• 제목/요약/키워드: Behavioral type

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모바일 패션 광고효과에 관한 연구 -광고유형과 품목의 차이를 중심으로- (A Study on Advertisement Effects of Mobile Fashion Advertisements -Focused on Ad Types and Categories-)

  • 이승희;장윤경
    • 한국의류학회지
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    • 제30권9_10호
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    • pp.1455-1463
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    • 2006
  • The purpose of this study was to examine the advertisement effects of mobile fashion advertisements, specifically focusing on how the mobile fashion advertisement effects work according to advertisement types and categories. Two hundred female college students participated in this study. For data analysis, descriptive statistics, factor analysis, and t-test were used for this study. As the results, first, advertisement attitudes were classed into three factors such as cognitive factor emotional factor, and behavioral factor. Second, regarding the effect of advertisement types, pull advertisement type had higher advertisement attitudes, and higher purchasing intention than push advertisement type. There was not significant in brand attitudes between pull advertisement and push advertisement. Third, for the effects of advertisement categories, clothing advertisement had higher cognitive factor and behavioral factor, and higher purchasing intention than accessory advertisement. There were not significant in emotional factor and brand attitude between clothing and accessory advertisements. Based on these results, M-commerce fashion advertisement marketing strategies would be suggested.

전자상거래 경영측면의 전략과 경영실천유형 및 경영성과 간의 구조적 연구 (A Structural Study On The Relationships Among Business Strategies, Managerial Execution Types And Management Performances in the e-Business.)

  • 오상영
    • 한국산학기술학회논문지
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    • 제10권6호
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    • pp.1369-1375
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    • 2009
  • 본 연구는 전자상거래 사업을 추진하는 기업을 대상으로 연구하였다. 전자상거래 활성화를 위해 기업이 추진하는 경영전략, 마케팅, 구매/물류, 서비스 측면의 전략이 지식 경영 실천 유형인 시스템적 접근, 행동론적 접근 방식에 구조적으로 어떠한 영향을 미치는지 분석하였다. 또한 지식 경영 실천 유형은 경영성과에 어떠한 영향을 미치는지 분석하였다. 결과적으로 경영전략, 마케팅, 구매/물류, 서비스 측면의 전략은 시스템적 접근, 행동론적 접근 방식에 구조적으로 양의 영향을 미치는 것으로 나타났다. 또한 지식 경영 실천 유형도 경영 성과에 양의 영향을 미치는 것으로 나타났다.

문화기술지를 이용한 체중조절 성공 남자 대학생의 건강행위 양상 (Ethnographic Analysis on Health-related Behavioral Patterns of Male College Students in a Weight-control Program)

  • 김정수
    • 한국보건간호학회지
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    • 제27권2호
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    • pp.241-253
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    • 2013
  • Purpose: We performed an ethnographic analysis on health-related behavioral patterns of male college students enrolled in a weight-control program. Methods: The participants in this study were 12 obese male college students and one member of the health program staff. Data, collected through interviews and participatory observations during fieldwork, were analyzed using text analysis and taxonomic methods. Results: Patterns of health behavior were categorized into one of two types: the type with a willingness and motivation toward improving health (including a positive management of diseases and lifestyle) or the type concerned with social development and competence (including the application of strategic relationships and a self-conscious inclination toward appearance). Conclusion: The concepts of body and health in sociocultural contexts lead to weight-control practices. These results strongly indicate that providers of dieting programs for young adults need to understand the physical and psychological concerns of their students. Moreover, another implication from our results is that health-related interventions should be designed according to specific aspects of its participants.

Long-term clinical course of a patient with mucopolysaccharidosis type IIIB

  • Kim, Ja Hye;Chi, Yang Hyun;Kim, Gu-Hwan;Yoo, Han-Wook;Lee, Jun Hwa
    • Clinical and Experimental Pediatrics
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    • 제59권sup1호
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    • pp.37-40
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    • 2016
  • Mucopolysaccharidosis type III (MPS III) is a rare genetic disorder caused by lysosomal storage of heparan sulfate. MPS IIIB results from a deficiency in the enzyme alpha-N-acetyl-D-glucosaminidase (NAGLU). Affected patients begin showing behavioral changes, progressive profound mental retardation, and severe disability from the age of 2 to 6 years. We report a patient with MPS IIIB with a long-term follow-up duration. He showed normal development until 3 years. Subsequently, he presented behavioral changes, sleep disturbance, and progressive motor dysfunction. He had been hospitalized owing to recurrent pneumonia and epilepsy with severe cognitive dysfunction. The patient had compound heterozygous c.1444C>T (p.R482W) and c.1675G>T (p.D559Y) variants of NAGLU. Considering that individuals with MPS IIIB have less prominent facial features and skeletal changes, evaluation of long-term clinical course is important for diagnosis. Although no effective therapies for MPS IIIB have been developed yet, early and accurate diagnosis can provide important information for family planning in families at risk of the disorder.

