• Title, Summary, Keyword: Background Music

Search Result 182, Processing Time 0.053 seconds

Study on Background Music of Distributors (유통점의 배경음악에 관한 연구)

  • LEE, Joon-Pyo;HWANG, Hee-Joong
    • Journal of Distribution Science
    • /
    • v.17 no.9
    • /
    • pp.127-131
    • /
    • 2019
  • Purpose - This study focuses on clues that can clearly amplify the effects of background music. Review which store environments have a direct and positive impact on consumer responses, such as purchases. Research design, data, and methodology - This study focuses on clues that can clearly amplify the effects of background music. The purpose of this study is to examine what kind of store environment, combined with background music, has a direct and positive effect on consumer reactions such as purchase, and suggest future research directions. Results - The manager decides to use background music in the store because it is relatively inexpensive and easy to identify the emotional response of the consumer. In addition, appropriate background music lowers the psychological purchasing barriers of consumers. Previous studies have often not conducted a basic review of whether consumers perceive background music when it is used in retail stores. For example, it is necessary to make sure that the volume of the background music is loud enough and that the noise is properly excluded despite the congestion of the store so that the pure influence of the background music on the consumer can be measured. A way for store managers to clarify and differentiate their identity is to create a unique and satisfying store atmosphere for their customers. In order to help customers focus on their purchases, store managers must use marketing elements to integrate the five senses. And they should plan background music aiming at synergy effect of these five senses. In other words, in order to make the store atmosphere positive, it is not enough to have a suitable visual design interior or background music in the store, and consumers should have the opportunity to smell, taste and touch it directly. Conclusions - In conclusion, we hope that the following issues will be studied by several scholars in the future. It should be clarified that the impact of background music on customers varies depending on the customer's movement in the store, the selection of the background music genre order, and the timing (interval) of background music exposure to the customer.

The Effect of Noise and Background Music on the Trunk Muscle Fatigue during Dynamic Lifting and Lowering Tasks (들기/내리기 작업 시 소음과 배경음악이 몸통근육 피로도에 미치는 영향)

  • Kim, Jung-Yong;Shin, Hyun-Joo;Lee, In-Jae
    • Journal of the Ergonomics Society of Korea
    • /
    • v.27 no.3
    • /
    • pp.15-22
    • /
    • 2008
  • The purpose of this study was to define the effects of noise and background music on the trunk muscle fatigue during dynamic lifting and lowering tasks. Six healthy male subjects with no prior history of low back disorders participated in this study. The participants were exposed to two levels of background noise such as 40dB noise and 90dB noise and three levels of background music such as no music, slow music, and fast music. Six different combinations of background noise and background music were played while the participants were performing the lifting task at 15% level of Maximum Voluntary Contraction. Electromyography signals from six muscles were collected and fatigue levels were analyzed quantitatively. In results, the 90dB noise increased trunk muscle fatigue and slowed down the recovery. The trunk muscle fatigue was the lowest when the fast music was played for as background. After recovery, the 90dB noise increased trunk muscle fatigue. The trunk muscle fatigue was the lowest when the slow music was played for as background. The results can be useful to manage the cumulative fatigue of trunk muscles due to background noise and music during repetitive lifting and lowering tasks in industry.

A Study on Dissonance Functions of Scenes and Background Music in Movies

  • Um, Kang-iL
    • International journal of advanced smart convergence
    • /
    • v.9 no.4
    • /
    • pp.96-100
    • /
    • 2020
  • Soundtrack dissonance, which appears in the background music of a movie scene, is a phenomenon of using songs or compositions that contrast with the general sentiment of the situation. A sad scene usually uses a slow tempo of sad music to match the mood of the scene. However, sometimes, in order to play background music that follows a depressing, sad, or anxious scene, there is a case of inserting music with an opposite atmosphere such as bright music, exciting music, fast-tempo music, or magnificent music. The method of presenting music that is contrary to the mood of the scene is a kind of psychological technique that inflicts a kind of mental shock on the audience and makes them remember a particular situation. In this study, we have investigated the meaning coming from scenes and Soundtrack Dissonance in movies, in order to understand the role that music and images play.

