• Journal of the East Asian Society of Dietary Life
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• v.17 no.3
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• pp.304-311
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• 2007

The purpose of this study was to measure the causal relationships among fish consumption behavior, attitude towards fish eating, health involvement, perceived convenience, and age. A total of 235 questionnaires were completed. A structural equation model was used to measure the causal effects of the constructs. The results of the study demonstrated that the structural analysis results were an excellent model fit for the data. The influence of age on attitude towards fish eating, health involvement, and perceived convenience was statistically significant. As expected, attitude towards fish eating, health involvement, and perceived convenience had significant effects on fish consumption behavior. Moreover, age had a significant indirect effect on fish consumption behavior through health involvement. Age also had a significant indirect effect on fish consumption behavior through perceived convenience. By developing and testing conceptual models that integrate the relationships among age, psychological variables, and fish consumption behavior, this study may offer a deeper understanding of the complex relationships among the variables. A greater understanding of these complex relationships can improve the managerial diagnoses of problems and the opportunities for different marketing strategies, including product development and marketing communications.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.323-337
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• 2008

This study is focused on the relationship between children's attitude and their behavior and intention of behavior to increase their positive behavior towards elders so that can be solutions to reduce social isolation of elders. This study explains relationships between ways children recognize seniors, their attitudes and their intention of behavior; how they affect one another. Figuring it out would help to learn ways how to resolve psychological problems which elders suffer. Regression analysis were also done to figure out whether chosen factors are appropriate and to verify the hypotheses or assumptions. To learn differences between two groups t-test was applied. This proved that children's perceived value on elders who they experienced directly or indirectly has positive effect on their emotional attitude, and this emotional attitude affects their cognitive behavior positively which affects their behaving attitude in a positive way. Lastly, behaving attitude has positive effect on children's intention of behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.690-700
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• 2004

The purposes of this research were to segment consumer groups according to sportswear benefits sought and to find the differences among the groups in regard to domestic vs imported brand attitudes, internet vs department store attitudes, and sportswear purchasing behavior. The subjects used for the research were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four sportswear benefit segments: figure compensation/ ostentation, individuality, comfort/function, and youth-oriented groups. Statistical analyses showed that the four sportswear benefit segments were different in regard to imported brand attitudes, department store attitudes, and sportswear purchasing behavior. For example, figure compensation/ ostentation segment had more positive attitude toward imported brands and department stores, considered design and advertisement important as sportswear selection criteria, and had a highest expenditure on sportswear purchase. The implications of the research were discussed.

• Korean Journal of Health Education and Promotion
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• v.20 no.2
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• pp.149-162
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• 2003

The purpose of this study was to investigate of the sexual behavior, attitude and knowledge of delinquence adolescents. Data were collected by self-report from 224 delinquence adolescents of the juvenile protection and education organizations in Gwangju city from June 18 to 21, 2002 in Korea. The results were as follows； The concern of subjects on sexual education was pregnancy, delivery and miscarriage(17.4%), date with boy-girl mends(13.9%) and sexually transmitted disease/AIDS(13.1%). The experiences of sexual behavior was masturbation(86.5%), sexual intercourse(79.6%), sexual desire(70.0%) and pregnancy(27.6%). There were statistically significant differences between age and contraception(p＜0.05), age and pregnancy(p＜0.05). The average score for sex attitude was 38.32. The average score for sex knowledge was 7.65. There were statistically significant correlation between sex attitude and sexual intercourse(p＜0.01), sex knowledge and intercourse(p＜0.05), sex knowledge and contraception(p＜0.05), sex attitude and pregnancy (p＜0.05), sex knowledge and sexual desire(p＜0.05). In conclusion, juvenile delinquence adolescents should be educated on sexuality continuously to express there sexual behavior patterns with the right morality and knowledge in any sexual arousal situation.

• Journal of Fashion Business
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• v.15 no.1
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• pp.129-144
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• 2011

The purpose of this study was to investigate the influence of purchasing behavior on brand attitude, shopping satisfaction, and recommendation of herbal cosmetics consumer. Through judgment sampling method, selected 304 survey questionnaires were used for final analysis from herbal cosmetics consumer. With the collected data, t-test, one-way ANOVA, and multiple regression analysis were performed by SPSS 14.0. The results of the analysis were summarized as follows. First, level of education no significant difference on purchasing behavior, but age, marital status, average income, and job type showed significant difference on purchasing behavior. Second, level of education and average income no significant difference on brand attitude, shopping satisfaction, and recommendation, but age, marital status, and job type showed significant difference on brand attitude, shopping satisfaction, and recommendation. Third, the reasonable purchase, conformity purchase, and conspicuous purchase impacts positively(+) influence, but impulse purchase impacts negatively(+) influence on brand attitude. Fourth, the rational purchase and conspicuous purchase impacts positively(+) influence on shopping satisfaction. Fifth, the conformity purchase and conspicuous purchase impacts positively(+) influence on recommendation.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.528-539
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• 2014

