• 제목/요약/키워드: BeST consensus

검색결과 48건 처리시간 0.031초

장애인을 위한 주거환경개선 기초조사 (Basic Investigation for Publicity of Korean Occupational Therapy)

  • 장종식;김태환;김지현
    • 대한지역사회작업치료학회지
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    • 제5권1호
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    • pp.45-53
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    • 2015
  • 목적 : 본 연구는 주거환경 인식도 및 중요도에 관하여 알아보고 주거환경개선의 기초자료를 마련하고자 한다. 연구방법 : 2015년 4월부터 2015년 5월까지 일반인 165명을 직접 만나 설문조사 하였다. 분석방법은 SPSS 18.0을 이용하여 기술통계, 빈도분석, t검정, 분산분석, 사후검정을 사용하였다. 결과 : 주거환경개선의 인식도를 살펴보면 44.8%가 집안 구조변경, 26.7%가 치료방법이라고 응답하였으며 건축사가 할 것 같다는 응답이 28.5%인 것에 반하여 작업치료사가 할 것 같다는 응답은 9.1%로 보여 졌다. 주거환경개선의 중요성에 관하여 대부분 중요하다고 생각하지만 성별, 연령별 차이는 없었다(p>.05). 주거환경개선이 삶의 질을 높여줄 것 같다는 응답은 45.9%인 것에 반해 독립성이 증가될 것 같다는 응답은 7.6%로 보여 졌고, 주거환경개선은 돈이 많이 들어가기(81.1%) 때문에 중요하지 않다고 응답하였다. 결론 : 주거환경개선의 인식은 부족하였으나 중요도가 높은 것으로 보아 추후 주거환경개선의 필요성은 공감하고 있었다. 장애인을 위한 주거환경개선에서 경제적 지원 및 작업치료사의 진출 및 제도적 지원이 필요할 것으로 사료된다.

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한국형 동반성장 정책의 방향과 과제 (The Policy of Win-Win Growth between Large and Small Enterprises : A South Korean Model)

  • 이장우
    • 중소기업연구
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    • 제33권4호
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    • pp.77-93
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    • 2011
  • 본 연구는 최근 사회경제적 이슈가 되고 있는 동반성장의 개념과 실천 방향에 대해 논의하고자 한다. 이를 위해 동반성장의 정책적 개념을 살펴보고 유사한 개념인 상생협력과 공생발전과도 비교 분석하고자 한다. 또한 동반성장을 통해 글로벌 경쟁력을 만들어 낸 선진국 사례들로부터 교훈을 찾아내고 우리의 사회 문화적 특성에 맞는 한국형 모델을 제안하고자 한다. 한국형 동반성장 모델은 미국의 시장중심형, 일본의 문화기반형, 유럽의 정책주도형 등의 장점을 융합할 필요가 있다. 이를 위해 한국형 모델은 공동체적 에너지를 창출해내는 한국인의 잠재력 활용, 통제와 자율의 융합형 제도 개선, 미래지향적 협력관계를 위한 기업들의 행동변화 등 세 가지 요인을 핵심으로 할 필요가 있다. 한국형 모델의 실현을 위해 필요한 정부의 역할과 과제, 그리고 동반성장위원회의 역할에 대해서도 논의하고자 한다.

자궁적출술 환자를 위한 critical pathway 개발과 적용효과 (Critical Pathway Development for the Hysterectomy Patients and its applied Effect)

