• 제목/요약/키워드: B2B business

검색결과 927건 처리시간 0.026초

홈 네트워크 환경에서 OTA(One Time Authentication)키를 이용한 DA_UDC(Double Authentication User.Device.Cross) 모듈 설계 (A Design of DA_UDC(Double Authentication User.Device.Cross) Module using OTA(One Time Authentication) Key in Home Network Environment)

  • 정은희;이병관
    • 한국통신학회논문지
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    • 제34권4B호
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    • pp.419-427
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    • 2009
  • 본 논문에서는 OTA(One Time Authentication)키를 이용한 사용자 인증, 디바이스 인증 그리고 상호 인증 모듈을 사용하여 공인인증서 비용과 도용문제를 해결하고, 홈 네트워크 사업지석 서비스에 가입할 필요가 없는 이중 인증 기법인 DA-UDC(Double Authentication User Device Cross) 모듈을 설계하였다. 홈 서버는 사용자 아이디, 디바이스 아이디 그리고 세션키를 확인하는 1단계 인증 과정을 통과한 사용자에 대해 OTA키 생성에 필요한 홈서버 공개키를 전송하고, 사용자가 생성한 OTA키를 확인하는 2단계 인증과정을 수행한다. 이때 생성되는 DA-UDC 모듈의 OTA키는 생성될 때마다 변경되도록 설계하였다. 따라서 DA-UDC 모듈은 이중 인증 과정을 수행함으로써 사용자 아이디 및 디바이스 아이디 노출을 대비하였고 OTA키 사용으로 악의의 사용자로부터 홈 네트워크의 인증 보안을 강화시켰다. 또한, BA-UDC 모듈은 단 1회의 인증 연산 횟수를 가지므로 기존의 인증 시스템보다 처리 속도가 빠르며, 별도의 인증키를 사용하므로 데이터 전송량은 많지만 보안측면에 강화시켰다고 볼 수 있다.

COLOGNE BRAND PREFERENCES OF TEENAGERS IN THE PHILIPPINES: MANAGERIAL IMPLICATIONS

  • Ramirez, Roderick V.;Madamba, Jeanette Angeline B.;Tan, Reynaldo L.
    • 아태비즈니스연구
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    • 제6권2호
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    • pp.19-33
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    • 2015
  • Studies focusing on the constantly changing buying behavior and product preferences of a booming teen market are rare and this is particularly true in the Philippines. To address this gap in the literature, this study focused on the supermarket brands of cologne preferred by teens in the Philippines such as Lewis & Pearl (L&P), Johnson's Baby Cologne, Juicy, Bench, Ellips, Fiona, Bambini and Baby Flo which are manufactured by various competing companies. Essentially, this study presented and described the profile and buying behavior of cologne users and non-cologne users and determined whether preferential differences existed between these brands. The respondents consisted of 473 teens all over the Philippines stratified in terms of general location via the three major groups of islands in the Philippines: Luzon, Visayas and Mindanao. Respondents came from selected schools in Quezon City in Metro Manila, Sariaya in Quezon Province, Cebu City, and Digos City to represent the Greater Metro Manila Area, Luzon, Visayas and Mindanao, respectively. Findings showed that almost all of the respondents used cologne at varying degrees. In general, teens use several scents and brands of cologne and continually shift from one scent/brand to another scent/brand. This made it difficult for any company to capture loyal consumers. The most popular brands used by teenagers were Bench (61.7%), Lewis and Pearl (59%), Juicy (42%), Afficionado (32%), Fiona (19.3%), Penshoppe (18%), Bambini (12.6%), Ellips (11.3%) and Zen Zest (7.5%). Fragrance or scent is the top priority of teenagers in choosing a cologne brand, followed by brand name, affordability, bottle design and endorser. The spray bottle type of colognes is preferred even if cologne spray bottles are priced higher than the splash cologne bottle type. Managerial implications of these findings for market players, marketing scholars and prospective investors are presented.

