• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.997-1007
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• 2021

The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

• 한국의류학회지
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• 제40권4호
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• pp.685-700
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• 2016

This study investigated the effects of experience elements on store identity, shopping satisfaction, and behavioral intention in lifestyle shops. The respondents of the study were 300 adult males and females who visited lifestyle shops. The data were analyzed by using SPSS 18.0 for exploratory factor analysis and reliability analysis, and AMOS 18.0 for confirmatory factor analysis and path analysis. The results showed that there were four experience elements: entertainment, education, escapist, and esthetic. The experience elements are based on Pine & Gilmore's Experience Economy Theory. The result of path analysis showed that the entertainment experience and escapist experience had significant influences on store identity. Store identity positively influenced shopping satisfaction, but it had no significant influence on behavioral intention. Shopping satisfaction was found to have a significant effect on behavioral intention. The indirect effect analysis showed that the entertainment and escapist experiences have positive influences on shopping satisfaction and behavioral intention mediated by store identity. The store identity had an influence on behavioral intention mediated by shopping satisfaction. This study provides helpful information to domestic lifestyle brands for the establishment of a competitive store identity strategy by implementing the important store experience elements of lifestyle shops.

• 아태비즈니스연구
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• 제13권1호
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• pp.317-333
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• 2022

Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

• 한국IT서비스학회지
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• 제12권2호
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• pp.131-152
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• 2013

Many studies have reported that software piracy is prevalent in today's society. As software is more closely integrated with across industries, software piracy would put more burdens on national economy. In spite of software anti-piracy efforts, the phenomenon has been getting worse. It is necessary to change the focus of current deterrence strategies. For better understanding of unethical behavioral intention, a research model of potential determinants for the software piracy is developed and empirically tested. The results from the study show that the planned behavior model variables-attitude, subjective norms, and perceived behavioral control-have impact on intention to commit software piracy. In addition to the variables, past behavior, perceived benefits and risk were found to be significant predictors of attitude toward software piracy. However, neither attitude nor intention was influenced by facilitating conditions. Moreover, the effect of past piracy behavior on attitude was strongly mediated by perceived benefits. Implications for research and practice are discussed.

• International Journal of Computer Science & Network Security
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• 제23권12호
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• pp.123-128
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• 2023

The main purpose of the study is to analyze the features of the influence of Agile management on the competence of the personnel of the socio-economic system in the digital economy. The research methodology implies the use of modern methods of analysis. Improving the business processes of an organization is associated with improving activities, the formation of effective management systems and processes, especially the organization's policy in the field of quality, rational use of resources, increasing the responsibility of management, social responsibility of the organization, etc. The modern knowledge economy places high demands on the effectiveness of behavioral models of employees of the organization. The role of the human factor in the production system is becoming more and more obvious. Therefore, it is important to study the competence of the personnel of any socio-economic system. Based on the results of the study, the key features of the influence of Agile management on the competence of the personnel of the socio-economic system in the digital economy were identified.

• International Journal of Computer Science & Network Security
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• 제23권12호
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• pp.161-166
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• 2023

The main purpose of the study is to analyze the features of the influence of Agile management on the competence of the personnel of the socio-economic system in the digital economy. The research methodology implies the use of modern methods of analysis. Improving the business processes of an organization is associated with improving activities, the formation of effective management systems and processes, especially the organization's policy in the field of quality, rational use of resources, increasing the responsibility of management, social responsibility of the organization, etc. The modern knowledge economy places high demands on the effectiveness of behavioral models of employees of the organization. The role of the human factor in the production system is becoming more and more obvious. Therefore, it is important to study the competence of the personnel of any socio-economic system. Based on the results of the study, the key features of the influence of Agile management on the competence of the personnel of the socio-economic system in the digital economy were identified.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2010년도 춘계학술발표논문집 2부
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• pp.634-636
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• 2010

