• Title/Summary/Keyword: Beauty Market

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A Study on the Service Marketing Analysis and Development Plan (유가공 업체의 서비스 마케팅 차원의 분석과 발전 방안에 관한 연구)

  • park, jinho
    • Journal of Service Research and Studies
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    • v.9 no.1
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    • pp.33-49
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    • 2019
  • In this study, we achieve an increase in sales of dairy companies through innovation in the distribution process of developing core competencies through product differentiation in the domestic dairy companies, creating new consumption pioneered new markets. First of all, improving the quality of milk in the premium milk market can be able to expect the activation of consumption and through promotion activities by the Korean wave can lead to create new consumption pioneered the market diversification at the same time export varieties of white milk and jersey species take advantage of a variety of milk in addition to drink beauty and cooking areas while lowering manufacturing costs through the introduction of the cheese will increase the revenue of the dairy companies and dairy consumption expected to activate at the same time. It is necessary to change cultivars in order to think about nutritional value and flavor, and further environment, and high quality premium milk will become a new trend in the future. Furthermore, promoting the benefits of milk consumption would contribute in raising the milk demand that is negatively correlated with increasing age.

A Study on the Actual Condition of Using Low-priced Cosmetics and on the Purchasing Behavior in Female Undergraduates (여대생들의 저가 화장품에 대한 사용실태 및 구매행동에 관한 연구)

  • Kim, Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.37 no.2
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    • pp.177-189
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    • 2011
  • Women starts to make up after high school graduation. They have low economic power. But they select cosmetics by themselves and have high demand. Therefore, they can be major customers of low-priced cosmetics and it can be regarded as independent cosmetics market. Thus, this study analyzes the purchasing propensity of lowpriced cosmetics in female undergraduates, who are main targets of low-priced cosmetics, satisfies the more customers desire through further segmenting the targets, suggests a continuous developmental plan for low-priced cosmetics through securing potential customers and segmenting market, and analyzes and typologizes female undergraduates lifestyle. The aim is to grasp the actual condition of using the low-priced cosmetics and the satisfaction with purchase, and to utilize it as basic date of inducing right consumption culture of female undergraduates. For this study, 305 reliable questionnaires are analyzed from the total 320 questionnaires and spss win 15.0 program was used. The results were as follows. About 90.1 percent of female undergraduates had experience using low-priced cosmetics and standard of priority selection was the quality of low-priced cosmetics. The main reason not to use was low price image.

Clinical outcomes of a low-cost single-channel myoelectric-interface three-dimensional hand prosthesis

  • Ku, Inhoe;Lee, Gordon K.;Park, Chan Yong;Lee, Janghyuk;Jeong, Euicheol
    • Archives of Plastic Surgery
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    • v.46 no.4
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    • pp.303-310
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    • 2019
  • Background Prosthetic hands with a myoelectric interface have recently received interest within the broader category of hand prostheses, but their high cost is a major barrier to use. Modern three-dimensional (3D) printing technology has enabled more widespread development and cost-effectiveness in the field of prostheses. The objective of the present study was to evaluate the clinical impact of a low-cost 3D-printed myoelectric-interface prosthetic hand on patients' daily life. Methods A prospective review of all upper-arm transradial amputation amputees who used 3D-printed myoelectric interface prostheses (Mark V) between January 2016 and August 2017 was conducted. The functional outcomes of prosthesis usage over a 3-month follow-up period were measured using a validated method (Orthotics Prosthetics User Survey-Upper Extremity Functional Status [OPUS-UEFS]). In addition, the correlation between the length of the amputated radius and changes in OPUS-UEFS scores was analyzed. Results Ten patients were included in the study. After use of the 3D-printed myoelectric single electromyography channel prosthesis for 3 months, the average OPUS-UEFS score significantly increased from 45.50 to 60.10. The Spearman correlation coefficient (r) of the correlation between radius length and OPUS-UEFS at the 3rd month of prosthetic use was 0.815. Conclusions This low-cost 3D-printed myoelectric-interface prosthetic hand with a single reliable myoelectrical signal shows the potential to positively impact amputees' quality of life through daily usage. The emergence of a low-cost 3D-printed myoelectric prosthesis could lead to new market trends, with such a device gaining popularity via reduced production costs and increased market demand.

