• 융합정보논문지
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• 제10권4호
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• pp.168-174
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• 2020

본 연구는 화장품회사의 서포터즈로 활동하는 뷰티인플루언서가 인스타그램 콘텐츠를 사용하여 소비자들의 화장품 구매의도에 미치는 영향을 연구하였다. 이를 위해서 화장품회사 서포터즈로 활동하는 뷰티인플루언서의 제품평가 콘텐츠에 노출된 소비자들의 인구학적 특성이 구매의도에 미치는 영향에 중점을 두었다. 연구자료 설문지는 총 237부 15개 항목을 설문조사 하였고 자료분석은 빈도분석, 요인분석, 독립 t 검정과 ANOVA, 다중 회귀분석을 수행하였으며 분석을 위해 SPSS 23.0을 사용하였다. 특정 계정 HAJIN_21 뷰티인플루언서의 인스타그램 콘텐츠를 통한 제품소개에 따른 구매의도를 연구한 결과는 성별은 통계적으로 유의한 정(+)의 영향을 미치지 않았고 최종학력은 구매의도에 통계적으로 유의한 정(+)의 영향을 끼치는 것으로 조사 되었다. 이에 최종학력이 구매의도에 중요한 요인임을 알 수 있었다. 나아가 본 연구가 화장품회사 서포터즈를 활용하는 홍보 방향의 기초자료로 사용될 수 있을 것으로 기대된다.

• 트랜스-
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• 제15권
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• pp.57-79
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• 2023

본 연구는 SNS 플랫폼(인스타그램, 유튜브, 틱톡)에서 인기가 높은 남성 뷰티 인플루언서 4명을 선택하여, 그들이 여성 팬들의 동일시를 얻기 위해 사용하는 SNS 이미지의 전략과 효과를 탐구하고자 한다. 연구 방법은 2023년 7월 21일까지 인스타그램, 유튜브, 틱톡에서 구독자 수가 높은 남성 뷰티 인플루언서 4명인 리쟈치(李佳琦), Jeffree Star, James Charles, Bretman Rock을 선택했다. 연구는 이들이 SNS에 게시한 콘텐츠를 관찰하며 라캉의 응시 이론을 통해 남성 뷰티 인플루언서의 이미지 유형, 특징 및 여성 팬들과의 동일시와의 연관성을 분석했다. 그 후 응시와 관련된 거울 단계, 스크린, 대상a 등의 개념들을 보충하고 남성 뷰티 인플루언서의 이미지 특징과 여성 팬들의 시청 동기에 대해 깊이 있는 분석을 수행했다. 연구 결과로, 남성 뷰티 인플루언서들은 여성화된 거울 이미지 안의 동일성으로 형성된 동일시를 통해 여성 팬들과 '여성적 우정(girl-friendship)'이라는 친근한 관계를 유지할 수 있다는 것을 제시한다. 또한, 남성 뷰티 인플루언서들은 성 정체성의 다원화, 즉 차이성을 가진 이미지를 통해 여성 팬들을 남성적 응시에서 여성적 응시로 변화시켜 보이는 대상에서 보는 주체로 만들 수 있다. 따라서, 남성 뷰티 인플루언서의 이미지는 성별에 대한 사회의 고정관념을 뒤집는 동시에 현대 젊은 여성들의 독립과 평등에 대한 요구에 부응하고, 여성적 응시에 대한 이해를 촉진하며, 소셜미디어 플랫폼의 민주성과 포용성의 잠재력을 탐색하는 새로운 시각을 제시할 것이다.

• 디지털융복합연구
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• 제13권7호
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• pp.431-436
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• 2015