전라남도 농촌한옥의 거주성 평가에 관한 연구 (A Study on the POE(Post Occupancy Evaluation) of Rural Han-ok)

  • 이창재;최일;박성진
    • 한국농촌건축학회논문집
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    • 제16권1호
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    • pp.17-26
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    • 2014
  • This study examined the trend of floor space characteristics, size characteristics and modeling characteristics so as to evaluate the satisfactory level of subjects living in Hanok. By doing so, the type of Hanok was classified into 5 groups. The satisfactory level was evaluated after the subjects resided in Hanok based on each type of housing. In the satisfactory level investigation, which was conducted after the residence, the overall satisfactory level on Hanok showed to be high. In the evaluation on the residence scale, positive results were generally achieved regarding 'full size of residence', 'number of rooms compared to residence size', 'size of living room', etc. The indoor environment of residence evaluation mainly showed positive results regarding 'ventilation', but most subjects were unsatisfied in regard to 'heating', 'noise', 'lighting', etc. In the behavioral factor evaluation of residents, positive results were gained regarding 'health', but comparatively negative results showed based on items of 'construction expense', 'burden of maintenance expense', 'investment value', etc. After analyzing the influential factors on the overall satisfactory level, results showed that 'dust inflow' of the physical site environment evaluation, 'size of living room' of the residence size evaluation, 'heating' of the residence indoor environment evaluation, and 'burden of maintenance expense' in the behavioral factor evaluation significantly influences the overall satisfactory level.

보건소 금연클리닉 금연성공자의 재흡연 양상 및 위험요인 (The Patterns and Risk Factors of Smoking Relapse among People Successful in Smoking Cessation at the Smoking Cessation Clinics of Public Health Centers)

  • 김이순;김윤희
    • 지역사회간호학회지
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    • 제22권4호
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    • pp.365-376
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    • 2011
  • Purpose: The purpose of this study was to investigate the patterns of smoking relapse and to identify risk factors related to smoking relapse among those successful in smoking cessation at the smoking cessation clinics of public health centers. Methods: Data were collected from 1,705 six-month quitters and analyzed by the Kaplan-Meier analysis and the Cox proportional hazard model. Results: The rate of smoking relapse was 38.2% in 1 year, 44.4% in 2 years, and 47.8% in 5 years. The vast majority of relapse (62.3%) occurred within the first six months after quitting. The risk factors related to smoking relapse were age (HR 1.964: 95% CI 1.545, to 2.497), nicotine dependence (HR 1.293: 95% CI 1.087 to 1.539), problem drinking (HR 1.497: 95% CI 1.116 to 2.008), behavioral therapy type (HR 1.398: 95% CI 1.193 to 1.638), and nicotine replacement therapy type (HR 1.363: 95% CI 1.077 to 1.724). Conclusion: For reducing smoking relapse, it is necessary to develop a smoking relapse prevention program for the first six months after quitting and to strengthen behavioral therapy in the course of smoking cessations clinics.

사상의학의 심리학적 연구에 대한 체계적 고찰 (Systematic review of Sasang typology studies from psychological perspective)

  • 한지한;이환성;이준엽;이수진;채한
    • 사상체질의학회지
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    • 제31권1호
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    • pp.36-64
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    • 2019
  • Introduction The purpose of this study was to review thirty years of studies on psychological characteristics of Sasang types to delineate generalizable psychological theories pertaining Sasang typology. Methods Research articles providing psychometric characteristics of each Sasang types were extracted from five database written in Korean and English. Demographic features of the participants, clinical methods for the Sasang type classification, and psychological characteristics of each Sasang types were reviewed and summarized. Results A total of 59 peer-reviewed research articles were found to be published from 1991 to 2018, and the So-Yang and So-Eum Sasang type showed distinctive and contrasting psychological features. The overlap between Eastern and Western psychology in Behavioral Activation and Inhibition System was highlighted as for personality studies, but the anxiety as a pathological factor was not found distinguishable between Sasang types. Discussion The present systematic review provided insight on psychological perspectives of Sasang typology, and would be useful for establishing unique construct of Korean Psychology.