A study on preference for makeup colors of modern women - Focused on professional women from Gwangju and Jeollanam-do (현대여성의 메이크업 컬러에 대한 선호도 연구 - 광주, 전남 출신 및 거주 전문직 여성을 중심으로)

  • Jang, Yul-Hee;Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.20 no.2
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    • pp.79-85
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    • 2022
  • In order to promote active sales growth in the rapidly changing modern society's makeup market, it is now time to analyze makeup colors closely in line with current trends. Therefore, in this study, professional women from Gwangju Metropolitan City and Jeollanam-do were treated and analyzed with the statistical SPSS 21.0 package program for colors such as makeup base, eyebrow, lip, and cheek, and the reasons for their preference. As a result of the study, yellow makeup base, black eyebrow, red lip, and red cheek color were preferred. This study will be provided as basic data for the development of various makeup patterns and novel makeup color items, and it is believed that it will contribute directly or indirectly to increased sales while gaining an edge in the modern makeup market.

A Study on the Platform Utilization Strategy and Growth of a Start-Up: Focusing the Case Study of 'Genie the Bottle' (신생 기업의 플랫폼 활용 전략과 성장에 관한 연구: '지니더바틀' 사례를 중심으로)

  • Juhee Kim;Minju Shin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.81-93
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    • 2023
  • Under the digital economy, companies are facing a new business environment. Previous studies with a traditional perspectives on start-ups explained they are at a disadvantaged compared to large companies in mobilizing resources and building new relationships. However, recent researches on the digital economy and platform ecosystems have suggested that digital platforms can be an efficient means of overcoming the liabilities of smallness and newness for start-up companies. Through platforms start-ups can secure routes to mobilize resources, collect and analyze market information. Especially as various platorms are established within categorized industry or market, unique characteristics and market awareness regarding an individual startup company have been formed. Accordingly there is also an advantage that startup companies have umbrella effect by participating in the platform. From this point of view, this study describes the process by which a start-up company effectively utilizes a platform to overcome the liabilities of newness and smallness through the case the study of 'Genie the Bottle'. The results suggest that platforms play a crucial role for start-ups to secure awareness and legitimacy and grow the market in the beauty industry in which high consumer involvement is dominant.

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Pattern Design for Women's Briefs (여성용 briefs 패턴설계 -20대 여성의 기본 사이즈를 중심으로-)

  • Kim, Jeong-Ha;Na, Mi-Hyang
    • Korean Journal of Human Ecology
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    • v.16 no.4
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    • pp.801-811
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    • 2007
  • This study attempts to propose a pattern design of snug fitting midi briefs for women. Each briefs made of two kinds of fabric, cotton 40's and cotton 40's spandex, was produced for the research in a different shrinkage rate. The result of wearing test of the briefs-sold-in-the-market (BSM) and the briefs-specially-made-for-this-research (BSMR) were as follows: BSMR showed a higher mark than that of BSM in the sense of close fit on the torso, comfortableness, sense of being tight, satisfaction and beauty. In particular, the back design line of BSM gave a lower satisfaction to test wearers, while that of BSMR gave a more comfortableness to them, making their hip comfortably being wrapped by making smoother the angle of the straight line linking sidelines with clutch part, and making sidelines into curve. In a forward research, further studies about grading and other patterns but midi pattern of briefs would be examined.

Size Analysis and Wearing Evaluation of Commercial Cheollik Dress Pattern (상용 철릭 원피스 패턴의 치수 분석과 착의 평가)

  • Ha, Ji-Hyun;Kim, Hee-Eun
    • Fashion & Textile Research Journal
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    • v.20 no.5
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    • pp.548-555
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    • 2018
  • The purpose of this study is to analyze the patterns of commercial Cheollik dresses by size analysis and wearing evaluation. Six kinds of commercial Cheollik dress patterns distributed on the market were selected and classified into two types group, A type group(A-1, A-2, A-3) consisting of flat type sleeve pattern and B type group(B-1, B-2, B-3) consisting of three-dimensional type sleeve pattern depending on the sleeve type. The size of the Cheollik dress pattern was analyzed, and wearing evaluations of the appearance, movability were carried out. Cheollik dress pattern was made in various size and many patterns were produced in the form of omission of components such as seop. It should be based on the understanding of the form and composition of the traditional Cheollik for pattern development. As a result of the wearing evaluation, A-2 showed the highest evaluation in the appearance and movability evaluations in type A. B-2 was the highest evaluation in appearance evaluation in type B. But in the evaluation of the movability, B-2 received the lowest evaluation because of little allowance. Therefore, the allowance in clothes should be considered enough for the movability. The result of this study can be provided as a basic data for the development of Cheollik dress pattern reflecting modern trend and the traditional beauty.

