The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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An Exploratory Study on the Use of Electronic Commerce by Small and Medium Enterprise using the Action-Audience Model

행동-대상 모델에 따른 중소기업의 전자상거래 실태 조사

  • ;
  • Chang E. Koh (Department of Information Systems and Operations Management, The University of North Carolina at Greensboro)
  • 최재화 (단국대학교 경상대학 경영회계학부) ;
  • Published : 1998.06.01
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Abstract

To facilitate a better understanding of the benefits, problems, and issues associated with the use of Internet and (World Wide) Web in business, we conducted an exploratory study on the use of Internet and Web by Small and Medium Enterprise(SME) using the Action-Audience Model. The Action-Audience model categorizes business use of the Web: to provide information (Informational Web), to carry out business transactions (Transactional Web), and to support business activities (Operational Web). The model also recognizes different audiences of the Web. The study shows that SMEs are in the early stage of Web use.

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