• 한국IT서비스학회:학술대회논문집
• /
• 2002.06a
• /
• pp.118-128
• /
• 2002

전자상거래산업의 시대적 추이를 감안할 때, 가구산업도 B2B 시장으로 진출을 서두를 필요가 있다. B2B 시장으로 진 출하기에는 막대한 자금이 소요되기 때문에 개별기업에서는 쉽게 선택하기가 힘들다. 최근에는 동종업종이 연합하여 B2B 사이트를 구현함으로써, 상호 협력하는 전략을 채택하고 있다. 가구산업도 이같이 동종업종이 전략적으로 협력하는 형태로 진출하는 것이 효율적으로 보여진다. 개별 기업차원에서는 자사 제품을 홍보하기 위한 수단으로 인터넷을 적극적으로 활용해야 할 것이다. 이러한 가구산업의 산업전환기에서 e-비즈니스를 통하여 기업의 경쟁력을 확보하고, 내실을 강화하기 위한 방안을 모색하기 위하여 B사의 사례를 중심으로 현재의 문제를 점검해 보고 이를 바탕으로 하여 가구산업의 e-비즈니스 구현모델을 제시해 보고자 한다.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.41 no.4
• /
• pp.55-73
• /
• 2016

Marketing activities play an important role in determining sales performances for B2B companies; however, prior research implies that the effect of marketing activities in the industrial market cannot be inferred from findings in the consumer market due to their differences such as types of customers or products. We further note that B2C companies (i.e. B2B client companies) serve individual consumers, and thus, B2B sales performance can be better understood as consumer market contexts are also taken into account. In this research, we study B2B marketing activities and B2C market contexts, and their effects on B2B sales performance. To this end, we focus on three factors : sales calls conducted by B2B companies, and market commercialization and social interactions in regions where B2C companies operate. Our empirical analyses provide the following results. First, B2B sales performance improves in proportion to sales calls. When sales calls serve as the means to provide product information, they help client companies understand product benefits and make purchases accordingly. Second, B2B sales performance increases as B2C markets become more commercialized, but the effect of sales calls on B2B sales declines. Commercialized markets are more attractive to individual consumers and thus, lead to greater sales in the consumer market. However, the role of sales calls as information sources weakens as B2C companies share product information themselves and develop expertise in commercialized markets. Finally, B2B sales are greater in urban markets compared to suburbs. However, the effect of sales calls on B2B sales increases in suburban markets compared to the urban counterpart. Cohesive social interactions in suburbs hinder information diffusion among B2C companies, which in turn strengthens the role of sales calls as information sources. We theoretically contribute to the B2B marketing literature and managerially suggest strategies to improve B2B sales performance.

• Proceedings of the KSRS Conference
• /
• 2004.10a
• /
• pp.351-354
• /
• 2004

The concept of e-Business has been around for more than two decades but it has not been used widely enough due to high installation and maintenance cost and complexity. In order to solve such problems, two standardization organizations UN/CEFACT and OASIS have developed an open e-Business standard called ebXML that can be easily adopted by industries. Based on the ebXML, we have developed an e-Logistics integrated platform for industries to do business electronically. The e-Logistics integrated platform was applied to B2B postal logistics industry and efficient interoperability between companies with different systems has been achieved.

• The Journal of Society for e-Business Studies
• /
• v.8 no.3
• /
• pp.197-217
• /
• 2003

ebXML(Electronic Business XML) is a global eBusiness framework standard which provides solutions to interoperability problem between heterogeneous eBusiness systems. ebXML framework includes Business Process Specification, Core Components, Registry/Repository and Messaging Service as its major components. Based on this framework, ebXML business transactions are executed by exchanging appropriate business documents as specified in Business Process Specification. And required business documents are generated by assembling Core Components at the Business Process design time. In this paper, we present technical architecture of ebXML framework and Core Component technology, and then explain design and implementation issues of ebXML business document generation tool.

• Proceedings of the Technology Innovation Conference
• /
• 2002.02a
• /
• pp.269-296
• /
• 2002

This paper is an exploitative research on the types of B2B e-business model. The research method adopted is a literature review of academic articles, reports of consulting firms, technical papers and seminar materials. This paper presents an integrated business model of business to business electronic commerce. The B2B business model comprises of four dimensions:1) type of operators 2) Product scope(industry scope) 3) transaction method 4) revenue source.

