• Title/Summary/Keyword: Beauty Market

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A Study on K-Wave's Business Expansion: Based on Creativity Type Model (한류의 비즈니스 확장에 관한 연구: 창의성 유형 모델 기반으로)

  • Song, Minzheong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.5
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    • pp.39-54
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    • 2018
  • This study aims to expand K-Wave business. For this, it firstly investigated previous studies and pointed out limitations of the current scope of the K-Wave business. Therefore, as a theoretical background, it attempts to construct an analysis framework based on four types of creativity type model and to redefine the concept of K-Wave business, which refers to a series of business activities that create, utilize the asset, and reuse the originality of intellectual property assets. This study analyzes the business activities of K-Wave's asset creation, utilization, and talent linkage during 2013~2017. The scope of the asset creation covers the highest ranked movies, dramas, and K-pops, while the utilization of those is analyzed in cosmetics, food, and fashion industries. The personal talent is the source of new K-Wave value creation and Webtoon IP is analyzed. As a result, in the case of movies and dramas, the representative market is China, which is the result of the efforts to avoid the continuation of China's regulation and the development of local OTTs. It is confirmed that the product development for Chinese consumers is active as activities of K-Wave utilization in cosmetics, food and fashion. Interesting is that new K-Wave content is circulated in the beauty sector. Finally, it is confirmed that Webtoon IP, which has been structured with a solid story in individual talent, is the origin of new K-Wave asset creation such as movies and dramas.

Analysis on Fashion Style of Salon Cultural Era Reflected on the Contemporary Fashion - Mainly about France of the 17th and 18th Centuries - (현대 패션에 나타난 살롱문화시대의 패션스타일에 대한 분석 - 17, 18세기 프랑스를 중심으로 -)

  • Lee, Min-Jung;Lee, In-Seong
    • Journal of the Korean Society of Costume
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    • v.62 no.1
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    • pp.14-28
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    • 2012
  • 'Beauty(美)' is pursued by many women. It has been expressed through fashion which has become more various as the society became wealthier. This phenomenon can also be found in the Salon Culture of the 17~18th Centuries and in the way that the free-style socialization without specific purposes began by women. Such 'salon culture' fashions have been reproduced in various methods by contemporary fashion designers as they met the trends or as they became the inspiration and source of ideas and were reinterpreted in various styles. Therefore, it is necessary to compare and analyze the studies and expression methods regarding that style's effects on contemporary fashion at a time when the women's salon culture fashion of the 17~18th Centuries is being naturally combined with or restructured to fit in with contemporary fashion. Therefore, the purpose of this study is to analyze, establish the concept of, and summarize the characteristics of the salon fashion style in order to provide fundamental scholarly information and a direction for the fashion design market by establishing a database on the characteristics of both eras based on the characteristics analysis results of the contemporary fashion style and salon culture era. Moreover, this study is also significant in that it will be a helpful tool for new design development to satisfy consumer needs, and in that the comparison analysis on the salon culture and contemporary fashion characteristics can be a useful tool to understand the fashions of both era. The study methods were, first, through a literature review to study the concepts and background of the salon culture. The second method was to setup a style analysis of a period of 4 years and collect visual data from internet fashion information web sites, such as collection books, to collect and analyze the data. Third, the analysis focused mainly on the results of the categorization of images with 20 fashion experts. Fourth, the details of the salon culture fashion style that are used the most in contemporary fashion were summarized and analyzed. Therefore, the results of this study are as follows The development of the socializing culture during the economically abundant era of the 17~18th Centuries became the stepstool for women to enter a new society and at the same time became the background of the development of the salon and related literature. For the characteristics of the salon culture fashion of the 17~18th Centuries, the changes were more significant in the details of the collars, necklines, sleeves, and robes, rather than in partial silhouette changes. It was found that the same fashion repeats in several-century intervals depending on the era changes; however, it has been reinterpreted newly based on consumer preferences and era situations instead of being reused exactly. Therefore, this study will become scholarly and fundamental data to establish the contemporary understanding of the fashion of the salon culture.

