• Title/Summary/Keyword: Attitude and Process

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A Study on The Effects of Spokes-Character Characteristics on Perceived Quality and Brand Attitude (캐릭터의 특성이 지각된 품질과 브랜드 태도에 미치는 영향)

  • Sun, Min-Jae;Kim, Joon-Seok
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.2
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    • pp.15-26
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    • 2020
  • Many companies are increasing the use of characters to enhance brand image and brand value. The use of characters in the certain industry is active, however, the research on characters in academia is insufficient. The purpose of this study is to investigate how characteristics of characters affect on consumer's brand attitude and to suggest the guideline companies to concern on brand characters, in especial on designing or licensing them. The results showed that all characteristics of character positively influenced on brand attitude. Among nine characteristics of the character, trust was the most impact and nostalgia was the least impact on brand attitude, respectively. Perceived quality was mediated on in relations between the brand character and brand attitude. In indirect effect, familiarity was the most impact on brand attitude. In sum, we suggested that trust and familiarity of the character are the most weighted characteristics on brand character design strategy.

A Study of Effects of Creativity·Personality Education on Science Related Attitudes and Science Process Skills in Elementary School Students (창의·인성 교육이 초등학생들의 과학관련 태도와 과학 탐구과정 기능에 미치는 영향)

  • Yoo, Pyung-Kil;KANG, Beodeul
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.6
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    • pp.1704-1716
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    • 2015
  • The purpose of this study was to investigate effects of creative personality education on elementary school students' science-related attitudes and science process skills. The experimental group was composed of 301 students Y Elementary school managing Creativity Personality Model School and the comparative group was composed of 231 students G elementary school in G city, Gyungsangnamdo. Before carrying out the study, both groups took the preliminary examination about their science-related attitudes and science process skills. After three months, the experiment group and the comparison group took the post examinations to compare and analyze the results. The results were as follows. Firstly, the averages of science-related attitudes for whole students, and boy students in experimental group statistically meaningfully higher than that of comparative groups, but made no difference for girl students. Secondary, in the case of science process skills, the averages of science-related attitudes for whole students including boy and girl students in experimental group statistically meaningfully higher than that of comparative groups. In light of these, it was thought that creative personality education positively effected on science-related attitude and science process skills.

The Nursing Record Evaluation of the Application of the Nursing Process (간호과정 적용에 따른 간호기록지 평가)

  • 이경혜;김문실
    • Journal of Korean Academy of Nursing
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    • v.10 no.2
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    • pp.87-94
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    • 1980
  • According to the provious study. it was suggested a need for improvement of nursing care through application of nursing process in Ewha Womans University Hospital With those data. it has been applied to the nursing care at maternity ward by nurses. This study was undertaken to determine the evaluation of the application of the nursing process which is an orderly. systemic min of deforming the patient's/client's nursing problems. This study involved 191 cases with patient chart and was carried out from Feb. 1979 to Feb. 1980 is Ewha Womans University Hospital. The results were as follows : 1. Actual performance of“Assessment”stage was 59%, and 45 % for the nursing diagnosis. 2. It was achieved with specific planning of nursing care for 71.6% and the plan was safely and effective implemented (97.9% ). 3. Afer“Implement”stage it was made of evaluation and feedback process (39%). 4. Nurses in Eha womans University hospital. they showed the Positive attitude toward the application of nursing process. but they saggested that there were lack of manpower and the consideration of time allocation. Recommandation are as follows : 1. All nursing staff must participate in continious education program for nursing process. 2. The results suggest a need for modification for the nursing history formeat and SOAPIER. 3. A need for improvement of physical condition for interview and effective utilization of nursing staff. 4. It will more effective when Dr's medical record replace by problem ariented aedical record( POMR).

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The Effect of the Specific Open-inquiry Lesson on the Elementary Student's Science-related Attitude, Science Process Skill and the Instructing Teachers' Cognition about Open-inquiry (자유탐구 수업이 초등학생의 과학적 태도 및 과학탐구능력에 미치는 영향과 지도교사들의 자유탐구에 대한 인식 조사)

  • Lee, Hyeong Cheol;Lee, Jung Hwa
    • Journal of Science Education
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    • v.34 no.2
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    • pp.405-420
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    • 2010
  • The purpose of this study was to contrive the specific teaching plans based on the frame of 2007 revised science curriculum for applying open-inquiry lesson in real education situation and to research the effects of open-inquiry lesson on the student's science-related attitude, science process skill, and to investigate instructing teachers' cognition about open-inquiry. For this study, two fifth grade classes were chosen, one class was the experimental group, who were taught by open-inquiry based lesson, and another was the comparative group, who were taught by traditional method based lesson. The findings of this study were as follows: After open-inquiry lesson, the experimental group students came to enjoy open-inquiry learning and had the positive thought about it. After open-inquiry lesson, the experimental group marked higher mean score than the comparative group in science-related attitude's field but didn't showed the meaningful difference. On the other hand, in science process skill's field, the experimental group showed the significant higher improvement than the comparative one, especially in the subordinate area of basic science process skill. Finally, teachers who instructed students open-inquiry lesson thought open-inquiry lesson is the self-directed problem solving learning which raise the student's science process skill and interest. And the teachers thought the obstacles to instruct open-inquiry lesson are the lack of the student's cognition about open-inquiry and the insufficient circumstance for open-inquiry lesson. Therefore the teachers argued that the prerequisite for settling open-inquiry lesson successfully is to develope open-inquiry lesson curricula and teaching materials.

