• 한국유통학회지:유통연구
• /
• 제13권1호
• /
• pp.61-77
• /
• 2008

본 연구는 소비자가 처음으로 접하는 신규 패션 브랜드에 대해 적용시키는 평가기준을 밝히는데 그 목적이 있다. 브랜드 평가기준에 대한 연구로서 다음의 세가지 논점을 강조함으로써 선행연구와 구별되는 차별점을 가진다. 첫 번째로는 본 연구가 개별 제품이나 점포를 포함하는 패션브랜드 수준에 대한 통합적인 평가기준을 밝힌다는 점이다. 두 번째로는 이미 형성된 태도에 의해 영향을 받는 기존 브랜드에 대한 평가기준이 아닌 새로운 브랜드에 대한 최초의 평가기준을 밝히며 본 연구에서의 "신규 브랜드"는 소비자가 처음으로 점포내를 둘러보고 충분한 직접적 정보를 바탕으로 평가를 한다는 점에서 소비자의 관점에서의 새로운 브랜드로 조작적 정의가 되고 있다는 점이다. 마지막으로 전국적으로 유통되는 대부분의 패션 브랜드가 백화점 내에 입점되는 국내의 현실을 고려하여 소비자가 지각하는 백화점과의 관제의 질과 입점되어 있는 신규 패션 브랜드 평가와의 관련성을 분석하였다 오백 삼십 칠 명의 여성 소비자에 대한 온라인 조사를 통해 신규 패션브랜드를 평가하는 평가기준 요인 (상품 파워, 점포 내 커뮤니케이션, 브랜드 및 회사 이미지, 판매원, VMD, 구색의 다양성)을 도출하고 이들이 브랜드 태도에 미치는 영향을 회귀모형을 통해 검증하였다. 또한 백화점 관제질의 차이에 따른 신규브랜드 평가 기준과 브랜드 태도의 관련성도 분석하였다.

• 한국주거학회논문집
• /
• 제20권4호
• /
• pp.131-142
• /
• 2009

High-rise and high-density apartment complexes have been built and supplied on a large scale in the 1st period of the New Town project in metropolitan areas since the late 1980s. Now It has become necessary to improve those apartment complexes, which have serious deterioration problems for aging more than about 20 years accompanying simultaneity and a large scale. The purpose of this research is to develop the evaluating indicators to measure the level of deterioration of apartments inclusively and practically in order to regenerate apartments as sustainable residential environments. This study is composed of the following four parts; (a) establishing the conceptual model of evaluation of apartment deterioration, (b) selecting evaluation items, (c) constituting evaluation measurement, and（ｄ)weighting evaluation indicators. First, deterioration of apartments was conceptualized by physical. social, and economical aspects in terms of sustainable development and proposed the conceptual model of hierarchy structure of evaluation of apartment deterioration by literature reviews. Second, evaluating items were selected based on literature reviews of existing indicators and preceding studies about apartments of Korea and foreign countries. The evaluating indicators were identified as a total of 77 evaluating items which were composed of three dimensions and 9 attributes on the basis of the conceptual model. They cover comprehensive scope of the apartment such as unit, building, complex, and site. Third, as the measurement, the 5 point ordinal scale measure was suggested. The evaluating measurement including measure standards, measure methods, and measure contents were developed by each evaluating items. Lastly, the weighting of evaluating indicators was analyzed by AHP method conducted by survey on the expert group. Items were identified as high contributors or low contributors. The weighting of these items could suggest several evaluations according to the situation. The evaluation of the level of deterioration can be done by both total evaluation and a specific field of evaluation. In addition, it is easy to grasp deteriorated attributes or dimensions by providing a radar and bar chart showing evaluation results. These evaluating indicators could be a useful tool to grasp actual methods for the regeneration of apartments.

• 지식경영연구
• /
• 제21권1호
• /
• pp.197-210
• /
• 2020

The smart speaker includes an AI assistant function in the existing portable speaker, which enables a person to give various commands using a voice and provides various offline services associated with control of a connected device. The speed of domestic distribution is also increasing, and the functions and linked services available through smart speakers are expanding to shopping and food orders. Through text mining-based customer review analysis, there have been many proposals for identifying the impact on customer attitudes, sentiment analysis, and product evaluation of product functions and attributes. Emotional investigation has been performed by extracting words corresponding to characteristics or features from product reviews and analyzing the impact on assessment. After obtaining the topic from the review, the effect on the evaluation was analyzed. And the market competition of similar products was visualized. Also, a study was conducted to analyze the reviews of smart speaker users through text mining and to identify the main attributes, emotional sensitivity analysis, and the effects of artificial intelligence attributes on product satisfaction. The purpose of this study is to collect blog posts about the user's experiences of smart speakers released in Korea and to analyze the attitudes of customers according to their attributes. Through this, customers' attitudes can be identified and visualized by each smart speaker product, and the positioning map of the product was derived based on customer recognition of smart speaker products by collecting the information identified by each property.

