• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.1
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• pp.1-9
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• 2022

Purpose - Drawing upon signaling and social identity theories, this study explores the effect of engagement in CSR activities by foreign firms on applicants' intention to apply. Furthermore, this study suggests CSR education as a moderator which strengthens the positive effects of the engagement in CSR activities on the intention to apply for potential job seekers. Research design, data, and methodology - One hundred and ninety-one undergraduate students were solicited to participate in this study. Participants were randomly assigned to two scenarios depicting different levels of a given foreign firm's engagement in CSR activities. After reading the given scenario, respondents answered a series of questions on their intention to apply to the foreign organization. Result - The results from hierarchical regression reveal that Korean applicants have a more favorable perception of a foreign firm which performs engagement in positive CSR activities. Moreover, the positive effect of the engagement in CSR activities on the intention to apply has a greater impact for Korean applicants who had CSR education. Conclusion - The result indicates that foreign firms could overcome the liabilities of foreignness and attract local talent effectively, by engaging in CSR activities. Moreover, this study suggests the important role of CSR education, and significantly contributes to the international recruiting literature.

• International Journal of Advanced Culture Technology
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• v.7 no.2
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• pp.67-76
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• 2019

As the attracting foreign student has become a very important strategy, detailed researches on their college selection and their satisfaction with college life are needed. Especially it is necessary to distinguish ordinary international students and those who take classes in Local Education Centers (LEC) before coming to Korea. The central purpose of this study is to identify how the two types of students differ in their perception of college selection factors and what factors affect their satisfaction with college life. A total of 186 international students participated in the study. It was found that the most important college selection factor of the pre-educated LEC students was 'obtaining academic ability through online classes and transfer of credit hours'. Second, these students reported that the two influential factors for their satisfaction with college life were 'quality of education' and 'cultural experience program'. Third, it was found that the major college selection factors influencing ordinary international students' college life satisfaction were 'expertise of faculty', 'transfer of credit through curriculum links', and 'recommendation from teachers at home country'. Fourth, the major factors affecting the pre-educated LEC students' satisfaction with college life were 'KSL classes at LE's', 'expertise of faculty', and 'financial aid system'.

• Journal of Distribution Science
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• v.20 no.7
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• pp.65-71
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• 2022

Purpose: Research on the intention to choose a university has an important role for universities in enrollment. The information element is considered essential to help students have specific information before making their decisions. However, how to distribute this information appropriately is an issue that needs to be studied. Therefore, this study was conducted to evaluate the influence of information distribution on intention to choose a university. Research design, data, and methodology: The study showed a survey on 259 samples from first-year students at public universities in Vietnam. PLS-SEM model was performed to find out the relationship between information distribution and intention to choose a university. Result: The results show that information quality and information helpfulness positively impact on attitudes towards universities. Attitude towards university has a positive effect on the intention to choose a university. Conclusion: From the results of this study, the authors also make some recommendations to help universities have good communication policies to improve their ability to attract students to choose a university. Quality and helpful information will help universities to be able to attract students more effectively to enroll based on an effective communication strategy.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.318-326
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• 2020

The number of foreign qualification holders has been on the rise due to the globalization and the development of transportation. As in other developed nations, Korea faces the growing demand for foreign higher education recognition (FHER) since the number of foreign students and migrant workers has reached about one million recently. Unfortunately, there has been no FHER system in Korea so far. In this context, this study has compared the cases of Australia and New Zealand. The results reveal that these two countries are similar in that both of them have developed their own FHER system in order to attract highly qualified foreign workers and students. However, they are different in terms of the implementation of the FHER system and the development of the FHER database. Besides, the cases of both countries shed light on the key issues related to the FHER. Taken together, they provide significant implications for the Korean government which has to develop its own FHER system in the near future.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.4
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• pp.99-112
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• 2019

