• Journal of Applied Tourism Food and Beverage Management and Research
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• v.12 no.1
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• pp.79-110
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• 2001

Tourist Destination is based on tourism attractions. Components of Tourism attraction are included tourism resources, entertainment facilities, transportation, accommodation, infrastructure, assistance facilities & service, hospitality, information facilities & service, and retailing & service. Tourism resources of them is the key to determine destination development pattern, because tourism attraction that attract tourists is based on tourism resources. Therefore, there are need to study what is tourism attraction of destination at the view of tourists and what is destination development pattern based on it to develop tourism attraction that is able appeal tourists. The purpose of this study is to examine what effect of tourism attraction affects destination development pattern. This study defined Haeundae, Kwanganri, Songjung, Taejongdae in Pusan, Korea as research areas. Research data were collected from 300 respondents by a simple random sampling method. A final 284 usable questionaries were used for empirical analysis after data purification process. Reliability and validity of the scale on the tourism attraction, destination image, and facility needs have been evaluated using Cronbach $\alpha$, item-total correlations. This study analyzed the factors of the tourism attraction and destination images. The result obtained that tourism attraction is divided relaxation attraction, local activity attraction, culture . nature attraction and touring circuit attraction, and destination image is divided culture . urban attractiveness, touring attractiveness, local . stay attractiveness, convenience of travel and relativeness for destination investigated. ANOVA and regression (stepwise) were used to test hypotheses. Based on the results of hypotheses testing, major findings of the empirical research are as follow : 1. The tourism attraction and destination image are significantly different, but facility needs are not significantly by destinations (e. g. Haeundae, Kwanganri, Songjung, Taejongdae) . 2. Destination development pattern is a(fact by the tourism attraction in partial. In case of Haeundea, relaxation attraction take effect partially spa, history and marine/spa tourism. 3. The destination development pattern is influenced by the destination image in partial. In case of Kwanganri, the natural . activity attractiveness and urban tourism images have been found as influential factors that affect marine tourism. 4. The destination images are influenced the physical attributes in literature review, but the destination image are taken effect partially the tourism attraction in this study. 5. Destination development pattern are influenced by the tourism attraction and the destination image partially. This research has provided a variety of practical suggestions. Especially, it was suggested that the destination have appeal to tourists by strengthening attraction and improving weakness. Also, we need to specialize destination in same destination development pattern.

• Management & Information Systems Review
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• v.33 no.3
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• pp.21-33
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• 2014

This study investigated the effect of protection of property right on foreign direct investment. With the US. multinational corporations over the periods from 2000 to 2008, this study used the FEM and system GMM, and found that the change of protection of property right level positively affects attracting foreign direct investment while protection of property right level itself does not. In the analyses on high income and low income countries(by income level), only the change of protection of property right level positively affects attracting foreign direct investment in low income countries. In considering the problem of heteroscedasticity on the error term, this study used FGLS and PCSE estimation methods. It is reported that the change of protection of property right level positively affects attracting foreign direct investment while protection of property right level itself does not. And only the change of protection of property right level positively affects attracting foreign direct investment in low income countries. This result means the change of protection of property right level is a key determinant to attract foreign direct investment.

• Journal of Korea Port Economic Association
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• v.24 no.3
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• pp.37-55
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• 2008

This paper attempts to examine the effect of EXPO 2012 Yeosu on the economy of Gwangyang bay area. Based on previous successful EXPOs, We identified four major positive effects (direct economic impact, regional infrastructure developments, redevelopment of slum areas and industrial complex, and internationalization of Gwangyang bay area). Especially, EXPO 2012 Yeosu will contribute to make the job creation of 97,842 employees and promote tourism industry. To maximize the above positive effects of EXPO 2012 Yeosu, we suggest several strategic alternatives in this paper. First of all, we need to make several plans for realizing the specialized theme of EXPO 2012 Yeosu. Second, local governments should create a more favorable business environment for foreign investors. Third, we have to make the strategic tourism programs to attract foreign tourists. Finally, local governments need to make the several communication strategies of utilizing mass media and non-mass media.