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AHP를 활용한 프로젝트 팀 구성원의 개인역량 상대적 중요도 연구 (A Study on Relative Importance of Project team members Competencies Using AHP)

  • 김영대;이진아;오민정
    • 산업경영시스템학회지
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    • 제43권3호
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    • pp.216-227
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    • 2020
  • The purpose of this paper is to identify a relative importance and priority of the factors of Competencies of project team member. It aims to present the differential competency factors from a differentiated perspective by applying the Leadership Development Questionnaire, which is the competency dimension required for manager, to team member. (1) Background: The diverse needs of customers and companies, and the uncertainty, complexity, ambiguity, and volatility of the environment surrounding the company in the era of the Fourth Industrial Revolution threaten the survival of company. In this respect, companies should implement the project management approach and strive to increase the capabilities of each team member. (2) Methods: AHP method was used to prioritize which factors were considered more importance level and the gap of relative importance level between project manager group and team members group. (3) Results: In the analysis of the relative importance of the upper class, weights were derived in the order of managerial competence, intellectual competence, and emotional competence. The sub-factor that respondents prioritize was communication as the 1st priority, and it was analyzed in the order of strategic perspective, achieving, critical analysis and judgement, and vision and imagination. There were some differences in the ranking of the relative importance of achieving and vision and imagination attributes between the PM group and TM group, it was analyzed that there was no significant difference overall. (4) Implications: The results of this study confirmed the recognition that team members are required to have the same competencies as the project manager. And based on the priorities of the competencies required of team members, companies are expected to cultivate professional and competent team members, and expand the roles and authority of team members so that they can actively carry out projects.

스마트 장기요양 애플리케이션의 사용자 만족도 개선방안 도출: 심층 인터뷰와 토픽 모델링 활용 (User Satisfaction Enhancement of 'Smart Long-Term Care' Mobile Application: In-depth Interview and Topic Modeling)

  • 홍서의;안재영;권영심
    • 한국IT서비스학회지
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    • 제21권1호
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    • pp.163-179
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    • 2022
  • Two dominant phenomena in modern world; population ageing and digitalization, have led public sector organizations to heavily rely on B2C(Business-to-Consumer) mobile applications. Yet, fatal concerns and complaints have often been raised by the mobile application users, notably from social welfare sector. With the continual expansion of digital landscape as well as the growth of life expectancy, usage of mobile applications has become prevalent across the stakeholders involved in social welfare sector. 'Smart Long-Term Care (SLTC)', inter alia, is a primary example of such mobile applications, designed to support Long-Term Residential Care (LTRC) service. The main goal of SLTC is to serve more convenient and practical LTRC service for both caregivers and care receivers. To examine user satisfaction of SLTC mobile application, this study investigates existing challenges and means to improve user satisfaction. Hence, we conducted this study using two methods: in-depth interview and topic modeling. Interestingly, two research outcomes commonly indicated that 5 factors (stability, accessibility, usefulness, responsiveness, and ease of use) were found significant in affecting user satisfaction of SLTC. Our findings suggest that the aforementioned factors can be seen as potential causes of the genuinely low user satisfaction. Eventually, this work will be a stepping-stone to elevate the overall quality level of LTRC service along with the user satisfaction degree of SLTC mobile application.

Standard Model for Mobile Forensic Image Development

  • Sojung, Oh;Eunjin, Kim;Eunji, Lee;Yeongseong, Kim;Gibum, Kim
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제17권2호
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    • pp.626-643
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    • 2023
  • As mobile forensics has emerged as an essential technique, the demand for technology development, education and training is increasing, wherein images are used. Academic societies in South Korea and national institutions in the US and the UK are leading the Mobile Forensic Image development. However, compared with disks, images developed in a mobile environment are few cases and have less active research, causing a waste of time, money, and manpower. Mobile Forensic Images are also difficult to trust owing to insufficient verification processes. Additionally, in South Korea, there are legal issues involving the Telecommunications Business Act and the Act on the Protection and Use of Location Information. Therefore, in this study, we requested a review of a standard model for the development of Mobile Forensic Image from experts and designed an 11-step development model. The steps of the model are as follows: a. setting of design directions, b. scenario design, c. selection of analysis techniques, d. review of legal issues, e. creation of virtual information, f. configuring system settings, g. performing imaging as per scenarios, h. Developing a checklist, i. internal verification, j. external verification, and k. confirmation of validity. Finally, we identified the differences between the mobile and disk environments and discussed the institutional efforts of South Korea. This study will also provide a guideline for the development of professional quality verification and proficiency tests as well as technology and talent-nurturing tools. We propose a method that can be used as a guide to secure pan-national trust in forensic examiners and tools. We expect this study to strengthen the mobile forensics capabilities of forensic examiners and researchers. This research will be used for the verification and evaluation of individuals and institutions, contributing to national security, eventually.

