• Title/Summary/Keyword: B2B business

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The Effect of Advertising Location in Printed Media Advertisement for Multiple Products (복수제품 인쇄광고물에서 광고위치 효과)

  • Park, Sang-June
    • Science of Emotion and Sensibility
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    • v.18 no.3
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    • pp.25-34
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    • 2015
  • This paper investigates effective locations for two products in printed media advertisement (in which one is the relatively higher price product and the other is the relatively lower price product), and provides some insights on the effective locations of multiple products in printed media advertisements. For the research purpose, this paper develops 4 different versions of printed media advertisement and conducts an experiment study to compare consumers' responses on the different versions: Type A(the higher price product is located at the left side of advertisement, and the lower price product is located at the right side of advertisement), Type B(the higher price product is located at the right side of advertisement, and the lower price product is located at the left side of advertisement), Type C(the higher price product is located at the top side of advertisement, and the lower price product is located at the bottom side of advertisement), Type D(the higher price product is located at the bottom side of advertisement, and the lower price product is located at the top side of advertisement). The results of the experiment show that marketers can increase consumers' choices on the both products when they locate the higher price product at the left side or the top of advertisement and do the lower price product at the right or the bottom of advertisement.

A Case Study on Cost-Benefit Analysis of the Septic Tank and Exclusive Sewage Pipe Line in Designing the large Building at Combined Sewer District (합류식 하수도 지역에 대형 건축물 설계시 정화조 및 전용오수관로의 비용편익분석 사례연구)

  • Oh, Hyun-Taek;Kim, Sung-Tai;Lim, Byung-In;Kang, Byong-Jun;Park, Kyoo-Hong
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.169-175
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    • 2019
  • The aim of this study is to examine the relative economic benefits between the septic tank and exclusive sewage pipe line in designing the large building at combined sewer districts. With the case study of Lotte World Tower Building, we analyze a cost-benefit between two alternatives. The research results showed 2 years of payback period, about ₩6.17 billion of NPV, and 1.93 of B/C ratio for installing the exclusive sewage pipe line in comparison with septic tank. This results provide useful guidelines for policy establishment of the septic tank closure and for plausibility of installing exclusive sewage pipe line when constructing a large building. In the future, it will be necessary to consider additional cost-benefit analysis including burden charge borne by causers, the burden of management responsibility with a exclusive sewage pipe line, and the economic benefits of reducing odor.

Impact of Open-innovation on Startup Growth : Focusing on Sales Collaboration Performance (오픈이노베이션이 스타트업 성장에 미치는 영향 : 매출 협업 성과를 중심으로 )

  • Kim, Jin-woo
    • Journal of Venture Innovation
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    • v.6 no.4
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    • pp.1-21
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    • 2023
  • This study is related to the performance of open innovation collaboration between startups and large corporations and financial institutions. In the life cycle of a typical company, the growth of a startup is difficult to predict. Startups that possess innovative technology but have only recently been established seek to verify their technology and capabilities by participating in open innovation with large corporations and financial institutions, and further strive to lay the foundation for corporate growth. However, if you approach it only as a theoretical coexistence plan, it will be viewed as a vague attempt from the startup's perspective. The purpose of this study is to differentiately verify the benefits of open innovation by analyzing the difference in sales growth of startups for the purpose of sales performance based on the open innovation participation of large companies and small and medium-sized companies(startups). In verifying this, the analysis was based on the sales results of the actual open innovation collaboration B2C model, and the difference was confirmed by comparing before and after collaboration. Here, the differentiation of the study was added by reflecting the corporate growth stage theory, a growth theory. When the corporate growth stage theory was excluded, it was confirmed that sales growth due to open innovation of startups was applied from the third month, and sales growth depending on participation was confirmed to be significant. On the other hand, when the corporate growth stage theory was applied, sales growth was not significant, but the difference in growth could be confirmed from the fourth month, and it was also confirmed in sales growth depending on participation. As a result, this study objectively confirms the effects that can be gained when startups participate in Open-innovation, and it is expected that Open-innovation led by large corporations, financial institutions, and government agencies will develop into a high-quality program environment.

