• 유통과학연구
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• 제17권9호
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• pp.127-131
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• 2019

Purpose - This study focuses on clues that can clearly amplify the effects of background music. Review which store environments have a direct and positive impact on consumer responses, such as purchases. Research design, data, and methodology - This study focuses on clues that can clearly amplify the effects of background music. The purpose of this study is to examine what kind of store environment, combined with background music, has a direct and positive effect on consumer reactions such as purchase, and suggest future research directions. Results - The manager decides to use background music in the store because it is relatively inexpensive and easy to identify the emotional response of the consumer. In addition, appropriate background music lowers the psychological purchasing barriers of consumers. Previous studies have often not conducted a basic review of whether consumers perceive background music when it is used in retail stores. For example, it is necessary to make sure that the volume of the background music is loud enough and that the noise is properly excluded despite the congestion of the store so that the pure influence of the background music on the consumer can be measured. A way for store managers to clarify and differentiate their identity is to create a unique and satisfying store atmosphere for their customers. In order to help customers focus on their purchases, store managers must use marketing elements to integrate the five senses. And they should plan background music aiming at synergy effect of these five senses. In other words, in order to make the store atmosphere positive, it is not enough to have a suitable visual design interior or background music in the store, and consumers should have the opportunity to smell, taste and touch it directly. Conclusions - In conclusion, we hope that the following issues will be studied by several scholars in the future. It should be clarified that the impact of background music on customers varies depending on the customer's movement in the store, the selection of the background music genre order, and the timing (interval) of background music exposure to the customer.

• 대한인간공학회지
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• 제27권3호
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• pp.15-22
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• 2008

The purpose of this study was to define the effects of noise and background music on the trunk muscle fatigue during dynamic lifting and lowering tasks. Six healthy male subjects with no prior history of low back disorders participated in this study. The participants were exposed to two levels of background noise such as 40dB noise and 90dB noise and three levels of background music such as no music, slow music, and fast music. Six different combinations of background noise and background music were played while the participants were performing the lifting task at 15% level of Maximum Voluntary Contraction. Electromyography signals from six muscles were collected and fatigue levels were analyzed quantitatively. In results, the 90dB noise increased trunk muscle fatigue and slowed down the recovery. The trunk muscle fatigue was the lowest when the fast music was played for as background. After recovery, the 90dB noise increased trunk muscle fatigue. The trunk muscle fatigue was the lowest when the slow music was played for as background. The results can be useful to manage the cumulative fatigue of trunk muscles due to background noise and music during repetitive lifting and lowering tasks in industry.

• International journal of advanced smart convergence
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• 제9권4호
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• pp.96-100
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• 2020

Soundtrack dissonance, which appears in the background music of a movie scene, is a phenomenon of using songs or compositions that contrast with the general sentiment of the situation. A sad scene usually uses a slow tempo of sad music to match the mood of the scene. However, sometimes, in order to play background music that follows a depressing, sad, or anxious scene, there is a case of inserting music with an opposite atmosphere such as bright music, exciting music, fast-tempo music, or magnificent music. The method of presenting music that is contrary to the mood of the scene is a kind of psychological technique that inflicts a kind of mental shock on the audience and makes them remember a particular situation. In this study, we have investigated the meaning coming from scenes and Soundtrack Dissonance in movies, in order to understand the role that music and images play.

• Asia Marketing Journal
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• 제16권4호
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• pp.1-18
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• 2015

Assuming that not all background music in advertising function as effective retrieval cues for the advertised messages, this study proposes that we should be able to distinguish the retrieval cue effect of music from the simple ad exposure effect. This study tries to identify which specific characteristics of music are related to the retrieval cue effect. Our experiment focuses on congruency and familiarity of music as key characteristics of music which affect the effectiveness of the music's role as a retrieval cue for the advertised messages. We used four groups of subjects to test the retrieval cue effect of the background music. Each group was exposed to one of the four different types of background music and was again sub-divided into an experimental and a control group (i.e., a total of eight independent sub-groups were included in the experiment.) The first two sub-groups were exposed to the experimental advertisement with the background music of high congruency and high familiarity. After the ad exposure, the background music was provided as a retrieval cue to only one of the two sub-groups. Comparison of the memory performance between the two sub-groups will reveal the net retrieval cue effect of the music of high congruency and high familiarity. Similarly, another two sub-groups watched the same ad but with the background music of high congruency and low familiarity. Also the same ad but with the music of low congruency/ high familiarity was shown to another two sub-groups and that of low congruency and low familiarity music was to another two. Among the two sub-groups with the same music, only one group had the music cue at the memory tasks. One hundred and seventy four undergraduate students at the college of one of authors in Asia participated in the study. Their ages ranged from 18 to 24 with a median of 20. The sample was composed of 51.7 percent male subjects. They were randomly assigned to each of the eight sub-group. The results show that the music highly congruent with the advertised message facilitates the message retrieval, while the low congruency music cue does not. It was also found that the low familiarity music cue improves memory performance only when the music is perceived as congruent with the advertised message. From a theoretical and practical perspective, this study provides boundary conditions for effective retrieval and suggests that the congruent music specifically created for the ad is a more effective retrieval cue than other types of music cues.

