Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Makeup Application Preference Survey

뷰티 애플리케이션 선호도 조사

  • Se Mi Nam (Dept. of Beuty Design and Science, Gwangju University) ;
  • Eun Sil Kim (Dept. of Beuty Design and Science, Gwangju University)
  • 남세미 (광주대학교 뷰티미용학과) ;
  • 김은실 (광주대학교 뷰티미용학과)
  • Received : 2023.09.22
  • Accepted : 2023.12.06
  • Published : 2023.12.31
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Abstract

With the development of technology, many changes have emerged in how consumers acquire information without restrictions on their location and time. As changes and interest in digital platforms increase, beauty industry applications are being developed in order to attract customers. Therefore, this study has provided the empirical data necessary for the development and advancement of beauty applications in the future by analyzing preferences for makeup applications according to age. The method of this study involved searching for makeup applications that had been downloaded more than 100 million times through the Google Play Store between October 11, 2020 to November 3, 2020. Four applications were identified: YouCma Makeup, YouCam Perfect, Beauty Plus, and Sweet Snap. The surveyed functions were tested on 100 people in their teens, 20s, 30s, and 40s, with a similar profile of 100 people in their teens, 20s, 30s, and 40s surveyed from January 3, 2022 to April 23, 2022. The functional preferences of the application were investigated, and the results were analyzed through frequency analysis. The results are as follows: the application that received the greatest preference for features by age was YCM, which was found to have subdivided functions that provide users a wider range of choices and more detailed work when compared to other applications which enable photo retouching.

Keywords

Acknowledgement

본 연구는 2023년도 광주대학교 대학 연구비를 지원받아 수행되었음.

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