A music psychological study on the changing elements of music through analysis of Street Fighter II's Character Background Music (스트리트 파이터 2의 캐릭터 배경음악의 분석을 통한 음악의 변화 요소에 관한 음악심리학적 연구)

  • Kim, Byung-Hyun
    • Journal of Korea Game Society
    • /
    • v.17 no.6
    • /
    • pp.103-112
    • /
    • 2017
  • Street fighter II is a game that played an innovative role in the genre of fighting games in the 1990s. There are many elements that this game has played, but I would like to describe the character's background music. Is terms of sound, it is an excellent game with theme music suitable for twelve characters and voice that comes out when using each character's technique. Street Fighter II shows different patterns of background music depending on the charcater's fitness. I analyze it in harmonical way and try to study it form the perspective of music psychology.

Moderating effect of music characteristics on the relationship between consumer mood and attitude in the online shopping mall (온라인 쇼핑몰 소비자의 기분-태도 관계에 영향을 미치는 배경음악 특성의 조절효과)

  • Choi, Soojin;Yoh, Eunah
    • The Research Journal of the Costume Culture
    • /
    • v.23 no.5
    • /
    • pp.793-806
    • /
    • 2015
  • This study is to explore the effect of music characteristics (i.e., likeliness and familiarity of music) on the relationship between mood and attitude toward the product in the online shopping mall selling hand-made shoes. A total of 319 consumers participated in experiments with online shopping mall stimuli with a variety of background music. In results, consumer mood positively affected attitude toward the hand-made shoe products in the online shopping mall under background music. A moderating effect of music likeliness was found in the relationship between mood and product attitude, indicating that mood more strongly affected product attitude under more liked music than under less liked music. When consumers are listening to more liked music and are in good mood, they may build their attitudes toward products independently from their mood, whereas they may build positive attitude under good mood versus negative attitudes under bad mood if they are listening to less liked music. A moderating effect of music familiarity was not found in the relationship between mood and product attitude. Based on results, it was confirmed that the S-O-R model could be applied to explain the effect of background music on consumer responses in online shopping malls. Marketers may be able to select and adjust the likeliness and familiarity of background music to better serve consumers in diverse shopping conditions, referring to the study findings.

Music Generation Method by DNA as a Game Background Music (DNA염기배열에 의한 게임 배경 음악 생성방법)

  • Park, Young-B.;Hwang, Cheol-Ho
    • Journal of Korea Game Society
    • /
    • v.1 no.1
    • /
    • pp.88-93
    • /
    • 2001
  • It is getting easier to make copy of Digital Media. And, illegal copy of digital media causes an infringement of copyright. As a result, it is getting hard to find good game background music. In this study, Auto music generation method by DNA is proposed. Through this method, the game background music can be provided very easily. Since thousands forms of DNA have been found already, we can have thousands of game background music through this method.

  • PDF

Early Childhood Teachers' Perception for Fairy Tale Appearance Using Background Music (배경음악을 활용한 동화감상에 대한 유아교사의 인식)

  • Park, Seon-Young;Hong, Soon-Ock
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.3
    • /
    • pp.342-353
    • /
    • 2018
  • The purpose of this study was to investigate the awareness of early childhood teachers for the development of early childhood education programs using background music. The subjects of this study were 272 early childhood teachers of kindergartens in Busan and Kyungnam provinces. The data were collected through questionnaires on the awareness of children's appreciation of fairy tales using background music. The collected data were analyzed by frequency and percentage using SPSS 18.0 program. The results of this study are as follows: First, the number of early childhood teachers who had experience of performing fairy tales using background music were less than half of them. Secondly, the purpose of appreciation of fairy tales using background music was to develop rich emotions. In order to understand the systematic knowledge and concept of background music, it was necessary to supply background music in various life styles. Third, development of a fairy tale appreciation program using background music was generally required. Third, development of a fairy tale appreciation program using background music was generally required. Fourth, a fairy tale appreciation program using background music is appropriate for the large group activity time of 10~20 minutes one or two times a week and it was necessary to have a concatenated structure of pre-activities, introduction methods, questioning techniques in development, finishing methods, evaluation methods, and extension activity methods.

