• Journal of Korean Public Health Nursing
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• v.32 no.3
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• pp.468-481
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• 2018

Purpose: The purpose of this study was to identify the factors influencing the reproductive health behavior of married immigrant women (MIW). Methods: A cross-sectional based survey was conducted. The data were collected using a self-reporting questionnaire of MIW who lived in cities and provinces. The data were analyzed using descriptive statistics, t-test, one-way ANOVA, Pearson's correlation, and multiple regression analysis. Results: A total of 141 subjects participated in the study (mean age, $34.23{\pm}6.53$). Of the participants, 45.4% were Vietnamese. The reproductive health behavior score of the subjects was $4.09{\pm}0.51$. The reproductive health behavior showed positive correlations with attitude (r=.37, p<.001), perceived behavioral control (r=.35, p<.001) and intent (r=.33, p<.001). The factors influencing the reproductive health behavior were attitude toward the reproductive health behavior (${\beta}=.24$, p=.005), perceived behavioral control (${\beta}=.18$ p=.046), experience of breast feeding (${\beta}=.20$, p=.014), and the self-evaluated Korean listening ability (${\beta}=.18$, p=.019). These variables explained 29% of the variance in the reproductive health behavior. Conclusion: According to the above results, a specific educational program for MIW is needed to increase their reproductive health behavior.

• The Research Journal of the Costume Culture
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• v.18 no.1
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• pp.150-160
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• 2010

This research was intended to furnish basic data which can be helpful to maintain and improve the skin health and to activate aromatherapy by analyzing the knowledge, attitude and behavior on the aromatherapy skin care of college students. As their grade got higher, students of beauty class showed the level of knowledge on aromatherapy higher than those of non-beauty class, and that of girl students was higher than that of boy students and as the living standard of students got higher, and pocket money of a month of them got more, the level of knowledge on aromatherapy of them was high, and as the interest in appearance and satisfaction on appearance of them got higher, the level of knowledge on aromatherapy of them was high. In common characteristics, as the living standard of them got higher, and pocket money of a month of them got more, the level of attitude on aromatherapy of them was high. As the interest in appearance of them got higher, the level of attitude on aromatherapy on the interest in appearance of them was high. In the characteristics related with the skin, as the skin health condition of students got healthier, the level of attitude on aromatherapy of them was high, and it was high in the students who had much agony on the skin color.

• Korean Journal of Community Nutrition
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• v.26 no.6
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• pp.455-466
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• 2021

Objectives: The purpose of this study was to investigate the effects of internal and external capacity on the practical capacity for food waste disposal in adults. Methods: The study subjects were 410 adults who answered a structured questionnaire. The survey was conducted in January 2021. Data were analyzed through descriprive analysis, t-test, ANOVA, and multiple regression analysis using the SPSS Win 24.0. Results: First, in the analysis of internal capacity, attitude (3.95 out of 5 points) scored higher than knowledge (3.59 points). Attitudes showed significant differences according to gender (P < 0.001), age (P < 0.001), and income (P < 0.001). Knowledge showed significant differences according to gender (P < 0.01) and age (P < 0.05). Second, in the analysis of capacity, market constraints (3.73 points) scored the highest, followed by institutional conditions (3.48 points) and reference group (3.36 points). Market constraints differed according to gender (P < 0.001), and institutional conditions differed according to income (P < 0.001). There was a significant difference in the reference group according to the level of education (P < 0.05) and income (P < 0.05). Third, the practical capacity scores appeared in the order of separating discharge behavior, using behavior, purchasing behavior, and leadership behavior. Separating discharge behavior showed significant differences according to gender (P < 0.001), education level (P < 0.05), and income (P < 0.01). Using behavior showed a difference according to gender (P < 0.01), and purchasing behavior showed a significant difference according to income (P < 0.05). Leadership behavior showed no difference according to demographic factors. Fourth, internal capacity and external capacity showed a significant positive relationship with practical capacity. Factors affecting purchasing behavior were knowledge, attitude, institutional conditions, and reference group, and their explanatory power was 53%. Factors influencing using behavior were knowledge, attitude, institutional conditions, and reference group, and had an explanatory power of 37%. Leadership behavior was influenced by institutional conditions and the reference group, with an explanatory power of 31%. Conclusions: Internal capacity, external capacity, and practical capacity show differences according to demographic factors. Factors influencing the practical capacity of adults were knowledge, attitude, institutional conditions, and reference group.

• Culinary science and hospitality research
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• v.13 no.3
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• pp.175-186
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• 2007

This study was conducted to investigate how job attitude and organization absorption of hotel employees influence their job satisfaction and present a plan for development to the high level based on the result. It carried out the survey with 289 cooks of special grade hotels in Seoul area. According to the result, organization absorption raised by .677 when emphasizing job roles and it raised .141 when stressing the organization behavior. Furthermore, it revealed that job roles and the factor of organization behavior influenced(p<05) job satisfaction, while job roles affected job achievement(p<05). What is more, it appeared that the factors of organization absorption significantly affected satisfaction and achievement each in statistics. Considering such results, it can be presented that job attitude of cooks in special grade hotels who have optimistic mind meaningfully influenced organization absorption and job satisfaction. It showed that even though the job imposed on the cooks of special grade hotels are relatively high, organization absorption goes up as job attitude is positive, which means high productivity connecting with job satisfaction in the end.