  • 노기옥;박경숙
    • 여성건강간호학회지
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    • 제6권2호
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    • pp.234-257
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    • 2000
  • At present in the medical care, the study and effort for producing health service to consider efficiency, effectiveness, and quality are urgently called for because of the difficulty in the keen competition according to the inter- nationalization and opening, the operation in the medical institution service testing system, the change in the medical policy of KDRGs, and the lack of the health care cost increasing rate. As an alternative, the case management for the new management system is introduced in the U.S., and the Critical Pathway that is the method designing the contents of activity and its result has been developed and applied in order to anticipate and manage the patient-outcome for the realization of the cost-effective case-management. Thus, this study intended to analyze the effectiveness to obtain by developing the Critical Pathway presented as the method to improve the quality-betterment and cost effectiveness through the continuous and consistent patient management for the hysterectomy patient and applying it to the real practice. As a study method, this author formed a conceptual framework through considering five Critical Pathway used in the current U.S. and three Critical Pathway presented in the literature to develop the Critical Pathway for the hysterectomy patient, and made out the preliminary Critical Pathway through reviewing the old chart. This author made the verified the validity of the expert group about the developed Critical Pathway, and to confirm the possibility of practice application, completed and settled the final Critical Pathway after using the Critical Pathway to the hysterectomy patient from March 1st to 15th, 1997. Finally, to analyze the application-effect of the developed Critical Pathway, this author offered health care service applying the Critical Pathway to the hysterectomy patient from April 15th to August 31th, 1997. The guide for the Critical Pathway was carried out in advance by outpatient setting nurse for outpatient setting visit before the operation, and after hospitalization the primary nurse monitored the execution degree on the every duty. After discharge this author surveyed the complication through phone visiting, and one month after discharge surveyed the patient's reaction about the offered service when outpatient setting visit and analyzed the result. The source for health care cost was obtained by the statistics about the hospital charge which was offered by the General Business Department. The results were as follows. 1. It was decided that the vertical line of the Critical Pathway was made up of eight items such as monitoring/assessment, treatment, line/drains, activity, medication, lab test, diet, patient teaching, and the horizontal line of the Critical Pathway was made up of from hospitalization to discharge. 2. After the analysis of service contents through reviewing the old chart, it was decided that the horizontal line of the preliminary Critical Pathway was made up of from hopitalization to fourth postoperative day, and the vertical line of it was divided into eight items which were the contents to occur with the time frame of the horizontal line. 3. After the verifying the validity of the expert group about the preliminary Critical Pathway, the horizontal line was amended from hopitalization to third postoperative day, and taking their consensus, some contents of the horizontal line was amended and deleted. 4. From March 1st to 15th, 1997, to confirm the clinical suitability, this author offered eight hysterectomy patients the medical service through the Critical Pathway. The result was that three of them could be discharged at the expected discharge day, and the others later than that day. Supplementing the preliminary Critical Pathway through analyzing the cause of that delay- case, this author developed the final Critical Pathway. 5. There were no significant differences between the experimental and the control group in the incidence of complication(P > 0.05). 6. The 92.4% of experimental group was satisfied with the Critical Pathway service. 7. The length of hospital stay of the experimental group offered with the Critical Pathway service was 4.6 days and there was a significant difference that it was 1.3 days shorter than that of the control group(t=-29.514, P=0.000). 8. There wsa a significant difference that the mean medical charge per one patient of the experimental group offered the Critical Pathway service was cheaper \124,150 than that of the control group(t=-9.826, P=0.000). 9. The result that the author assumed and analyzed hospital income with the rate of turning bed was assumed that the increase of hospital income was \63,245,072 for that study, and the income increase was expected with \68,704,864 for a year. The result that this author applied the Critical Pathway to the hysterectomy patient have no differences in the incidence of complication, high satisfaction with that service, and the length of hospital stay decreased in the experimental group, and the mean hospital charge per one patient decreased, but hospital income increased. Suggestions for further study and nursing practice are as follows. 1. The study to apply the Critical Pathway for a year, verify the validity, and measure the effect repeatedly is needed. 2. To apply and manage the Critical Pathway effectively, the study to computerize it is needed. 3. The study to develop hospital-based Critical Pathway about other diseases or procedure, and measure the effect is needed.

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가정학교육과 취업방안연구 (A Study on Home Economist Education with Refrence to the Business Activities in Korea)

