• 융합정보논문지
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• 제11권5호
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• pp.232-241
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• 2021

본 연구는 프랜차이즈 직영점의 교육만족도가 교육요구도를 매개로 이직요인에 미치는 영향으로 이직률의 대비책을 마련하기 위해 실시하였다. 자료수집 방법은 설문지법으로 237부가 최종분석자료로 사용되었다. 결과는 첫째, 일반적 특성에 교육요구도를 분석한 결과 학력(F=5.655, p<.01), 이직요인을 분석한 결과 직급(t=-2.809, p<.01)에서 유의한 차이가 나타났다. 둘째, 교육만족도는 교육요구도(r=-.16, p<.05)와 이직요인(r=-.18)과 유의한 부적 상관관계로 나타났으며, 교육요구도는 이직요인(r=.53, p<.01)과 유의한 정적 상관로 나타났다. 셋째, 이직요인에 디자이너(B=.25, t=2.332, p<.05)와 교육요구도(B=.88, t=9.313, p<.001)는 유의한 정적 영향을 미치는 것으로 나타났다. 넷째, 교육만족도와 이직요인에 교육요구도는 유의한 영향(β=.52, p<.001)으로 완전 매개하는 것을 알 수 있다. 따라서 직영점의 종사자와의 소통과 교육 후 분기별 만족도와 요구도를 조사하고, 다양한 커리큘럼 교육으로 이직률을 낮출 수 있을 것으로 사료된다.

• 한국패션뷰티학회지
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• 제5권2호
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• pp.48-55
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• 2007

This Study was conducted in order to provide a satisfying beauty service to customers by investigating the effect of hair thickness on personality and attitude of hair style. It executed a survey of customers within the age of $20{\sim}}40$ who come and go to beauty salons, dwell in Kyeong-gi and Seoul. First, it investigated the difference of blood types depending on hair thickness. Second, it investigated how hair thickness affects on types of personality. Third, it investigated the difference of hair style attitude depending on hair thickness. We picked normal hairs for mineral test from our salon customers of the occipital region, except coloring hairs, white hairs. The hairs were picked 2 cm off from the scalp. In the result, many people with thick hair were found to have the blood type O, and many people with thin hair were found to have the blood type A. Also, in the types of personality the owners of thick hair and thin hair were highly found to have characters of both sexes, the owners of normal hair were highly found to have feminine characters. Many of the owners of thick hair appeared to prefer short hair styles, a high percentage of the owners with thin hair appeared to have long hair styles, A type people who are introspective prefer soft and long hair styles which have less movement.

• 패션비즈니스
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• 제12권3호
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• pp.87-98
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• 2008

The purposes of this study are to measure physiological reactions of human body according to the scalp treatment, a popularized service in beauty care industry and propose efficient ways of scalp treatment. To meet the goals, total 30 applicants without any medical history(5 males and 5 females in 20's, 30's and 40's respectively) were informed on the purpose of experiment hereof and were investigated and received a 30-minute scalp treatment, which combines standardized scalp treatment massage technique proposed by KAT and ITF with another massage technique operated in the beauty salon run by the author of this paper. 5ml of blood samples were taken from each subject before and after the scalp treatment respectively and the blood sample was divided into 3 different tubes for analysis: 1) 2 ml for blood cell analysis, 2) 2ml for enzyme activity measurement, 3) 1ml for hormone level reading. In order to determine effects of scalp treatment on ALP, GOT, GPT, ${\gamma}-GTP$, WBC, RBC, Hb, Hct, Platelet, MCV, MCH and MCHC, all collected data were used for measuring respective levels of these blood substances by means of enzyme reaction measurement, enzyme activity measurement and automated hematology analyzer. Then, all measured data were analyzed through paired t-test using SPSS WIN 11.5. As a result, the scalp treatment is associated with improving hepatic function, facilitating blood circulation and helping blood coagulation and hemostasis in a effective way. Therefore, it would be necessary to conduct further studies on this subject related to anemia in the future.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.13-24
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• 2019

본 연구에서는 헤어 미용사들의 감정노동이 직무소진과 이직의도에 미치는 영향을 알아보았다. 광주·전남의 미용실에 근무하고 있는 헤어 미용사들을 편의표본추출방식으로 표본을 선정하여 설문조사를 실시하였다. 356부의 자료를 최종 분석대상으로 하여 SPSS 21.0 프로그램을 이용하여 분석하였다. 연구 결과는 다음과 같다. 첫째, 헤어 미용사의 감정 노동은 표면행동과 내면행동의 2개 요인으로 이루어 졌으며, 직무소진은 정서적 고갈, 자아 성취감 저하, 비인간화의 3개 요인으로 도출되었다. 둘째, 헤어미용사들의 감정노동은 직무소진에 유의한 영향을 미치는 것으로 나타났다. 셋째, 헤어미용사들의 감정노동은 이직의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 헤어미용사들의 직무소진은 이직의도에 유의한 영향을 미치는 것으로 나타났다. 미용실 경영자는 헤어 미용사들의 감정노동을 낮추는 프로그램을 제공하여 헤어 미용 서비스의 질적인 향상을 도모해야 할 것이다.