A Research on the Brassiere Preference and Wearing Status of Chinese Women in their 20's (중국 20대 전반 여성의 브래지어 착용실태 및 선호도 연구)

  • Cha, Su-Joung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.12 no.2
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    • pp.72-86
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    • 2008
  • This research focused on determining the brassiere preference index and wearing status of chinese ladies in their 20's living in the Shanghai region of China, to help Korean lingerie companies in their development of bras to successfully advance into the Chinese lingerie market. The main research tool of this research was various different surveys, and the results of the surveys were evaluated using the SPSS 12.0 for Window program. The results of the survey can be summarized as: 1) consciousness and satisfaction level of the body. The satisfaction level of the brest was proportionate to the size of the brassiere, thus, people showed higher level of satisfaction for cone-shaped, semi-circular shaped, prominent-shaped(exposing), lifted-shaped brest over flat-shaped brest. Concerning the relationship between the shape of the brest and the age of the customers, people under 22 years of age preferred flat-shaped, and those between 23-24 years of age preferring exposing and lifted brest, thus as females mature and get older, the size of their brest increases, thus having preference on more circular and lifted-shaped brest and bras. 2) Status of bra wearing in China When we look at the size of the bra in relation to the shape of the brest, those classified as having 'flat-shaped' brest showed a high proportion of A-cups, ranging from 75A, 70A and 80A, where as those of 'cone-shaped' brest represented high ration of B-cups, ranging from 75B, 75A and 80B. Majority of those classified as having 'semi-circular shaped' and 'prominent-shaped(exposing)' brest showed a high ration in the size 80 range. And vast majority of those classified into the 'lifted-shaped' brest group, were reported of having C-cup size bras. 3) Status of Bra Purchasing As people mature, the main reason behind choosing a bra was the actual design of the bra, where they emphasized the importance of aesthetic values. People classified as having 'flat-shaped' and 'cone-shaped' brest emphasized the importance of design and beauty, while those having 'semi-circular shaped,' 'prominent-shaped(exposing),' and 'liftedshaped' brest groups emphasized the importance of hygiene and the material(fabric) of the bra. This shows that when people have relatively smaller brest, they emphasize the importance of external appearance whereas when the size of the brest increases, they pay more attention to the function of the bra rather than the external appearance.

Study on Stable Use of Stainless EAF Oxidizing Slag as Fine Aggregate of Concrete (스테인리스 전기로 산화슬래그의 콘크리트용 잔골재 활용방안 검토)

  • Cho, Bong-Suk
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.18 no.3
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    • pp.133-142
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    • 2014
  • Recently, more focus is shift to imbalances in aggregate market supply and demand and an exhaustion of natural resources. In this situation, Electric arc furnace oxidizing slag (EAF Slag) has high application possibility as aggregate for concrete due to similar property with general aggregate. In this study, We've got the plan to assure the chemical stability of EAF Slag, and then experimentally tested the mechanical performance and durability for the fine aggregate used EAF Slag. On this test result, we suggest the application plan. At the result of this study, it shows that EAF slag would reduce the surface defect such as pop-out due to natural aging for the fixed hour and adjustment the grain size of EAF Slag. And mechanical performance and durability according to the replacement rate of concrete service, were revealed more than equal or equal compare to general aggregate. Hereafter, quality control must precede not to impede the beauty of concrete surface as assure the safety for aging and processing. And, to establish the environmental resource recycling system for by-products of steel, it should be made development of various application and guideline of quality control for the EAF slag aggregate. Moreover, it must be constantly studied all kind of engineering performance and durability for related to this study.

The Effect of Coffee Shop Selection Attributes on Revisit Intention: Focused on Mediating Effect of Brand Trust (커피 전문점 선택속성이 재방문의도에 미치는 영향: 브랜드 신뢰의 조절효과)

  • Jung, Ja Young
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.289-304
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    • 2013
  • In Korea the consumption of coffee has been continuously increased last 10 years. During the period the market size and the numbers of the coffee shop also has been expanded dramatically. The purpose of this study was to examine whether the consumer's selection attributes of coffee shop affect the revisit intention of coffee shop and the brand trust had moderating effects between consumption attributes and revisit intention. Also it was analyzed whether there were statistic differences according to the demographic characteristics. For this study the survey was conducted on Seoul City and Kyeongki-do province and 600 questionnaires were distributed and 480 were collected and 470 samples were analyzed. The results of this study were as follows. All the factors of the consumer's consumption attributes of coffee shop had affected the revisit intention. And the factors of brand trust had moderating effects on revisit intention. There were statistic difference by gender for the additional services and there were also statistic difference according to the age group for the new technology environmental service of the inside of coffee shop. The implications of this study were the selection attributes of coffee shop were diverse and the brand trust were considered significant and the consumer's preferences were different according demographic characteristics such as gender, age, and incomes.