본 동백나무 열수추출물의 융복합 활성을 측정하기 위해서 동백나무의 채취시기별, 부위별 웰니스 활성 성분의 결정요인으로 항산화 활성물질을 규명하고자 하였다. 카테킨성분 함량 분석에서 동백의 특이 카테킨 성분이 있음을 확인할 수 있었고. 동백추출물의 항산화활성 검증결과 항산화 소거능이 함유된 결과로 나타났다. 동백나무의 부위별 항산화 활성은 꽃에서 가장 항산화 억제 작용이 높게 나타났으며, 총 폴리페놀 함량은 New leaves $92.09{\mu}g/mL$, old leaves $82.53{\mu}g/mL$, stem $77.51{\mu}g/mL$, flower $86.86{\mu}g/mL$, 분석되어 새잎이 높았으며, 플라보노이드 함량은 동백의 stem 223.29 (mg/g), new leaves 196.14 (mg/g), old leaves 168.29 (mg/g), flower 159.00 (mg/g) 순으로 플라보노이드 함량은 줄기가 높게 나타났다 유리아미노산 함량은 GAVA가 모든 시료에서 높았고 유리아미노산 함량은 ${\gamma}$-Amino butyric acid (GAVA)가 모든 시료에서 높게 나타났다.

• 한국의류학회지
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• 제17권1호
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• pp.103-117
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• 1993

The purpose of this study is to clarify the adaptation of beauty of traditional dress depicted contemporary Korean fashion design. For this purpose, the external form and the internal meaning based on 'the double roots' proposed by W$\ddot{o}$lfflin were analyzed in Korean traditional dress. Documentary studies and objective studies were done with descriptive and content analytic methods. And homospatial process was devised in order to develop the traditional identity in contemporary fashion design. The results were as follows: 1. As the external form, H. O. A silhouette, chogori, ch'ima, paji, and po concerning internal type, kaftan, flat form related to structured type were represented. Traditional color sense were love of white, contrasting as well as analogous color harmony shown often in nature phenomena, and temperate achromatic color harmony. Texture were characterized as rough and coarse expressing vividness, fine and smooth expressing delicateness and tenderness. As the internal meaning, the beauty of purity related to nature, tragedy, and symbolism were represented. 2. Since 1980's. Korean fashion designers frequently applied unstructural kaftan form and H silhouette to Korean fashion design, and sought natural and pliable line in whole dress. Use of white and achromatic color harmony as well as use of linnen were prominent. Designers' aesthetic consciousness was pursuit of the beauty of nature. Representative designers who concentrated on expressing traditional beauty were Lee Shinwoo, Sul Yoonhyung, Jin Taiok and others. 3. A homospatial process could be a method in the creative design which enables to express Korean identity in fashion design, and could suggest ideas of new designs full of Korean identity by superimposed and fused imaginery.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.1-12
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• 2011

As fashion magazines are important socialization influences, our purpose was to examine the content of articles in two teen magazines: one with a long publication history (Seventeen) and one relatively new market entry (Teen Vogue). We addressed the following questions: (1) What are the patterns of content of the feature articles? (2) How frequently is this content related to appearance management or fashion consumption? and (3) What, if any, differences exist in contents between the traditional teen magazine and the new market entry? A content analysis of 1,191 articles published during 2008 and 2009 revealed the largest percentage of content in both magazines was fashion. Other than the topic of fashion, Seventeen concentrated on teen life issues whereas Teen Vogue focused on celebrities. Understanding these are fashion publications, we suggest there are opportunities for both magazines to allocate further attention to other issues in the lives of teens in addition to beauty and consumption.

• International Journal of Costume and Fashion
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• 제7권2호
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• pp.49-63
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• 2007

In this study, we inquire into the general concepts of eroticism as it appears in literature and the arts, and use this as a foundation to meditate on the eroticism of attire throughout history. We also ascertained external forms based on the range of "The way we look" by Delong. In this way we inclusively studied both the content and form of modes of eroticism in the perspective of Brodsky's "linked solution." The original concept of eroticism is a technique by which one attains physical passion, referring to a nature which is deeply rooted in the cultural traditions, myths, habits. religion and arts of mankind, inducing expressions of sensual love. We integrated this eroticism in 4 categories: sensuality, which induces beauty; naturality, denoting idealization or rational beauty; primitivity, characterized by grotesque expressions or direct and natural sexual depictions; and symbolism by which sex is symbolically or mechanically projected. The concept of eroticism contains both positive and negative aspects, but rather than dealing with sex in a mechanical or perverted manner to express eroticism, it is more appropriate to guide the direction of modes of eroticism by stimulating the "desire to show" and the "desire to see" with the dialectic of obstruction and exposure as a figurative expression of true passion, and narcistic phenomena in which beauty is expressed through exaggeration or magnification and adhesion.

