• 제목/요약/키워드: Behavioral strategy

검색결과 321건 처리시간 0.023초

상업공간의 미래 (The Future of Commercial Space)

  • 노정호
    • 디자인학연구
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    • 제3권1호
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    • pp.83-93
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    • 1990
  • The constant evolution of society, culture and scientific technology, coupled with changes in life style and behavioral patterns, has led mankind to peroeive diverse needs for space. Particularly, the rapid structural change in the field of marketing has entailed changes in techinques for construction and presentation of space for an improved marketing environment. To satisfy such new, diverse needs for space, interior designers will have to redefine the "mankind and environmen( concept and examine their design methodology anew. The question of how to design available space for a certain purpose will remain a daunting task for designers in the future, as it has been in the past. In the pursuit of convenience and conformity to mankind's surroundings, every nation has, in common with other nations, basic design elements, design skills and other factors. In designing camercial space in a particular region, it is essential, however, to have a proper understanding of the social economic and cultural context indigenous to that region, as well as the impact on environmental and ecological change and marketing strategy. This study discusses design metholdology for the comming camercial space on the basis of the space concept and current status in Korea, with major emphasis on Korea's regional characteristics.

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Why are 3D Apparel CADs Not Used?

  • Kim, Sung K.;Im, Nam Y.
    • Journal of Information Technology Applications and Management
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    • 제20권3호
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    • pp.93-104
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    • 2013
  • A 3D CAD is one of latest innovations in apparel industry. Despite a rapid progress of related technologies and an emergence of several commercial products in markets, an adoption of 3D CAD tools in apparel industry is much slower than originally expected. In an effort to diffuse such a technological advance in apparel industry, more behavioral studies of why and how apparel designers adopt and use a 3D CAD are needed. Toward that goal, this study aims to identify more about whether such an adoption decision would be more associated with organizations or individuals. Using TAM and TOE framework, the study findings show that the intention to adopt 3D garment CAD is more explained by individual attitudes rather than organizational characteristics.

페이스북 사용자간 내재된 신뢰수준 예측 방법 (Prediction Method for the Implicit Interpersonal Trust Between Facebook Users)

  • 송희석
    • Journal of Information Technology Applications and Management
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    • 제20권2호
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    • pp.177-191
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    • 2013
  • Social network has been expected to increase the value of social capital through online user interactions which remove geographical boundary. However, online users in social networks face challenges of assessing whether the anonymous user and his/her providing information are reliable or not because of limited experiences with a small number of users. Therefore. it is vital to provide a successful trust model which builds and maintains a web of trust. This study aims to propose a prediction method for the interpersonal trust which measures the level of trust about information provider in Facebook. To develop the prediction method. we first investigated behavioral research for trust in social science and extracted 5 antecedents of trust : lenience, ability, steadiness, intimacy, and similarity. Then we measured the antecedents from the history of interactive behavior and built prediction models using the two decision trees and a computational model. We also applied the proposed method to predict interpersonal trust between Facebook users and evaluated the prediction accuracy. The predicted trust metric has dynamic feature which can be adjusted over time according to the interaction between two users.

신입사원 채용시 사회봉사실적 반영방안 (The Method of Voluntary Record Reflection for New Employment)

  • 이성철;이은승
    • 대한안전경영과학회지
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    • 제12권3호
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    • pp.303-313
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    • 2010
  • As more and more the social environment change, the companies try to improve industrial structure. The role of enterprise changed direction from position power to communication power. Social contributed activity - representative of social responsible activities in companies - is means of communication with the community and new marketing strategy. The most important element of successful social contributed activity is member's volunteering minds. Volunteer mind based on practical behavioral philosophy. This is right people for company. In this paper, we discussed company social responsibility and suggested standard guide line for voluntary record reflection when the company hire new employees.

생산자동화의 성공요인에 관한 연구: 중소기업에 대한 사례분석 (Success Factors of Factory Automation : A Case Study for Small and Medium sized Companies)

  • 이정원
    • 기술혁신연구
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    • 제7권2호
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    • pp.101-118
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    • 1999
  • Factory automation(FA) is a part of technological innovation to make production process more efficient and it also facilitates technological innovation by accumulating the internalization ability of newly imported technology Introduction of FA, however, does not guarantee the increase of production efficiency and high product quality, moreover, the competitiveness of firm. The purpose of this paper is to analyze the relationship between firm's behavioral characteristics during implementation process of FA and organizational performance, and to find out success factors of FA. Results of the case studies for 4 SME's show that financial stability and the fitness between corporate strategy and the purpose of FA are the necessary conditions for successful implementation of FA. But the organizational restructuring for new manufacturing system, openness of all communication channels, and common mind of employees are also needed to achieve the high degree of performance from FA, especially the benefits of qualitative or organizational level.

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Kano모델 기반의 인터넷 개인방송 서비스 만족도 영향요인 고찰 (Exploring the Factors Affecting Viewer Satisfaction on Internet Personal Broadcasting Based on the Kano Model)

  • 문윤지
    • Journal of Information Technology Applications and Management
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    • 제28권1호
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    • pp.95-110
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    • 2021
  • This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

Machine Learning-Based Programming Analysis Model Proposal : Based on User Behavioral Analysis

  • Jang, Seonghoon;Shin, Seung-Jung
    • International journal of advanced smart convergence
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    • 제9권4호
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    • pp.179-183
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    • 2020
  • The online education platform market is developing rapidly after the coronavirus infection-19 pandemic. As school classes at various levels are converted to non-face-to-face classes, interest in non-face-to-face online education is increasing more than ever. However, the majority of online platforms currently used are limited to the fragmentary functions of simply delivering images, voice and messages, and there are limitations to online hands-on training. Indeed, digital transformation is a traditional business method for increasing coding education and a corporate approach to service operation innovation strategy computing thinking power and platform model. There are many ways to evaluate a computer programmer's ability. Generally, piecemeal evaluation methods are used to evaluate results in time through coding tests. In this study, the purpose of this study is to propose a comprehensive evaluation of not only the results of writing, but also the execution process of the results, etc., and to evaluate the programmer's propensity habits based on the programmer's coding experience to evaluate the programmer's ability and productivity.