• 공학교육연구
• /
• 제24권6호
• /
• pp.30-39
• /
• 2021

The present study aims to demonstrate that it is possible to objectively evaluate the competency (referred to as graduate attributes or program outcomes) of graduates of engineering education programs. To strengthen the link between engineering education accreditation and the qualification/certification system of engineering professionals, referred to as K-Engineering Professional (K-EP), individually assuring the quality of accredited graduates using multiple-choice test as main assessment tool is proposed. Test questions related to the basic vocational skills of NCS are developed for seven of the 10 program outcomes of the ABEEK KEC2015. The three program outcomes, PO1, PO3, and PO5, which need to fully accommodate the characteristics of each disciplinary field, are excluded. A pilot test involving graduates of eight accredited programs is conducted. Applying on Rasch model based on Item Response Theory (IRT), the item difficulty, fit and discrimination of multiple choice test are demonstrated. The pilot study strongly suggests that individual competency evaluation is possible at a certain level for seven program outcomes tested. For PO1, PO3, and PO5, however, questions that address the characteristics of each disciplinary field need to be devised. If a suitable pool of questions is built, it can be used as a program outcomes assessment tool by the accredited programs.

• 복식문화연구
• /
• 제29권6호
• /
• pp.795-809
• /
• 2021

The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ²-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
• /
• pp.2973-2978
• /
• 2011

In this paper, a system is developed to support multi-attribute decision making for designing light-weight of rolling stock. Conceptual design of light-weight of rolling stock does not only mean reducing weight. It should be considered about some attributes like safety and environment, technology, etc. So technical attributes and needs of customers, manufacturers and management companies, passengers, should be reflected and qualitative evaluation methods are required. AHP(Analytical Hierarchy Process) and QFD(Quality Function Deployment) are used to decide weighted values of technical attributes and needs from customers. Finally, Alternatives for light-weight of rolling stock that are composed of alternatives of equipment are evaluated by TOPSIS(Technique for Order Preference by Similarity to Ideal Solution). A series of this process are made as a S/W. It could suggest a near-optimal alternative for light-weight of rolling stock.

• 공학교육연구
• /
• 제15권6호
• /
• pp.58-70
• /
• 2012

The accreditation review against engineering technological education just started in 2010. This study was conducted to get the significant implications for the accreditation of engineering technological education in Korea from the case of USA and Australia which have reviewed the engineering programs for long time. We can identify some differences between three countries. We suggested the three implications for ABEEK. First, ABEEEK needs to provide the definite graduates attributes to achieve. In that point, Stage 1 competency standard of Australia can be a good example which provide competency elements and indicators of attainment as well. Second, ABEEK needs to consult the course-embbeded evaluation for programs to check whether graduates achieve the graduates attributes. Third, ABEEK needs to benchmark the cases of USA and Australia to alleviate the paperwork load.

• 한국의류학회지
• /
• 제18권2호
• /
• pp.234-243
• /
• 1994

This research has studied situational effects on the perceived risk and store choice behavior. Data were obtained from 388 females with full-time jobs living in Pusan. The results analyzed by Spearman's rank correlation analysis, analysis of variance(ANOVA), 1-test and discriminant analysis. The results of this study were as follows; 1. There were significant differences in percieved risk according to the clothing purchasing situations. Performance risk was perceived high in gift-shopping situation and time-pressured situation, and financial risk was perceived high in self-shoving situation. 2. There were particularly significant differences in store attributes evaluation according to the clothing purchasing situations. In self-shopping situation, price, quality and reliability, store loyalty were evaluated as important store attributes. In gift-shopping situation, quality and reliability, product iuomation and in time-pressured situation, store loyalty and product information were evaluated as important store attributes. 3. Consumers preferred national brand franchise stores in self-shopping situation. They preferred department stores in gift-shopping situation and time-pressured situation. The types of selected store were mainly affetted by shopping convenience and location convenience.

• International Journal of Computer Science & Network Security
• /
• 제22권9호
• /
• pp.63-68
• /
• 2022

Given the competition between different tourist destinations to attract domestic and international tourists it is absolutely vital to examine their website efficacy on specific attributes. This study employs one of the recently developed multi-criteria decision-making method the Best-Worst Method to assess the state government official tourism website across four Indian states known for their tourism potential- Himachal Pradesh, Uttrakhand, Uttar Pradesh and Rajasthan on specific attributes provided by the widely acknowledged WebQual instrument. Information Fit-to-Task and Trust emerged as the most important criterion. Relative advantage and Innovation the least important. The results of the study are easily interpretable and visual. They offer both an individual and comparative analysis of the perceived website efficacy on specific attributes to facilitate tourism stakeholders and website administrators to strategize and make their digital presence effective and competitive.

• 대한가정학회:학술대회논문집
• /
• 대한가정학회 1997년도 Program & Abstracts * The 7th Korea-Japan Home Economics Joint Syposium
• /
• pp.47-47
• /
• 1997