• 한국의상디자인학회지
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• 제24권3호
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• pp.159-168
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• 2022

With the recent proliferation of Hallyu content, national interest in Korea and the demand for designs with traditional Korean patterns as a motif is on the rise. In addition, as customers' design requirements tend to value more and more detailed and differentiated handcrafted designs, research on the motifs used in nail experts' original nail design development and nail design is continuously needed. Therefore, the purpose of this study is to expand the scope of nail design motifs with high practical value by producing nail design works applying plant patterns of Wadang, used during the Unified Silla Period, and to diversify nail art expression techniques. The research reviewed domestic and foreign literature related to Wadang during the Unified Silla Period, analyzed the collection at the National Museum of Korea, and categorized the motifs based on the characteristics of plant patterns and Wadang during the Unified Silla Period. The tangible motifs are intended to be presented as a fusion of nail art design works that utilizes both flat and stereoscopic art techniques. Through this study, it was confirmed that the plant pattern of Wadang from the Unified Silla Period is an attractive motif that can be expressed in various nail designs expressing Korean emotions and traditional beauty, and furthermore, it can be used as basic data for the idea of various beauty design areas.

• Journal of Contemporary Eastern Asia
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• 제13권2호
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• pp.3-14
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• 2014

Online communities are an important source of electronic-word-of-mouth (eWOM), however few studies have examined these types of messages within the Middle Eastern context. This study focuses on Kuwaiti women as members of an online beauty forum; previous work has suggested a mediating effect of gender with women being more likely to trust and follow-up word-of-mouth with a purchase. A conceptual model, based on existing theoretical contributions, provides the basis of a coding framework for the message characteristics that influence members' eWOM adoption. A sub-set of the analysis is presented: 218 threads (1820 messages, coded into 6702 units) illustrating cases where eWOM was adopted and thereby demonstrating continuance intention with members returning to the forum. Content analysis revealed the prevalence of emotional aspects in messages, coded into a new category of 'community bonding'. Findings show that emotion expressed in messages is as influential and important as cognitive aspects of argument quality.

• 복식문화연구
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• 제6권3호
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• pp.88-99
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• 1998

Image of Modern Art & Fashion are created on the whole in daily life. Image itself is not simple. There is no more distinction between content & form through mutual crossing for intellectual thinking. Specially, image of reproduction circumstance too many mixtual and compromise (collage) are continued to occur. They could pursuit to change their image through the more increase of impulse, exception and popular experience. In this thesis, I studied about image of Modern fashion & Art. In the modern art, visual image showed as anti-beauty and combination of cultural system. It has shown in the theory of Fred Davis and through fashion brand advertising image as follows; Youth vs maturity (ageless image), male s female and androgynous vs unisexuality (genderless image), colligation vs monopoly (street mode image). As a results, the modern trend image are showing the value of the ambivalence. It can be said that he anti-beauty which are occasionally showed in ambivalence has shown a tendency toward another tradition (feminity) through giving an impulse and paradox.

• 한국콘텐츠학회논문지
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• 제20권9호
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• pp.261-270
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• 2020

본 연구는 적소 이론(Niche Theory)을 기반으로 뷰티 콘텐츠 소비를 통한 이용 충족 측면에서 웹진, TV 및 인터넷 동영상 플랫폼이 어떤 경쟁 구도를 형성하는 지를 살펴보고자 하였다. 선행 연구들을 기반으로 정보성, 오락성, 매력적인 인물 등장, 이용 편리성 및 솔직함 등 5가지의 공통적인 이용 충족 요인들을 도출하였고, 이를 바탕으로 적소분석을 실시하였다. 연구 결과 인터넷 동영상 플랫폼이 매력적인 인물 등장 측면을 제외한 모든 이용 충족 차원에서 적소폭이 다른 미디어들에 비해 넓은 것으로 나타났으며, TV와 인터넷 동영상 플랫폼이 적소 중복이 가장 적은 것으로 나타났다. 또한, 인터넷 동영상 플랫폼은 다른 미디어들에 비해 이용 편리성과 솔직함에서 경쟁 우위에 있는 것으로 나타났다. 본 연구를 통해 나타난 결과들은 향후 뷰티 콘텐츠 소비가 어떤 방향으로 전개될 지를 예측하기 위한 기초 자료로 활용될 수 있다.