• Journal of Wetlands Research
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• v.23 no.4
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• pp.307-316
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• 2021

Due to rapidly increased urbanization, impervious area has been extended and concerns about urban flooding has been increased as well. A lot of effort has been made to restore the urban water circulation. Low Impact Development (LID) technology that consist of retention, infiltration, and evapotranspiration has begun to attract attention to simulate the hydrologic phenomenon before and after development. Many researches on the technique is being actively conducted. In this study, the effect on reducing runoff in urban catchment was analyzed and evaluated by applying LID techniques using SWMM and six scenarios. A SWMM-LID model was built for the Gasan 1 rainwater pumping station basin, and Green Roof and Permeable Pavement were selected as LID techniques to be applied. As a result, the reduction effect of the permeable pavement was larger than green roof. In the future, the results could be used to design a LID facility using the characteristics of the watershed, and other urban water resource factors such as river and groundwater levels that affect each other should be considered, so that the entire system can be considered.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.682-695
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• 2019

In recent years, using a connected platform, companies have built and implemented a mobile viral marketing strategy to attract new customers and to have long-term relationships with existing customers. The emergence of interactive Web 2.0 has led to an explosive increase in customer engagement, and practitioners have become interested in connected platform to build close relationships with their customers. However, the study on the effectiveness of various customer influx methods using the connected platform that companies utilize for an increase of customer participation is insufficient. Based on the theoretical study of Sashi (2012), this study analyzes the actual mobile viral promotion of company A's open market shopping mall for the purpose of bringing new customers and having a long-term relationship with the new customers[1]. By analyzing the customer engagement type, the implications for the effectiveness of mobile viral promotion are suggested. First, as a result of the immediate effect of online viral promotion, promotions are partially effective in attracting new customers. Second, as a result of examining the change of customer engagement type in order to find out the long - term effect of online viral promotion, it was found that in most cases, new customers were not become satisfied customers and, Laggard Effect, which takes time to become a satisfied customer, has been confirmed.

• Knowledge Management Research
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• v.24 no.2
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• pp.87-115
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• 2023

This study aims to examine the causal relationships between sales and employment for public technology-based startups. Although there is a limit to statistical generalization due to the poor understanding of the actual conditions of public technology start-up companies, these companies were analyzed by classifying them into high-growth companise, potential growth companies, and other companies. In order to understand the causal relationship, and to estimate the time required to be effective, panel vector autoregression was applied. As a result, the performance creation mechanism was identified as government supoort and private investment was mutually causal with employment, sales did not cause employment, and employment caused sales. In other words, it was found that employment plays an mediator role in public technology based startups' performance mechanism. In addition, private investment had the effect of improving employment and sales in the short time than governments support, and showed that firms with high employment can attract government support and private investment. This study are academically meaningful in that they empirically revealed the process of performance creation, whereas previous studies had only shown whether there was an effect on performance. It also has a policy contribution by suggesting the need for effective policy promotion by considering the 'employment' factor, such as human resource support, as more important.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.233-267
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• 2001