  • 한상순
    • 대한가정학회지
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    • 제27권2호
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    • pp.163-185
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    • 1989
  • Korean home economics education has around 100 years history. The main aims of home economics education up 1950 had not been changed, they were mainly for the improvement of household-skill to raise both standard of living and life quality as well as womanhood. After 1960's the standard of living drastically improved and the industrialization of Korean society was quite rapidly proceeded from simple to complex one. Because of these changes, I considered that the aims and the contents of home economics education should be reexamined and reshaped. This study motivated me that especially home economics major should be trained to be competent enough to work in industrialized society as much as the input to her college education. As industialization was made progress, family member's diverse role differentiation also occurred from past simple role such as house wife or girl's high school teacher among by home economics major. In this current societal change, most of the home economics major have wish to have opportunities obtaining new kinds of employment rather than obtaining merely teaching work. With this in mind I made a study on college level home economics education of the new adjustment to current and future industrialized Korean society. (1) The full number of officially admissible home economics major in 169 Korean colleges, 70 junior colleges, and one open university were as follows, 7139, 6080, and 230 respectively. The percentages of employed of employed numbers of them for the college and junior college graduates were 26.5 and 39.0 respectively. (2) The certificate qualifications issued to college home economics major are nutritionist (1st grade and 2nd grade), clothes and textilist, home economics teacher (2nd grade for high school) and kindergartener (2nd grade), The qualifications are certified after majoring each field from major departments of college of home economics by Ministrys of Labour and Education of the Korean government. The percentages of their employment are low as mentioned earlier. (3) To find out new employment opportunity for home economics graduates in home economist in business (henceforce/HEIB) status quo of consumer division for mational enterprise was surveyed. According to govermment decree of general law of consumer protection (1980), enterprise should organize bureau (offics, subdivision) on liability to consumer's complaint. Of 89.6% of the enterprise established th subdivision in which 96.2% of employee was male (3.8% was female). Of the employee college graduate and high school graduate were 93.2% and 6.8% respectively. On the employee's major acadmic backgroud (%), economics and business administration, engineering and low-political science were 39.5, 26.2 and 11.2 respectively. (4) To study on the relation between home economics and home economist in business, the aspect of historical development of HEIB, group of HEIB employing enterprise and their nature of business were tried to find out as well as perception and evaluation by enterprise on HEIB. (a) In the united States of America employed home economics major to enterprise was organized autonomously HEIB subdivision within American Home Economics Association since 1920's and the membership of HEIB was 3,000 of the AHEA membership 50,000. (b) In Japan the Japanese founder HEIB had three times the bilateral congress with the U.S.HEIB and had 10th anniversary celebration in 1988. Japanese HEIB member are not necessary to be home economics graduates but should have certificate as consumer adviser effected by the Minister of Trade and Industry. Japanese subdivision of consumer affaire within Japanese enterprise employ the consumer adviser with the certificate. Because of this different system from the United Sates, Japanese HEIB call their title "HEEB" instead of HEIB. The Japanese consumer adviser certificate system had initiated since 1980 and it belongs to 2nd level national qualification certificate. Currently active membership of Japanese "HEEB" association had increased from 115 (in 1979) to 319 in 1988. (5) For the opening of the future new employment of home economics graduates to enterprise and qualification required for the HEIB by national enterprise in Korea, I studied on the courses which seem to be important and required by employee in the field of HEEB in the United States of America and preliminary curriculum for home economics related major student aimning to be the future "HEEB" by Japanese HEEB study group of Japanese Association of Home Economics. It is suggested that it is very important and urgent to realize as home economics educator to have common deep concern and endeavors on opening new employment for our home economics major student1), we should try to publicize strongly and let enterprise and consumer protection board realize that employee in the subdivision of consumer protection should be the one who well experienced home economics major graduates2), we, home economics educator, should try to develop actively new curriculum in line of the suggestion made earlier for our future home economics major student of open broadly their future employment opportunities3), we, home economics educators, should try to have consensus on whether we should have support from government in terms of receiving national qualification certificate on consumer pretection or not4), and I would appreciate if the Korean Home Economics Association and Korean Home Management Society paydeep and positive concern on this matter.

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일개 지역사회 여성 주민의 자궁경부암 조기검진 수검에 관한 행동변화단계별 교육 프로그램의 효과 (Effectiveness of stages-matched educational program for cervical cancer screening among adult women in a community)

