• 한국경영과학회지
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• 제38권3호
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• pp.1-12
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• 2013

The increased interest in the market movement towards generic products has been observed these days. Throughout the attraction theory, this study first explains how generic product introduction has an impact on original products. This study also shows how the social conformity theory is empirically applied to explanation of the attraction effects regarding generic products.

• 한국의류학회지
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• 제29권2호
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• pp.356-366
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• 2005

The purpose of this study was to examine a path analysis of perceived service quality, store image, alternative store attraction, consumer satisfaction and switching barrier perception on store loyalty in apparel product purchasing. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, multiple regression analysis, path analysis by SPSS for WIN program. The results were as follows ; First, the switching barrier perception, consumer satisfaction, perceived service quality, store image significantly influenced store loyalty. Second, the consumer satisfaction, perceived service quality, store image, alternative store's attraction significantly influenced switching barrier perception. Third, the perceived service quality, store image, alternative store's attraction significantly influenced consumer satisfaction. Fourth, the perceived service quality, store image, alternative store's attraction had indirect effects on store loyalty mediated by consumer satisfaction and switching barrier perception. The consumer satisfaction had indirect effects on store loyalty mediated by switching barrier perception. In short, perceived service quality, store image, alternative store's attraction influenced on store loyalty mediated by consumer satisfaction and switching perception.

• 한국정보시스템학회지:정보시스템연구
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• 제27권3호
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• pp.203-225
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• 2018

Purpose This study investigated the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. Design/methodology/approach This study investigates the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. This study selected two hedonic and utilitarian attractions (Hedonic: Brandenburg Gate, Utilitarian: Peragamon Museum) located in Berlin. A total of 3,320 reviews was collected from TripAdvisor. We divided online reviews posted for these places into reviews with more affective language and with more cognitive language by using the LIWC. Then, we investigated the impact of language effect on review helpfulness across the attraction type. Findings The findings suggest that peers tend to judge more helpful toward cognitive language in attraction reviews regardless of attraction type. This study found that peers tend to perceive more helpful toward cognitive review in utilitarian attractions. Even though there was an interaction effect between review language and attraction type, in hedonic attractions, the influence of cognitive language was reduced, but still cognitive reviews would get more helpful votes.

• 한국정보시스템학회지:정보시스템연구
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• 제24권2호
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• pp.139-162
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• 2015

Purpose This study reviews technology acceptance research in the information system area and consumer behavior research in the marketing area, sets characteristics of convergence products, personality of consumers and communication channels as main concepts and demonstrates their effects on 'relative level of attraction' and 'intent to adoption. Design/methodology/approach The survey was conducted against potential consumers who have the intent to purchase electric communication media products that provides a variety of functions and service, such as a smart TV, a tablet PC and a smart watch. All items were adapted from previous literature and revised as appropriate the purpose of this study and measured on a 7-point Likert scale with answer choices ranging from "strongly disagree" (1) to (7) "strongly agree." Totally, 300 respondents participated in the survey. Out of the 276 respondents, incomplete or invalid 24 were discarded. With them, SPSS 18.0 and AMOS 20.0 for structural equation modeling were used for the analysis. Findings Main findings are as followed;- First, it is found that 'interrelationship of technology' and 'functional diversification' of convergence products has positive effects on relative level of attraction. Second, perceived behavior control has significant effects on the intent to adoption convergence products. Third, communication through mass media has positive effects on making potential consumers feel attraction about products while there is no relationship with the intent to a. On the other hands, it is demonstrated that there is no relationship influential relationship between communication through interpersonal channels and relative level of attraction while communication through interpersonal channels has significant effects on the intent to adoption.

• 복식문화연구
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• 제15권2호
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• pp.193-202
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• 2007

The purpose of this study was to find out effects of textile motifs and the application methods on wearer's image perception. A survey was conducted to total of 255 male and female university students who are residing in Daejeon and Chungnam province. The stimuli were composed of 2 level tones(dark and light), 3 level complexity(simple, medial and complex), 3 patterns(polka dot, stripe and check) and the 2 way of stimuli application methods(fabric and garment). The instrument for measuring preference of stimuli consisted of 4 items, encouraging, preference, purchasing and popularity. The instrument for measuring image of stimuli consisted 24 pair items. Factor analysis for the adjective pair images(24 inquiries) about the textile patterns which were used in this study was performed. It resulted as three factors which are attraction, salience, and potential. Attraction, salience, and potency dimensions showed the most significant interaction effects of application methods and patterns. And tone and application method effected attraction and salience, tones and patterns effected attraction, tones and complex effected salience. Application methods and patterns effected potential and patterns and complex effected salience. The preferences toward stimuli, it resulted only interaction of tones and patterns affected the preferences('total preference' and 'purchasing'). Pearson's product-moment correlation analysis carried out to find out the relation of images of clothing and preferences. As a result, salience was significant relation with attraction and potency. In correlation between image of textile pattern and preference, attraction is most significant relation with the preference. The results of the study could be used for the marketing strategies of the motif in fashion product.

