• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.1
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• pp.191-205
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• 2012

A book review is one of the most important sources of information which provide the descriptive and evaluative contents about books. Reviews have great influence on consumer behavior because they are believed to be more reliable than information provided by sellers. Readers who read a book review includes information about book decide whether they will buy or not. This study examines customer attitude change by book reviews with regarding to different type of information sources(experts and prior customers) and different directions of messages. We address the following research questions: (1) Can positive book reviews with credibility have a positive impact on acceptance of books? (2) Can negative book reviews with credibility have a negative impact on acceptance of books? The results shows that a credibility is an essential factor for affecting customers' mind. When positive book reviews were written, both expert and customer opinions have a positive impact on acceptance of customers. Given negative book reviews of experts, trustworthiness is more important than expertise. However, a objectivity of customer's reviews is more important.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1257-1266
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• 2009

The developments of consumption culture and mass media have caused consumers to take a greater interest in appearance, and as a result, the appearance related industry has been rapidly developed. Since appearance serves as a means to attain a smooth and successful social life, women invest a lot of time in cultivating their appearance more prominently than others and are more agreeable to the criteria of beauty in society. This study is to analyze the degree of satisfaction of appearance in teens to women in their 50s as classified by their lifestyle. For the data analysis, the statistical program, SPSS WIN 14.0 was used. First, the results of examining the degree of interest in appearance, the degree of bodily satisfaction, and the degree of bodily importance showed that the interest in appearance was highest in the fashion pursuing group. The degree of bodily importance was highest in the economy-oriented group. Second, appearance management attitudes showed significant differences m hair attitudes, makeup attitudes, skin attitudes, face-lifting attitudes, and clothing attitudes, depending on the types of lifestyle. Third, it could be seen that the conservative-oriented groups were doing more skin care management than the other groups.

• Journal of the Korean Society of Food Culture
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• v.33 no.2
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• pp.176-185
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• 2018

The objective of this study was to investigate the effect of dietary education on undergraduate student's health, environment, and consideration. A total of 54 participants were recruited from an undergraduate student in Seoul. We conductive quantitative analysis of a structured questionnaire and qualitative analysis of interviews recorded by photovoice. There are significant differences among knowledge, dietary attitude, and food behavior in the field of health (p<0.001). In the field of health, photovoice data were categorized as 'health care practice', 'Korean dietary lifestyles', or 'awareness of importance of health' (p<0.001). In the field of environment, photovoice data were categorized as 'environment-friendly dietary lifestyle' and 'environmental contamination minimization'(p<0.001). In the field of consideration, photovoice data were categorized as 'gratitude for others', 'joy of cooking'or 'eating meals together'(p<0.01). In conclusion, we found that dietary education about health, environment, and consideration may affect healthy dietary lifestyle among undergraduate students. Our findings may warrant further studies to develop significantly effective dietary education for undergraduate students.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.4
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• pp.1884-1888
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• 2011

This paper designed 3D animation in consideration of young children's characteristics to stimulate their interest and to be more understandable to them. It was also confirmed that, using the 3D animation contents, young children came to recognize the problem of environment pollution and developed desirable attitude and behavior for protecting the environment. Therefore, this paper suggested the proper environment education activity materials with our environment culture centered to enable teachers to do efficient and practical environment conservation education activities by forming close relationship between teachers and children's family.

• Journal of Korean Public Health Nursing
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• v.35 no.2
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• pp.239-253
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• 2021

Purpose: An STD (Sexually transmitted disease) prevention program was developed for the elderly, and its effect on their knowledge about STDs, STD prevention attitudes, social support, STD prevention self-efficacy, STD prevention behaviors, and STD presence were verified. Method: The subjects of the study were 50 people (25 in the experimental group and 25 in the control group). The experimental group was provided with a six-session STD prevention program. Result: In the experimental group, the knowledge about STD (t=105.00, p<.001), STD prevention attitudes (t=7.60, p<.001), and social support (F=87.11, p<.001), STD prevention self-efficacy (U=28.00, p<.001), and STD prevention behavior (t=7.38, p<.001) were improved significantly. Conclusion: The results highlight the need for nursing intervention for STD prevention to the elderly using the program developed for the prevention of STDs for the elderly.

