• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.11a
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• pp.220-229
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• 2002

협력적 추천 기법은 유사한 이웃의 선호도를 이용하여 고객에게 개인화된 아이템을 추천해 주는 방법으로 비교적 높은 정확도를 보이며 추천 시스템의 중심으로 연구되어져 왔다. 그러나, 지금까지의 추천 시스템은 도메인의 특성을 제대로 고려하지 못한채 추천을 시행함으로써 특정 도메인에서 추천의 정확도가 떨어지는 문제점이 발생하였다. 이러한 문제점들을 보완하기 위하여 본 논문에서는 평균 고객 유사도, 평균 아이템 유사도, 밀집도 등의 추천 선행 평가 척도를 제안하고, 추천 선행평가 척도와 추천의 정확도와의 상관관계를 보이며, 이를 이용하여 짧은 수행시간 안에 추천 적용이 가능한 마케팅 도메인 및 고객군을 선정하는 방법을 제시한다.

• Journal of Information Processing Systems
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• v.15 no.1
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• pp.127-136
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• 2019

User-based and item-based approaches have been developed as the solutions of the movie recommendation problem. However, the user-based approach is faced with the problem of sparsity, and the item-based approach is faced with the problem of not reflecting users' preferences. In order to solve these problems, there is a research on the combination of the two methods using the concept of similarity. In reality, it is not free from the problem of sparsity, since it has a lot of parameters to be calculated. In this study, we propose a combining method that simplifies the combination equation of prior study. This method is relatively free from the problem of sparsity, since it has less parameters to be calculated. Thus, it can get more accurate results by reflecting the users rating to calculate the parameters. It is very fast to predict new movie ratings as well. In experiments for the proposed method, the initial error is large, but the performance gets quickly stabilized after. In addition, it showed about 6% lower average error rate than the existing method using similarity.

• Journal of Information Technology Applications and Management
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• v.12 no.1
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• pp.141-155
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• 2005

It is very important that sellers provide reasonable reserve prices for auction items in internet auction systems. Recently, an agent has been proposed to generate reserve prices automatically based on the case similarity of information retrieval theory and the moving average of time series analysis. However, one problem of the previous approaches is that the recent trend of auction prices is not well reflected on the generated reserve prices, because it simply provides the bid price of the most similar item or an average price of some similar items using the past auction data. In this paper. in order to overcome the problem. we propose a method that generates reserve prices based on the moving average. the exponential smoothing, and the least square of time series analysis. Through performance experiments. we show that the successful bid rate of the new method can be increased by preventing sellers from making unreasonable reserve prices compared with the previous methods.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.16 no.2
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• pp.119-124
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• 2016

According to the expansion of smartphone penetration and development of wearable device, personal context information can be easily collected. To use this information, the context aware recommender system has been actively studied. The key issue in this field is how to deal with the context information, as users are influenced by different contexts while rating items. But measuring the similarity among contexts is not a trivial task. To solve this problem, we propose context aware post-filtering to apply the context compensation. To be specific, we calculate the compensation for different context information by measuring their average. After reflecting the compensation of the rating data, the mechanism recommends the items to the user. Based on the item recommendation list, we recover the rating score considering the context information. To verify the effectiveness of the proposed method, we use the real movie rating dataset. Experimental evaluation shows that our proposed method outperforms several state-of-the-art approaches.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.2
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• pp.379-386
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• 2014

As the use of mobile device is increasing rapidly, the number of users is also increasing. However, most of the app stores are using recommendation of simple ranking method, so the accuracy of recommendation is lower. To recommend an item that is more appropriate to the user, this paper proposes a technique that reflects the weight of user information and recent preference degree of item. The proposed technique classifies the data set by categories and then derives a predicted value by applying the user's information weight to the collaborative filtering technique. To reflect the recent preference degree of item by categories, the average of items' rating values in the designated period is computed. An item is recommended by combining the two result values. The experiment result indicated that the proposed method has been more enhanced the accuracy, appropriacy, compared to item-based, user-based method.

