• Journal of Internet Computing and Services
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• v.12 no.5
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• pp.127-136
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• 2011

The current study aims to examine what determinants have influences on voluntary self-disclosure in the usage of micro-blogging. Even though the usages of micro-blogging have increased at an exponential rate in South Korea, it has been not well understood the process in which people voluntarily disclose their self-information. In this regard, we tried to examine self-disclosure process on micro-blogging based on Theory of Planned Behavior (TPB). For this purpose, attitudes towards self-disclosure, subjective norm, and perceived behavioral control were set as the antecedents to self-disclosure behavior. The influences of factors including privacy concern, playfulness, informational motivation for social participation, and relational motivation on the attitude were also investigated. The results of an online survey revealed that attitude toward self-disclosure, subjective norm, and perceived behavioral control anticipated the self-disclosure behavior at a statistically significant level. The attitude was not influenced by privacy concern, informational and relational motivation, but by playfulness. The implications of these results are also discussed.

• Journal of Korean society of Dental Hygiene
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• v.9 no.2
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• pp.193-205
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• 2009

The purpose of this study was to use the result as basic resources for oral health project for elderly people. we found the needs of oral health project and perceived oral health status, oral health knowledge, attitude, behavior of elderly people. we conducted a study on 194 elderly more than 60 years living in several social welfare facility, asylum, or care centers in Jeolla province. Through self-filled questionnaires and direct interviews from December 2008 to January 2009. The obtained result were as follows. 1. In perceived oral health status, 57.7% of respondents said they have hypersensitivity and 42.8% of respondents needed denture. 2. In oral health promoting behavior, 67.0% of respondents said they didn't have any tooth brushing and 45.9% of respondents said they haven't visited to dentist for the last year. 3. In oral health knowledge, 94.8% of respondents gave correct answers on dental caries prevention but only 7.2% of respondents gave correct answers on dental caries cause. 4. In oral health attitude, 40.2% of respondents said they don't recognize the importance of oral hygiene devices. 46.9% of respondents the unnecessary to see a dentist even though they don't have toothache. 5. Needs of oral health project, 53.6% of respondents said they wanted to have a dentist come over their house. Therefore, oral health projects should have vehicles of dental treatment equipment. It is necessary to visit places where elderly people live and treat them in person. Also, it is vital to continue educate people about oral health knowledge in a systematic way to change their attitude toward oral health. Moreover, it is necessary to implement oral health promotion behavior more proactively.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.105-120
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• 2016

The purpose of this study is to verify the effects of brand experience on Brand Loyalty according to Emotional Responses. For this study, data were collected through Google questionnaires site. The survey ran from March to May, 2015, the total of 329 respondents was used in analysis. The subject consisted of adults living in domestic region, and convenience sampling. For statistical analysis, AMOS were used to verify the study model. The major results of the research are as follows. First, as to the relation between brand experiences and affectional responses, all of experience dimensions positively affect affectional responses. Second, regarding the relation between brand experience and brand attitude, partially experience dimensions affect brand attitude. Third, affectional responses affect positively brand attachment. Forth, brand attitude affect positively brand attachment. Fifth, brand attachment positively affect attitudinal brand loyalty and behavioral brand loyalty. Finally, with regard to the relation between brand experiences and brand attitude, consumer need for uniqueness has partially moderating effects when behavior experience affect brand attitude.

• The Korean Journal of Food And Nutrition
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• v.30 no.2
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• pp.326-335
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• 2017

This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.

• The Korean Journal of Franchise Management
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• v.14 no.2
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• pp.31-46
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• 2023

Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.271-281
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• 2010

Background: This research has been carried out to analyze presupposition factors which influence factors on Rehabilitation Exercise practice in Elderly limited Activities of Daily-Living an Anlaysis based on Theory of Planned Behavior to support to induce Rehabilitation Exercise behavior. Method: From the geriatric hospitals in Pusan and Kyungnam, 316 elderly who has ADL Disability participated in the study. We did 1st questionnaire investigation. We provided them 4 weeks of Rehabilitation Exercise training, and 2 weeks later we collected 2nd questionnaire sheet to confirm their Rehabilitation Exercise behavior practice and analysed. Results: In this research relative influence to behavioral intention for Rehabilitation Exercise headed by attitude toward the behavior(.61), perceived behavior control(-.56) and subjective norm(.27)these results were slightly different from other research, in case of perceived behavior control was low but on attitude toward the behavior it showed high in results. It's older have strong subjectivities and has not change their mind, the old's behavioral intention is expressed as an attitude toward the behavior. Rehabilitation Exercise Practice of Elder should prioritize to have the health belief which is positive, As a result it will be regarded to expect the maximum effect.

