology are making human life more comfortable. However, still most of the rural area has been deprived of benefits of technological advancement. Seventy percent population of India resides in rural area. Leveraging the improved penetration of the internet; mobile friendly population in rural India has been increasingly shopping online in the last few years. e-Governance is one of the important vehicles to provide efficient services to the citizens by Governments. One major obstacle is acceptance of e-Governance platforms by the citizens. Considering the increasing trend of using e-Commerce in rural area, this paper attempts to investigate moderating effect of online shopping experience on intention to use e-Governance portals. We surveyed 365 villagers across Maharashtra: one of the leading states in India. The result confirmed online shopping experience moderates the relationship between: 'perceived security & privacy' and 'attitude'; 'perceived security & privacy' and 'intention to use'; 'Perceived usefulness' and 'attitude'; and, 'attitude' and 'intention to use'. In this study definition of moderating variable 'experience' is unique and different than most of the popular studies. We defined experience as: 'prior use of any application of technology similar to the target application of technology'. Whereas prior studies considered experience as prior experience with target application of the technology.

• Journal of Information Processing Systems
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• 제16권2호
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• pp.377-393
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• 2020

Freight management systems require a new business model for rapid decision making to improve their business processes by dynamically analyzing the previous experience data. Moreover, the amount of data generated by daily business activities to be analyzed for making better decisions is enormous. Online-to-offline or offline-to-online (O2O) is an electronic commerce (e-commerce) model used to combine the online and physical services. Data analysis is usually performed offline. In the present paper, to extend its benefits to online and to efficiently apply the big data analysis to the freight management system, we suggested a system architecture based on O2O services. We analyzed and extracted the useful knowledge from the real-time freight data for the period 2014-2017 aiming at further business development. The proposed system was deemed useful for truck management companies as it allowed dynamically obtaining the big data analysis results based on O2O services, which were used to optimize logistic freight, improve customer services, predict customer expectation, reduce costs and overhead by improving profit margins, and perform load balancing.