• 한국벤처창업학회:학술대회논문집
• /
• 2023.11a
• /
• pp.117-121
• /
• 2023

본 연구는 B2B (business-to-business) 비즈니스 모델 혁신(business model innovation, BMI)이 B2C (business-to-consumer) 비즈니스 모델 혁신 대비 혁신성과에 미치는 상대적 효과를 실증적으로 검증하고자 한다. BMI의 하위요인을 가치창출(value creation), 가치제안(value proposition), 가치획득(value capture)으로 나누어 각각의 요인 간의 관계를 구체적으로 분석한다. 본 연구는 실증분석을 위해 2022년 기업가정신 실태조사(기업편) DB의 3,120개 기업을 활용하였다. 분석 결과, BMI 중 가치창출은 B2B (vs. B2C) 혁신성과에 미치는 영향이 더 크며 유의한 것으로 나타났다. 반면 가치제안은 B2C (vs. B2B) 혁신성과에 미치는 영향이 더 크며 유의한 것으로 나타났다. 본 연구의 결과를 통해 주 비지니스 대상에 따라 BMI가 혁신성과에 상이한 영향을 미친다는 것을 실증했다는 점에서 학술적 의의가 있으며, 기업 특성에 따른 차별화된 BMI를 추구하는 것이 중요하다는 실무적 시사점을 가진다.

• The Journal of Society for e-Business Studies
• /
• v.7 no.3
• /
• pp.75-91
• /
• 2002

As B2B (Business to business) develops swiftly, at home as well as in other advanced countries, plans for activating Electronic business are made and proceeded in a national viewpoint. However, it is essential task for the construction, advancement and activation of B2B framework to make an efficient search for differently built -up data from B2C and thus to look for optimal business partner suitable for his/her own business. For this, in the last Aug. of 2001, government has also referred to ebXML, the exchange model for electronic business data based on XML, as a suggestion for B2B framework. The purpose of this study is to develop search system for efficient choice of business partner and this will play an important role for data processing and competitiveness strengthening of small and medium enterprises. Meanwhile, this system is built up by using systemic characteristics registered in ebXML Registry/Repository and ‘question-expanding’ searching ways based on the particulars of business profiles for both objectiveness and maximum efficiency of search result.

• The KIPS Transactions:PartD
• /
• v.14D no.4 s.114
• /
• pp.435-446
• /
• 2007

B2B registries are information systems to register B2B related business information such as companies' profiles, business documents, business processes, and services and to provide query facilities to find information about potential business partners. Focusing on the design of the registry for B2B business processes, in this paper, a metadata ontology is designed to register B2B business processes. In practice, there are several competitive business process definition languages such as ebXML BPSS (Business Process Specification Schema), WSBPEL (Web Service Business Process Execution Language), BPMN (Business Process Modeling Notation), and so on. In order to register heterogeneous business processes based on different representation frameworks, the proposed metadata ontology consists of three layers, common metadata, language-specific metadata, and interrelationship metadata. To show the usefulness of the proposed metadata ontology, two examples which are represented by ebXML BPSS and WSBPEL respectively are described in order to show how the proposed metadata ontology is used to registry B2B business processes. To implement the proposed metadata ontology using ebXML registry, metadata mapping scheme to ebRIM (ebXML Registry Information Model) is also suggested.

• The Journal of Society for e-Business Studies
• /
• v.9 no.2
• /
• pp.1-16
• /
• 2004

This study evaluates the factors of e-commerce websites using a Kano model. In this study, especially the Kano model is applied to both business-to-customer(B2C) and business-to-business(B2B) websites in order to reveal how factors are different between the two types, while previous research is limited to mainly evaluation of B2C websites. In addition, the factors on product types supported from websites are defined, which resulted in discovering the differences among the websites by product types. The contribution of this paper is as follows. Firstly, it reveals the actual B2B website evaluation as well as evaluation by product types such as physical and service product. Secondly, it reviews the B2B e-Commerce that will play a key role in the near future.