• Journal of the Korean Society of School Health
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• v.28 no.3
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• pp.177-187
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• 2015

Purpose: This study was conducted to examine tuberculosis-related knowledge, attitude and preventive behaviors of middle school students and to investigate socio-demographic and health-related factors. Methods: 198 male and 188 female middle school students in M city were recruited for the survey. Independent sample t-test, One-way ANOVA and $Scheff{\acute{e}}^{\prime}s$ test and Pearson's correlation were performed to examine factors associated with tuberculosis-related knowledge, attitude and preventive behaviors. Results: The percentage of correct answers to questions testing tuberculosis-related knowledge was very low, 33%. The mean scores of attitude and preventive behaviors were 3.02 and 2.90 out of 4 (highest score), respectively. Middle school students who had experiences of health education or tuberculosis-related education showed significantly higher scores than their counterparts in all factors - knowledge, attitude, and preventive behaviors. Parental education, academic achievement, smoking, sleeping time, infectious disease education, and source of tuberculosis information were associated with knowledge, attitude, and preventive behaviors. Knowledge about tuberculosis had a positive correlation with attitude and preventive behaviors. Conclusion: The level of tuberculosis-related knowledge, attitude, and preventive behaviors was very low among middle school students. In addition, school health education was highly related to a higher level of knowledge, attitude, and preventive behaviors regarding tuberculosis. Therefore, to intensify students' preventive behaviors against tuberculosis and other infection diseases, sustainable school health education should be provided for middle school students who are at risk of developing tuberculosis.

• The Korean Journal of Franchise Management
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• v.9 no.2
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• pp.39-52
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• 2018

Purpose - This study investigates the effect of service quality of coffee shop on store attitude and store loyalty. It demonstrates that the individual's behavior identification level plays a moderating role when the service quality of coffee shop affects store attitude. Conceptually drawing on Brady & Cronin's three-dimensional model of service quality, this study examines the effect of service quality of coffee specialty store on customer's attitudes and loyalty. Also, according to construal level theory, it examines the individual's propensity difference whether the individual's behavior identification level on service quality and store attitude has a moderating effect Research design, data, and methodology - This study used Brady & Cronin's three-dimensional service quality model, and 183 valid cases collected through the questionnaire survey were used for data analyses. For hypothesis testing, regression analysis, multiple regression analysis, and covariance analysis were conducted. Result- As a result of this study, first, it is confirmed that service quality has a positive effect on store attitude toward coffee shop. Second, the difference of an individual's construal level did not have a moderating effect on the influential relationship of service quality on the store attitude of coffee shop. This is because the influence of the service quality is greater than the difference between groups at the construal level. Therefore, there was no moderating influence according to construal level. Third, the store attitude of coffee specialty store has a positive effect on store loyalty. Conclusions - It is confirmed that there is a difference in the effect of service quality and store attitude on general and college students. This suggests that it can be used to establish marketing strategies by segment. And, the college students were found to be more influenced by physical environment quality factor among three dimensions of service quality. Therefore, it is necessary to further improve efforts to raise the level of service quality perception through physical environmental factors such as clean and pleasant environment including the interior of a coffee shop, and internal table arrangement. The empirical study on the moderating effects of customer's tendency of difference is meaningful in the absence of empirical studies.

• School Mathematics
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• v.2 no.2
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• pp.427-457
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• 2000

This study amis to develop an instrument to measure the behavior characteristics of the mathematically gifted children. The checklist represents 6 factors of characteristics - aptitude, attitude, inclination, general metal ability, creative ability and reflective ability in mathematics - which are from 36 items by factor analysis.

• Journal of Fashion Business
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• v.18 no.5
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• pp.42-55
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• 2014

This study examined the relative importance level of experience marketing on brand attitude and brand loyalty in beauty salon franchise stores, and attempted to raise the competitiveness of beauty salon services by presenting this elements as experience marketing strategy directions for beauty salon franchise store management. A questionnaire was used for this study on 350 adults residing in Gwangju Metropolitan City and SPSS 20.0 statistics package was used for analysis. In summary, the results of this study are as follows. First, five factors that make up experience marketing in beauty salon franchise stores were found. They were sensory marketing, relative marketing, emotional marketing, cognitive marketing and behavior marketing. Brand loyalty was categorized into the two factors, attitude loyalty and behavioral loyalty. Also, we found that experience marketing had a statistically positive impact on brand loyalty. Secondly, experience marketing of beauty salon franchise stores was found to have a statistically significant positive effect on brand attitude. Thirdly, we found that the brand attitude of beauty salon franchise stores had a statistically significant positive effect on brand loyalty.