Influence of geometric factors on pull-out resistance of gravity-type anchorage for suspension bridge

  • Hyunsung, Lim;Seunghwan, Seo;Junyoung, Ko;Moonkyung, Chung
    • Geomechanics and Engineering
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    • 제31권6호
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    • pp.573-582
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    • 2022
  • The geometry of the gravity-type anchorage changes depends on various factors such as the installation location, ground type, and relationship with the upper structure. In particular, the anchorage geometry embedded in the ground is an important design factor because it affects the pull-out resistance of the anchorage. This study examined the effect of four parameters, related to anchorage geometry and embedded ground conditions, on the pull-out resistance in the gravity-type anchorage through two-dimensional finite element analysis, and presented a guide for major design variables. The four parameters include the 1) flight length of the stepped anchorage (m), 2) flight height of the stepped anchorage (n), 3) the anchorage heel height (b), and 4) the thickness of the soil (e). It was found that as the values of m increased and the values of n decreased, the pull-out resistance of the gravity-type anchorage increased. This trend is related to the size of the contact surface between the anchorage and the rock, and it was confirmed that the value of n, which has the largest change rate of the contact surface between the anchorage and the rock, has the greatest effect on the pull-out resistance of the anchorage. Additionally, the most effective design was achieved when the ratio of the step to the bottom of the anchorage (m) was greater than 0.7, and m was found to be an important factor in the pull-out resistance behavior of the anchorage.

양손잡이 전략균형이 벤처기업 경영성과에 미치는 영향 (The effect of ambidextrous strategic balance on the management performance of venture businesses)

  • 유세종;조용석;김우형
    • 무역학회지
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    • 제48권1호
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    • pp.83-126
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    • 2023
  • 본 연구는 벤처산업 생태계의 환경변화와 이에 따른 기업의 최적전략을 복잡계 관점에서 고찰해보고, 기업 및 업종 간 상호의존도가 심화됨에 따라 험난해지는 적합도지형의 국소최적점을 탈출하기 위해서는 탐험과 활용전략을 균형 있게 사용하는 양손잡이 전략이 필요하다는 가설을 설정하였다. 가설을 검증하기 위해서 신기술, 기업가, 소비자로 이루어진 행위자기반모형을 설계하여 슘페터 마크1/마크2와 같은 가상의 산업 환경에서 시뮬레이션 실험을 수행한 결과, 탐험과 활용을 균형 있게 사용하는 양손잡이 전략이 4개 환경 중 3개 환경에서 가장 높은 점수를 획득하며, 가장 우월한 전략임을 확인하였다. 행위자 기반 모델링 결과의 실증검증을 위하여 617개사의 벤처천억기업의 통계자료에서 활용과 탐험성향을 측정할 수 있는 지표를 선정해서 이를 기반으로 기업전략성향을 분석한 결과, 82%에 해당하는 기업들이 활용전략으로 분류되었으며, 양손잡이와 탐험전략으로 분류된 기업은 각각 9% 수준을 보였다. 가장 높은 성과를 보이는 전략은 양손잡이 전략이었으며 활용전략이 가장 낮은 성과를 보이는 것으로 나타났다.

유사도 알고리즘을 활용한 시맨틱 프로세스 검색방안 (Semantic Process Retrieval with Similarity Algorithms)