• The Journal of Society for e-Business Studies
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• v.9 no.2
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• pp.17-31
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• 2004

It is very important that sellers provide reasonable reserve prices for auction items in internet auction systems. Recently, an agent has been proposed to generate reserve prices automatically based on the case similarity of information retrieval theory. However, one of its drawbacks is that the recent trend of auction prices is not reflected in the generated reserve prices, because it suggests the bid price of the most similar item from the past auction data. In this paper, in order to overcome the problem, we propose a new method that generates reserve prices based on the moving average of time series analysis, in which more weight is provided to the recent bid prices. Through performance experiments, we show that the successful bid rate can be increased by preventing sellers from making unreasonable reserve prices.

• Journal of Intelligence and Information Systems
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• v.21 no.2
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• pp.1-18
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• 2015

Collaborative filtering(CF) algorithm has been popularly used for recommender systems in both academic and practical applications. A general CF system compares users based on how similar they are, and creates recommendation results with the items favored by other people with similar tastes. Thus, it is very important for CF to measure the similarities between users because the recommendation quality depends on it. In most cases, users' explicit numeric ratings of items(i.e. quantitative information) have only been used to calculate the similarities between users in CF. However, several studies indicated that qualitative information such as user's reviews on the items may contribute to measure these similarities more accurately. Considering that a lot of people are likely to share their honest opinion on the items they purchased recently due to the advent of the Web 2.0, user's reviews can be regarded as the informative source for identifying user's preference with accuracy. Under this background, this study proposes a new hybrid recommender system that combines with users' review mining. Our proposed system is based on conventional memory-based CF, but it is designed to use both user's numeric ratings and his/her text reviews on the items when calculating similarities between users. In specific, our system creates not only user-item rating matrix, but also user-item review term matrix. Then, it calculates rating similarity and review similarity from each matrix, and calculates the final user-to-user similarity based on these two similarities(i.e. rating and review similarities). As the methods for calculating review similarity between users, we proposed two alternatives - one is to use the frequency of the commonly used terms, and the other one is to use the sum of the importance weights of the commonly used terms in users' review. In the case of the importance weights of terms, we proposed the use of average TF-IDF(Term Frequency - Inverse Document Frequency) weights. To validate the applicability of the proposed system, we applied it to the implementation of a recommender system for smartphone applications (hereafter, app). At present, over a million apps are offered in each app stores operated by Google and Apple. Due to this information overload, users have difficulty in selecting proper apps that they really want. Furthermore, app store operators like Google and Apple have cumulated huge amount of users' reviews on apps until now. Thus, we chose smartphone app stores as the application domain of our system. In order to collect the experimental data set, we built and operated a Web-based data collection system for about two weeks. As a result, we could obtain 1,246 valid responses(ratings and reviews) from 78 users. The experimental system was implemented using Microsoft Visual Basic for Applications(VBA) and SAS Text Miner. And, to avoid distortion due to human intervention, we did not adopt any refining works by human during the user's review mining process. To examine the effectiveness of the proposed system, we compared its performance to the performance of conventional CF system. The performances of recommender systems were evaluated by using average MAE(mean absolute error). The experimental results showed that our proposed system(MAE = 0.7867 ~ 0.7881) slightly outperformed a conventional CF system(MAE = 0.7939). Also, they showed that the calculation of review similarity between users based on the TF-IDF weights(MAE = 0.7867) leaded to better recommendation accuracy than the calculation based on the frequency of the commonly used terms in reviews(MAE = 0.7881). The results from paired samples t-test presented that our proposed system with review similarity calculation using the frequency of the commonly used terms outperformed conventional CF system with 10% statistical significance level. Our study sheds a light on the application of users' review information for facilitating electronic commerce by recommending proper items to users.