  • Kim, Young-Bok
    • 보건교육건강증진학회지
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    • 제24권5호
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    • pp.23-37
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    • 2007
  • 연구 배경: 자궁경부암은 조기검진을 통해 사망률과 의료비 부담을 감소시킬 수 있는 질환으로, 아직까지 우리나라에서는 자궁경부암이 여성암 중 높은 발생률을 보이고 있으나, Pap test를 통해 자궁경부암을 조기에 발견하고, 치료할 수 있는 것으로 알려져 있다. 연구 목적: 이 연구는 자궁경부암 조기검진 수검행동에 영향을 미치는 인지-행동적 요인을 고려하여 행동변화단계별 교육 프로그램을 개발하였고, 이를 40세 이상의 여성 주민에게 적용해봄으로써 행동변화단계별 맞춤형 교육 프로그램의 효과를 평가하고자 하였다. 연구 방법: 이 연구는 서울시 서초구에 거주하는 40세$\sim$59세 사이의 여성 주민을 대상으로 2003년 9월 1일부터 11월 14일까지 자료를 수집하였으며, 서초구의 5개 지역(동)에서 교육 중재군(162명)과 대조군(121명)을 선정하였다. 또한 행동변화단계별 교육 프로그램은 범이론적모형(TTM)을 활용하여 개발되었고, 교육 중재군의 교육내용 전달방법으로 인터넷 서비스와 우편 서비스가 활용되었다. 연구 결과: 조사대상자중 88.9%가 일생 중 1번 이상, 65.4%가 최근 2년 동안 1번 이상 자궁경부암 조기검진을 수검한 것으로 나타났다. 행동변화단계별 교육 프로그램의 효과를 살펴보면, 교육 후 인지 행동적 요인 중 태도와 변화의 과정이 통계적으로 유의하게 높아졌고, 행동변화단계 중 유지단계가 가장 많이 증가하였다. 교육내용 전달 방법은 인쇄된 교육자료를 활용한 우편 서비스가 인터넷 서비스보다 효과적인 것으로 나타났고, 행동변화단계별 전환 양상에서도 우편 서비스 중재군이 인터넷 서비스 중재 군보다 긍정적인 변화를 나타내었다. 한편 행동변화단계별 교육 프로그램에 관한 만족도 평가에서는 전달방법에 따른 유의한 차이가 없는 것으로 나타났다. 결론: 이 연구는 지역사회 여성 주민의 자궁경부암 조기검진에 관한 수검 행동을 증진시키기 위해 행동변화단계에 따른 맞춤형 교육 프로그램을 개발하여 적용하였고, 그 결과, 행동변화단계별 교육 프로그램이 자궁경부암 조기검진의 수검 행동을 증진시키는데 효과적인 것으로 나타났다.

한국형 흉부 MRI 영상 진단 정당성 권고안 (Korean Clinical Imaging Guidelines for the Appropriate Use of Chest MRI)

  • 송지영;남보다;윤순호;유진영;정연주;여창동;임성용;이승룡;김현구;김병혁;진광남;용환석
    • 대한영상의학회지
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    • 제82권3호
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    • pp.562-574
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    • 2021
  • MRI는 방사선 위험이 없으며, 높은 연조직 대조도 및 기능 정보 획득의 장점을 가지고 있다. 과거 기술적 한계로 흉부 분야에서 MRI의 사용이 제한되었으나, 최근 기술 발전 및 흉부 MRI의 보험 적용 확대로 흉부 MRI의 적응증과 수요가 급증할 것으로 예상된다. 이에 대한 영상의학회는 한국의 의료 실정에 맞는 흉부 MRI의 적절한 활용과 관련된 지침의 개발이 필요하다고 보고 개발위원회, 실무위원회 및 자문위원회의 의견을 모아 한국형 흉부 MRI 정당성 가이드라인을 개발하였다. 5가지 문장형 핵심질문을 선정하고, 근거기반 임상영상 가이드라인 수용개작 방법론에 의거하여 권고안을 작성하였다. 권고 내용은 다음과 같다. 우연히 발견된 전종격동 병변 환자에서 비종양성 질환 진단을 위하여 흉부 MRI를 권장한다. 폐 종괴가 발견된 진폐증 환자에서 악성 종양과 진행성거대섬유증의 감별 진단을 위하여 흉부 MRI를 권장한다. 악성 흉막 중피종 또는 비소세포 폐암 환자에서 흉벽, 척추, 횡격막 또는 혈관 침범이 의심되는 경우 흉부 MRI를 권장한다. 임산부에서 임상적으로 폐색전증이 의심되나, 다른 검사가 불충분할 경우 비조영 흉부 MRI 혹은 중등도 또는 저위험군 조영제를 가능한 최소한의 용량으로 사용하여 조영증강 흉부 MRI를 고려할 수 있다. 폐첨부 폐암 환자에서 근치적 절제술을 고려할 경우 혈관 및 경막 외 공간의 종양 침범을 확인하기 위해 흉부 MRI를 권고한다.

