• Journal of Fashion Business
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• v.9 no.3
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• pp.125-133
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• 2005

The purpose at this study was to examine and understand shopping behaviors and body image among Korean females in U.S. Subjects for this research were 20 Korean housewives. They were interviewed for this study using an interview schedule. As a result, most at the subjects have enjoyed shopping in U.S. stores. They showed that they go shopping more often in U.S. than in Korea due to more time to shop. They considered refund policy and kind salespersons as th positive characteristics in U.S. stores, while they complained about size, quality, and style in even their favorite stores. Also, subjects tend to be dissatisfied with their bodies. Compared to how they feel in Korea, they especially feel lower body image and lower self-esteem in the U.S. Ninety percent of subjects considered their body affected their shopping behaviors. To compensate how they felt about their bodies, they responded that they limit or change clothing styles or colors when they shopped. Based on these results, socio-cultural body image regarding ideal beauty and shopping behavior would be discussed.

• Journal of Fashion Business
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• v.14 no.1
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• pp.116-131
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• 2010

As our world is becoming more and more globalized, nations tend to turn their interests towards their unique legacy and traditional culture. This research is intended to re-illuminate the Korean beauty through the Lotus Pattern, a traditional factor, from the Chosun Dynasty, and at the same time, analyze how its peculiar representation and figural elements can be reflected in modern fashion designs. The results will be an essential factor in creating exclusive and original designs. Research method was theoretical research from documents and to refer to positive data on preserved relics, and research contents consists of analysis on the use of lotus patterns in artworks that were exhibited during 2000 to 2008 by Korean and foreign artists. Results showed that lotus patterns that were used during the Chosun Dynasty are categorized by shape, composition form, and structural form. Applying these results, a total of 8 works were designed and created.

• Fashion & Textile Research Journal
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• v.8 no.4
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• pp.449-457
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• 2006

The purpose of this study was to investigate perceived service qualities in cosmetics purchasing and, those difference and consumer satisfaction among cosmetics store types. Data were collected from 276 adult females and analyzed by using frequencies, factor analysis, reliability analysis, ANOVA and duncan test utilizing SPSS WIN 10.0. The results showed that consumers perceived service quality such as reliability and responsiveness, product policy, tangibles, store atmosphere policy, business policy, sales policy to cosmetics store. There were significant differences on service quality among cosmetics store types. Consumers using department stores highly perceived factors such as reliability and responsiveness, product policy, tangibles, store and atmosphere policy, but consumers using common cosmetics store lowly perceived these factors. There were significant differences with regard to use effect and pleasure in using to satisfaction among cosmetics store types. Use effect was revealed the highest to consumers purchasing cosmetics in department stores but the lowest in discount stores. Pleasure in using was revealed the highest consumers using department stores but the lowest common cosmetics store.

• Journal of Fashion Business
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• v.5 no.5
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• pp.65-76
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• 2001

The hat is the most flexible human head covering. Almost entirely enveloping the hair, it can be simple, pure, elegant and mysterious. Yet it is frequently a highly decorative form of dress. The hat also takes a part in the extension of the area of art as soft-sculpture. My purpose of this thesis is to present diverse artistic hats with natural images by nontraditional materials and natural resources. The reason why I select nature as them is that it is absolutely the origin of life and art. To develop the innovative hat design, I focus on the material to extend the range of art expression. I observe nontraditional materials such as wire, paper and so on that enhance heterogenetic feeling from natural images. The attempt is made to enhance the visual effect by harmonizing the disharmonious feeling. Natural resources such as moss, orange, feather and so on could be adapted to the hat and applied for unique design, which supplies new expression. Therefore, the harmony of natural images and natural resources could avoid dullness, bestow elegance and polish the unique beauty creation of the hat.

• Journal of Fashion Business
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• v.7 no.4
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• pp.142-154
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• 2003

This study was conducted on the costume of the 6 minorities dwelling in Guizhou Province of China. The result of the study is summarized as follows. As Guizhou Province yields much silver, most of the minorities used silver ornaments a lot and dyed their garments by using indigo extracted from plants that grow in the area. The headdress was of style that for both men and women a long cloth is wound around a head in various ways. In some cases, women used cow's horn, pearl and silver ornaments. Most wore a short upper garment such as blouses with overlapping necks or blouses with diagonal on the front, and as a lower garment men and women wore trousers and skirts, respectively. As a way of ornament, embroidering, wax printing and weaving were commonly used, but pattern and color used in the ornament varied depending on the individual minorities.