• Journal of the Korean Mathematical Society
• /
• v.45 no.4
• /
• pp.993-1005
• /
• 2008

Let {$X,\;X_n;n{\geq}1$} be a sequence of i.i.d. random variables. Set $S_n=X_1+X_2+{\cdots}+X_n,\;M_n=\max_{k{\leq}n}|S_k|,\;n{\geq}1$. Then we obtain that for any -1$\lim\limits_{{\varepsilon}{\searrow}0}\;{\varepsilon}^{2b+2}\sum\limits_{n=1}^\infty\;{\frac {(log\;n)^b}{n^{3/2}}\;E\{M_n-{\varepsilon}{\sigma}\sqrt{n\;log\;n\}+=\frac{2\sigma}{(b+1)(2b+3)}\;E|N|^{2b+3}\sum\limits_{k=0}^\infty\;{\frac{(-1)^k}{(2k+1)^{2b+3}$ if and only if EX=0 and $EX^2={\sigma}^2<{\infty}$.

• The Journal of Society for e-Business Studies
• /
• v.11 no.4
• /
• pp.67-86
• /
• 2006

In parallel with emphasizing more transparency and social responsibility of businesses, usage rate of XBRL, a XML-based language specific to business reporting, is rapidly increasing. XBRL takes the same approach with the standardization of B2B electronic documents in that it defines components (concepts and their structures) of business reporting documents using XSD(XML Schema Definition). However, it is fundamentally different from the standardization of B2B electronic documents because it restricts concepts to specific types and it defines diverse relationship types for connecting the concepts to themselves and other additional information. As XBRL applications are getting activated, one hot issue is the necessity for standardization of XBRL documents in the national level and reusing the components systematically This paper proposes an alternative based on the problem analysis in order to make it possible to standardize and reuse XBRL documents systematically by applying the UN/CEFACT Core Component methodology.

• The Journal of Society for e-Business Studies
• /
• v.6 no.1
• /
• pp.35-53
• /
• 2001

Electronic catalog is a kind of electronic document to exchange product and service data for B2B or B2C EC(electronic commerce). Up to date a lot of selution/service providers which develop EC systems such as shopping malls, have constructed electronic catalogs. However, they use different contents, formats, and exchange methods without a standardized concept and consistent definition of components. This causes problems that time and cost to develop catalogs are duplicated and data exchange across e-marketplaces is difficult. In order to resolve these problems, standardization works for electronic catalog are carried out inside and outside the country. In this paper, we introduce types of standards concerned with electronic catalog, trends of standardization activities, and domestic standardization activities by industry such as electronics, automobile, shipbuilding, heavy industry, steel, electricity, construction, distribution, biomedical, and textile.

• The Journal of Society for e-Business Studies
• /
• v.6 no.2
• /
• pp.127-142
• /
• 2001

For the B2B e-commerce and SCM (Supply Chain Management), standardization of electronic catalogue that contains product and business data is important. Especially, standardization of hierarchies that is required for categorization, and standardization of product properties are difficult and costly to maintain. The ability of searching for items and data in databases is critical for successful e-commerce system. This paper introduces the data dictionary of PUB (ISO 13584) part 42 which can establish the standard of product data. The method is applied to develop the data dictionary of automotive parts.

• Journal of Intelligence and Information Systems
• /
• v.22 no.4
• /
• pp.87-107
• /
• 2016

Understanding market convergence has became essential for small and mid-size enterprises. Identifying convergence items among heterogeneous markets could lead to product innovation and successful market introduction. Previous researches have two limitations. First, traditional researches focusing on patent databases are suitable for detecting technology convergence, however, they have failed to recognize market demands. Second, most researches concentrate on identifying the relationship between existing products or technology. This study presents a platform to identify the opportunity of market convergence by using product databases from a global B2B marketplace. We also attempt to identify convergence opportunity in different industries by applying Structural Hole theory. This paper shows the mechanisms for market convergence: attributes extraction of products and services using text mining and association analysis among attributes, and network analysis based on structural hole. In order to discover market demand, we analyzed 240,002 e-catalog from January 2013 to July 2016.