Study on the Fashion Design Applying Pictures of Butterfly in the Korean Folk Paintings (조선 민화 나비를 응용한 의상 디자인 연구)

  • Lee, Jong-Min;Lee, Mi-Ryang
    • The Research Journal of the Costume Culture
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    • v.14 no.5
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    • pp.828-839
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    • 2006
  • These days, by the accelerated developments of science and industries and the menaces of war and terror, humans have come to have instinct to recur and nostalgia to nature and thereby many art works and designs with natural objectives have begun to be produced. Also the design in 21st century requires creative products based on cultural speciality of the countries. As the examples, we may easily find the images of the countries from visual expressions or products when we get in touch with the products of so called advanced countries in design i. e. U.S.A. Japan, Germany, France, Italy, countries of Scandinavian peninsular. This study, in such stream of the times, was to express our culture's own originality on clothing design with butterfly that is one of natural thing as the material but limited the boundary to realistic butterflies in folk drawings of the times of Chosun. As for the technique of expression, used digital textile printing for best expression of the fine lines, realistic shapes and peculiar colors of the butterflies in Chosun folk drawings and used diverse materials as materials for printing for diversity of the designs. Thereby this thesis is purposed to grope the products with superior competitiveness in the world market by presenting the realistic butterflies in Chosun folk drawings as motives with cultural value native to Korea and applying them to clothing designs.

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Study on the Development of Sensitivity Lighting Design Using LED - Focused on the Concept of Relationship in Toyo Ito's Architecture - (LED를 이용한 감성조명디자인 개발 연구 - 토요 이토 건축의 관계성 개념을 중심으로 -)

  • Kim, Jong-seo
    • Journal of the Korea Furniture Society
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    • v.28 no.4
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    • pp.332-339
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    • 2017
  • Today, our indoor space requires a user-centered considering design that satisfies even human sensitivity. The word 'sensitivity' is being frequently used in the design market recently and this means that consumers are becoming more sensitive. For this reason, the characteristics of Toyo Ito's architecture, which are innocent due to its natural structure and materials, are suggested as a sensitive lighting stand design which can relieve users' stress from daily life and bring a psychological stability. As such, sensitivity lighting can create a lighting environment that considers consumers in various spaces along with the development of new scientific technologies and develop in a new direction of aesthetical beauty and eco-friendly area. In this study, a natural and sensitive lighting stand is suggested where a variety of digital art techniques of LED are applied based on formative characteristics of relationship, one of Toyo Ito's architectural concept factors. Such sensitivity lighting designs can not only realize a type-free design but also suggest a creation of the atmosphere which is close to nature.

New Seniors' Information Sources, Store Selection Criteria, and Sales Associates' Attributes for Clothing: Based on Their Clothing Involvement

  • Ghal, Jeong-Hyun;Lee, MiYoung
    • Journal of Fashion Business
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    • v.20 no.3
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    • pp.89-103
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    • 2016
  • This study examines female new seniors' clothing consumption behaviors, such as their information sources, clothing store selection criteria, and perceived importance of sales associates' attributes, based on their level of clothing involvement. A face-to-face survey was conducted through a market research firm. The subjects of this study were female adults in their 50s and 60s residing in the Seoul metro area (N=197). Significant differences were found in the clothing consuming behaviors of new seniors depending on their clothing involvement(CI). High-CI new seniors tended to place more importance on both personal and non-personal information sources than low-CI new seniors. High-CI new seniors place importance both "merchandise assortment and store atmosphere" and "sales associates and service" when they select stores for clothing than low-CI new seniors. In terms of sales associates' attributes, high-CI new seniors tend to place more importance on customer-orientation than medium- and low-CI groups. Medium- and high-CI new seniors tend to place more importance on appearance than low-CI groups. However, there were no significant statistical differences for professional expertise among the three different CI groups.