Journal of the Korean Operations Research and Management Science Society (한국경영과학회지)

The Korean Operations Research and Management Science Society (한국경영과학회)
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A Study on Inferior Products Effects in the Pharmaceutical Market

제약시장에서의 열등제품 효과에 관한 연구

  • Jung, Heonsoo (School of Business Administration, Konkuk University) ;
  • Kim, Kyungtae (School of Business Administration, Konkuk University)
  • Received : 2013.01.23
  • Accepted : 2013.03.06
  • Published : 2013.09.30
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Abstract

The increased interest in the market movement towards generic products has been observed these days. Throughout the attraction theory, this study first explains how generic product introduction has an impact on original products. This study also shows how the social conformity theory is empirically applied to explanation of the attraction effects regarding generic products.

Keywords

References

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