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A Study on the Characteristics of the Component of Argumentation in the Process of Solving Scientific Argument Tasks among Elementary Students (과학적 맥락의 논의 과제 해결 과정에서 나타나는 초등학생들의 논의 과정 요소의 특성에 관한 연구)

  • Lee, Seok-Hee;Seo, Bong-Hee;Kim, Yong-Gwon
    • Journal of Korean Elementary Science Education
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    • v.26 no.1
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    • pp.76-86
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    • 2007
  • The purpose of this study is to investigate the characteristics of scientific argumentation and its development in the process of mutual discussion activities by elementary school students in the 5th grade. The results of this study can be summarized as below: First, students used diversity argumentation components for solving the given argumentation theme, however, most students used the assertion or the basis of a simple expression of their own thoughts as a high ratio, and components of a one directional explanatory argumentation process rather than components of a mutual communicative argumentation process. Second, an asymmetric group showed a high-use ratio of communicative argumentation components and achieved argumentation activities harmoniously between a symmetric group and an asymmetric group in organization of groups for solving argumentation themes. It was found that students in the transitional period showed the highest rate of participation within the discussion process. Moreover, they also showed the highest rate of development of discussion skills whilst in the process of using scientific problems. In conclusion, this phenomenon is caused by highlighting the mutual action between the teacher and the student rather than placing an emphasis on the mutual action among students during field instructions.

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A Study on Users' Resistance toward ERP in the Pre-adoption Context (ERP 도입 전 구성원의 저항)

  • Park, Jae-Sung;Cho, Yong-Soo;Koh, Joon
    • Asia pacific journal of information systems
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    • v.19 no.4
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    • pp.77-100
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    • 2009
  • Information Systems (IS) is an essential tool for any organizations. The last decade has seen an increasing body of knowledge on IS usage. Yet, IS often fails because of its misuse or non-use. In general, decisions regarding the selection of a system, which involve the evaluation of many IS vendors and an enormous initial investment, are made not through the consensus of employees but through the top-down decision making by top managers. In situations where the selected system does not satisfy the needs of the employees, the forced use of the selected IS will only result in their resistance to it. Many organizations have been either integrating dispersed legacy systems such as archipelago or adopting a new ERP (Enterprise Resource Planning) system to enhance employee efficiency. This study examines user resistance prior to the adoption of the selected IS or ERP system. As such, this study identifies the importance of managing organizational resistance that may appear in the pre-adoption context of an integrated IS or ERP system, explores key factors influencing user resistance, and investigates how prior experience with other integrated IS or ERP systems may change the relationship between the affecting factors and user resistance. This study focuses on organizational members' resistance and the affecting factors in the pre-adoption context of an integrated IS or ERP system rather than in the context of an ERP adoption itself or ERP post-adoption. Based on prior literature, this study proposes a research model that considers six key variables, including perceived benefit, system complexity, fitness with existing tasks, attitude toward change, the psychological reactance trait, and perceived IT competence. They are considered as independent variables affecting user resistance toward an integrated IS or ERP system. This study also introduces the concept of prior experience (i.e., whether a user has prior experience with an integrated IS or ERP system) as a moderating variable to examine the impact of perceived benefit and attitude toward change in user resistance. As such, we propose eight hypotheses with respect to the model. For the empirical validation of the hypotheses, we developed relevant instruments for each research variable based on prior literature and surveyed 95 professional researchers and the administrative staff of the Korea Photonics Technology Institute (KOPTI). We examined the organizational characteristics of KOPTI, the reasons behind their adoption of an ERP system, process changes caused by the introduction of the system, and employees' resistance/attitude toward the system at the time of the introduction. The results of the multiple regression analysis suggest that, among the six variables, perceived benefit, complexity, attitude toward change, and the psychological reactance trait significantly influence user resistance. These results further suggest that top management should manage the psychological states of their employees in order to minimize their resistance to the forced IS, even in the new system pre-adoption context. In addition, the moderating variable-prior experience was found to change the strength of the relationship between attitude toward change and system resistance. That is, the effect of attitude toward change in user resistance was significantly stronger in those with prior experience than those with no prior experience. This result implies that those with prior experience should be identified and provided with some type of attitude training or change management programs to minimize their resistance to the adoption of a system. This study contributes to the IS field by providing practical implications for IS practitioners. This study identifies system resistance stimuli of users, focusing on the pre-adoption context in a forced ERP system environment. We have empirically validated the proposed research model by examining several significant factors affecting user resistance against the adoption of an ERP system. In particular, we find a clear and significant role of the moderating variable, prior ERP usage experience, in the relationship between the affecting factors and user resistance. The results of the study suggest the importance of appropriately managing the factors that affect user resistance in organizations that plan to introduce a new ERP system or integrate legacy systems. Moreover, this study offers to practitioners several specific strategies (in particular, the categorization of users by their prior usage experience) for alleviating the resistant behaviors of users in the process of the ERP adoption before a system becomes available to them. Despite the valuable contributions of this study, there are also some limitations which will be discussed in this paper to make the study more complete and consistent.

