• Journal of Information Science Theory and Practice
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• v.5 no.4
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• pp.68-80
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• 2017

The invention of computers is one of the best things that have ever happened to mankind and undergraduate students can benefit immensely from the use of computers. However, observations have showed that in the present Nigerian society, there are a number of issues arising from unethical use of computers. Interactions with some undergraduate students revealed that a majority have fallen into the trap of unethical use of computers at one time or another. This seemingly alarming rate of unethical use of computers therefore calls for concern. A literature search has shown that awareness and perception of computer ethics have not been adequately researched within the Nigerian context. Thus, the main objective of this study was to examine the awareness and perception of computer ethics by undergraduate students in a Nigerian university. Descriptive survey research method was used and the study population was comprised of 12,894 undergraduate students of the University of Ibadan, Nigeria. The multistage random sampling technique was used to select a sample size of 292 and the questionnaire was used to collect data. Findings showed that the level of awareness of respondents on issues associated with computer ethics was high (mean=45.19). A majority of the respondents had a favorable perception of computer ethics and the most prominent factor identified that could hinder adherence to computer ethics as noted by most of the respondents was the poor economic situation of the country. Part of the recommendations was that government at all levels should provide responsible and responsive leadership.

• Culinary science and hospitality research
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• v.14 no.3
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• pp.165-177
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• 2008

Knowledge of involvement, brand awareness, and their roles in shaping consumer behaviour are crucial for designing marketing strategies for an organization. The purpose of this study is to analyze the differences in foodservice brand awareness and information sources based on the involvement level of college students. In order to accomplish the purpose of the study, 300 college students who live in Yeungnam area were selected as its samples using quota sampling. A final sample of 282 responses was deemed usable and analyzed. The findings are as follows. First, the results indicated a significantly higher foodservice brand awareness of high involvement subjects than of low involvement subjects except fast food brands. Second, it was found that high and that of low involvement subjects utilized different information sources to satisfy their information needs regarding foodservice brands.

• Journal of Distribution Science
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• v.15 no.3
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• pp.39-47
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• 2017

Purpose - The purpose of this study is to measure the effect of brand awareness by color marketing to purchase and revisit intentions in Traditional Markets. Research design, data, and methodology - For this study, 5 point Likert-scale was used based on previous research. Used SPSS ver.22, factor analysis and Cronbach's alpha, regression and correlation were tested. 254 samples were used for the analysis. Results - The three attributes of color marketing(symbolism, identifiability, association) exerted significant effects on brand awareness of traditional marketing explained 38.7% of the variance. Thus, , , and were supported. However, was not supported. Conclusions - Colors play important roles in establishing new images in consumers' minds. The visual sense affects emotions and attitudes and most of the visual sense is affected by colors. Colors that we see move people's heart and induce atmospheres thereby greatly affecting humans' physical and mental activities. To increase traditional market brand awareness, it is necessary for traditional markets to display a level of attractiveness through the use of colors and visuals. So to use color marketing in traditional market is very important for brand awareness which can cause purchase and traditional market revisit intension.

• Korean Journal of Organic Agriculture
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• v.19 no.3
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• pp.309-327
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• 2011

The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

• Journal of the Korean Society of Food Culture
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• v.9 no.3
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• pp.311-321
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• 1994

The objectives of the present study were to assess the preschool-children's awareness of nutrition, their level of control over foods and involvement in food-related activities and to examine the interrelationships among these variables. The children of this study demonstrated low levels of awareness of the concepts of food groups and the roles of both foods and exercise in energy balance. But the degree of children's awarences about the concepts of food transformations, food origins and food values was favorable. The range of possible scores was 0 to 18, while the range of the children's scores was 2 to 16. The mean score was 9.3, represently 52% of the questions answered correctly. Factors associated with the children's involvement in food-related activities were children's age, familly's income and mother's dietary balance. Children who were more involved in food related activities had significantly higher nutrition awareness scores.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.209-220
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• 2021

The purpose of this study is to examine the effect of donation campaigns ambassador model in non-profit organizations. To analyze the research hypothesis, the independent variables (high awareness-high expertise, high awareness-low expertise, low awareness-expertise, low awareness-low expertise) and the dependent variables (source credibility, message credibility, attitude toward the organization, and donation intention) were measured. Interaction effect was found on the source credibility, message credibility, and donation intention. The interaction effect showed that public perceived positively if the ambassador has high cognition level on the condition of low expertise. However, the attitude toward the organization according to the PR ambassador type was not significant. The study suggested that the non profit organization would better use the ambassador of high cognition rather than expertise.

