• Journal of the Korean Operations Research and Management Science Society
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• 제38권3호
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• pp.1-12
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• 2013

The increased interest in the market movement towards generic products has been observed these days. Throughout the attraction theory, this study first explains how generic product introduction has an impact on original products. This study also shows how the social conformity theory is empirically applied to explanation of the attraction effects regarding generic products.

• Journal of the Korean Society of Clothing and Textiles
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• 제29권2호
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• pp.356-366
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• 2005

The purpose of this study was to examine a path analysis of perceived service quality, store image, alternative store attraction, consumer satisfaction and switching barrier perception on store loyalty in apparel product purchasing. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, multiple regression analysis, path analysis by SPSS for WIN program. The results were as follows ; First, the switching barrier perception, consumer satisfaction, perceived service quality, store image significantly influenced store loyalty. Second, the consumer satisfaction, perceived service quality, store image, alternative store's attraction significantly influenced switching barrier perception. Third, the perceived service quality, store image, alternative store's attraction significantly influenced consumer satisfaction. Fourth, the perceived service quality, store image, alternative store's attraction had indirect effects on store loyalty mediated by consumer satisfaction and switching barrier perception. The consumer satisfaction had indirect effects on store loyalty mediated by switching barrier perception. In short, perceived service quality, store image, alternative store's attraction influenced on store loyalty mediated by consumer satisfaction and switching perception.

• The Journal of Information Systems
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• 제27권3호
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• pp.203-225
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• 2018

Purpose This study investigated the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. Design/methodology/approach This study investigates the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. This study selected two hedonic and utilitarian attractions (Hedonic: Brandenburg Gate, Utilitarian: Peragamon Museum) located in Berlin. A total of 3,320 reviews was collected from TripAdvisor. We divided online reviews posted for these places into reviews with more affective language and with more cognitive language by using the LIWC. Then, we investigated the impact of language effect on review helpfulness across the attraction type. Findings The findings suggest that peers tend to judge more helpful toward cognitive language in attraction reviews regardless of attraction type. This study found that peers tend to perceive more helpful toward cognitive review in utilitarian attractions. Even though there was an interaction effect between review language and attraction type, in hedonic attractions, the influence of cognitive language was reduced, but still cognitive reviews would get more helpful votes.

• The Journal of Information Systems
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• 제24권2호
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• pp.139-162
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• 2015

Purpose This study reviews technology acceptance research in the information system area and consumer behavior research in the marketing area, sets characteristics of convergence products, personality of consumers and communication channels as main concepts and demonstrates their effects on 'relative level of attraction' and 'intent to adoption. Design/methodology/approach The survey was conducted against potential consumers who have the intent to purchase electric communication media products that provides a variety of functions and service, such as a smart TV, a tablet PC and a smart watch. All items were adapted from previous literature and revised as appropriate the purpose of this study and measured on a 7-point Likert scale with answer choices ranging from "strongly disagree" (1) to (7) "strongly agree." Totally, 300 respondents participated in the survey. Out of the 276 respondents, incomplete or invalid 24 were discarded. With them, SPSS 18.0 and AMOS 20.0 for structural equation modeling were used for the analysis. Findings Main findings are as followed;- First, it is found that 'interrelationship of technology' and 'functional diversification' of convergence products has positive effects on relative level of attraction. Second, perceived behavior control has significant effects on the intent to adoption convergence products. Third, communication through mass media has positive effects on making potential consumers feel attraction about products while there is no relationship with the intent to a. On the other hands, it is demonstrated that there is no relationship influential relationship between communication through interpersonal channels and relative level of attraction while communication through interpersonal channels has significant effects on the intent to adoption.

• The Research Journal of the Costume Culture
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• 제15권2호
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• pp.193-202
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• 2007

The purpose of this study was to find out effects of textile motifs and the application methods on wearer's image perception. A survey was conducted to total of 255 male and female university students who are residing in Daejeon and Chungnam province. The stimuli were composed of 2 level tones(dark and light), 3 level complexity(simple, medial and complex), 3 patterns(polka dot, stripe and check) and the 2 way of stimuli application methods(fabric and garment). The instrument for measuring preference of stimuli consisted of 4 items, encouraging, preference, purchasing and popularity. The instrument for measuring image of stimuli consisted 24 pair items. Factor analysis for the adjective pair images(24 inquiries) about the textile patterns which were used in this study was performed. It resulted as three factors which are attraction, salience, and potential. Attraction, salience, and potency dimensions showed the most significant interaction effects of application methods and patterns. And tone and application method effected attraction and salience, tones and patterns effected attraction, tones and complex effected salience. Application methods and patterns effected potential and patterns and complex effected salience. The preferences toward stimuli, it resulted only interaction of tones and patterns affected the preferences('total preference' and 'purchasing'). Pearson's product-moment correlation analysis carried out to find out the relation of images of clothing and preferences. As a result, salience was significant relation with attraction and potency. In correlation between image of textile pattern and preference, attraction is most significant relation with the preference. The results of the study could be used for the marketing strategies of the motif in fashion product.