A Study on the change of documentary background music according to the digitalization of broadcasting (방송의 디지털화와 텔레비전 다큐멘터리 배경음악의 변화 -생산자의 심층인터뷰를 중심으로)

  • Lee, Hee Chung;Na, Misu
    • Journal of Digital Convergence
    • /
    • v.12 no.9
    • /
    • pp.297-312
    • /
    • 2014
  • By employing in-depth interviews with a total of 14 television producers, the study seeks to investigate how the use of documentary background music has changed in the rapidly evolving media technology. This study reveals two major findings. First, the use of traditional compositional background music in TV documentary has been decreased for the last 20 years, while library music with various sound sources has been more likely to be used due to its artistic value, its digitalized formats, and its convenience. Second, the popularity of the library music use has changed the cooperative relationship between TV documentary producers and music directors, and their views on background music. Overall, compared to the past, the new media technology (e.g., much easier, faster editing process and communication through e-mails) has helped to come up with the current trend of using more library music. This trend however implies that the dependency of library music only may lose the unique value of television documentary as a work of creative art and eventually downgrade the quality of the programs. Further practical implications are discussed.

A Study on Copyright Usage Permission Platform Based on Blockchain for Distribution of Theme, Background and Signal Music (주제/배경/시그널 음원의 유통을 위한 블록체인 기반의 이용허락 플랫폼에 관한 연구)

  • Kim, Youngmo;Park, Byeongchan;Jang, Seyoung;Kim, Seok-Yoon
    • Journal of the Semiconductor & Display Technology
    • /
    • v.20 no.1
    • /
    • pp.18-24
    • /
    • 2021
  • The current settlement and distribution used in theme, background and signal music market other than conventional music is being carried out with either the comprehensive settlement method or the measured meter-rate settlement method in the payment process of collected user fees and compensation depending on the use-permission types. In this settlement and distribution process, however, the reliability issues are often being raised because of the difficulty of tracking rights due to changes in music source rights management information, etc, and the opaque settlement and distribution method itself. This paper proposes a new settlement and distribution platform using a blockchain for the reliable collection and distribution of copyright fees among music user group, monitoring organization group, trust organization group and copyright holders, based on the monitoring information of the theme, background and signal music usage. This platform also provides the transparency in settlement and distribution process among stakeholders through smart contract system.

  • PDF

Effect of Vocal and Instrumental Background Music on Word Memorization (성악과 기악 배경음악이 단어 암기에 미치는 영향)

  • Choi, Yoon Kyung
    • Journal of Music and Human Behavior
    • /
    • v.8 no.2
    • /
    • pp.65-75
    • /
    • 2011
  • The purpose of this study was to investigate the effect of vocal and instrumental background music on a verbal memorizing task. Participants were 30 undergraduate and graduate students and were randomly divided into two groups. All participants in both groups took a pretest and a posttest to examine the improvement of the memorization. Background music was inserted during the memorization task. Subjects in Group A listened to a vocal recording whereas Group B listened to the same music except with a cello playing the melody of the vocal part. All participants were asked to take the posttest to examine the improvement of their knowledge after the memorization. The t-test was used to compare the two groups. Results indicated that Group A(8.93) exhibited higher mean scores than Group B(7.46) but there were no significant differences t(28) = 1.38, p < .05. This study implies that lyrics does not distract word memorization and background music does not influence cognition directly.