• The Korean Journal of Franchise Management
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• v.13 no.2
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• pp.53-66
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• 2022

Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

• The Korean Nurse
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• v.36 no.2
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• pp.49-63
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• 1997

This study was performed to provide preliminary data for the development of a useful instrument to measure the effect of sex education. The study was conducted with the voluntary participation of 155 college students enrolled in the course "Sexuality and Relationship" at Y university in Seoul. At the end of that course, they were asked to write freely about the change they had experienced on sexuality. All meaningful statements were elicited and classified into 7 categories; "Change of Knowledge", "Enlightenment", "Change of Attitude on Sexuality", "Buildup of Ability", "Buildup of. Identity", "Change of Emotion", "Change of Behavior:' There were significant changes in the areas of knowledge(28. 6%), enlightenment(27.4%), and attitudes(20.3%) about sexuality among these 7 categories. The Change of Knowledge category consists of 3 areas: "concretion of knowledge", "increase of information", and "correction of misunderstanding." In the category of Enlightenment, total 12 areas are included: "sex role", "erception of lack of knowledge", "importance of family", "life plan", "parent role", "value of life", "equality", "sexual autonomy", "importance of sexuality", "freedom of sexuality", "perception of sexual problem", and "meaning of love." The Attitude Change category consists of 8 areas. These are "being natural", "being progressive", "being sensitive", "being truthful", "being expressive", "being cautious", "being responsible", and "being confident". The category of Buildup of Ability includes 4 areas: "problem solving", "sex education", "relationship", and "communication". The category of Buildup of Identity includes "sexual identity", and "value of sexuality". The Emotional Change category includes 3 areas: "positive feeling", "negative feeling", and "breaking from negative feeling on sexuality". The Behavior Change category includes "sex-related behavioral change". In conclusion, up to now most researches on sex education effect measures only changes of knowledge, attitude, and behavior. But we believe the changes in "Enlightenment", "Buildup of Ability", "Buildup of Identity", "Change of Emotion", should be included in addition to knowledge, attitude, and behavior in the development of an instrument to measure the sex education effects. And the effect of sex education should measure the degree of learning of autonomy, enlightenment, and ability of behavior and so on rather than studying the simple changes in sexuality.enment", "Buildup of Ability", "Buildup of Identity", "Change of Emotion", should be included in addition to knowledge, attitude, and behavior in the development of an instrument to measure the sex education effects. And the effect of sex education should measure the degree of learning of autonomy, enlightenment, and ability of behavior and so on rather than studying the simple changes in sexuality.ng the simple changes in sexuality.

• Journal of Radiation Protection and Research
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• v.35 no.4
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• pp.157-162
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• 2010

This study surveyed a total of 1,322 radiation technologist in health care institutions throughout Korea. This is a comparative study conducted on the levels of protective behavior against the harmful effects of radiation in heath care institutions which indicated that university hospitals and general hospitals showed higher level of protective behavior than for medical practitioners. This study found university hospitals have the following 7 characteristics to manage protective behavior against the harmful effects of radiation, protective environment, self-efficacy by distinction of task, self-efficacy, expectation of the protective behavior, the number of patients, level of the education related to the protection of the harmful effects of radiation and protective attitude. While general hospitals have the following 3 characteristics protective environment, expectation of the protective behavior and protective attitude. Hospitals have the following 4 characteristics protective environment, expectation of the protective behavior, protective attitude and self-efficacy. and medical clinics have characteristics protective environment.

• Journal of Convergence for Information Technology
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• v.10 no.5
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• pp.83-91
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• 2020

This study was conducted in order to identify the level of dietary behavior and investigate factors that influence dietary behavior in nursing students. This study was a descriptive survey including 304 students in D city. Data were analyzed using descriptive statistics, t-test, ANOVA, pearson's correlation coefficient and stepwise multiple regression with SPSS 18. The average score of the subject's dietary behavior was 2.72. In the correlation of dietary behavior, there was a significant positive correlation with health concern and dietary attitude, and there was no correlation with nutrition knowledge. Models including the variables, health concern, perceived health status, exercise, dietary attitude and residential type explained 24.4% of the variance for dietary behavior. Health concern was the most influential factor. A practical intervention program which includes these significant variables of subjects is essential to improve of good dietary behavior.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.207-217
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• 2022

In recent years, the Iraqi market witnessed a large opening that resulted from the entry of many different products with an absence of government regulations. As a result, marketing deception practices have emerged as a new phenomenon. This study examines the effect of deceptive brand image on consumer purchase intention, with consumer attitude as a mediator. A quantitative method was applied in the form of a questionnaire distributed to shoppers at Carrefour Supermarket in Erbil, Kurdistan Region of Iraq. A random sampling technique was conducted. Subsequently, 200 questionnaires were distributed, and 175 valid questionnaires were analyzed, indicating an 87% response rate. Partial least squares structural equation modelling (PLS-SEM) has been utilized to test the hypothesis. The result showed that brand image deception has a negative impact on consumer purchasing intention. Also, attitude mediates the relationship between deceptive brand image and consumer purchase intention. The empirical finding confirms that deceptive marketing practices such as brand deception can change the attitude of consumers negatively toward brands and, therefore, affect the consumer purchase intentions. The findings suggest that honest brand marketing is beneficial in increasing the attitude toward the brand. This strategy will increase consumer purchase intentions.

• Journal of the Korean Society of School Health
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• v.4 no.2
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• pp.146-158
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• 1991

There is no doubt that the school health education in school health services is the most important component. But the concept and scope of the school health education is still not recognized and accepted satisfactorily in Korea. It is generally accepted that health education is a process of changing of attitude and behavior forward health practice. The term attitude refers to certain regularities on the part of an individual in feelings, thoughts, and predispositions to act toward some aspect of his environment. Attitudes have three components: affective, cognitive, and behavioral. The strategies of attitude change in school health education consist of incentive, justification, and coersion. In this study I explained reinforcement and motivation as the strategies of attitude change. The attitude change is not built in a day. When the teachers give the pupils knowledge, comprehension, or skill through school health education proper to each stage, then the attitude change will be realized.