• Title/Summary/Keyword: Attitude toward City

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Sport Event and City Image: 2008 Beijing Olympic Games Case (스포츠 이벤트와 도시 이미지: 베이징 올림픽을 중심으로)

  • Nam, In-Yong
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.92-101
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    • 2010
  • Many cities in the world are trying to enhance city awareness and city image through international events. In this study, the impact of 2008 Beijing Olympic Games on Beijing Image was investigated by survey. According to the result of data analysis, there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and familiarity to Beijing. And there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and attitude toward Beijing, too. Familiarity to Beijing and Beijing Olympic Games management have an significant impact on Beijing image, attitude toward Beijing and intention to visit Beijing. Familiarity to Beijing than Beijing Olympic Games management has a larger impact on Beijing image and attitude toward Beijing.

The Effects of Sociocultural Attitude toward Appearance and Pursuit of Clothing Benefits on Ambivalent Consumption of Fashion Product (외모에 대한 사회문화적 태도와 의복추구혜택이 패션제품의 양면적 소비에 미치는 영향)

  • Park, Eun-Hee
    • Journal of Fashion Business
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    • v.16 no.1
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    • pp.137-149
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    • 2012
  • The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

Structural Analysis among Science Achievement, Science Process Skills and Affective Perception toward Science of High School Students. (고등학생들의 과학에 대한 정의적 언식과 과학 탐구능력 및 과학 학습성취도의 구조분석)

  • Lee, Jae-Chon;Kim, Beorn-Ki
    • Journal of The Korean Association For Science Education
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    • v.16 no.3
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    • pp.249-259
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    • 1996
  • The purpose of this study was to analyze relationships among science achievement, science process skills and affective perception of high school students. The affective perception was included attitude toward science and science anxiety in the study. The instruments were developed HARS and SAMS for this study. The subject was sampled 1,115 students by stratified cluster sampling method. The major findings of this study were as follows: The tendency to affective perception was investigated according to students variables. Atittude toward science was showed a negative perception on female than male, in rural area than city. Science anxiety was percepted highly on female than male, in rural area than city. Attitude toward science showed positive relations to science process skills, science achievement, but which showed negative relation to science anxiety. Science anxiety showed negative relations among science process skills, science achievement and attitude toward science. Structural relationships among affective perception, science process skills and science achievement were analyzed by effect size through the path analysis on the independent and dependent variables. By the results, it was indicated that there have significant direct effect not only affective perception influence on science achievement but also on science process skills in hypothesized model. Prediction of science achievement and science process skills were clarified to characteristics of the affective perception.Therefore, understanding about affective perception will be helpful to make the strategy of science teaching

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Surevey on the Attitudes toward Science and Science Courses of Primary and Secondary Students (초.중.고 학생의 과학 및 과학교과서에 대한 태도 조사 연구)

  • Hur, Myung
    • Journal of The Korean Association For Science Education
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    • v.13 no.3
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    • pp.334-340
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    • 1993
  • A survey on the attitudes toward science and science courses was conducted with three hundred students of primary and secondary schools. The instrument used for measuring attitudes was TOSRA(Fraser, 1981). The subjects was sampled by stratified cluster sampling method. The major findings of this study are as follows. 1. The attitude scores has no significant differences among the students of large city, mid-sized city and rural areas. 2. The attitude scores of male and female students has ststistically significant difference. 3. Primary students has significantly higher attitude scores than secondary students. 4. In case of senior high schools, science-major students has significantly higher attitude scores than humanity-major students.

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Self-consciousness, and Make-up Behavior according to Attitude toward Fast Fashion Typology of High School Girls (여고생의 패스트패션 태도 유형에 따른 자의식과 화장행동)

  • Park, Eunhee
    • Journal of Fashion Business
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    • v.19 no.1
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    • pp.106-121
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    • 2015
  • The purpose of this study is to classify the attitudes toward fast fashion into groups and analyze the differences of the self-consciousness, and make-up behavior by groups. Questionnaires are being administered from 179 high school girls living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncant-test, and ${\chi}^2$-test are all used for data analysis. Our findings are as follows. The attitude toward fast fashion shows a significant correlation with the sub-variable self-consciousness and make-up behavior. Attitude toward fast fashion is being categorized into convenience focus, fashion focus, design focus, and season focus. Self-consciousness is social self-consciousness, social anxiety, private self-consciousness, and private anxiety. Make-up behavior is positive effect, fashion leader, and conformity. Attitude toward fast fashion is classified into three groups: disposability, fashionability, and low interest of fashion. The groups show a significant difference in the self-consciousness, and make-up behavior. Groups display no distinctions between the sub-variables in the actual conditions of cosmetics such as a first time for make-up and frequence of visit.