A study on an evaluation model for industrial information systems by industry sectors (업종별 특성을 고려한 기업정보화 성숙모형)

  • 진경수;임춘성;박찬권
    • Proceedings of the CALSEC Conference
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    • 2002.01a
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    • pp.86-106
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    • 2002
  • Informatization is a process that corporation's external environmental factors and internal environmental factors influence as complex. is a phenomenon that appears via this process. To evaluate that informatization was propeled well or informatization level is high can be dangerous work extremely by only once-over-lightly some factors, organization information ability is superior or infrastructure is constructed well. Therefore, an evaluation for industrial information systems that consider corporation's external environment and internal environment configurationally and objective estimation through this is required in national dimension. This research sorted types of business using types of business classification of 2001 EIII(Evaluation Indices of Industrial Informatization) laying stress on corporation's product and product production process for reflecting various industrial classification. And we are dividing whole our country corporations by manufacture industry, the construction industry, distribution industry, service industry, banking industry 5 types of business. To see such classed types industry classification from consistent viewpoint, we saw them within new framework, purchase, operation, physical distribution, marketing and sale. service etc. laying stress on primary businesses except support businesses of planning, financial management etc. To draw special quality of business center from primary business of each types of business, we draw industry classification Key Capability that centers when plans corporation's corporate strategy and information strategy. And we deducted industrial classification key production business connected with industry classification Key Capability. After drawing an evaluation items for industrial information systems in informatization analysis viewpoint laying stress on drawn businesses. Finally we did Case Study by making out an evaluation for industrial information systems questionnaire that considers special quality of manufacturing industry. Through EIII that consider the industrial classification, we could know that it explains the corporation's purchase, production, distribution in general and detail.

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CLINICOSTATISTICAL ANALYSIS OF SURGICAL FINDINGS IN CHRONIC OTITIS MEDIA (만성 중이염의 수술시 소견에 대한 임상통계적 관찰)

  • 최덕주;전병훈;민원식;함태영
    • Proceedings of the KOR-BRONCHOESO Conference
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    • 1987.05a
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    • pp.6-6
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    • 1987
  • 만성중이염은 현재 그 빈도가 줄어드는 추세에 있으나 아직도 이과 영역에서 큰 비중을 차지하는 질환이다. 또한 청력개선, 정상구조의 보존, 병변 제거의 목적을 위하여 대부분 수술적 요법이 필요하게 된다. 이에 저자들은 본 병원에서 시행한 만성 중이염 451예, 남자 238예, 여자 213예. 진주종성 중이염 170예, 비진주종성 중이염 273예에 대한 수술시 소견에 대한 임상 통계적 관찰을 한 바, 다음과 같은 결과를 얻었다. 1) 관찰대상을 술식별로 분류하면 진주종성 중이염과 비진주종성 중이염의 비가 $\circled1$ Myningoplasty ; 19.1% : 0%, $\circled2$ Tympanoplasty without mastoidectomy ; 34.5% : 14.4%, $\circled3$ Tympanoplasty with mastoidectomy ; 3.0% :12.1% 이었다. 2) 고막천공부위는, 진주종성 중이염과 비진주종성 중이염의 비가 변연부천공이 10.1% : 5.5%, 상고실천공이 38.8% : 1.4%, 중심부천증이 12.9% : 47.3%, 전천공이 32.5% : 39.6%, 고막유착이 5.6% : 6.2% 을 보였다. 3) 이소골의 상태는 진주종성중이염과 비진주종성 중이염의 비가, 모든 이소골의 손실은 26.6% : 4.3%, 모든 이소골이 정상에 가까운 예는 16.6% : 69.3%, 가장 병변이 심했던 침골 이상은 76.9% : 24.8% 를 보였다. 4) 중이강 점막소견은 진주종성 중이염과 비진주종성 중이염의 비가, 정상에 가까운 예가 16.7% : 47.0%, 병적 소견을 보인 예가 83.3% : 53.0% 이었다. 5) 진주종성 중이염과, 비진주종성 중이염에서의 안면신경관노출은 2.2% : 0.3%, 뇌막노출은 9.5% : 2.9%, 횡정맥동노출은 5.0% : 1.1%, 미로누공은 1.7% : 0% 이었다.lant, engineering service business can be said "The Software of Total Industry." Engineering service is what is called a higher business which offers specialized engineering know-how and experience. Engineering service compaines offer Its specialized knowledge and experience to government, industry and commerce. Whether the task is to modernize plant equipment, to design a building or to manage construction, an engineering company will develop and implement the most appropriate and cost effective solution. Clients use the engineering service of firm knowing that the engineer′s professional judgement is not influenced or biased by other commercial affiliations. While benefiting from the diverse experience that professional engineers can apply to a specific problem, government and industry also reduce the need for permanent in-house engineering staff. Engineering firms may be specialized or multi-disciplinary.도말표본에서와 같이 제 14 일 이전에는 호중구가, 그 이후에는 단핵구가 주종을 이루었다.>18.9dB