Glucose-deprivation으로 유발된 PC-12 cell의 세포 고사에 대한 황연해독탕(黃連解毒湯)의 보호 효과 (Neuroprotective Effect of Hwangryunhaedok-tang Against Glucose-deprivation Induced Cytotoxicity in PC-12 Cells)

  • 김혜윤;신선호;이인
    • 동의생리병리학회지
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    • 제22권6호
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    • pp.1462-1469
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    • 2008
  • The purpose of the study was to confirm what effect HRHDT treatment had on cell extinction by damage of endoplasmic reticulum induced to PC-12 cell damage by glucose deprivation. The study confirmed what effect it had on forming the condition of glucose deprivation within a culture fluid of PC-12 cell and on a nerve cell's survival rates and tested whether HRHDT could prevent extinction of PC-12 cell by glucose deprivation. Also, the study confirmed what effect HRHDT treatment had on the emitted quantity of LDH by glucose deprivation. To examine PC-12 cell's behavioral change under the condition of glucose deprivation and a protective effect of HRHDT on the change, the study observed PC-12 cell's behavioral change with a microscope. Also, the study confirmed density of calcium ion within cells followed by a culture time in the condition of glucose deprivation with FACS and confirmed what effect HRHDT treatment had on the above density of calcium ion within cells. Finally, the study carried out the western blot and confirmed what effect HRHDT treatment had on revelation of GRP 78 and CHOP protein and a segmental type of aspase 12. In this study, HRHDT rescued PC-12 cells from glucose deprivation-induced cell death. HRHDT also prevents the LDH release, Ca++ accumulation, and morphological change, which was associated with the ER stress. Furthermore, HRHDT reduced the expression of ER chaperone (Grp78 and CHOP) proteins by glucose deprivation in PC-12 cells. These results suggest that HRHDT might provide a useful therapeutic strategy in treatment of the neurodegenerative diseases caused by glucose deprivation injuries.

옴니채널 리테일링에서 패션 제품 소비자의 인식 및 행동 특성 탐구 (A Study on the Consumers' Perceptions and Behavioral Characteristics toward Fashion Products in Omni-channel Retailing)

  • 김윤정;이유리
    • 한국의류학회지
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    • 제41권1호
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    • pp.170-183
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    • 2017
  • The rapid growth of digital consumption has significantly changed the shopping behavior of consumers. The consumption paradigm is changing; subsequently, an omni-channel has been introduced that empowers consumers to interact with firms through a myriad of touch points in multiple channels. This study is to understand the perceptions and behavioral characteristics of consumers in the purchase process (e.g., information search and purchase phase). A qualitative method was adopted for this study and data were collected through semi-structured in-depth interviews with 15 omni-channel consumers. The results of this study were as follows. At the information search stage, consistency was the most important consideration for consumers who also wanted to retain channel-specific benefits. Consumers also searched for differentiated information among distribution channels. At the purchase stage, participants choose a shopping channel according to shopping values. They utilized newly introduced services (e.g., "online purchase, offline pick-up", FinTech) that combine retail channels. Our findings provide significance in managing omni-channel services. First, it is recommended that fashion retailers provide seamlessly integrated experience to consumer and adopt a consumer-centered channel choice strategy. Second, fashion retailers must maintain a constant attitude toward shopping experience to fashion, such as shopping enjoyment and exclusiveness.

판매촉진을 위한 체험마케팅이 적용된 드럭스토어 공간구성 - 홍대앞 H&B 스토어를 중심으로 - (Spatial Composition of Drugstore Applied with Experience Marketing for Sales Promotion - Focused on the Health & Beauty Stores around the Hong-Ik University -)

  • 이경은;한혜련
    • 한국실내디자인학회논문집
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    • 제23권3호
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    • pp.193-203
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    • 2014
  • In a rapidly changing market, the companies are applying a variety of elements for promoting sales for the inflow of consumers. For the elements of sales promotion, the tendency to apply the experiential marketing that provides a positive recognition centering on the customers, and in such tendency, the consumers places the values on the experience obtained from the spatial elements of sales promotion provided by the companies. As it is reflected on the life style of consumers, the drugstores applied with the experiential marketing as a mean of sales promotion is rapidly growing in the distribution market. In this study, the elements of sales promotion was picked out and 5 types of experience such as sense, feel, think, act, relate of Bernd H. Schmitt was investigated. The spatial composition of drugstores were classified into destination, assortment, convenience and occasion, and through self experienced visual research, the experiential marketing strategy applied to drugstores and the elements of sales promotion applied with experiential marketing was analyzed. The streets of Hongik University as a strategic point of beauty, by selecting four H&B stores which were recently opened, a future direction is proposed by conducting the case analysis on the elements of sales promotion of drugstores and the spatial composition of drugstores applied with experiential marketing. In conclusion, in overall space, the behavioral experiential elements are weak. The behavioral experiential elements are a marketing that induce the intuitive behavior added with expertise and considered difficult to be maintained. Although the consumers think that the biggest value of drugstores is 'free and convenient product test' but in the other hand, they tend to think most positively about the consulting of experts. Therefore, the space emphasized with expertise should be more highlighted but such space should consider the convenience of consumers.