• Journal of environmental and Sanitary engineering
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• v.18 no.4
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• pp.52-63
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• 2003

This paper investigated Taxi drivers physical subjective symptoms and what factors were interviewed caused the symptoms. The 600 owning taxi-drivers in Seoul during four months from August 1st, 2003 to November 30th, 2003. 1. The average age of the owning taxi-drivers was generally quite high 54 years old. It was very high index compared with the Todai Health Index(THI) and Cornell Medical Index(CMI) of health check tables. 2. According to the age in THI health check table, the complains of mental subjective symptom by reason of age was high among 31 to 40 years old. People who belonged that age group showed high fabrication(L), digestion(C) and aggressiveness(F). The results showed the complains of mental subjective symptom. All items except tiredness(I), melancholia(N), and hypersensitivity(P) were commonly reported by people in their sixties. On the other hand, melancholia(N) and hypersensitivity(P), people in their forties were investigated highly. Statistically, the items of heartㆍblood stream(C) and digestion(D) systems were similar between the two ages, but anger(Q) was different. (p<0.05) 3. From the complains of mental and physical subjective symptoms about work satisfaction on the THI health check table, all items except eyeㆍskin trouble(B) showed strong dissatisfaction. From the complains of mental and physical subjective symptoms about work satisfaction on the CMI health check table, the items of respiratory system(B), digestion(D), nervous system(G), miscellaneous(K), inadequancy(M), and anger(Q) showed similar results. Otherwise, heartㆍblood stream(C) showed statistically different. 4. From the complains of mental and physical subjective symptoms on salary satisfaction in the THI health check table, in the case of people receiving around 1 million won, the complains of physical symptoms showed high among all items except for the respiratory(A) and digestion(C) systems. The eyeㆍskin trouble(B) item showed statistical similarity. The complains of mental and physical subjective symptoms according to a salary degree on the CMI health check table was completely different from the above results. In people received around 1~1.5million won, all items except anxiety(O) showed high. The hypersensitivity(P) item showed statistically different.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.11
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• pp.2602-2608
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• 2013

User-based and item-based method have been developed as the solutions of the movie recommendation problem. However, these methods are faced with the sparsity problem and the problem of not reflecting user's rating respectively. In order to solve these problems, there is a research on the combination of the two methods using the concept of similarity. In reality, it is not free from the problem of sparsity, since it has a lot of parameters to be calculated. In this study, we propose a recommendation method using rating difference between items in order to complement this problem. This method is relatively free from the problem of sparsity, since it has less parameters to be calculated. And it can get more accurate results by reflecting the users rating to calculate the parameters. In experiments for the proposed method, the initial error is large, but the performance has been quickly stabilized after. In addition, it showed a 0.0538 lower average error compared to the existing method using similarity.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.714-717
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• 2008

협업여과 추천기법에는 사용자 기반 협업여과와 아이템 기반 협업여과가 있으며, 절차는 유사도 측정, 이웃 선정, 예측값 생성 단계로 이루어진다. 유사도 측정 단계에는 유클리드 거리(Euclidean Distance), 코사인 유사도(Cosine Similarity), 피어슨 상관계수(Pearson Correlation Coefficient) 방법 등이 있고, 이웃 선정 단계에는 상관 한계치(Correlation-Threshold), 근접 N 이웃(Best-N-Neighbors) 방법 등이 있다. 마지막으로 예측값 생성 단계에는 단순평균(Simple Average), 가중합(Weighted Sum), 조정 가중합(Adjusted Weighted Sum) 등이 있다. 이처럼 협업여과 추천기법에는 다양한 기법들이 사용되고 있다. 따라서 본 논문에서는 사용자 기반 협업여과와 아이템 기반 협업여과 추천기법에 사용되는 유사도 측정 기법과 예측값 생성 기법의 최적화된 조합을 알아보기 위해 성능 실험 및 비교 분석을 하였다. 실험은 GroupLens의 MovieLens 데이터 셋을 활용하였고 MAE(Mean Absolute Error)값을 이용하여 추천기법을 비교 하였다. 실험을 통해 유사도 측정 기법과 예측값 생성 기법의 최적화된 조합을 찾을 수 있었고, 사용자 기반 협업여과와 아이템 기반 협업여과의 성능비교를 통해 아이템 기반 협업여과의 성능이 보다 우수했음을 확인 하였다.