Are Vitamin Beverages Good for Dental Health?

  • Kang, A-Reum;Park, Su-Hee;Woo, Jung-Woong;Hong, Da-Jung;Kim, Kyu-Ri;Sung, Chi-Yeong;Woo, Ji-Yeon;Jeong, Ju-Hui;Jung, Eun-Ha
    • Journal of dental hygiene science
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    • v.20 no.1
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    • pp.9-15
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    • 2020
  • Background: Although the consumption of vitamin beverages has increased because of the recent interest in health and beauty, guidelines addressing appropriate consumption habits are lacking. Thus, the aim of this study was to investigate the erosive potential of several vitamin beverages and to propose guidelines for the appropriate intake of these drinks. Methods: Five vitamin beverages were selected after a pre-investigation of the current beverage market. Coca-Cola and mineral water were selected as the control beverages. The pH of the beverages was measured with a calibrated pH meter, and the titratable acidity (TA) was determined by using 1 M sodium hydroxide to reach pH 5.5 (TA5.5) and 7.0 (TA7.0). The screening method suggested by the International Organization for Standardization was used to measure pH variation (ΔpH) by using an under-saturated hydroxyapatite solution to determine the difference between the initial and final pH of the screening solution. All measurements were performed in triplicate. Results: All vitamin beverages tested in this study exhibited a low pH (2.53~2.99), similar to Coca-Cola, which is known to be a highly acidic beverage. The highest TA5.5 and TA7.0 values of the vitamin beverages were 7.03 ml and 8.81 ml, respectively. The largest change in pH determined by using the screening solution was found in Bacchus D (ΔpH 1.44±0.05). The mean ΔpH of the vitamin beverages was 1.12±0.29, which was higher than that of Coca-Cola (positive control, ΔpH 0.58±0.05). Conclusion: Vitamin beverages exhibited an erosive potential capable of damaging enamel surfaces. Therefore, the frequency of vitamin beverage intake should be limited, and individuals consuming these drinks should try to restore normal oral pH as quickly as possible.

Investment and Locational Strategy to the Commerce and Service Industry in Yanji City, China (중국(中國) 연길시(延吉市)에 대한 상업.서비스업의 투자입지전략모색(投資立地戰略摸索))

  • Lee, Jae-Ha;Jin, Shizhu
    • Journal of the Korean association of regional geographers
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    • v.4 no.1
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    • pp.57-76
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    • 1998
  • Yanji(延吉) city is the district seat of the Yanbian(延邊) Korean Autonomous District where is located in the Jilin(吉林) Province in China, and also the largest city with a population of three hundred sixty thousand, Since the mid-1980s, the inter-exchange and cooperation between Yanbian District and South Korea has been increased rapidly. That draw many scholars' attention to studying Yanbian District and Korean Chinese as a research theme for area studies. Unfortunately they neglect the study of the commerce and service industry in Yanbian city, which has indicated its rapid growth by the market economic policy of China, and an inter-exchange between Korean Chinese and Korean. The purpose of this study is to provide an information to many Korean potential investors for an investment strategy of the commerce and service industry in Yanji city. In order to do so, this study consists of three major steps. First of all. we analyzed the regional structure and locational characteristics of the commerce and service industry in Yanji City. Secondly, we investigated the characteristics of consumers behavior toward purchasing goods and service facilities. Finally, we supplied the proper businesses and location information for investment to Korean firms according to the results that identified above. In conclusion, we suggest that the proper businesses to invest are department store, retail clothing store, shoes store, cosmetics store, electronics and home appliances store, oversea branch offices of trading companies, Korean-style restaurant, hotel, nightclubs, Korean-style music room(Noraebang), travel agencies, beauty parlors, video rooms, electronic games, and so on. We also suggest that the proper locational areas to invest those businesses are the core area of the commerce and service industry in Yanji, where are Xinxing(新興) 3-zone and Jinxue(進學) 2-zone expressed in the Yanji city figure.