The Effects of Knowledge about the Harmfulness of Smoking and Attitude Toward Smoking Temptation for Middle School Students (일개 시 중학생들을 대상으로 흡연에 관한 유해성지식, 태도가 흡연유혹에 미치는 영향)

  • Chang, Koung-Oh;Byun, Eun-Kyung;Lee, Nae-Young;Choi, So-Young
    • Research in Community and Public Health Nursing
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    • v.21 no.4
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    • pp.522-531
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    • 2010
  • Purpose: The purpose of this study was to examine the effects of knowledge about the harmfulness of smoking and attitude toward smoking temptation for middle school students. Methods: A survey was conducted in this study on 745 students from 12 middle schools in the Y City. Data were analyzed with SPSS/WIN 12.0 using descriptive statistics, t?test, ANCOVA, Scheffe's test and multiple regression analysis. Results: There was statistically significant difference in knowledge about the harmfulness of smoking (F=2.88, p<.05) and attitude toward smoking (F=54.61, p<.001). And there was statistically significant difference in smoking temptations among tempting factors such as negative mood of individual (F=63.61, p<.001), positive mood of social situation (F=67.08, p<.001), habitualness (F=57.68, p<.001), weight control (F=33.01, p<.001), and others' smoking (F=73.13, p<.001). Conclusion: These results suggest that smoking?cessation programs to enhance the effectiveness of nursing interventions should be tailored to the level of smoking temptation and that educational programs should be developed for middle school students.

Convergent Influence of Self-esteem and Empathy Ability on Attitude toward Mental Illness of Nursing College Students in a City (일개 도시 간호대학생의 자아존중감, 공감능력이 정신질환에 대한 태도에 미치는 융복합적 영향)

  • Ha, Tae-Hi
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.357-365
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    • 2020
  • This study was examined the influence of self-esteem and empathy ability on attitude toward mental illness of nursing college students. The subjects were 256 nursing students who recruited from one college. Data collected from August 29 to September 9, 2019. Data were analyzed using IBM SPSS 25.0 program. The major findings were as follow; 1) There were significant differences in attitude toward mental illness according to grade, satisfaction for major and mental health volunteer experiences. 2) The attitude toward mental illness was positively correlated with self-esteem, cognitive empathy ability and emotional empathy ability. 3) Factors significantly influencing attitude toward mental illness were grade and cognitive empathy ability and these factors accounted for 23% of attitude toward mental illness. Through this study, cognitive empathy ability was confirmed as a factor affecting the attitude toward mental illness of nursing college students.

A Study on the Meaning of life, Change to Attitude toward the Old and Hospice Perception through Hospice Education Program of Care Worker Trainees (요양보호사교육생의 호스피스 교육프로그램을 통한 삶의 의미와 노인에 대한 태도 변화 및 호스피스 인식변화에 관한 연구)

  • Lee, Young-Mee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.2
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    • pp.642-647
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    • 2012
  • The purpose of this study was to evaluate the effects of the meaning of life, change to attitude toward the old and hospice perception through pre/post hospice education program of care worker trainees. Methods: This study is a quasi-experimental research using one group pretest-posttest design. The research period was from May to June, 2011. The subjects of the study were 53 care worker trainees in T city and S city. The data were analyzed by SPSS/WIN 17.0 program with descriptive statistics and paired t-test, mean, standard deviation. The period of this study was from May 9 to June 20 of 2011. Results: The meaning of life and hospice perception were significantly different between pre- and post-program. The attitude toward the old did not show a significant difference before and after the program. Conclusion: This study is need to improve hospice education program for comprehend meaning of life, change to attitude toward the ole and improve hospice perception.

A Study on the Recognition of Well-dying, Change to Attitude toward the Old and Meaning of life through Hospice Education Program of Care Worker Trainees (요양보호사 교육생들의 호스피스 교육프로그램을 통한 웰다잉 인식, 노인에 대한 태도변화 및 삶의 의미에 관한 연구)

  • Han, Sang-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4471-4477
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    • 2012
  • The purpose of this study was to evaluate the recognition of well-dying, change to attitude toward the old and meaning of life through pre/post hospice education program of care worker trainees. This study is a quasi-experimental research using one group pretest-posttest design. The subjects of the study were 80 care worker trainees in T city and S city. The data were analyzed by SPSS/WIN 17.0 program. considering these results, The recognition of well-dying, The attitude toward the old and meaning of life were significantly different between pre/post program. This study is need systematic and continuousness of hospice education program for curriculum change to attitude toward the old and improvement of care worker.

Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

  • Yooncheong CHO
    • Korean Journal of Artificial Intelligence
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    • v.11 no.2
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    • pp.29-38
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    • 2023
  • The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.