• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.13-26
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• 2016

The purpose of the present study is to investigate the effect of time remaining to use mileage in the notification message from retailers on consumer responses. A total of 577 consumers participated in experiments involving different notification messages of the time remaining to use mileage. Results showed: 1) a significant difference in mileage benefit perception, positive emotion, negative emotion, attitude toward retailers, and repurchase intention according to the remaining time to use mileages, 2) benefit perception positively affected positive emotion and negatively affected negative emotion; positive emotion positively affected and negative emotion negatively affected attitude toward retailers; and attitude positively affected repurchase intention on retailers, and 3) the remaining time to use mileages moderates the relationship between attitude and repurchase intention. Findings highlighted the importance of timing of the message to notify the consumer as to remaining time to use mileage. In the case of a message indicating long remaining time to use mileage, consumers showed more positive responses toward retailers than did consumers who had a message indicating short remaining time to use mileage. These results can be used as guidelines to select the optimal time to send notification messages of remaining time to use mileage in order to generate positive consumer responses.

• Journal of Distribution Research
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• v.4 no.1
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• pp.205-216
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• 1999

The aim of this study is to analyze the consumers perception of price and the economic benefit of shopping at the various discount-stores. We found that there is a significant difference between the real price level of discount-stores and the firms purporting discount level of their commodities. We also, found that there is a bias between the consumers perception of their monetary profit and the actual economic benefit. It's recommended that consumers should give objective judgement on price level of discount-stores and appreciate rationally the exact profit for them to take the advantage in their everyday life. To increase consumer welfare, it's desirable to improve labeling system on retail prices and regulations on distribution industry as well as the consumers perception of price and their profit level as mentioned above. Additionally, it should be followed that the business side build the consumer-oriented management system.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.1-13
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• 2018

Creating shared value (CSV) is a strategic approach connected to social value by moving away from a corporation's profit and competition oriented strategies. This study attempted to analyze consumers' perception and intention to participate in corporation's CSV practices. The results are as follows. First, consumers tend to have positive perception toward the practicability of CSV strategy. Second, a structural equation model was established and verified to analyze the relationship among the perceived practicability of CSV, perceived benefits for corporations and consumers and consumers' intention to participate in CSV strategy. Specifically, the result showed that consumers' perception on the practicability of CSV has positive effect on the perceived benefit for corporations. Also, consumers' perception on the benefits they may receive through CSV was positively affected by the perception on the benefits for corporations. The result indicated that consumers' perceptions on benefits of CSV have positive influence on consumers' intention to participate in CSV strategy.

• Journal of the Korean Society of Radiology
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• v.16 no.4
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• pp.463-470
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• 2022

The purpose of this study was to investigate the perception of Air Force human resources (Civilian defense manpower, Officer, Noncommissioned officer, Solder) for the radiation perception. The subjects were 259 men and women who visited at the Aerospace Medical Center. As for the method, a survey study was conducted using a questionnaire with a total of 14 questions about radiation perception (risk, benefit, management). For statistical analysis, an independent sample T-test and one-way analysis of variance (ANOVA) were used to compare the average of confirm a significant difference among groups. The correlations between variables were tested with Pearson and Spearman correlation coefficients. As a result, in the air force human resources, perception of radiation risk of females had a significantly higher awareness than male. Radiation benefits had a significantly higher awareness among married people, military officers, officers, and non-commissioned officers. Radiation control was significantly higher in men, married men, and those with more than 16 years of military experience.

• The Journal of Information Systems
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• v.24 no.2
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• pp.1-22
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• 2015

Purpose This study identified the factors influencing on the continuous purchase of social commerce and analyzed the proposed model empirically using structural model. Design/methodology/approach Five independent factors such as economic benefit, social pressure, personal innovativeness, security and reputation and two mediating factors such as value perception and trust were extracted and relationships were explored. This study was carried out through customer survey and statistical analysis on the survey. Findings The result showed that three independent variables such as economic benefit, social pressure and security significantly affected on value perception and trust. Moreover, personal innovativeness and reputation did not have significant influence on customer purchase intention showing different result from the cases of traditional electronic commerce. The results of this study are meaningful in that factors affecting customer purchase intention in social commerce were identified from comprehensive perspective and the importance of customer profit and social influence was verified through empirical study in social commerce.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.953-963
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• 2000

This study intended to analyse the factors of brand image and brand image positioning of domestic 20’s female apparel(formal wear) among the consumer groups segmented by benefits sought in apparel and to provide marketing strategy of brand image. The subject of this study were 605 working women in their 20’s living in seoul, and the model sampling was done by convenienced sampling method based on the subjects age and occupation. Survey based on references and former studies was used. and statistical methods such as frequency, percentage, mean, factor analysis, preference regression were applied. The results of this study were as follows. 1. The factor structures of brand image were classified into symbolism/aesthetics, and practicality. 2. Perception, ideal preference vector, and brand preference of brand image were proven to be significantly different among the four segmented consumer groups.