패스트푸드 레스토랑의 소비가치가 고객만족, 행동의도에 미치는 영향 (The Effects of Consumption Values on Customer Satisfaction and Behavior Intention in Fast-Food Restaurants)

  • 양승권;심재현
    • 유통과학연구
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    • 제11권2호
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    • pp.35-44
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    • 2013
  • Purpose - Until recently, studies on customer values for restaurants recognized two path structures; the SERVQUAL model, that is, service quality? perceived value? customer satisfaction? behavioral intention, and the customer value? customer satisfaction? behavioral intention path that categorizes customer values into functional value and hedonic value. This study, instead, classifies the consumption values of fast-food restaurants based on the consumption value system provided by Sheth, Newman and Gross (1991) and illustrates the new path structure, consumption value? customer satisfaction? behavioral intention, targeting college students for a generalization of the consumption value system of fast-food restaurants. Research design, data, and methodology - This study establishes five hypotheses based on the relationship between each type of consumption value (functional, emotional, social, and epistemic) and customer satisfaction, and the relationship between customer satisfaction and behavioral intention. For this analysis, data was collected by conducting a pre-test and administering a survey to 213 college students who are regular customers at fast-food restaurants in Seoul, Korea. The data collected was then analyzed using SPSS 15.0 and AMOS 6.0 statistical packages. Results - The study showed that: First, the consumption values of fast-food restaurants are classified into the following four categories: functional value, emotional value, social value, and epistemic value while consumption value can be applied to customer value of fast-food restaurants. Second, the functional and epistemic values had a positive impact on customer satisfaction. The resulting satisfaction is attributed to the intrinsic characteristics of fast-food restaurants like the consistent quality of food, reasonable prices, fast service, and unique or new experiences on every visit. On the other hand, emotional and social values did not affect customer satisfaction. The results on emotional value differed from the general studies on restaurants while the results obtained for social value were not consistent with the studies on high-end restaurants. Third, customer satisfaction had a positive impact on behavioral intention. The survey showed that college students reflected behavioral intention - repurchase intention and word-of-mouth - if they were satisfied with the food quality and employee services provided. Simultaneously, it was seen that the impact of functional value on customer satisfaction of fast food restaurant goers was more than that of epistemic value. Conclusions - The consumption values of fast-food restaurant users could be classified into four categories, functional, emotional, social and epistemic values, based on the consumption value system provided by Sheth, Newman and Gross (1991). It proved that the customer values of restaurant goers can be extended to the path structure of consumption value? customer satisfaction? behavioral intention to confirm its generalization. The study also showed that marketing managers need to focus more on the factors that influence functional value as the fast-food restaurant users consider timely services with the consistent quality of food at a reasonable price and at a convenient place more important than the new experiences or uniqueness.

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치기공과 학생들의 DISC 행동유형별 전공 만족도 및 직업 선호도 분석 (Major satisfaction and job preference for South Korean dental technology students)

  • 강월;장연
    • 대한치과기공학회지
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    • 제42권4호
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    • pp.388-393
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    • 2020
  • Purpose: This study aims to understand the relationship between university major satisfaction and job preference according to DISC behavior patterns. Methods: To conduct our evaluation, we surveyed a group of 118 students from the Department of Dental Laboratory Technology at the college of Jinju city from August 31 to September 11, 2020. The collected data was evaluated through frequency analysis, descriptive statistics analysis, one-way ANOVA, and regression analysis. Results: The analysis revealed that the steadiness type had the highest and the dominance type had the lowest major satisfaction level by DISC behavior type. The job preference was different for each DISC behavior type, and higher the preference for stability and development, the higher the degree of satisfaction with the major. Conclusion: These results suggest that DISC behavior type, major satisfaction, and job preference are all related. Therefore, these factors should be considered when implementing career guidance and educational programs for college students.

Experiences with Simulation Software for the Analysis of Inverter Power Sources in Arc Welding Applications

  • Fischer W.;Mecke H.;Czarnecki T.K.
    • 전력전자학회:학술대회논문집
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    • 전력전자학회 2001년도 Proceedings ICPE 01 2001 International Conference on Power Electronics
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    • pp.731-736
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    • 2001
  • Nowadays various simulation tools are widely used for the design and the analysis of power electronic converters. From the engineering point of view it is rather difficult to parameterize power semiconductor device models without the knowledge of basic physical parameters. In recent years some data sheet driven behavioral models or so called 'wizard' tools have been introduced to solve this problem. In this contribution some experiences with some user-friendly power semiconductor models will be discussed. Using special simulation test circuits it is possible to get information on the static and dynamic behavior of the parameterized models before they are applied in more complex schemes. These results can be compared with data sheets or with measurements. The application of these models for power loss analysis of inverter type arc welding power sources will be described.

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