• Bulletin of the Korean Chemical Society
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• 제7권2호
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• pp.124-129
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• 1986

The effects of molecular attraction and orientations for the energy mismatch variance, vibrational energy level and double-quantum transition, in the vibration-vibration energy exchange, have been considered. The contribution of molecular attraction increases the exchange rate of the purely repulsive interaction, in general, significantly, but which becomes smaller as the temperature is increased. As the energy mismatch is increased, its contribution is also increased, but which is small. However, its contribution for the double-quantum transition is very paramount. At each orientation, the exchange rate constants have been calculated and compared with the results for rotational average, and it is found that the exchange rate is a strong function of the orientation angles of colliding molecules. We have also discussed about the system having the strong interaction such as the hydrogen bond, and it is found that for this system the preferred orientation should be considered in order to calculate the exchange rates.

• Journal of Electrical Engineering and information Science
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• 제3권3호
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• pp.322-329
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• 1998

Stability analysis of nonlinear systems is mostly based on the Lyapunov stability theory. The well-known Lyapunov function method provides precise and rigorous theoretical backgrounds. However, the conventional approach to direct stability analysis has been performed without taking account of damping effects, which is pointed as a minor but crucial drawback. For accurate has been performed without taking account of damping effects, which is pointed as a minor but crucial drawback. For accurate stability analysis of nonlinear systems, it is required to take the damping effects into account. This paper presents a new method to derive a group of Lyapunov functions to reflect the damping effects by considering the integral relationships of the system governing equations. A systematical approach is developed to convert a part of damping loss into some appropriate system energy terms. Examples show that the proposed method remarkably improves the estimation of the region of attraction compared considering damping effects. The proposed method can be utilized as a useful tol to determine the region of attraction.

• 한국융합학회논문지
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• 제11권10호
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• pp.257-266
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• 2020

본 연구는 대인간의 태도유사성과 비유사성이 대인매력에 미치는 효과가 서로간의 집단소속(내집단/외집단)에 의해 어떠한 영향을 받는지 살펴보기 위한 목적으로 수행되었다. 2(태도유사성: 유사/비유사) × 2(집단소속: 내집단/외집단) 피험자간 실험설계를 통해 대인매력에 대한 영향을 검증했다. 연구결과, 태도유사성의 주효과가 유의하여 태도가 비유사한 사람보다 태도가 유사한 사람에 대한 대인매력이 유의하게 높았다. 또한, 두 독립변인 간의 상호작용이 유의하였는데, 참가자들은 상대방의 태도가 나와 유사할 때 그 사람이 외집단 구성원일 때보다 내집단 구성원일 때 더 큰 매력을 느꼈고, 상대방의 태도가 나와 비유사할 때는 그 사람이 외집단 구성원일 때보다 내집단 구성원일 때 더 큰 반감을 느꼈다. 본 연구의 결과는 조직에서 팀을 구성할 때 구성원들 간의 태도유사성을 고려하는 것이 조직 생산성을 높일 수 있는 한 방법이 될 수 있다는 점을 제안함으로써 조직과 실무 현장에 기여할 수 있다. 향후에 본 연구를 팀 수행과 조직 생산성 향상 연구로 확장할 수 있는 방안을 논의하였다.

• 한국발생생물학회지:발생과생식
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• 제5권2호
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• pp.159-165
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• 2001

사람 정자에 대한 유인능과 운동성에 미치는 난포액의 영향을 밝히기 위하여 난관 폐색으로 내원한 환자에서 채취한 난포액 sample A, 남성 배우자의 불임으로 내원한 환자에서 채취한 난포액 sample B, Sample A를 가열처리한 난포액 그리고 modified human tubal fluid(m-HTF) 중 어느 하나를 함유한 각각의 모세관을 1, 2 및 4시간 동안 배양하여 유인된 정자의 수와 운동성을 가진 정자의 비율을 조사하였다. 유인된 정자 및 운동성을 가진 정자의 비율은 난포액 sample A에서 m-HTF, 난포액 sample B 및 가열 처리한 난포액보다 유의 적으로(P<0.05) 높게 나타났다. 불활성화 난포액보다 신선 난포액에서 유인능 및 운동성이 높게 나타나는 경향을 보였으나 유의적인 차이는 없었다.

• 천문학회지
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• 제2권1호
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• pp.33-39
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• 1969

The gain of internal energy of a star cluster caused by the tidal attraction of our Galaxy is examined. Expressions are derived which include the effects of a two-body orbit and internal motions of the cluster. These formulae are compared with previous results based on (i) uniform rectilinear motion and (ii) neglect of internal motions induced by cluster gravitation(i.e., impulsive approximation), and it is found that these simplifying assumptions generally introduce significant uncertainties.