• Title/Summary/Keyword: Beauty industry

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Makeup Application Preference Survey (뷰티 애플리케이션 선호도 조사)

  • Se Mi Nam;Eun Sil Kim
    • Fashion & Textile Research Journal
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    • v.25 no.6
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    • pp.725-731
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    • 2023
  • With the development of technology, many changes have emerged in how consumers acquire information without restrictions on their location and time. As changes and interest in digital platforms increase, beauty industry applications are being developed in order to attract customers. Therefore, this study has provided the empirical data necessary for the development and advancement of beauty applications in the future by analyzing preferences for makeup applications according to age. The method of this study involved searching for makeup applications that had been downloaded more than 100 million times through the Google Play Store between October 11, 2020 to November 3, 2020. Four applications were identified: YouCma Makeup, YouCam Perfect, Beauty Plus, and Sweet Snap. The surveyed functions were tested on 100 people in their teens, 20s, 30s, and 40s, with a similar profile of 100 people in their teens, 20s, 30s, and 40s surveyed from January 3, 2022 to April 23, 2022. The functional preferences of the application were investigated, and the results were analyzed through frequency analysis. The results are as follows: the application that received the greatest preference for features by age was YCM, which was found to have subdivided functions that provide users a wider range of choices and more detailed work when compared to other applications which enable photo retouching.

Appeared In a Domestic YouTube Video A Study on Makeup Characteristics According to Emotional Emages

  • Na-Hyun, An
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.1-10
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    • 2024
  • While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.

A Study on the Hair Style Design in North Korea (김정은 집권 이후 북한 여성들의 헤어스타일에 관한 연구)

  • Park, Ki-Weon
    • Journal of Convergence for Information Technology
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    • v.11 no.5
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    • pp.259-266
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    • 2021
  • This paper sought to help north Korean women understand their lives and seek to integrate the in-house between North and South Korea by organizing the overall reality of north Korea's fashionable hairstyles and beauty industry. The research method looks at the appearance management activities of North Koreans in north Korean media, media outlets, and testimonies of north Koreans who have been on the outstay since Kim Jong-un's ruling, among other things, and analyzed their hair activities. C. Studies have shown that some improvements have been made since the Kim Regime through the smuggling of foreign goods by yusists. In addition, it was confirmed that beauty education is being systematically edied out through a beauty training institute in North Korea, and that it has changed from a fixed salary system to an ability-based allowance. This study shows a limitation that north Korea has failed to study. It is believed to be a boon to future research on North Korean hair.

Analysis of interest in makeup and color preference according to the pursuit of appearance management -Focusing on women in Gwangju and Jeollanam-do (외모관리 추구에 따른 메이크업 관심도와 컬러 선호도에 관한 분석 -광주, 전남권역 여성을 중심으로)

  • Bong, Eun-A;Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.19 no.5
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    • pp.151-157
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    • 2021
  • Along with hair beauty, skin beauty, and nail beauty, according to the rapidly changing social flow of industrialization and appearanceism, makeup is acting as an important means for successful social life and smooth human relationships. Accordingly, the realistic need to increase sales of the beauty industry by investigating individual preferred makeup colors from various angles is emerging. Therefore, the makeup interest and color preference according to the pursuit of appearance management were analyzed for women in their teens to 40s living in Gwangju Metropolitan City and Jeollanam-do. As a result of the study, it was found that service workers, students, and teenagers and younger usually wear a lot of makeup. ) was found to be the most used. Through this study, I believe that it will be used as basic data for future makeup product development as well as application data for color selection by makeup artists as well as to increase sales of beauty shops.

The Influence of Beauty Academies' Relationship Marketing on Quality of Educational Services and Learners' Relationship Commitment (미용학원의 관계마케팅이 교육서비스 품질 및 학습자 관계몰입에 미치는 영향)

  • Jae-Reen Kim;Jae-Nam Lee
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.4
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    • pp.616-630
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    • 2023
  • This study attempted to investigate the influence of relationship marketing on the quality of educational services and learners' relationship commitment, and the goals are to provide basic data needed to develop business management strategies and promote the growth of beauty education industry. For this, a questionnaire survey was performed against the students from beauty academies in Yeongnam region, and a total of 503 copies were used for final analysis. The study results found the followings: First, there were differences by each factor among relationship marketing, quality of educational services and learners' relationship commitment. Second, relationship marketing revealed a statistically significant effect on the quality of educational services. Third, relationship marketing showed a significant influence on learners' relationship commitment. Fourth, the quality of educational services showed a significant effect on learners' relationship commitment. It is anticipated that the study results would be available as basic data needed for beauty academies to develop business management strategies and promote the growth of beauty academy industry.

An Activation Plan for Make-up Illustration Education (메이크업 일러스트레이션 교육 활성화 방안)

  • Kim, Kyung-Tai;Choi, Keun-Hee
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.3 s.9
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    • pp.5-12
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    • 2006
  • Make-up illustration is a field of creativity with visible creative and artistic values; its ultimate functions include communication of information, artistic expression, and recording. Establishing the make-up illustration education environment for the twenty-first century, there is an urgent need for research and development of professional curricula for basic art education and illustration education. It is extremely important for educators and institutions teaching make-up illustration to recognize that training of highly creative and professional beau designers through systematic educational structures is the ultimate foundation for enhancing competitiveness of the beauty industry despite the present reality that there are insufficient studies and publications on beauty illustration and that there is lack of illustration lecturers and artists equipped with professional beauty knowledge. Therefore, this study was conducted to research and analyze offering of illustration subjects by 160 beauty-related vocational schools and 16 4-year undergraduate colleges in the make-up field, which is the field with most creative art activities among the three representative beauty majors, namely make-up, hair, and skin. Education of make-up illustration must not remain as simple short-term education. The curricula must be specialized for providing solid foundation of basic majors. In terms of education content, strong emphases must be made for original and creative mark-up designs as well as purposes, functions, and necessity of make-up design and illustration. The curricula must include systematic, logical and artistic elements. Through the course of this study, which researched, analyzed and proposed measures for education content of make-up illustration, it was found that make-up illustration is the most appropriate subject that fulfills both the ultimate education objectives of beauty colleges and the demand by the society for beauty professionals. It is hoped that make-up illustration is emphasized and recognized for its importance and necessity as an education subject so that similar basic major subjects will further be researched and developed for specialized education.