• Bulletin of the Korean Chemical Society
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• 제7권2호
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• pp.124-129
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• 1986

The effects of molecular attraction and orientations for the energy mismatch variance, vibrational energy level and double-quantum transition, in the vibration-vibration energy exchange, have been considered. The contribution of molecular attraction increases the exchange rate of the purely repulsive interaction, in general, significantly, but which becomes smaller as the temperature is increased. As the energy mismatch is increased, its contribution is also increased, but which is small. However, its contribution for the double-quantum transition is very paramount. At each orientation, the exchange rate constants have been calculated and compared with the results for rotational average, and it is found that the exchange rate is a strong function of the orientation angles of colliding molecules. We have also discussed about the system having the strong interaction such as the hydrogen bond, and it is found that for this system the preferred orientation should be considered in order to calculate the exchange rates.

• Journal of Electrical Engineering and information Science
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• 제3권3호
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• pp.322-329
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• 1998

Stability analysis of nonlinear systems is mostly based on the Lyapunov stability theory. The well-known Lyapunov function method provides precise and rigorous theoretical backgrounds. However, the conventional approach to direct stability analysis has been performed without taking account of damping effects, which is pointed as a minor but crucial drawback. For accurate has been performed without taking account of damping effects, which is pointed as a minor but crucial drawback. For accurate stability analysis of nonlinear systems, it is required to take the damping effects into account. This paper presents a new method to derive a group of Lyapunov functions to reflect the damping effects by considering the integral relationships of the system governing equations. A systematical approach is developed to convert a part of damping loss into some appropriate system energy terms. Examples show that the proposed method remarkably improves the estimation of the region of attraction compared considering damping effects. The proposed method can be utilized as a useful tol to determine the region of attraction.

• Journal of the Korea Convergence Society
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• 제11권10호
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• pp.257-266
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• 2020

The purpose of this experimental study was to examine the effects of attitude similarity and ingroup/outgroup membership on interpersonal attraction. 2(Attitude similarity: Similar/Dissimilar) × 2(Group membership: Ingroup/Outgroup) between-subject design was used. The results revealed the significant main effect of attitude similarity. That is, participants preferred a person who had similar attitude with him/herself compared to the person who had dissimilar attitude. Furthermore, the significant 2-way interaction effect revealed that attitude similarity produced greater attraction for ingroup than for outgroup members and attitude dissimilarity produced stronger repulsion effects for ingroup than for outgroup members. These results could contribute to workplaces and organizations by suggesting that considering attitude similarity between team members could be a way to improve organizational productivity. The necessity for expanding these results to research on work-team performance and improvement of organizational productivity was discussed.

• Development and Reproduction
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• 제5권2호
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• pp.159-165
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• 2001

Follicular fluid has pivotal effects on attraction and motility of spermatozoa for successful fertilization. The effect of samples of human follicu1ar fluid(hFF) on attraction and motility of spermatozoa was investigated. Capillary tubes loaded with one of these samples, hFF sample A collected from patients with tubal factor, hFF sample B collected from patients with male factor, m-HTF and heated hFF sample were used for assessment of attraction and motility of spermatozoa following culture of 1, 2, and 4 hrs. Number and motile rate of spermatozoa in the tubes loaded with hFF sample A were significantly(P<0.05) higher than those of m-HTF, hFF sample B and heated hFF. Although the fresh hFF tended to increase the attraction of spermatozoa as compared to inactivated hFF, there was no significant difference between treatments.

• Journal of The Korean Astronomical Society
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• 제2권1호
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• pp.33-39
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• 1969

The gain of internal energy of a star cluster caused by the tidal attraction of our Galaxy is examined. Expressions are derived which include the effects of a two-body orbit and internal motions of the cluster. These formulae are compared with previous results based on (i) uniform rectilinear motion and (ii) neglect of internal motions induced by cluster gravitation(i.e., impulsive approximation), and it is found that these simplifying assumptions generally introduce significant uncertainties.