가족계획과 모자보건 통합을 위한 조산원의 투입효과 분석 -서산지역의 개입연구 평가보고- (An Intervention Study on Integration of Family Planning and Maternal/Infant Care Services in Rural Korea)

  • 방숙;한성현;이정자;안문영;이인숙;김은실;김종호
    • Journal of Preventive Medicine and Public Health
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    • 제20권1호
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    • pp.165-203
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    • 1987
  • This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However, $85{\sim}90%$ of the services provided by the health workers were other than FP/MCH, mainly for immunizations such as the encephalitis campaign. In the control area, a similar pattern was observed. Over 75% of their service was other than FP/MCH. Therefore, the pattern shows the health workers are a long way from becoming multipurpose workers even though the government is pushing in this direction. 3. Villagers were much more likely to visit the health sub-center clinic in the study area than in the control area (58% vs.31%) and for more combined care (45% vs.23%). C) Organization factors (admistrative integrative issues) 1. When MW (new workers with higher qualification) were introduced to HSC, it was noted that there were conflicts between the existing HSC workers (Nurse aids with less qualification than MW) and the MW for the beginning period of the project. The cause of the conflict was studied by an anthropologist and it was pointed out that these functional integration problems stemmed from the structural inadequacies of the health subcenter organization as indicated below; i) There is still no general consensus about the objectives and goals of the project between the project staff and the existing health workers. ii) There is no formal linkage between the responsibility of each member's job in the health sub-center. iii) There is still little chance for midwives to play a catalytic role or to establish communicative networks between workers in order to link various knowledge and skills to provide better FP/MCH services in the health sub-center. 2. Based on the above findings the project recommended to the County Chief (who has power to control the administrative staff and the technical staff in his county) the following ; i) In order to solve the conflicts between the individual roles and functions in performing health care activities, there must be goals agreed upon by both. ii) The health sub·center must function as an autonomous organization to undertake the integration health project. In order to do that, it is necessary to support administrative considerations, and to establish a communication system for supervision and to control of the health sub-centers. iii) The administrative organization, tentatively, must be organized to bind the health worker's midwive's and director's jobs by an organic relationship in order to achieve the integrative system under the leadership of health sub-center director. After submitting this observation report, there has been better understanding from frequent meetings & communication between HW/MW in FP/MCH work as the program developed. Lessons learned from the Seosan Project (on issues of FP/MCH integration in Korea); 1) A majority or about 80% of the couples are now practicing FP. As indicated by the study, there is a growing demand from clients for the health system to provide more MCH services than FP in order to maintain the achieved small size of family through FP practice. It is fortunate to see that the government is now formulating a MCH policy for the year 2,000 and revising MCH laws and regulations to emphasize more MCH care for achieving a small size family through family planning practice. 2) Goal consensus in FP/MCH shouBd be made among the health workers It administrators, especially to emphasize the need of care of 'wanted' child. But there is a long way to go to realize the 'real' integration of FP into MCH in Korea, unless there is a structural integration FP/MCH because a categorical FP is still first priority to reduce the rate of population growth for economic reasons but not yet for health/welfare reasons in practice. 3) There should be more financial allocation: (i) a midwife should be made available to help to promote the MCH program and coordinate services, (in) there should be a health sub·center director who can provide leadership training for managing the integrated program. There is a need for 'organizational support', if the decision of integration is made to obtain benefit from both FP & MCH. In other words, costs should be paid equally to both FP/MCH. The integration slogan itself, without the commitment of paying such costs, is powerless to advocate it. 4) Need of management training for middle level health personnel is more acute as the Government has already constructed 90 MCH centers attached to the County Health Center but without adequate manpower, facilities, and guidelines for integrating the work of both FP and MCH. 5) The local government still considers these MCH centers only as delivery centers to take care only of those visiting maternity cases. The MCH center should be a center for the managment of all pregnancies occurring in the community and the promotion of FP with a systematic and effective linkage of resources available in the county such as i.e. Village Health Worker, Community Health Practitioner, Health Sub-center Physicians & Health workers, Doctors and Midwives in MCH center, OBGY Specialists in clinics & hospitals as practiced by the Seosan project at primary health care level.