  • 이홍주
    • Asia pacific journal of information systems
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    • 제18권1호
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    • pp.79-96
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    • 2008
  • One of the roles of the Semantic Web services is to execute dynamic intra-organizational services including the integration and interoperation of business processes. Since different organizations design their processes differently, the retrieval of similar semantic business processes is necessary in order to support inter-organizational collaborations. Most approaches for finding services that have certain features and support certain business processes have relied on some type of logical reasoning and exact matching. This paper presents our approach of using imprecise matching for expanding results from an exact matching engine to query the OWL(Web Ontology Language) MIT Process Handbook. MIT Process Handbook is an electronic repository of best-practice business processes. The Handbook is intended to help people: (1) redesigning organizational processes, (2) inventing new processes, and (3) sharing ideas about organizational practices. In order to use the MIT Process Handbook for process retrieval experiments, we had to export it into an OWL-based format. We model the Process Handbook meta-model in OWL and export the processes in the Handbook as instances of the meta-model. Next, we need to find a sizable number of queries and their corresponding correct answers in the Process Handbook. Many previous studies devised artificial dataset composed of randomly generated numbers without real meaning and used subjective ratings for correct answers and similarity values between processes. To generate a semantic-preserving test data set, we create 20 variants for each target process that are syntactically different but semantically equivalent using mutation operators. These variants represent the correct answers of the target process. We devise diverse similarity algorithms based on values of process attributes and structures of business processes. We use simple similarity algorithms for text retrieval such as TF-IDF and Levenshtein edit distance to devise our approaches, and utilize tree edit distance measure because semantic processes are appeared to have a graph structure. Also, we design similarity algorithms considering similarity of process structure such as part process, goal, and exception. Since we can identify relationships between semantic process and its subcomponents, this information can be utilized for calculating similarities between processes. Dice's coefficient and Jaccard similarity measures are utilized to calculate portion of overlaps between processes in diverse ways. We perform retrieval experiments to compare the performance of the devised similarity algorithms. We measure the retrieval performance in terms of precision, recall and F measure? the harmonic mean of precision and recall. The tree edit distance shows the poorest performance in terms of all measures. TF-IDF and the method incorporating TF-IDF measure and Levenshtein edit distance show better performances than other devised methods. These two measures are focused on similarity between name and descriptions of process. In addition, we calculate rank correlation coefficient, Kendall's tau b, between the number of process mutations and ranking of similarity values among the mutation sets. In this experiment, similarity measures based on process structure, such as Dice's, Jaccard, and derivatives of these measures, show greater coefficient than measures based on values of process attributes. However, the Lev-TFIDF-JaccardAll measure considering process structure and attributes' values together shows reasonably better performances in these two experiments. For retrieving semantic process, we can think that it's better to consider diverse aspects of process similarity such as process structure and values of process attributes. We generate semantic process data and its dataset for retrieval experiment from MIT Process Handbook repository. We suggest imprecise query algorithms that expand retrieval results from exact matching engine such as SPARQL, and compare the retrieval performances of the similarity algorithms. For the limitations and future work, we need to perform experiments with other dataset from other domain. And, since there are many similarity values from diverse measures, we may find better ways to identify relevant processes by applying these values simultaneously.

위치기반 서비스를 통한 정보 필터링이 사용자의 불확실성과 정보탐색 행동에 미치는 영향 (The Effects of LBS Information Filtering on Users' Perceived Uncertainty and Information Search Behavior)

  • 적효림;임일
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.493-513
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    • 2014
  • With the development of related technologies, Location-Based Services (LBS) are growing fast and being used in many ways. Past LBS studies have focused on adoption of LBS because of the fact that LBS users have privacy concerns regarding revealing their location information. Meanwhile, the number of LBS users and revenues from LBS are growing rapidly because users can get some benefits by revealing their location information. Little research has been done on how LBS affects consumers' information search behavior in product purchase. The purpose of this paper is examining the effect of LBS information filtering on buyers' uncertainty and their information search behavior. When consumers purchase a product, they try to reduce uncertainty by searching information. Generally, there are two types of uncertainties - knowledge uncertainty and choice uncertainty. Knowledge uncertainty refers to the lack of information on what kinds of alternatives are available in the market and/or their important attributes. Therefore, consumers having knowledge uncertainty will have difficulties in identifying what alternatives exist in the market to fulfil their needs. Choice uncertainty refers to the lack of information about consumers' own preferences and which alternative will fit in their needs. Therefore, consumers with choice uncertainty have difficulties selecting best product among available alternatives.. According to economics of information theory, consumers narrow the scope of information search when knowledge uncertainty is high. It is because consumers' information search cost is high when their knowledge uncertainty is high. If people do not know available alternatives and their attributes, it takes time and cognitive efforts for them to acquire information about available alternatives. Therefore, they will reduce search breadth. For people with high knowledge uncertainty, the information about products and their attributes is new and of high value for them. Therefore, they will conduct searches more in-depth because they have incentive to acquire more information. When people have high choice uncertainty, people tend to search information about more alternatives. It is because increased search breadth will improve their chances to find better alternative for them. On the other hand, since human's cognitive capacity is limited, the increased search breadth (more alternatives) will reduce the depth of information search for each alternative. Consumers with high choice uncertainty will spend less time and effort for each alternative because considering more alternatives will increase their utility. LBS provides users with the capability to screen alternatives based on the distance from them, which reduces information search costs. Therefore, it is expected that LBS will help users consider more alternatives even when they have high knowledge uncertainty. LBS provides distance information, which helps users choose alternatives appropriate for them. Therefore, users will perceive lower choice uncertainty when they use LBS. In order to test the hypotheses, we selected 80 students and assigned them to one of the two experiment groups. One group was asked to use LBS to search surrounding restaurants and the other group was asked to not use LBS to search nearby restaurants. The experimental tasks and measures items were validated in a pilot experiment. The final measurement items are shown in Appendix A. Each subject was asked to read one of the two scenarios - with or without LBS - and use a smartphone application to pick a restaurant. All behaviors on smartphone were recorded using a recording application. Search breadth was measured by the number of restaurants clicked by each subject. Search depths was measured by two metrics - the average number of sub-level pages each subject visited and the average time spent on each restaurant. The hypotheses were tested using SPSS and PLS. The results show that knowledge uncertainty reduces search breadth (H1a). However, there was no significant correlation between knowledge uncertainty and search depth (H1b). Choice uncertainty significantly reduces search depth (H2b), but no significant relationship was found between choice uncertainty and search breadth (H2a). LBS information filtering significantly reduces the buyers' choice uncertainty (H4) and reduces the negative relationship between knowledge uncertainty and search breadth (H3). This research provides some important implications for service providers. Service providers should use different strategies based on their service properties. For those service providers who are not well-known to consumers (high knowledge uncertainty) should encourage their customers to use LBS. This is because LBS would increase buyers' consideration sets when the knowledge uncertainty is high. Therefore, less known services have chances to be included in consumers' consideration sets with LBS. On the other hand, LBS information filtering decrease choice uncertainty and the near service providers are more likely to be selected than without LBS. Hence, service providers should analyze geographically approximate competitors' strength and try to reduce the gap so that they can have chances to be included in the consideration set.