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A Study on Job Satisfaction and Turn-over Intention of Beauty Parlor Staffs (미용실 종사자의 직무만족도와 이직의사)

  • Cheong, Hyen-Sung;Lee, Se-Young;Yoo, Wang-Keun
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.3 s.3
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    • pp.27-35
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    • 2004
  • This research studies the job satisfaction and turnover intention of the staffs of beauty parlors located in the City of Busan. The subjects were 300 beauty parlor staffs. They were surveyed for one month from October 1, 2003, to October 31, 2003. Regarding the question of the work satisfaction at the beauty parlor, the degrees of satisfaction were $3.83{\pm}0.70$ in the field of 'I am proud of myself working in a beauty parlor,' $3.78{\pm}0.62$ in the field of 'I feel rewarded after performing an operation on a customer,' $3.73{\pm}0.61$ in the field of 'I have a friendly relationship with the customers'. As to a survey on the job satisfaction and their intention of turnover, 22.7% of the respondents answered that they had the experience to move to another beauty parlors more than five times. This indicates that the matter of turnover is quite serious. When they were asked what is most important in choosing their workplace, 50.7% said 'kind teaching of senior staffs', followed by 'payment' which was chosen by 34.3%. As to the disadvantage of the work in beauty parlors. compared to other occupations, 77.3% of the respondents picked up 'few holidays and long working hours' and 11% 'low social position.' From the results, it can be seen that it is important for the beauty industry to make better working conditions and improve benefits in order to reduce the turnover rate and dropouts.

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Beauty activity of extracts from Saurus chinensis by ultra-fine ground (초미세 분쇄한 삼백초(Saurus chinensis) 추출물의 미용 활성)

  • Park, Hye-Jin;Park, Ki-Tae;Hong, Shin-Hyub;Kim, Na-Hyun;Park, Mi-Jeong;Hong, Eun-Jin;Ahn, Dong-Hyun;An, Bong-Jeun;Cho, Young-Je
    • Food Science and Preservation
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    • v.23 no.6
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    • pp.899-905
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    • 2016
  • In this study, beauty food activities were determined for extracts of Saurus chinensis as functional beauty food. Tyrosinase inhibitory effect was increased as more 4 folds by ultra-fine grind technology than normal grind technology in ethanol extracts from Saurus chinensis. A ultra-fine ground technology was used to increase the extraction yield for bioactive compounds from medicinal plants. Tyrosinase inhibitory activity, which is related to skin-whitening, was confirmed to be 100% for ethanol extracts at 1,000 ppm of phenolics. Anti-wrinkle activity was determined showing 30% of inhibition effect at above 1,000 ppm phenolic concentration. The elastase inhibitory activity of water and ethanol extracts from ultra-fine ground Saurus chinensis showed higher inhibition activity than compared to extracts from normal ground Saurus chinensis. Astringent activity in ethanol extracts was determined showing over 70% at 250 ppm of phenolics. Based on these results, Saurus chinensis extracts can be used as a functional beauty food and cosmetic with whitening, anti-wrinkle and pore contraction effects.

A Study on State of Usage and Awareness of Cosmetic Waxing for Skin Health Care (스킨헬스케어를 위한 미용 왁싱 이용 실태 및 인식에 관한 연구)

  • Park, Chae-Young;Park, Jeong-Yeon;Yu, Jeong
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.153-162
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    • 2020
  • The purpose of this study was to provide fundamental data to cosmetic waxing industry by investigating the using and awareness of cosmetic waxing. The questionnaires were administered to 230 subjects in Gwangju and Jeon-nam regions and the collected were statistically processed using SPSS ver. 21.0 program. The results are as follows: First, the most frequent groups were 20s in age group, married in marital status, professional in occupation, and high school graduation in educational background. For the difference in awareness by their general characteristics, the hair removal techniques most experienced by subjects were shaving and waxing and most of them came to know the waxing through acquaintance. Most of them reported positive awareness for experience of waxing and clean hygiene and neatness accounted for most of reason. The most frequently used place for waxing was professional cosmetic shops (nail, skin, and hair) and the most frequent motivation for waxing was effectiveness for skin hygiene. The areas where waxing is mainly performed were armpit, arm, and leg. The most of subjects received the procedure twice a month and in spring. Most of them reported 'very satisfied' for the procedure. It is expected, based on the results of this study, that the cosmetic waxing industry as a part of the beauty industry that is attracting attentions as a new growth engine for the development of national economy accomplish growth.

A study on the Marketing Strategies of the Silver Clothing Industry (실버의류산업의 마케팅 전략에 관한 연구)

  • Kim, Jung-Sil
    • Journal of the Korean Society of Fashion and Beauty
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    • v.5 no.3
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    • pp.87-91
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    • 2007
  • The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

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