The landscape of the education market is changing. As part of efforts to deal with the decrease of a school-age population in Korea, Korean universities and colleges are endeavoring to attract foreign students. Chinese students, the largest share of foreign university students in Korea, are becoming an important element at Korean universities and colleges. Chinese students face various kinds of difficulties while trying to cope with new environments in the country. This study aims to analyze the impact of academic factors and psychological factors of Chinese students on the level of adaptation to university life and their satisfaction with it. Data on 128 Chinese students attending D University located in Busan were collected and a path analysis was conducted using partial least squares (PLS) regression. Research results are as follows. First, professors as an academic factor and the level of interest of university staff have significant impact on the level of adaptation to university life while Korean language proficiency does not have significant impact on the level of adaptation to university life. Second, homesickness as a psychological factor is correlated to the level of adaptation to university life with significance while acculturative stress is not correlated to it. Third, the level of adaptation to university life is correlated to the level of satisfaction with university life. Based on these findings, the significance, limitations and future directions of this study are discussed.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.548-556
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• 2019

Effective city brand management provides a variety benefits to the city. The city with brand equity can motivate their customers to visit the city regularly, and it can also affect their recommendation as an attractive tourist destination. This study aims to explore the concept of city brand equity and city reputation as a way to attract domestic and foreign tourists at a time when local governments are interested in and working to strengthen them. Research has shown that the city brand equity can have a positive impact on improving the city's reputation, and that the city brand equity can have a positive impact on travel intention as well. Furthermore, in relation to the city brand assets, the city reputation, and travel intention, it has been confirmed that the city brand equity has a direct effect on the travel intentions and that the city brand equity has an indirect effect on travel intention through the medium of the city reputation. It can be seen that cities should strive to manage the first and second city brand as a way to attract tourists.

• STI Policy Review
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• v.9 no.1
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• pp.99-132
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• 2018

Developing countries face numerous challenges in the process of building science, technology, and research capacity; in particular, the formation and accumulation of skilled S&T workforce. The lack of organized and sustainable higher education options (Master and Doctoral programs), nonexistent or low-quality academic programs, and the absence of research-oriented study options are some of the strong contributors for talented students to emigrate to developed countries. At the same time, the consolidation of a global knowledge economy, the internationalization of higher education, and the competition to attract foreign talent in industrialized countries present challenges for underdeveloped nations to retain their already scarce skilled human resources. In this context, student mobility has been used as a policy mechanism to cope with S&T workforce shortages in S&T laggard nations. It has also enabled opportunities for international cooperation to play a key role. While significant literature has been devoted to studying the gains of developed nations with the arrival and potential migration of the mobilized students, few scholarly inquiries have addressed the benefits and losses experienced by their countries of origin. More importantly, limited research can be found on policy options and policy implications for developing countries to deal with the dilemmas presented by the brain-drain/brain-circulation debate. The goal of this article is to study empirical evidence of an international cooperation initiative for student mobility between the Republic of Korea and Guatemala (implemented during 2009-2015). The paper analyzes this particular international cooperation experience from the perspective of the different actors involved and attempts to draw policy implications and policy options for developing countries to deal with potential risks and gains derived from international mobility for their S&T capacity building.

• International Commerce and Information Review
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• v.13 no.4
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• pp.463-484
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• 2011

The survey was conducted by Chinese students who currently attend universities for the purpose of evaluating factors that determine the quality of educational services of universities in Korea. Three public universities and five private universities in Kyungsang province were surveyed for the purpose of this study with standardized questionnaires. The study raised questions on four different fronts: 1) Is there a difference in the importance of evaluation factors by Chinese student's on the quality of educational services between public universities and private ones? 2) Is there a difference in the degree of satisfaction felt by Chinese students who attend public universities or private ones? 3) Are there any significant differences in the importance of evaluation factors and satisfaction with the quality of educational services? 4) How different the relative influence of evaluation factors has on satisfaction with the quality of educational services for overall Korean university system? The results of this study showed that there was no statistical difference in signification in the importance of evaluation factors on the quality of educational services between public universities and private universities. Only the relationship factor in criteria four had an effect on satisfaction with quality of educational services between public and private universities. There were significant differences in the importance of evaluation factors and satisfaction with the quality of educational services. Chinese students determined that professor's lectureship as the most important factor, and is the ultimate deciding factor whether they attend a public or private university. It should be noted that studying and knowledge are primary concerns to them. Improvements in the quality of educational services in area of lectureship, physical education facilities, relationship, and administrative services are essential and crucially important for Korean universities in order to attract foreign students and to enhance their competitiveness in the global setting.