로열티 프로그램이 고객 참여와 소비자-브랜드 관계에 기초한 관계형 시장 행동에 미치는 영향 : 프랜차이즈 회원제 휘트니스클럽을 대상으로 (The Marketing Effect of Loyalty Program on Relational Market Behavior : Focusing in Franchise Membership Fitness Club)

  • 윤경구;신건철
    • 한국유통학회지:유통연구
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    • 제17권2호
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    • pp.1-28
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    • 2012
  • 본 연구는 Sheth and Parvatiyar(1995)가 제시한 관계형 시장 행동의 가정과 정의에 대한 Bagozzi(1995), Peterson(1995)의 논평에 기초해 관계 마케팅 방식으로서 로열티 프로그램이 고객 참여와 소비자-브랜드 관계에 기초한 관계형 시장 행동에 미치는 영향을 실증해 보았다. 다음과 같이 연구 결과와 시사점을 정리한다. 첫째, 로열티 프로그램의 관계적 성과를 검증한 결과, 로열티 프로그램이 고객의 참여, 소비자-브랜드 관계, 관계형 시장 행동에 미치는 긍정적 효과를 실증하였다. 선행 연구에서의 주장과 일치하는 이러한 결과는 소비자와 기업이 마케팅 관계에 참여하려는 의지와 능력은 더 높은 마케팅 생산성을 낳는다는 Sheth and Parvatiyar(1995)의 제안 명제를 확인시켜 주고 있다. 둘째, 소비자-브랜드 관계의 매개효과 그리고 소비자-브랜드 관계의 구성 변수와 관계형 시장 행동의 구성 변수간 영향을 미치는 개별적인 인과 관계에 대해 일관된 결과를 보이지 않고 있다는 주장(Palmatier, Dant, Grewal and Evans, 2006)에 따라 다중 회귀분석으로 추가 분석을 실시한 결과, 소비자-브랜드 관계의 질적 특성을 이루는 여섯 개 항목들이 개별적으로 관계형 시장 행동에 영향을 미치는 회귀 모델의 설명력이 더 높다는 Breivik and Thorbjornsen(2008)의 연구결과를 지지하는 결과를 얻었다. 셋째, 고객의 참여를 활성화시킬 때 소비자-브랜드 관계 및 관계형 시장 행동이라는 관계 성과가 나타난다는 시사점을 제시하였다. 이는 관계 마케팅 활동과 고객 참여를 증가시키려는 노력이 소비자와의 관계 유지와 성과에 중요하다는 선행 연구의 주장 (Bitner, 1995, Fournier, 1994 ; Sheth and Parvatiyar, 1995)에서 뒷받침된다.

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