• Journal of Fashion Business
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• v.7 no.4
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• pp.17-25
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• 2003

This study was to investigate the undergraduates' values of cosmetic surgery, which is the prevalent social phenomenon in our society, by examining the relations between their cosmetic surgery behavior and appearance concern, body cathexis, and self-esteem. There was weak positive relations between the degree of appearance concern and cosmetic surgery behavior. There were no significant relations between body cathexis and cosmetic surgery behavior and between self-esteem and cosmetic surgery behavior. It was found that cosmetic surgery behavior was obviously different by gender. There were differences in cosmetic surgery behavior according to grades, too.

• Journal of Fashion Business
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• v.8 no.5
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• pp.60-74
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• 2004

The purposes of this study are firstly to considered nudism of the sociocultural context, secondly to consider the cultural meaning of the nudism fashion expressed in the 2000's and thirdly to clarify formative characteristics of nudism fashion style in the 2000's. For these purposes, documentary studies about nudism in social science and psychology were analyzed and then objective studies with fashion magazine after the 2000 and clothes released at various collections were performed for studies about nudism fashion in the 2000's. The results of this study were as follows: 1. Nudism of the sociocultural context was divided into Naturalism, Counteracting culture, Eroticism and Narcissism. 2. Fashion, influenced by nudism, tended to express the beauty which emphasizes the functional aspects of nude and includes the decorative characters. 3. Nudism in the 2000’s fashion was summarized as Eroticism nudism fashion, Primitivism nudism fashion and Futurism nudism fashion.

• Journal of Fashion Business
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• v.22 no.3
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• pp.30-38
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• 2018

Glycolic acid(GA) is well known the most effective cosmetic ingredient on the epidermal remodeling, accelerated desquamation and inhibitory effect on melanin synthesis. The various cosmetic formulations containing GA have not been reported in terms of stability. This study was to investigate the stability of three formulations(gel, cream, and ointment). The stability of obtained formulations was tested chemical and physical characteristics including the composition stability, hot-cool cycling, the variation of pH and viscosity, and the observation of color and odor. The experimental results showed that the gel and cream containing 5% GA, both formulations have proper stability in the centrifugal test, hot-cool cycling test, viscosity, pH stability and the observation of color and odor. On the other hand, the 5% GA ointment did not have stability. We concluded that the formulations of gel and cream are more suitable than ointment to use GA ingredient for developing cosmetic in terms of stability.

• Journal of Fashion Business
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• v.8 no.6
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• pp.113-122
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• 2004

The purpose of this study was to examine and understand body image, appearance behaviors, and eating disturbances among females in the Diet Center. Subjects for this research were 40 females enrolled at the Diet Center in Seoul. They were interviewed for this study using an interview schedule at September in 2004. As a result, most of the subjects (87%) were dissatisfied with their bodies, especially their lower body such as hip, thighs, legs, stomach. Subjects tended to use dieting and fasting (46.3%) as the most common appearance management behaviors in relation to the body parts. Make-up (32.9%) was also used as routine appearance behaviors, while 37.5% of subjects have had cosmetic surgery on eyes, nose and liposuction. Sixty percent of subjects had participated in Diet center programs more than twice. This may mean that society pressures women to have a slim body, which then will result in more self-confidence. Subjects tend to engage in unhealthy eating behaviors, such as 'fasting', 'inducing vomit', 'using diet pills or laxatives', and 'after chewing, spit out'. Based on these results, socio-cultural body image regarding ideal beauty would be discussed.

• Journal of Fashion Business
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• v.8 no.6
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• pp.103-112
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• 2004

A Politician Appearance Acceptance Model (PAAM model) was formed and designed based on an analysis of how the electorate would accept a female politician. The PAAM model evaluated factors which influenced the voter's view of the female politician based on appearance. Causative factors were assessed that impacted acceptance based on appearance and analyzed whether voting was influenced by the appearance image; appearance image preferences for a female politician included the classic, dramatic, romantic and natural images. Through validations, the appearance image and competency had a causative factor that contributed to the acceptance of the politician image. The Classic Image demonstrated the strongest and most important image among the appearance images. As voters were more interested in the appearance image of a female politician, more emphasis and weight was on the appearance image during the voting selection process.