• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.15-27
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• 2023

Purpose: Taking Tesla Motors as a case study object, this research aims to summarize the management strategy of Tesla Motors through an evaluation of its business models in Korea and China then helps other new energy automobile enterprises in formulating strategic directions in a targeted manner. Research design, data and methodology: Using the case study method, this study conducts in-depth research on the business model of Tesla, a representative enterprise of the new energy automobile industry. This study mainly uses secondary data obtained from the official websites to support our research. Results: With its top-level innovative technology, distinctive marketing model, and extensive strategic model, Tesla holds the largest share of the new energy vehicle market. Local market brands such as BYD and Hyundai-Kia still have a considerable competitive advantage, and there is a need to learn from each other for further development. Conclusions: To adapt to the needs of economic transformation and environmental development, implementing business strategies related to new energy automobile enterprises is a topic worthy of study. Enterprises such as BYD and Hyundai-Kia have unique advantages in their home markets. However, as sustainable development progresses, these advantages will gradually weaken, and further measures are necessary to maintain their competitive advantage.

• Asia Marketing Journal
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• v.21 no.1
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• pp.23-44
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• 2019

A decade has passed since the first generation of Genesis was launched in the U.S. with the plaque of Hyundai-Genesis. Genesis Motors was separated from Hyundai Motor in 2015, and has struggled to have the Genesis stand alone in the competitive U.S. luxury sedan market. The present case study aims to find challenges facing the Genesis, which Hyundai has positioned as a luxury sedan competing against conventional luxury brands such as BMW, Mercedes-Benz, and Lexus; evaluate Genesis Motors' strategic response to meet these challenges; and explore an alternative positioning strategy. Specifically, the present case study addresses barriers against the Genesis' market performance, by focusing on the obstacles rooted in the consumer perception as well as the obstacles that stem from the change in the U.S. automobile industry and the nascent network of the Genesis dealership. Genesis Motors' current strategies are evaluated, and an alternative strategy is explored that is largely based on the American consumers' perceptions of the Genesis vis-a-vis conventional luxury brands and outperforming midsize brands.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2010.03a
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• pp.187-188
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• 2010

• Proceedings of the KIPE Conference
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• 2004.07b
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• pp.992-996
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• 2004

Small electric motors in an automobile perform various tasks such as engine cooling, pumping, and in heating, ventilating, and air-conditioning (HVAC) system. At present, most of dc motors are supplied by 12V or 24V batteries. However, DC motors surfer from lack of efficiency, low life cycles and unreliability. Therefore, there is a growing interest in substituting DC motors for advanced AC motors including switched reluctance motors. Although there are several other forms SRM converters, they are either unsatisfactory to the control performance or unsuitable for the 12V-battery powered 3-phase SRM drives. Taking into account the requirement for effective operation and simplicity structure of converter in the limited internal environment of automobiles, the author inclines toward selecting the modified C-dump converter as well as the energy efficient C-dump converter. This is so that more economical and efficient converter topology in automobile industries can be utilized. This paper describes the foundation for the design and development of a 12V-250W-3000rpm SRM drives for automobiles. Furthermore, complete circuit, computer simulation and experiment results are presented to verify the performance of the C-dump converters.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2011.11a
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• pp.53-53
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• 2011

자동차용 천연가죽 시트의 제조 공정에서 크롬과 비크롬 Metalic 탄닝제, 식물성 탄닝제, 신탄(Syntan) 및 가지제(Fatliuor) 등의 종류와 함량에 따른 인장강도, 신장율, 정하중 신율, 잔류줄음율 등을 측정하여 특정하중에 따른 콜라겐 섬유 조직의 영구변형율과의 상관관계를 비교 분석해본 결과, 크롬 및 비크롬계 탄닝제에 비해 식물성 탄닝제를 적용하였을 때 조직의 변형율이 적었으며, 리틴닝 공정에서 아크릴계, 레진계 및 단백질계 신탄을 혼합 적용하였을 때 가죽의 배(Belly)부위의 물성 균일화 효과가 우수하였으며, 음이온성 가지제 9%를 사용하여 가죽에 유연성을 부여함으로써 조직이 치밀하고 변형율이 감소되어 내구성이 우수한 결과를 나타내었다.

• The Transactions of the Korean Institute of Power Electronics
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• v.8 no.6
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• pp.534-542
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• 2003

Small electric motors in an automobile perform various tasks such as engine cooling, pumping, HVAC etc. At present, most of them are DC motors supplied by 12V or 24V batteries. However, DC motors suffer from low efficiency, life cycles and reliability. Therefore, there is a growing interest in substituting DC motors for advanced at motors including switched reluctance motors(SRM). Although there are several other forms SRM convertors, they are either unsatisfactory to the control performance or unsuitable for the 12V battery source. Especially, a conventional asymmetric converter of SRM provides the best flexible and effective control to the current waveform of SRM, but it has the most switches and produces conducting voltage drops across two power switches during SRM operation. For automotive applications with a 12V battery source, this circuit is inadequate. For considering the requirement for effective operation and simple structure of converter in the limited internal circumstance of automobiles, the author inclines toward selecting Modified C-dump converter and Energy efficient c-dump converter.

• Polymer Science and Technology
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• v.6 no.6
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• pp.568-576
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• 1995

• Journal of Welding and Joining
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• v.20 no.1
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• pp.34-40
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• 2002

The laser strengthening of $35kgf/\textrm{mm}^2$ grade steel sheet is investigated by using $CO_2$ laser beam irradiation. The increase of tensile strength is dominated by the number of fully penetrated melting lines. Also, the optimal laser irradiation pattern is obtained by 3-point bending test. Local laser strengthening clay be effective for the weight reduction of automobile components where the tailored welded blank can not be applied.

• Journal of the Korea Society for Simulation
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• v.29 no.4
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• pp.55-64
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• 2020

Since the European Union-South Korea Free Trade Agreement entered into force in 2011, the Korean automobile market has grown rapidly, resulting in intensifying competition among companies in the market. European automakers gained price competitiveness, which intensified competition with Korean automakers. In such a situation, various studies on the Korean automobile market have been conducted, but studies such as market influencing factor analysis and consumer analysis have mainly been conducted, and there is no research on the analysis of competitive dynamics in the market. In this study, the competitive dynamics between Hyundai Motors, Kia Motors, Mercedes-Benz, and BMW, which are major automakers in the Korean automobile market, are analyzed. The competitive relationship between major automakers are modeled using the Lotka-Volterra (LV) model and the competitive dynamics over time are analyzed by applying the Moving Window. In order to explain the competitive dynamics effectively, we analyze it by subdividing it based on various influencing factors.

• Proceedings of the Korean Institute of Resources Recycling Conference
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• 2004.05a
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• pp.114-118
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• 2004