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

• Women's Health Nursing
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• v.11 no.4
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• pp.296-306
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• 2005

Purpose: The purpose of this study was to identify the attitudes and behavior toward prostitution and gender equality in male university students. Method: The subjects were 339 male university students in G province. The data were gathered from August 29 to September 23, 2005. Data were analyzed by descriptive statistics, t-test, and Pearson's product-moment correlation coefficient using SPSS/Win 10.0 program. Results: About twenty-eight percent of the subjects had experiences with prostitutes. The mean score of the attitude toward prostitution was 2.88$\pm$.39. The mean scores of the attitude and behavior toward gender equality were 1.90$\pm$.44, 2.73$\pm$.31, respectively. There was a significant difference in the attitude toward prostitution between subjects with experiences and without experiences with a prostitute. Also, there was a significant difference in the attitude and behavior toward gender equality between subjects with experiences and without experiences in prostitution. Conclusions: This study showed that the attitude toward prostitution was strongly related to the attitude and behavior toward gender equality. Realistic and future-directed gender equality programs should be developed for the target population.

• Journal of Families and Better Life
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• v.10 no.2
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• pp.37-49
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• 1992

The purpose of this study is to examine the realities of knowledge and attitude about smoking among high school students, to analyze the relation among knowledge of smoking attitude about smoking, and smoking behavior. For the data, 1,522 boys' high school students living in Pusan were selected. The data were analyzed with the SPSS PC+ statistical package using t-test, multiple regression and path analysis. The main results are as follows; First, smoking group has lower knowledge of smoking than non-smoking group. Second, smoking group has more positive attitude about smoking than non-smoking group. Third among the demographic variables pecket money, scholastic attainments, grade, SES, and religion influence on smoking behavior directly and indirectly. Fourth, among the smoking environmental variables parents' smoking, sibling's smoking. the number of smoking family. close friends' smoking, the number of smoking friends, family's thought about smoking, knowledge of smoking attitude about smoking influence on smoking behavior directly and indirectly.

• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.73-92
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• 2006

This paper investigates the causal relationships between financial attitudes, spending behaviors and the financial satisfaction of adolescent consumers. The study used Cronbach' $\alpha$, t-test, one-way ANOVA, Duncan's multiple range test, multiple regression and path analysis for statistical analysis and applied it to 1,252 questionnaires. The results are summarized as follows: Path analysis revealed that the financial satisfaction of adolescents had a direct linear relationship with variables such as grade, sex, financial attitudes. (financial situation compared to past and financial situation compared to others) and types of spending behaviors (planned, conspicuous and excessive). Planned spending behavior was the most influential variable on financial satisfaction. Planned spending behavior had positive linear relationship with the attitude toward the past financial situation. Conspicuous spending behavior had positive linear relationships with the attitudes toward the past financial situation and the financial situation compared to others. However, it showed negative relationship with the attitude toward a future financial situation. Impulsive spending behavior had a positive relationship with the attitude toward others' financial situation. Excessive spending had a positive relationship with the attitude toward a past financial situation but showed a negative relationship to the attitude toward others' financial situation.

• Journal of Community Nutrition
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• v.2 no.2
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• pp.159-163
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• 2000

The purpose of this study was to investigate the effect of two teaching strategies, benefit appeal, on the nutrition knowledge, attitude toward nutrition and food behavior of 165 university students. We presented university students with either a treat appeal, which emphasized the risks of not-following the recommendations, or a benefit appeal, which emphasized what was to be gained if respondents followed recommendations. We assigned a random sample of 165 students either to a control group or to one of two experimental groups : a threat- or benefit-appeal group. Only respondents in the experimental groups received brochures, but all respondents completed pre- and post- test questionnaires. Students in the benefit appeal group demonstrated significant increases in both nutrition knowledge and more positive attitudes about nutrition education after participation. The control group, however, had no significant increase in knowledge at post-testing. Significant positive correlations resulted at post-testing between nutrition knowledge and attitude, as well as attitude and food behavior for the experimental group. Results from this study suggest that a change in nutrition knowledge precedes a change in attitude. The benefit appeal group appeared to be most effective in changing nutrition knowledge, attitude toward nutrition, and food behavior. (J Community Nutrition 2(2) : 159∼163, 2000)