소비자의 행동이론은 경영학의 주된 관심사이다. 소비자의 소비 행동패턴 이론은 소비자의 합리적 소비에 근거한 선호도로써, 선택의 문제를 주요한 연구대상으로 삼고 있다. 하지만 본 모델링은 소비자의 선택을 선호의 문제로 취급하는 기호에 의존하기 보다는, 상권의 측정가능한 크기에 의존하는 수동적 의미의 소비패턴을 산정하게 된다. 단순한 몇 가지 가정을 기반으로 하여 상권이 미치는 영향력을 상권의 거리와 상권의 크기로만 한정할 경우, 최적 경로에 따른 합리적인 소비함수 모델링을 만들 수있다. 상권의 거리 및 상권의 크기로 상권의 범위를 제한 할 경우, 물리학 분야인 전기자기학 중에서 쿨롱의 법칙으로부터 유도된 전기장의 개념을 도입하여 상권의 의미를 재해석할 수 있다. 향후 본 모델링에 대한 소비자 행동패턴의 실질적인 검증 및 추가 도입변수 및 에러항을 도입한 일반적인 모델링으로 발전시킬 수 있고, 그 또한 추가 연구주제가 될 수 있다.

• Asian Journal of Business Environment
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• 제3권1호
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• pp.29-35
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• 2013

Purpose - objective of this research is to investigate individual, organizational and environmental factors influence tacit knowledge sharing among healthcare professionals. The transmission of Tacit Knowledge is crucial for organizations to ensure that TK will be passed throughout organization, rather than stored in single employee. Research design, data, and methodology - In this study investigate organizational, individual and environmental factors that influence on TK sharing. To test hypothesizes, the survey method was chosen. Sample size was 100 but 74% of questioners returned. Results - The main findings of this research are related to influence of personal, social cultural and behavioral factors on tacit knowledge sharing. According to extracted data all factors have influence on tacit knowledge sharing except Emotional stability that was found to be negatively related to tacit knowledge sharing. That may means anxiety and stress level of workplace applies negative enhance on tacit knowledge sharing. And finally results show that social environment, team oriented culture and organizational commitment have strongest influences on tacit knowledge sharing. Conclusion - the findings of this study shows that personal, social cultural and behavioral factors influence on tacit knowledge sharing. And also indicates that, social and organizational factors enhance strongly on tacit knowledge sharing.

• 문화기술의 융합
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• 제7권2호
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• pp.239-246
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• 2021

통일은 북한이 유지했던 계획경제 체계를 포기하고 시장경제 체제로 바꾸는 것으로 수십 년 동안 계획경제 체제 하에서 살았던 북한 주민들에게는 큰 혼란과 어려움을 야기할 것이다. 이를 위해 최근 공감대를 얻고 있는 행태경제학(Behavioral Economics)의 관점을 반영할 필요가 있다. 구체적으로 선정한 교육내용은 ① 금융 전반(금융내역기록하기, 인플레이션의 영향, 현대 금융투자시장에서 상품 선택의 물리적 어려움, 금융투자자의 제한적 합리성 등) ② 대출(개인 신용 관리, 금융권별 대출금리 차이 등) ③ 금융투자(비용이 수익률에 미치는 영향, 복리와 단리의 차이, 기대수익과 위험의 상관관계, 투자위험 유형, 분산투자의 중요성, 적극적 투자와 소극적 투자 등)이다. 다만, 각 내용의 깊이와 넓이는 북한 주민들이 직관적으로 이해할 수 있는 최소한도로 한다. 이러한 직관적이고 기본적인 금융교육을 통해 필수적인 금융지식을 갖춘 다음 구체적인 금융의사결정은 독립투자자문업자(Independent Financial Adviser, IFA)와 상의(자문)받도록 하는 것이 바람직하다. 즉, 최소한의 경제·금융지식을 갖추는데 필요한 직관적인 내용으로 국한하고 의사결정은 IFA를 활용하는 것이 합리적임을 교육하는 것이다. 이러한 '직관적 기본 금융 교육 + 독립투자자문업자(IFA)' 결합 모형은 통일후 북한 주민을 대상으로 하는 경제금융교육에 소요되는 시간과 노력을 크게 줄이면서 효과를 극대화할 수 있을 것이다.

• 아태비즈니스연구
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• 제14권4호
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• pp.129-150
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• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.