• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.404-414
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• 2012

B2B2C distribution channel between travel agencies, the travel franchiser's fairness become a big issue. So this study examines the effects of B2B transaction fairness between travel agencies on relationship-orientation and travel franchisee's performance. The research results are as follows: First, the most influential factor on the franchisee's performance was found as relationship-orientation factor. Second, among the 3 variable factors of B2B transaction fairness, the most influential factor on the franchisee's relationship-orientation was found as interactional fairness. And procedural fairness was found as next. Third, distributive fairness and interactional fairness were found to have a significant effect on franchisee's financial performance. And distributive fairness and procedural fairness were found to have a significant effect on franchisee's non-financial competency. Conclusively, excellent employees of travel franchiser' are the most valuable factors in B2B2C transactions due to the nature of the travel industry where human services are valued above everything else.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.6
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• pp.207-213
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• 2012

With development of IT technology, B2C Social Commerce makes the change from closed type of transaction to the form of an open trading. Also by dramatically reducing the intermediate distribution and removing distribution costs, it provides goods at unbeatable prices to consumers. Depending on the flow of the times, the business-to-business struggles with the difficulty of PRM management and fast promotion of new products. Therefore, it is required B2B Social Commerce, new platform that can collect distribution and consumption firms in one place which is similar to B2C Social Commerce. Unlike the case of B2C social commerce, B2B Social Commerce should have an essential element, Installment payment system to pay over the period without purchase in accordance with the payment paid as a lump sum. B2B Social Commerce model which is introduced in this study will provide the solution of B2B transaction problems, opening up new markets and bring the expansion of the electronic market.

• Proceedings of the CALSEC Conference
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• 2000.08a
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• pp.403-419
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• 2000

◆ 목표 : 철강산업의 전자거래 확산을 통한 산업경쟁력 확보 - 철강사 전자거래 대상업무 파악 및 도입효과 극대화 전략 수립 - 업무분석을 통한 전자거래 관점에서의 업무개선과제 도출 - 철강 관련사 Value Network 구성을 위한 기반인프라 조성 - 업무/데이터 전자문서 표준 도입 - 철강전자거래 e-Business 모델 정립(중략)

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.05a
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• pp.230-238
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• 2002

기업간 전자거래의 급속한 발전은 선진 각국뿐만 아니라 국내에서도 국가적인 차원에서 전자거래 활성화 방안을 수립하여 진행하고 있다. 그러나, 기업-소비자간 거래(B2C)와는 다르게 기업간 전자거래(B2B)의 활성화를 위해서는 기업의 생산 능력 및 가격, 신뢰성에 근거한 고도의 구조화된 정보를 효율적으로 검색할 수 있는 방법이 요구된다. 이러한 고도의 구조화 된 정보에 기반 한 전자거래를 위해서 정부에서도 지난 2001년 8월 XML기반의 전자 거래를 위한 데이터 교환 모델인 ebXML을 권고안으로 선정한 바가 있다. XML을 활용하여 데이터의 구조에 의미를 부여하는 것은 기업에 달려 있지만, 결과적으로 구축한 데이터를 어떻게 효율적으로 검색하여, 자기 기업에 맞는 최적의 전자 거래 파트너를 찾을 것인가라는 문제는 기업간 전자거래(B2B)의 고도화, 활성화를 위한 필수적인 과제이다. 본 논문의 목표는 ebXML 프레임웍에서 효율적인 거래파트너 검색을 위한 XML 기반의 검색시스템을 개발하는 것이며, 이는 중소기업의 정보화 및 경쟁력 강화에 큰 역할을 할 수 있을 것이라 판단된다.

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.209-219
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• 2001

정의 - 컴퓨터 시스템과 네트워크 활용 - 글로벌 B2B 기반구축을 위한 일반적 골격 - 거래상대자간 비즈니스 프로세스 통합 효과 - 거래정보교환의 신뢰성 확보 - B2B 활성화를 위한 상호 운용성 - 자동화 촉진(중략)

• Proceedings of the Korean DIstribution Association Conference
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• 2000.05a
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• pp.175-185
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• 2000

최근 전세계적으로 전자상거래(electronic commerce, EC)가 초미의 관심사가 되고 있다. EC는 크게 기업과 기업간(business-to-business, B2B)거래, 기업과 소비자간(business-to-consumer, B2C)거래, 정부와 기업간(government-to-business, G2B)거래, 그리고 소비자와 소비자간(consumer-to-consumer. C2C)거래로 구분할 수 있다. 그 중 B2C의 대표적 형태인 인터넷 쇼핑의 확산은 시간, 거리, 장소의 제약을 초월하여 상품정보, 대금지불, 배송까지 일괄처리하기 때문에 소비자에게는 편리함, 경제성 및 쇼핑의 즐거움을 제공하고 기업에게는 시장범위 확대, 거래비용 감소 등의 효과를 가져온다. (중략)