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전시장 참관객의 계획되지 않은 방문행동에 있어서 부스추천시스템의 영향에 대한 연구 (A Study on the Effect of Booth Recommendation System on Exhibition Visitors Unplanned Visit Behavior)

  • 정남호;김재경
    • 지능정보연구
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    • 제17권4호
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    • pp.175-191
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    • 2011
  • 국가신성장동력으로MICE(Meeting, Incentive travel, Convention, Exhibition) 산업이각광받으면서국내전시산업에 대한 관심이 드높아 지고 있다. 이에 따라 국내 전시산업(domestic exhibition industry)도 미국이나 유럽과 같이 전시성과를 향상시키기 위한 다양한 연구가 진행 중이다. 그 중에서도 전시환경이나 전시기법 등에 따라 관람효과가 다르기 때문에 지능형 정보기술을 이용하여 전시장에 방문한 참관객의 참관패턴을 분석하여 참관객을 이해하고 더 나아가 참여업체 간의 연관관계 도출 및 전시회의 성과를 높이고자 하는 연구들이 진행되고 있다. 그런데, 이러한 기존의 부스추천시스템과 관련된 연구를 살펴보면 시스템적인 관점에서 추천의 정확성만을 논하고 있을 뿐 추천을 통한 참관객의 행동이나 인식의 변화에 대해서는 충분히 논의하고 있지 못하다. 부스추천시스템(Booth Recommendation System)은 참관객의 부스방문 정보를 바탕으로 참관객에게 적절한 부스를 추천하기 때문에 참관객은 사전에 계획하지 않은 전시장을 방문하게 될 수 있다. 이 때 참관객은 계획하지 않은 방문행동을 통해서 만족할 수도 있지만 추천과 정이 번거롭다거나 자유롭게 참관을 하는데 방해가 된다고 생각할 수 있다. 이 경우 참관객의 자유로운 관람보다 오히려 더 좋지 않은 성과를 낼 수 있다. 따라서 부스 추천시스템을 전시장에 적용하기 위해서는 시스템의 성과에 미치는 영향요인이 무엇인지 전반적으로 검토하고, 부스추천시스템이 참관객의 계획되지 않은 방문행동에 미치는 영향에 대해 면밀히 검토해야 한다. 이에 본 연구에서는 부스추천시스템의 성과에 영향을 미치는 요인이 무엇인지 이론과 기존문헌을 통해 살펴보고자 하였다. 또한, 참관객의 지각된 부스추천시스템의 성과가 참관객의 계획되지 않은 행동에 대한 만족도와 부스추천시스템의 재사용의도에 어떤 영향을 미치는지 살펴보고자 하였다. 이러한 연구목적을 달성하기 위한 이론적 프레임워크로 본 연구는 계획되지 않은 행동이론(Unplanned Behavior Theory)을 도입하였다. 계획되지 않은 행동(unplanned behavior)이란 "소비자들이 사전에 계획하지 되지 않은 채 실행된 어떤 행동"으로 정의할 수 있다. 소비자들의 계획되지 않은 행동은 그 동안 마케팅 등 다양한 분야에서 연구되어 왔다. 특히, 마케팅에서는 계획되지 않은 행동 중 계획되지 않은 구매(unplanned purchasing)에 많은 관심을 두어 왔는데 이 개념은 종종 충동적 구매(impulsive purchasing)와 혼동되어 사용되곤 하였다. 그런데, 충동적 구매가 갑자기 무엇인가 구매를 해야하는 강하고 지속적인 충동(urge)이라고 본다면 계획되지 않은 구매는 구매의사결정의 시점이 상점에 들어가기 전이 아닌 상점 내에서 수행된다는 점이 다르다. 즉, 모든 충동적 구매는 비계획적이나, 모든 계획되지 않은 구매가 충동적인 구매는 아니다. 