• Journal of the East Asian Society of Dietary Life
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• v.19 no.5
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• pp.803-811
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• 2009

Brand equity has been treated conspicuously since the late 1980s. The purpose of this study was to develop a model brand equity model by examining the structural relationship among dimensions (brand loyalty, perceived quality, brand association/image, brand awareness) of brand equity, to compare differences between local brands and multinational brands. For this study, a total of 540 survey questionnaires were analyzed the results. All results were conducted using the frequency, factor analysis, regression and t-test procedure of the SPSS 12.0 package. The t-test revealed that consumers expose that recognize foreign brand constituents as better than domestic brand constituents. The determinant factors of brand equity were summarized as brand loyalty, perceived quality, brand association/ image, and brand awareness. Among these, four factors had a significant affected on the level of brand equity. Specifically, there was a difference between domestic brand and foreign brands. Among domestic brands the level of brand equity was significantly affected by brand loyalty, brand association/image, and brand awareness. However foreign brands were significantly affected by brand loyalty and perceived quality.

• Journal of Home Health Care Nursing
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• v.24 no.1
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• pp.52-60
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• 2017

Purpose: This study sought to identify the relationship between knowledge and compliance with cough etiquette among elders in the community. Methods: Participants were 186 olders. Data were collected December 2016 and analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and stepwise multiple regression. Results: Mean scores for knowledge and compliance relating to cough etiquette were above average. Several factors were related to significant differences in level of knowledge: education level, use of items to cover a cough, Carrying a handkerchief or tissue, daily frequency of hand washing, awareness of cough etiquette, and prior education on cough etiquette. Compliance differed according to use of items to cover a cough, awareness of cough etiquette, and prior education on cough etiquette. Significant correlations were found between knowledge and compliance with cough etiquette. Awareness of cough etiquette and knowledge of cough etiquette were predictors of cough etiquette compliance. Conclusion: These findings indicate that publicity and education taking into account the characteristics of the elderly are required to improve compliance with cough etiquette among olders. The results of the study can be utilized in health promotional programs for this population.

• Journal of Korean Academy of Nursing Administration
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• v.15 no.3
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• pp.314-324
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• 2009

Purpose: This research was conducted to investigate the nurses' awareness and behavior on coaching and its relation with job characteristics in a hospital. Methods: Total 300 nurses in a university affiliated hospital were surveyed with questionnaires between April and May, 2008. The data was analyzed using SAS 9.1. Results: The data showed that 88.9 % of nurses responded the need of coaching training program while only 80.9% of general nurses and 75.7% preceptor nurses would like to participate in the training. The current level of knowledge for coaching was not different by the age, education level, and career. However, coaching behavior and job characteristics were significantly higher in the nurse managers than in general nurses or preceptors. The correlation between coaching behavior and job characteristics were identified. Conclusion: The gaps between the perceived necessity of coaching program implementation and willingness to participate in the coaching program were due to worry about the burden of extra hours needed to participate the program. To introduce coaching program to a nurses' organization successfully, the efforts should be made to develop the coaching training program for nurses based on the results and to support them systematically.

• Journal of Korean society of Dental Hygiene
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• v.17 no.2
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• pp.307-318
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• 2017

Objectives: This study analyzed the views, awareness and performance of vocational ethics of dental hygienists employed in health centers. Methods: A survey was conducted on 197 dental hygienists who attended the National Health Association job training session. SPSS WIN 22.0 was used to analyze the results. Results: The vocational ethics that dental hygienists valued the most was integrity, followed by expertise and integrity. The awareness level of vocational ethics was 93.3% and observance level was 97.4%. The methods of information gathering were 34.5% 'off-the-job training' and 34.0% for 'at work or employment SOP' The highest of vocational ethics performance was responsibility, marked 4.25. Significant differences were observed in fairness, cooperation and vocation between different general characteristics such as age, employment history, marital status, work region, and major responsibilities. Conclusions: It is necessary to evaluate the vocational ethics performance of dental hygienists based in health centers in order to develop programs for ethical guidelines and institutional principles to help decision making.