The Effects of the Process-based Mathematics Children's Verse Writing Activities on Mathematics Achievements and Attitudes (과정중심 수학 동시 쓰기가 학생들의 수학 학업성취도와 수학적 태도에 미치는 영향)

  • Park, Hyun Chul;Park, Mangoo
    • Journal of the Korean School Mathematics Society
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    • v.18 no.2
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    • pp.187-201
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    • 2015
  • The purpose of this study was to examine the effects of using process-based writing poems in the elementary mathematics classrooms. For this study, we chose 128 elementary school students to examine their mathematical achievements and attitude towards mathematics when using process-centered writing poems in the elementary mathematics classrooms. Process-based mathematics and writing programs developed mainly on the geometry units were composed of four levels, idea generation, idea selection, use and idea organization grouped into similar sections in order to separate into two sections. The results of the practice of this study's problem can be summarized as follows. First, the process-based mathematics and writing activity of geometry had a positive impact on academic achievement in mathematics. Although there was not a significant difference in the fourth and fifth grades, significant differences in the fifth and sixth grade were found. Second, in regards to attitudes in mathematics, process-based mathematics and writing activities had a positive impact. In particular, the improvement of mathematical attitudes was evident in all grades. It confirmed the effective facilitation of interest and enjoyment towards learning mathematics by 4th, 5th and 6th graders who had undertaken these mathematics classes.

An Influence of GSP to Learning Process of Proof of Middle School Students: Case Study (GSP가 중학생들의 증명학습에 미치는 영향: 사례연구)

  • Shin, Yu-Kyoung;Kang, Yun-Soo;Jung, In-Chul
    • Journal of the Korean School Mathematics Society
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    • v.11 no.1
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    • pp.55-68
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    • 2008
  • In this paper, we investigated difficulties that middle school students face in the teaming process of proof, and then inquired how does learning of proof using GSP ease students' difficulties. Throughout the inspection, we identified that students have difficulties in understanding process of premise and conclusion, use of notation, process of reasoning. And we identified, throughout learning process of proof using GSP, students can be feedbacked for their guess or reasoning, generalize the special case to general properties and have attitude checking ideas needed in proof by themselves.

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A Study on the Design Meaning Development by Process of Analogical Design Thinking - Focusing on the Application in Apartment Interior Design Prototype - (유추적 사고의 전개과정에 의한 디자인 의미개발에 관한 연구 - 아파트 평형별 실내디자인 프로토타입 적용을 중심으로 -)

  • Park, Kyung-Ae;Lee, Chan
    • Korean Institute of Interior Design Journal
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    • v.15 no.5 s.58
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    • pp.77-84
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    • 2006
  • The purpose of this study is to understand interrelation between design thinking system and creativity, and to analyze designer how to develop personal conception and attitude in interior design through the method of analogy for signification. The process of this study is illustrated as follows: 1. Introduction of general theories about analogical grammar and signification of analogy. 2. Investigating possibility of analogy as creative thinking method in interior design for meaning development. 3. Establishment of design process model for analogical design based on the case study through the design field. That is, concept and process of analogical design is shown objectively by application in collective residential design as commercial product strategy. Through this process, this study presents possibility of giving meaning in interior space through consilience between source and target of analogy. Finally, it examines analogical method is major strategy for ideation and mechanism for meaning development in interior design.

Performance analysis of transfer alignment for velocity & angle matching and angular rate & acceleration matching (속도 및 각정합과 각속도 및 가속도정합에 대한 전달정렬의 특성 분석)

  • 양철관;심덕선
    • 제어로봇시스템학회:학술대회논문집
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    • 1997.10a
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    • pp.1860-1863
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    • 1997
  • Transfer alignement is the process of initializing attitude of slave INS using the data of master INS. This paper presents the performance analysis of transfer alignment at sea using convariance analysis method. Velocity & angle matching and angular rate & acceleration matching are used for analysis, and the performance of two matching methods are compared. We propose a new method for angular rate & acceleration matching. Under the assumption of accurate modeling of ship flexure, the performance of transfer alignment time and accuray is improved very much for the new method.

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