The management environment in Korea today is undergoing rapid changes; in particular, domestic corporations and businesses are confronting formidable adversity with IMF crisis and WTO. Though cost cutback, higher quality, rapid production, and diversification of products were accepted as important requirements for competitiveness in the past, they have been replaced by brand power. Consumption patterns have changed their focus from function to image orientation. This is why managers in corporations have invested enormous amounts of resources into producing powerful brands, which can attract consumers' attention greatly enough to improve the image of their products. Brands are regarded as a vital vehicle for marketing strategies and thus as a legal asset. Brands with remarkable and favorable image can secure a loyal consumer groups stable revenues. M & A, currently active between corporations, makes brand equity all the more important. The purpose of the present study was to investigate the effect of internal marketing and increased brand diversification on brand equity by combining them as influential factors with marketing mix factor. For this purpose, literature review was make on previous fragmented studies of influential factors on brand equity build-up. Based on the findings of this study, some operational implications were suggested for marketing managers. The findings and implications of the present study are as follows; First, efficient communication among organization members was found to have a significant effect on product quality. Second, job satisfaction and efficient communication among members was shown to significantly influence price policies. Thirdly, efficient communication among organization workers proved to have a significant effect on distribution strategies. Forth, efficient communication among members was demonstrated to significantly influence advertisement and other public-relations activities. Fifth, opacity of market environment appeared to have a significant effect on product quality, prior market entrance as perceived by organization members turned to be of negative influence on product quality. Sixth, opacity of market environment was found to have a significant effect on price policies. Seventh, opacity of market environment was shown to be of significant effect on distribution strategies. Eighth, grater opacity of market environment proved to improve advertisement and other public-relations activities. Ninth, price policies, distribution strategies, advertisement and public-relations activities were found to have a significant effect on brand equity value. To sum up these findings, in order for corporations and businesses to cope with consumers' needs that are increasingly segmented, internal marketing strategies and brand diversification should be implemented so as to generate greater synergy effect. It is also important to stress that differentiated, higher competitiveness should be secured for Korean corporations and businesses to survive in the drastically changing, globalized market environment. In this regard, continuous and long-term management strategies for brand equity build-up should be ensured and is essential in the present unlimited competition. The last but not least important point to notice is that to increase brand equity value, intensive investment and constant emphasis should be made on internal marketing management on intra-organizational members before strengthening external marketing.

• Journal of Distribution Science
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• v.10 no.12
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• pp.25-34
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• 2012

Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

• International Commerce and Information Review
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• v.14 no.1
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• pp.87-114
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• 2012

The purpose of this paper is to analyze the economic effects of Foreign Direct Investment(FDI) and human capital using VECM in Korea from 1970 to 2009. Empirical results through VECM show that the coefficients of GDP, GFO(gross fixed capital), LAB(total labor), EXO(export), PCDB(public and commercial loan) and FDI have had a positive impact on Korean economic growth. In contrast, the effects of PCDB and FDI were not as significant as the other variables. In particular, the interaction effect, $FDI^*EDU$(the college graduation variable), was more important than that of the FDI alone. However, the coefficient of $FDI^*EDU$ was not so big. Korean government needs to attract more FDI to enhance Korean economic growth rate by the improvement of investment environment. There are a big amount gap between notification FDI and arrival FDI in Korea. So Korean government and companies should actively persuade foreign investors to invest after their investment notification. Also the Korean college authorities should emphasize more on curriculum which adapts to company skill in the field work.

• The Korean Journal of Financial Management
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• v.20 no.1
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• pp.191-212
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• 2003

Recently, there is a growing body of literature that suggests that information inefficiency is one of the causes of the asymmetric volatility. If this explanation for the asymmetric volatility is appropriate, then innovations, such as the introduction of futures, may be expected to impact the asymmetric volatility of stock market. As transaction costs and margin requirements in the futures market are lower than those in the spot market, new information is transmitted to futures prices more quickly and affects spot prices through arbitrage trading with spots. Also, the merit of the futures market may attract noise traders away from the spot market to the futures market. This study examines the impact of futures on the asymmetry of stock market volatility. If the asymmetric volatility is significant lower post-futures and exist in the futures market, it has validity that the asymmetric volatility is caused by information inefficiency in the spot market. The data examined are daily logarithmic returns on KOSPI 200 stock price index from January 4, 1993 to December 26, 2000. To examine the existence of the asymmetric volatility in the futures market, logarithmic returns on KOSPI 200 futures are used from May 4, 1996 to December 26, 2000. We used a conditional mode of TGARCH(threshold GARCH) of Glosten, Jagannathan and Runkel(1993). Pre-futures the spot market exhibits significant asymmetric responses of volatility to news and post-futures asymmetries are significantly lower, irrespective of bear market and bull market. The results suggest that the introduction of stock index futures has an effect on the asymmetric volatility of the spot market and are inconsistent with leverage being the sole explanation of asymmetry. However, it is found that the volatility of futures is not so asymmetric as expected.