그런데, 왜 소비자들은 계획되지 않은 행동을 하는가? 이에 대해서는 학자들에 따라 여러 가지 의견이 있으나 소비자가 사전에 철저한 계획을 수립하지 않고 따라서 중간에 계획을 변화시킬만한 유연성(flexibility)이 있기 때문이라는 점에 일관된 의견을 보인다. 즉, 계획되지 않은 행동을 하는데 많은 비용이 소요된다면 소비자들은 사전에 수립한 계획을 변경하기 어렵게 될 것이기 때문이다. 본 연구에서 살펴보고자 하는 전시장 역시 참관객들은 방문하기 전에 전시장이 어떤 프로그램으로 구성되어 있는지 살펴보고, 어떤 부스를 방문할지를 사전에 계획하게 된다. 그 이유는 참관객들이 전시장 방문에 투입할 수 있는 시간은 한정되어 있는 반면에 전시회는 대규모의 다양한 부스로 운영되기 때문에 참관객들이 모든 부스를 참관한다는 것이 현실적으로 불가능하기 때문이다. 따라서 본 연구에서 제시하는 부스추천시스템이 참관객이 선호할 만한 부스를 추천하게 되면 참관객은 자신의 계획을 변화시켜서 부스추천시스템이 추천한 부스를 방문하게 된다. 이러한 방문행동은 소비자가 상점을 방문하거나, 관광객이 관광지에서 계획하지 않은 행동을 하는 것과 유사한 측면에서 이해가 가능하며 특히 최근 여행소비자들이 정보기기의 영향으로 계획되지 않은 행동을 하는 경우가 부쩍 증가한 추세와 동일한 맥락에서 이해가 가능하다. 이에 다음과 같은 연구모형을 설정하였다. 이 연구모형은 참관객이 지각한 부스추천시스템의 성과(performance)를 매개변수로 하고 있는데 이 성과에 영향을 미치는 요인으로 부스추천시스템에 대한 신뢰(trust), 전시장 참관객의 지식수준 (knowledge level), 부스 추천시스템의 기대된 개인화 (expected personalization) 그리고 부스추천시스템의 자유위협(threat to freedom)을 영향요인으로 파악하였다. 또한, 지각된 부스추천시스템 성과와 계획되지 않은 행동에 대한 참관객의 만족도와 향후 부스추천시스템의 재사용의도간의 인과관계도 파악하고자 하였다. 이 때 부스추천시스템에대한신뢰는권한(competence), 자선(benevolence), 그리고진실(integrity)의2차요인(2nd order factor)으로구성하고, 나머지 요인들은 1차 요인으로 구성하였다. 이를 검증하기 위해 2011 DMC Culture Open 행사에서 부스추천시스템을 테스트하기 위하여 시스템을 개발하고, 101명의 참관객을 대상으로 실증조사를 하여 분석하였다. 분석결과 첫째, 부스추천시스템에 있어서 참관객의 신뢰가 가장 중요한 요소이며 실제 해당 부스추천시스템을 이용한 참관객들은 신뢰를 통해 부스추천시스템이 성과 있다고 인식하였다. 둘째, 참관객의 지식수준 역시 부스추천시스템의 성과에 유의한 영향을 미쳤는데 이는 추천의 성과가 전시장에 대한 사전적 이해가 필요함을 의미한다. 즉, 전시장에 대한 이해가 높은 참관객이 부스추천시스템의 유용성을 더 잘 파악하는 것으로 나타났다. 셋째, 기대된 개인화 수준은 성과에 유의한 영향을 미치지 못했는데 이는 기존 연구와 다른 결과로 본 연구에 사용된 부스추천시스템이 충분히 개인화 서비스를 제공하지 못했기 때문이라고 판단된다. 넷째, 부스추천시스템의 추천정보는 개인의 자유를 위협하거나 제한한다고 느끼지 않음으로 충분히 유용한 가치를 갖는다고 할 수 있다. 끝으로 부스정보시스템의 높은 성과는 참관객들의 계획되지 않은 행동에 대한 높은 만족도와 향후에도 부스추천시스템을 재사용할 의도를 만드는 것으로 나타났다. 이와 같이 본 연구는 부스추천시스템이 야기하는 참관객의 계획되지 않은 부스방문행동에 미치는 영향력을 분석하기 위해 계획되지 않은 행동이론을 중심으로 실증자료를 이용하여 분석하고, 이를 통해 향후 부스추천시스템의 구축 및 설계에 유용한 시사점을 도출할 수 있었다. 향후에는 보다 정교한 설문구성과 측정대상을 이용하여 추가적인 검토가 필요할 것으로 기대된다.