• 디자인융복합연구
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• 제14권4호
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• pp.277-292
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• 2015

TV홈쇼핑 시장은 최근 성숙기에 접어들며 동종업체간 경쟁이 더욱 치열해지고 있는 상황이다. 소비자의 구매를 이끌어 내는 전략으로 본 연구에서는 배경음악의 장르와 템포에 따른 소비자의 구매의사를 상품 유형 별로 나누어 분석하였다. 이를 위해 TV홈쇼핑과 배경음악에 대한 문헌연구를 진행하였고, 상품 유형 별로 실제 TV홈쇼핑 방송사에서 선곡하고 있는 배경음악의 장르와 템포를 파악하였다. 마지막으로 설문조사를 통해 스포츠웨어, 생활가전, 신선/가공식품 세 가지 상품 유형 별로 구매의사가 높은 배경음악의 장르와 템포를 분석하였다. 본 연구는 TV홈쇼핑 분야에서 배경음악과 관련한 연구가 미진한 상황에서 홈쇼핑 배경음악이 소비자 구매의사에 미치는 영향을 조사하였다. 또한 상품의 유형과 음악의 변수(장르, 템포)를 세분화하여 구매의사를 고찰하였다는 점에서 의의가 있다.

• 한국게임학회 논문지
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• 제17권6호
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• pp.103-112
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• 2017

스트리트 파이터 2는 1990년대 대전 격투 게임(Fighting Game)이라는 장르에서 혁신적인 역할을 하였던 게임이다. 이 게임이 흥행했던 요소는 여러 가지가 있지만, 그 중에서도 필자는 캐릭터의 배경음악(Background Music)에 관하여 서술하고자한다. 사운드적인 측면에서 열두 명의 캐릭터에 어울리는 주제음악(Theme Music)과, 각 캐릭터의 기술을 사용할 때 나오는 보이스(Voice)가 탁월한 게임이다. 스트리트 파이터 2는 캐릭터의 체력에 따라 배경음악이 다른 양상을 보이는데 이를 화성적으로 분석하고, 음악 심리학(Music Psychology)의 관점에서 연구해보고자 한다.

• 복식문화연구
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• 제23권5호
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• pp.793-806
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• 2015

This study is to explore the effect of music characteristics (i.e., likeliness and familiarity of music) on the relationship between mood and attitude toward the product in the online shopping mall selling hand-made shoes. A total of 319 consumers participated in experiments with online shopping mall stimuli with a variety of background music. In results, consumer mood positively affected attitude toward the hand-made shoe products in the online shopping mall under background music. A moderating effect of music likeliness was found in the relationship between mood and product attitude, indicating that mood more strongly affected product attitude under more liked music than under less liked music. When consumers are listening to more liked music and are in good mood, they may build their attitudes toward products independently from their mood, whereas they may build positive attitude under good mood versus negative attitudes under bad mood if they are listening to less liked music. A moderating effect of music familiarity was not found in the relationship between mood and product attitude. Based on results, it was confirmed that the S-O-R model could be applied to explain the effect of background music on consumer responses in online shopping malls. Marketers may be able to select and adjust the likeliness and familiarity of background music to better serve consumers in diverse shopping conditions, referring to the study findings.

• Asia Marketing Journal
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• 제14권3호
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• 한국게임학회 논문지
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• 제1권1호
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• pp.88-93
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• 2001

디지털 미디어의 복사 용이성은 저작권 문제를 일으켰고 이로 인해 기존 음악을 게임 배경음악으로 사용하는데 어려움이 표출 되었다. 게임의 주요 요소 중 하나인 게임 배경음악을 선정하는 것은 중요한 문제이다. 본 연구는 DNA 염기배열에 의한 게임 배경 음악 생성 방법을 제시하여 게임 배경을 쉽게 생성하게 하였다. 현존 하는 DNA는 매우 많은 종류가 있으므로 여기서 얻을 수 있는 게임 배경 음악은 무한하다.

• 한국콘텐츠학회논문지
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• 제18권3호
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• pp.342-353
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• 2018

본 연구의 목적은 배경음악을 활용한 유아교육 프로그램 개발을 위한 유아교사의 인식을 조사하는 것이다. 연구대상은 부산과 경남 지역 유치원의 유아교사 272명이며 배경음악을 활용한 동화감상에 대한 인식에 관한 설문지를 통해 자료를 수집하였다. 수집된 자료는 SPSS 18.0 프로그램을 이용하여 빈도, 백분율을 산출하여 분석하였다. 연구결과 첫째, 배경음악을 활용한 동화감상을 실시한 경험이 있는 유아교사는 과반 수에 미치지 못하였다. 둘째, 배경음악을 활용한 동화감상의 목적은 풍부한 정서발달에 두고 있었으며, 배경음악에 대한 체계적인 지식과 개념에 대한 이해에 대한 어려움을 위해 다양한 배경음악의 보급을 가장 필요로 하였다. 셋째, 배경음악을 활용한 동화감상 프로그램 개발은 대체로 필요로 하였다. 넷째, 배경음악을 활용한 동화감상 프로그램은 주 1~2회, 10~20분의 대집단형태로서 오전 대집단활동 시간에 실시하는 것이 적절하다고 하였으며 사전활동, 도입방법, 전개 시 질문기법, 마무리방법, 평가방법, 확장 활동방법이 연계되도록 구성되는 것이 필요하다고 하였다.