• Journal of Environmental Health Sciences
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• v.35 no.4
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• pp.269-277
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• 2009

Objective : The objective of this study was to examine how experts and the public perceived various environmental and technological hazards based on psychometric paradigm. Methods : We conducted a survey that included 30 hazards and 10 risk attributes. Subjects of this study were 214 people with three groups; (1) experts (55 people), (2) graduates( 78 people), (3) under graduates (81 people). Factor analysis was used to confirm the common risk attribute from 8 risk attributes. Also, multiple regression analysis was used to identify factors influencing on perceived risk and benefit of hazards. Results : This study revealed that experts tend to be more tolerant than graduates and under graduate students for the 30 hazards. Using factor analysis, two main factors were identified: factor 1, commonly called "Dread Risk", and factors 2, commonly called, "Unknown Risk" in the literature. We identified that environmental hormone concentration and global warming ranked high in both dread risk and unknown risk. Multiple regression models were used to test the association of perceived social risk and perceived social benefit with two main factors. Dread risk had significant explanatory power on perceived social risk and benefit. We identified that the experts were less likely to perceived dread risk and know more information about the hazards. Conclusions : There were differences of risk perception between experts and lay people. Especially, experts' perception of risk was commonly lower than other people's perception.

• Korean Journal of Cognitive Science
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• v.18 no.3
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• pp.305-324
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• 2007

We surveyed the emotional images of three kinds of scientific technologies in people's mind and the perception of technologies in terms of their risks and benefits. The contents of the image and their image values were used to estimate the affects on each technology. As an affect heuristic hypothesis predicted, people perceived the technology more beneficial or riskier depending on their overall affect. In other words, those who have positive affect on the technology Perceived less risky and more beneficial than those who have negative affect. On the other hand, those who have negative affect on the technology perceived riskier and less beneficial than those who have positive affect. We also found negative relationship between the perceived risk and perceived benefit of each technology. The implications of our findings that suggest affective heuristic were discussed in terms of the measurements of affect and the necessity of communication of scientific technologies with the public.

• English Language & Literature Teaching
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• v.11 no.2
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• pp.135-148
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• 2005

This paper investigated the effect of audio and visual cues on Korean and Japanese EFL learners' perception of the lateral/retroflex contrast in English. In a perception experiment, the two English consonants /l/ and /r/ were embedded in initial and medial position in nonsense words in the context of the vowels /i, a, u/. Singletons and clusters were included in the speech material. Audio and video recordings were made using a total of 108 items. The items were presented to Korean and Japanese learners of English in three conditions: audio-alone (A), visual-alone (V) and audio-visual presentation (AV). The results showed that there was no evidence of AV benefit for the perception of the /l/-/r/ contrast for either Korean or Japanese learners of English. Korean listeners showed much better identification rates of the /l/-/r/ contrast than Japanese listeners when presented in audio or audio-visual conditions.

• Journal of Korean Library and Information Science Society
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• v.42 no.1
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• pp.125-144
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• 2011

In order to investigate school libraries' educational impact, two different surveys were conducted. One examined students' school library use in general, including the frequency, purpose, and effect of their library use, and the relative importance of the library in their campus life. The other examined and analyzed their perception of the benefit of the school library to determine if any differences exist among the following three levels: 1) libraries staffed with a dedicated teacher librarian, 2) libraries without a dedicated teacher librarian but active, and 3) libraries without a dedicated teacher librarian and inactive. The questionnaire to survey student's perception had 38 statements, The surveys on student's library use and their perceptions indicated that school libraries benefit the students' reading activities the most. The overall mean of the perception was 3.24(in 5 scales), There were distinct differences among the three levels of school library conditions: the mean for libraries with a teacher librarian scored highest at 3.37, libraries without a teacher librarian but active scored second highest at 3.20, and libraries without a teacher librarian and inactive scored lowest at 3.16. The levels of school library condition suggested direct links to the educational effect on students' achievements.