• Proceedings of the CALSEC Conference
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• 2001.02a
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• pp.197-222
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• 2001

ㆍ 패러다임의 변화 ㆍ 네트워크의 가치 ㆍ eBusiness 모델 및 발전방향 ㆍ 왜 B2B인가？ ㆍ B2B 정의 및 분류 ㆍ B2B 모델 ㆍ B2B 구축모델 및 추진전략 ㆍ B2B 솔루션 ㆍ B2B 추진동향(중략)

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.113-139
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• 2007

This study aims to, looking from a standpoint of network, has investigated the shipping industry's B2B e-marketplace, the characteristics that can earn electronic trust from the users, and characteristics of the web-site. It has examined the mechanism whereby electronic trust be earned and how it affects web-site involvement and service transaction intention. Ultimately, The study attempts to make proposals whereby such trust can lead for a cooperative trading community in the shipping industry's B2B e-marketplace The Covalence structural equation modeling was designed and empirically tested for the shipping industry's B2B e-marketplace. The shipping industry employees were given questionnaires and data were analyzed. Except for perceived security of the three characteristic factors on the web-site, the perceived site quality and characteristics factors in operation only affected co-variables. Transaction Fairness was determined to be the most important factor among exogenous factors increasing electronic trust. With regards to transaction rules, if a transaction is beneficial only to one side, then no long term transaction will not take place. If the concerned parties properly recognize that transaction fairness is crucial to electronic transaction, then it will enormously contribute to successful operations of shipping e-marketplace. Also, Perceived efficiency in transaction also affects electronic trust. This reduces transaction costs and speeds up and simplifies the transaction process. It has reduced greater time and costs than existing off-line transaction, and would positively affect electronic trust. By making an open forum for participants to obtain information for transaction, they can gather useful information, and at the same time, the web-site operator can provide information, which, in turn, will increase electronic trust in electronic transaction. Furthermore, such formation of trust in electronic transaction influences shipping companies in such a way that they will want to continuously participate in the transaction, raising web-site involvement. The result of increased trust is that shipping companies in the future will do business with each other and form a foundation for continuous transactions amongst themselves. Consequently, the formation of trust in electronic transaction greatly influences web-site involvement and service transaction intention. The results of the study have again proved that in order to maintain continuous business relationship with the current clients, electronic trust in virtual space, which operates the shipping industry's B2B e-marketplace, is important for the interested parties.

• The Journal of Society for e-Business Studies
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• v.12 no.2
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• pp.195-217
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• 2007

B2B registries provide spaces to register and retrieve information which is necessary to support B2B transactions among business partners or potential business partners. Business process specifications are one of important contents in B2B registries, and there is high complexity of representation due to complex and dynamic characteristics of business processes. Also, currently there exist several competing specification frameworks such as ebXML BPSS, WSBPEL, BPMN, and so on. This paper proposes a metadata schema to register business process specifications which are represented by different specification frameworks. The proposed schema has extensibility to register business process specifications which are represented by various different specification frameworks. Also, it extends reuse level from whole business specification processes to their components. To show the usefulness of the proposed schema, this paper demonstrates metadata extraction from business process specifications which are represented by two representative XML-based business process specification languages, ebXML BPSS and WSBPEL.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.11a
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• pp.561-564
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• 2004

음악 상품의 검색, 주문(계약), 대금결제, 배송 등에 있어서 기업들은 자신의 독자적인 비즈니스 방식과 거래 시스템을 구축하여 운영하기 때문에 기업과 기업간(B2B) 음악 상품의 전자 상거래에는 많은 어려움이 따른다. e비즈니스 표준 프레임워크인 ebXML은 기업의 전자 상거래를 위한 비즈니스 정보를 교환할 때 확장성 표기 언어를 적용해 기업간 시스템간의 상호 운용을 가능하게 하지만, 음반 산업분야의 적용은 미흡한 실정이다. 본 논문에서는 음악 B2B를 위해 ebXML 등록기 및 저장소를 설계 및 구현하였다. 본 논문에서 설계, 구현한 등록기는 거래 당사자인 기업간에 음악 상품 및 기업의 거래 관련 정보를 공유하는 서비스를 제공하며, 저장소는 실세계의 기업간 음악 거래 정보 및 음악 거래에 사용되는 개체간의 연관성 정보를 저장하고 있다.