• 한국의류산업학회지
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• 제5권5호
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• pp.470-480
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• 2003

This study looks upon the borderless phenomenon of genres and at the disintegration of boundaries in fashion, the current 'borderless trend', and analyze modern men's fashion having borderless phenomenon under social changes and disclose current men's fashion. The borderless phenomenon of men's fashion declines traditional image of gender and expresses modern men's images strongly in accordance with social changes: Thus, in modern days, men's images have changed from muscular men having show-off and superiority to women-like men having pearly skin and slender figure. Men's fashion also looked for feminization to let men like make-up, beauty salon, cosmetic surgery and women-like hair style, etc. Men have been also given women's sexy and sensual beauty to put on innerwear as an outerwearization. The Influx and mixing of mutually different cultures is expressed in Hippie, Ethnic, Oriental trends. Mutually opposing country's factors mix so that a new culture is established. Also, the sharing of fashions amongst younger and older generation has occurred for reasons that are similar to the reasons above.

• 한국의류산업학회지
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• 제25권5호
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• 한국주거학회논문집
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• 제15권1호
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• pp.175-183
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• 2004

The purpose of this study was to identify the actual condition of residential environment for the elderly residing in Daejeon. The data were collected through interviews and structured questionnaires. The sujects were 583 elderly people over the age of 65 in Daejeon. Sociodemographic characteristics, living characteristics, housing characteristics, neighborhood environment types, actual usage condition of neighborhood environment, relationship between sociodemographic characteristics and actual usage of neighborhood environment, actual condition of unit interior, were surveyed. The data were analyzed with frequency, percentage, χ²-test, mean using the SPSS package. The major findings were as follows. Features of unit interior which pointed generally were deterioration, soundproofing and size. Features of unit interior which need to be carefully planned were removal of height difference of entrance, removal of the thresholds, installation of emergency bell and room heating control facility. The facilities provided highly within the subject's residential environment were the eldery facility, church, hospital, bank, restaurant, beauty salon/barbershop, supermarket. and the facilities provided lowly were recreational facility, library, elderly school.

• 한국의류산업학회지
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• 제3권4호
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• pp.351-356
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• 2001

The purpose of these experiments is to improve the perm techniques which are fast growing and changing in our life style, for customer satisfaction and to use as basic data for academic purpose through comparing between two methods which are the new permanent wave treatment and the old one. I classified the hair samples to three kinds, which are healthy, normal, and damaged hair. This study is focused on the top part of hair sample which is damaged by strong and long-time sunshine. To get the best result, I use the scanning electron microscope (JSM-5200) as main device of these experiments. The followings are the results of these experiments. First, the new way of permanent wave technique has much more damage on hair than the old one. Second, There are big differences of damaging in this study. The harmed hair has worse result than the healthier hair.

• 한국산학기술학회논문지
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• 제12권11호
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• pp.4756-4763
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• 2011

본 연구는 일본 관광객의 한국 피부미용 서비스 이용 후 만족 및 재방문 의도를 분석하기 위한 것으로 한국피부관리실 이용경험이 있는 일본인 남녀를 대상으로 분석하였으며 다음과 같은 결론을 얻었다. 첫째, 소비자의 피부관리실 이용동기 유형에 따른 선택속성의 분석결과, 이용동기 유형에 따라 선택속성 요인은 차이가 있는 것으로 나타났다. 둘째, 선택속성이 피부관리실 소비자 만족에 미치는 영향의 분석결과, 피부관리실 선택속성은 부분적으로 소비자 만족에 영향을 미치는 변인으로 나타났다. 셋째, 선택속성이 피부관리실 이용 후 재방문 의도에 미치는 영향의 분석결과, 피부관리실 선택속성이 소비자만족에 미치는 영향을 분석한 결과와 일관성 있는 결과를 나타내어 피부관리실 이용 후 재방문 의도에 영향을 미치는 선택 속성 요인은 서비스 및 가격보다는 시설 및 피부관리실, 피부관리실 이미지 및 부대서비스 요인을 더 중요하게 고려하는 요인임이 분석되었다. 넷째, 피부관리실 이용 후 소비자 만족은 재방문 의도에 영향을 미치는 요인으로 분석되었다.

• 한국경영과학회지
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• 제36권2호
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• pp.15-32
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• 2011

The research for exchange relationship in customer's perspective is meaningful especially in service, considering distinctive characteristics of service operations such as customer participation in the process whereas most of the recent related researches have been focused on employee's interaction with organization, leader, team and customer. In this study for beauty art service, the exchange party's characteristic is defined with beauty salon's reputation, staff's professionalism and customer's self-esteem. Also the exchange relation perception is classified into symbolism and interaction, Then the directional relations on customer's perspective are empirically investigated in the sequential order of the exchange party's characteristics, the exchange relation perception, the relationship quality and behavioral intention. In addition, the study examined the meditation effect via relationship quality between the exchange relation perception and the behavioral intention. Followings are confirmed from the statistical test with structural equation modelling：Symbolism is significantly caused by all of professionalism, reputation and self-esteem in the descending order of effect size whereas interaction is significantly influenced by only professionalism. The exchange relation perception has significant effect on the relationship quality, in turn which significantly affects behavioral intention. The exchange relation perception shows the significant indirect effect meditated by relationship quality and the insignificant direct effect on behavioral intention. This paper concludes with contribution of this study, managerial implication of the research findings and further research issues.