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Performance Improvement of PSAM Channel Estimation Method for OFDM Systems over Frequency-Selective Channel (주파수 선택적 채널에서의 OFDM 시스템을 위한 PSAM 채널 추정 기법의 성능 개선)

  • Kim, Young-Soo;Bae, Jeong-Gook
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.23 no.2
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    • pp.235-243
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    • 2012
  • In this paper, we propose a method to improve performance of pilot symbol assisted modulation(PSAM) channel estimation method for OFDM systems over frequency selective channel. When channel values are estimated, the low pilot density used for channel estimation increases not only the effective data rate but also power efficiency. Thus, the lower pilot density which is used for channel estimation is better for OFDM system. At first, we estimate the channel values which are located at the middle of adjacent pilots, and then all of the possible channel values are estiamted by using original pilot values and previously estimated pilot values. Furthermore, the error of estimated channel values is reduced by introducing guard interval which is designed acccording to maximum channel delay. Performance achieved with the proposed method is illustrated by simulation experiments in comparison with the existing methods in terms of mean squared error(MSE).

The Current Status and Future Outlook of the Bonded Rare-earth Magnet (희토류 본드 자석의 현황과 전망)

  • Yang, Jung-Pi
    • Journal of the Korean Magnetics Society
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    • v.21 no.4
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    • pp.147-150
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    • 2011
  • Since their discovery in the early 1980's, the market for bonded rare earth magnets has shown steady growth. Today these magnets are widely used for our daily life such as computer peripherals, automotive, consumer electronics, and office automation. However, the price increases of rare-earths started from the $2^{nd}$ half of 2010 became even worse in 2011. During $2^{nd}$ quarter of 2011, almost all of rare-earths showed unprecedented vertical price increases, and it brought significant impact to the related industry in terms of the price and supply. This will ask the fundamental change in the policy of the bonded rare earth industry to expand its market share, which has been highly dependent on the replacement of ferrite magnets via relatively higher performance compared to the price at certain applications. In order to achieve the sustainable growth of bonded rare-earth magnets in the future, it needs to change the current paradigm and setup the new business model. This article includes a brief summary of the rare earth price trend and the applications of the rare-earth bonded magnets. The efforts to improve the performance and diversify the applications for future growth have been also presented.

A Study on Development of Apparel Sizing System for Chinese Adult Female I - focused on the entire group - (중국(中國) 성인여성용(成人女性用) 의류치수규격(衣類値數規格) 설정(設定) 연구(硏究) (제1보)(第1報) - 전체집단(全體集團)을 대상(對象)으로 -)

  • Wee, Hye-Jung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.10 no.5
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    • pp.135-158
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    • 2006
  • The purpose of this study was to provide for the useful fundamental data by developing an appearl sizing system according to body types for Chinese Adult Female. Thus, it was to improve of fittness and coverage rate of exporting domestic clothing to China. For study, It was measured 1360 female women aged between 19 and 50 who resident in Beijing and Shanghai in China. as a sample, 1381 female women was seleted for development of apparel sizing system. Thus, this study was to characterize body types of Chinese adult female by classifying them into groups and set coverage rate of ready-made clothes by developing an apparel sizing system according to the Women's Wear Specifications(GB/T 1335.2-1997), National Standards of People's Republic of China. As for the method of this study was done during Jun. 23 $\sim$ Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis. The result was as follows: The clothes dimension for upper and lower body and the coverage rate of body size that had the highest appearance ratio from the entire group was Y-type 160-84$\cdot$160-64(4.6%) and the section 160cm 32.4%, A-type 160-88$\cdot$160-72(3.3%) and the section 160cm 28.1%, B-type 155-88$\cdot$155-78(3.8%) and the section 155cm 27.8%, C-type 150-96$\cdot$150-88(2.5%). The result By setting of representative size number and production coverage rate for Chinese adult female. The representative size number of the entire group was set for 150-80A$\cdot$150-64A(1.0%), 155-84A$\cdot$155-68A(2.6%), 160-88A$\cdot$160-72A(3.3%), 165-84A$\cdot$165-68A (2.8%), 170-96A$\cdot$170-80A(0%). The production coverage rate for each representative size number was SS size the section 150cm 2.8%, size the section 155cm 17.0%, M size the section 160cm 31.6%, L size the section 165cm 25.0%, XL size the section 170cm 12.6% that covered 85.0%.