• Korean Management Science Review
• /
• v.27 no.3
• /
• pp.197-211
• /
• 2010

This research applies Blattberg's CE (customer equity) model to B2B business context. Through the model we estimate customer lifetime value of a Korean semiconductor manufacturer. The results show that Blattberg model has limiting applicability to B2B business context. To overcome the limits, several suggestions were made. The main suggestion was predicting maintenance costs for different customers groups and including decision variables regarding marketing costs that would help building a differentiated CE model for the B2B business context.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2002.05a
• /
• pp.452-455
• /
• 2002

In terms of B2B, business partners require works that define their ability to operate business collaboration. The document outlining collaboration is the basis of improving the system of business partner and its interoperability. In addition, the definition of business interaction that is bastd on the documents demonstrating inter-cooperation of business companies is needed to function interoperability properly, and business trading is performed depending on the documents that define reciprocal action of collaboration. In ebXML, CPP(Collaboration-Protocol Profile) defines one business parter's technical capabilities to engage in electronic business collaborations with other partners by exchanging electronic messages. A CPA(Collaboration-Protocol Agreement) documents the technical agreement between two partners to engage in electronic business collaboration. In this paper, 1 draw up a plan for a system that deals with business collaboration document to ameliorate the interoperability of B2B companies.

• The Journal of Fisheries Business Administration
• /
• v.36 no.2 s.68
• /
• pp.53-69
• /
• 2005

The recent emergence of electronic commerce could provide different opportunities to small firms in overcoming part of their technological, environmental, organizational, and managerial inadequacies. However, recent research provided a gloomy picture about electronic commerce uptake and use in small firms. Until now few small flrms adopted electronic commerce. This phenomenon gives us several implications. One of the implications is a need to generate more research to small firms' uptake and use of electronic commerce. So, this research aims at what is determinants in small firms' adoption of electronic commerce, especially business - to - business(B2B). Several previous studies were identified various influential variables in adoption of small firms' electronic commerce. To some extent, by industries these variables may be different in influencing B2B adoption of small firms. This study selected fishery industry's wholesale firms as survey domain. Then, It selected some variables from previous studios and group them in several factors for consistently comparing variable's influential power. Through hierarchical influencing model of B2B adoption, managers who worked for fishery wholesale firms were surveyed. Among the first level's factors of the model, business factor was identified as the statistically most influential factor in B2B adoption. Technological factor and environmental factor at the frist level were identified as relatively less influential factors. Among the second level's factors of the model, it was statistically significant only that technological usefulness factor was more influential than technological burden factor in B2B adoption. And among the third level's factors of the model, it was identified that formal plan and task team for B2B, top management support, and mutual beliefs of inter - firms were statistically more influential than related variables in B2B adoption. These results give us some implications. First, fishery wholesale firms recognized B2B as a new business paradigm, and technological problems as not obstacles in adopting B2B. Thus it would be possible to activate the fishery B2B if they were guided to getting B2B benefits and B2B's relative advantages. Second, they considered the power of influential factors might be different by B2B stages. That is, top management support was more important in the B2B introduction stage, and formal plan and task team for B2B and mutual beliefs of inter - firms were more important in the B2B operation stage.

• Proceedings of the CALSEC Conference
• /
• 2001.02a
• /
• pp.197-222
• /
• 2001

ㆍ 패러다임의 변화 ㆍ 네트워크의 가치 ㆍ eBusiness 모델 및 발전방향 ㆍ 왜 B2B인가？ ㆍ B2B 정의 및 분류 ㆍ B2B 모델 ㆍ B2B 구축모델 및 추진전략 ㆍ B2B 솔루션 ㆍ B2B 추진동향(중략)

• The Journal of Information Systems
• /
• v.11 no.2
• /
• pp.47-72
• /
• 2002

In the beginning of new millennium, Business-to-Business(B2B) Electronic Commerce(EC) is a hot issues of the world business and economic communities. The market of B2B EC is increasing rapidly, and become a more complex and competitive because many participants and intermediaries are play on their own objectives and strategies. To cope with the situation, participants of B2B EC market should make play with a competitive strategies. So, the participant enterprises must know the critical success factors of their own EC market. This study identifies B2B EC success factor measurement sets, and explores several success factors based on the perceived importance of B2B EC practitioner in the manufacturing enterprises. The study tests the differences of success factors by IS level, EC business model characteristics, and EC introduction and operating characteristics.

• Knowledge Management Research
• /
• v.3 no.2
• /
• pp.17-30
• /
• 2002

The emergence of business-to-business e-marketplace spanning both vertical and horizontal markets has relandscaped the competitive playing field in nearly every industry over the past few years by aggregating scale and spends, increasing market and value chain transparency, automating transactions along the value chain. The traits uncovered in business-to-business e-marketplaces are the taking initiative of leading companies in e-marketplace, value chain composing of promoting commerces etc, wide alliance network, and B2B in relation to B2C etc.