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A study on the Characteristic of Mask Sheets (마스크 팩 시트의 특성 연구)

  • Jang, Hye-In
    • Journal of the Korean Applied Science and Technology
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    • v.34 no.4
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    • pp.787-798
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    • 2017
  • This is a study on characteristics according to the material of sheet-type mask packs being sold on the market. The absorption capacities of water soluble components such as purified water, 1.3-propanediol, 1.3-butylene glycol, glycerine, and hyaluronic acid are compared with that of various oils including cyclomethicone, dimethicone, phytosqualane, caprylic capryl triglyceride, grape seed oil, and macadamia nut oil. As a result, all of the water soluble components except purified water showed higher moisture absorption capacity as the viscosity increased. And in case of oil, all oil showed higher oil absorption capacity according to the viscosity. During this test, the mask sheets with the type of acetic acid fermented bio-cellulose showed 500~1,000 times or more absorption capacity on water soluble wetting agent or all oils, which is due to the fine mesh structure seen in the 5,000x enlarged photograph at surface structure. This mesh structure was well recognized on the cross section and these structural features enhance the absorption capacity of water and oil. It is also believed that largely contained water-soluble components and oils facilitate the discharge over time. In addition, since each mask sheet shows their characteristics according to their material, it is intended to be a basic research for manufacturing mask packs good for skin.

A Study on the Effect of Hallyu Stars as Advertisement Models of Korean Cosmetics Brands on Hallyu Stars Attachment and Brand authenticity - Focused on Chinese consumers - (한국 화장품 브랜드 광고모델인 한류 스타 특성이 한류 스타 애착 및 브랜드 진정성에 미치는 영향에 관한 연구 - 중국소비자를 대상으로 -)

  • Lee, Su-Hee;Jeong, Gap-Yeon
    • International Area Studies Review
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    • v.20 no.2
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    • pp.141-172
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    • 2016
  • The aim of this study was to view Korean Hallyu stars, the advertisement models of Korean cosmetics brands, as human brands in the Chinese cosmetics market. Furthermore, this study attempted to verify whether the attributes of human brands, such as reliability, professionalism, attraction, intimacy, similarity and favorable impression, affect Chinese consumers' affection toward Korean celebrities, and whether such Chinese consumers recognize the authenticity of the products, sellers, and companies of Korean cosmetics brands advertised by Korean stars. The results of empirical analysis indicated that among the attributes of Korean stars, the advertisement models of Korean cosmetics companies, Chinese consumers' affection toward Korean stars was positively affected by reliability, attraction and similarity, but not by professionalism, intimacy and favorable impression. Furthermore, results showed that the consumers' affection toward Korean stars positively affected the authenticity of the brands advertised by the celebrities.

A Study on the Application of Visual Special Effects to TV Dramas; Focus on , (시각특수효과의 드라마 적용사례에 관한 연구 -<태양의 후예>,<미스터션샤인>을 중심으로-)

  • Chung, Tae-Sub
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.3
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    • pp.400-406
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    • 2019
  • This study will explore the reenactment of visual special effects used in TV dramas. The subjects of the study are images that are reproduced in visual special effects through and . Accordingly, we looked at the changes in the way TV dramas were produced according to the times, and looked at the changes in the market. Also, we looked at cases of visual special effects of Korean dramas, and looked at expressions according to the degree of completion of visual special effects. For the purpose of the analysis of the research targets, the images of reproducibility and the flow through reality were analyzed. In the case of , the period setting is realistic, but visual special effects were used to maximize the actor's safety and expression, and in the case of , the visual effects were used to maximize the aesthetic of the period background. In addition, it can be seen that the visual special effects were used for the effect of PPL on the export of images. This shows that the emphasis of reality and image montage techniques are being used to pursue hyperrealism. It is now possible to actively express and use the beauty of TV dramas rather than technical limitations. In addition, the pursuit of realism can actively express the changing times of digital age. This is an active representation of the camera's angle, lighting, and perspective that coincides with the background. The environment of video production is crucial for realistic expressions. The study examined various visual directions and applications. In TV images, we looked at reproduction, which can make a natural period of time by combining. As a follow-up study, we are going to study the changes in the new quadratic image based on the present image representation.