A Study on the Sale Conditions of the Current Brassiere Products - Focusing on the Sale of Brassiere for the Elderly Women - (시판(市販) 브래지어 판매실태(販賣實態) 연구(硏究) -老年女性用(노년여성용) 브래지어 판매(販賣)를 중심(中心)으로-)

  • Park, Eun-Mee;Kim, Young-Sook;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.1 no.3
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    • pp.60-70
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    • 1997
  • The purpose of this study is to survey the sales of brassieres positively those of elderly women's (aged 50 or older) ones in particular through 72 sales outlets and thereby, in order to present the more comfortable brassiere models which can serve to reinstate elderly women's constitution and provide the useful basic data to brassiere makers and distributors for their business. The results of this survey and the suggestions therefrom can be summarized as follows; 1) Brassieres usually sell at 10,000-20,000 wons, which allows for 15% or more margin rate. Brassieres are disposed through bargain sales once or twice every year where their price are discount 10% or higher. Meanwhile, the majority of the brassieres distributors maintain more than 15% stock rate. The accumulated stocks are primarily disposed through return to makers or bargain sales. About 15% of the brassieres sold are returned by consumers to distributors to be replaced. 2) About a half of distributors operate some or other types of sales education programs. Most of these distributors feel that their educational program have been effective which suggests the effectiveness of sales educational program. On the other hand, 83.3% of the distributors operate in-house repair shops, while the absolute majority of them brief their customers on how to wear brassieres or clean them. 3) Because elderly women's understanding of brassieres sizes is very poor, they tend to ask help of the 'sales people about their sizes before purchasing and proper one personally. In other words, it has been disclosed that old women respond positively to seller's recommendation for their brassiere sizes. 4) It has been found that the brasseries sizes purchased by old women most are. 85A, 90A and 85B in their order, which suggests that the most popular size for under bust circumference is 85~90cm, while their primary cup size is "A". 5) The type of brasseries favored most by elderly women is the "full-cup" type, while their most favorite brassiere design is a soft and simple one. The colors preferred most by them are white, beige and pink in their order. 6) When being consulted by elderly women, sales people experience various difficulties due to their poor understanding of sizes and complaint about prices. Lastly, it has been found through this survey that elderly women want to see some sales promotion material featuring their brassiere sizes and their production arid ask the brasseries makers to produce more diverse brasseries sizes.

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A Study on the hair fashion feeling - Objecting to capital area university women students - (헤어 패션 감각(感覺)에 관(關)한 연구(硏究) - 수도권(首都圈) 대학(大學) 여학생(女學生)을 대상(對象)으로 -)

  • An, Hyeon-Kyeong;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.9 no.4
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    • pp.59-78
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    • 2005
  • This study aims to know the deferences of hair fashion feeling group in accordance with hair styling activities, general characteristics, life styles objecting to capital area university women students and aid to hair fashion design. So the results are as belows. 1. Frequency Analysis of Categories A. Hair fashion feeling - Natural, sexy, romantic pretty, sophisticate, ethnic are 90% in total hair fashion feeling variables in sequence of frequency, so it can be said these are in vogue. B. Hair styling activities - The objections visit the hair salon once 1-2months, spend about 42,000 won a month, perform cut & wave perm to sentimental reasens & hair style changes, determine the hair style well coordinated in her image and managed easily. In her home, they manage her hair style 12 minutes a day, spend 17,000 won to buy hair aids, do hair blow dry or pin or pony tail mainly in the morning, scarcely use the hair styling aids but if use, essence or wax mainly. And the degree of interest to hair style is high. C. General Characteristics - The objections's average age is 21.1, residence is seoul kangnam 23.3%, seoul kangbook 18.4%, other capital areas 58.4%, the degree of education is university students 94.9%, graduated student 5.1%, marriage is married 96%, unmarried 2.8%, family who live with is married are mainly man & woman and living with father & mother in low in man's, unmarried are mainly live alone & nuclear family, personal expenses a month is 300,000 won in average, income of home is 4,000,000 won a month. D. Life style - The objections are not in interest of physical exercises but if are, do yoga & health, like drama & comedies program, watch TV or meet friend in leisure time, like balad & dance music, fashion magazine, meet friend in cafe or college. 2. Relationship of hair fashion feeling & other variables Using the $x^2$-test, level p<0.05, Hair styling activities(frequency of hair salon coming in and out, ordinary time representing hair style, preferred hair styling aids, the amount of hair style interest), General Characteristics(age), Life style(leisure time) variables are meaningful.