• Journal of East-West Nursing Research
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• v.28 no.1
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• pp.21-30
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• 2022

Purpose: This research aimed to assess nursing students' knowledge, attitudes and infection prevention behaviors toward the coronavirus disease-19 (COVID-19). Methods: A cross-sectional survey was conducted from September 11 through October 1, 2020, involving a total of 235 third and fourth year of nursing students enrolled in two universities in U and K city. Self-report questionnaires consisting of demographic characteristics, knowledge, attitudes and infection prevention behaviors toward the COVID-19 were administered to the participants. Results: Influencing factors for infection prevention behaviors were gender (β=0.21, p<.001), attitudes toward infection control (β=0.38, p<.001), education experience regarding COVID-19 (β=0.21, p=.004), and a visit to the hospitals or the areas where the COVID-19 case has occurred or been admitted (β=-0.18, p=.003) which explained 23.6% of the total variance. Conclusion: The results of this study provides basic information regarding nursing students' knowledge about COVID-19, attitudes toward infection control, and infection prevention behaviors during the initial outbreak of COVID-19.

• The Journal of Pediatrics of Korean Medicine
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• v.28 no.1
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• pp.7-13
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• 2014

Objectives Many parents are stressed from their children with anorexia, so this study was planned to investigate the growth state of the children with anorexia and the main concerns of their parents. Methods We searched some medical documents regarding 21 children with anorexia and performed questionnaires on their parents. Results 21 children (male 14, female 7) were studied, the average age of children was $53.62{\pm}20.46$ months, the average height was $102.93{\pm}12.36cm$, the average weight was $16.37{\pm}1.31kg$, the average BMI was $15.26{\pm}1.31$. 16(76.10%) parents have experienced stress regarding their children's slow weight increase. There was no relationship between BMI of the children and the degree of stress of their parents. The parents tend to scold or to give nutrition supplement to their children to solve the anorexia. Many of the parents considered their children has anorexia just by looking at the children's attitude towards to the meals or when children had food whatever it given only. Conclusions The children with anorexia were mostly developed poorly. However, the parents who had children were developing nicely were also stressed because of their children's picky eating behavior and the difficults in coaching their children food.

• Knowledge Management Research
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• v.16 no.3
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• pp.41-63
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• 2015

This paper investigated main determinants of purchase intention for VOD contents by employing an extended technology acceptance model. The findings showed that 'user activeness' is the critical external variable influencing five perceived belief variables, namely perceived usefulness, perceived playfulness, perceived quality, perceived complexity and perceived cost. Regarding consumer satisfaction for free VOD service, it had no direct effect but indirect effect on the purchase behavior, meaning that the satisfaction causes purchase intention for VOD contents via the cognitive attitude. Also, the moderating e!ect of use experience on the relationship between the belief variables and the purchase intention was confirmed. Users with much experience showed a higher perception for usefulness and quality, whereas users with less experience placed a higher value on the hedonic factors and costs. In contrast to previous studies on IPTV that mainly focused on determinant of IPTV subscription, this paper analyzed VOD that is a killer application of IPTV in identification of key factors for the acceptance. The findings provide IPTV operators some strategies to create customer value and improve profitability.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1076-1089
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• 2010

Nowadays, business environment changes with higher consumer demands for corporate social responsibility than before. However, many fashion companies are unaware of such a wave of changing business environment. And they are not so much interested in making any investment or policy for CSR activities. Besides, despite changing environment and consumer demands, there are very few studies dealing with this matter. Thus, this study aimed to find out the proper types of CSR activities for fashion companies. In addition, it also intended to determine potential effects of CSR activities on consumer attitudes and purchase behaviors. The findings are as follows. First, it is found that there are differences in consumers' perceived suitability depending on types of CSR activities of fashion company. Secondly, it is found that the suitability of CSR activities of fashion companies has positive effects on consumer attitudes to fashion companies. Thirdly, the more favorable consumer attitudes to fashion companies owing to their CSR activities are correlated with the higher consumer satisfaction. Fourthly, the more favorable consumer attitudes to fashion companies are also correlated with the higher consumer intention for purchase. Hence, it is required that fashion companies recognize the importance of their CSR activities, and also plan and implement appropriate CSR activities for consumers.

• Journal of the Korean Society of Costume
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• v.66 no.2
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• pp.1-14
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• 2016

This study was intended to investigate the influences that consumer's price sensitivity, bundle discount type, and price level of the male cosmetics have on consumer attitude. The design of this research was comprised of $2{\times}2{\times}2$ mixed design studies. The first element was high price sensitivity vs. low sensitivity, the second element was the bundle discount type (mixed leader vs. mixed-joint), and the third element was the price level of male cosmetics (high-price brand vs. low-price brand). The results of this study showed that price sensitivity, bundle discount type and price level of male cosmetic had a statistically significant interaction effect on the consumer's quality perception. The quality perception of low-cost brands for high price sensitivity/mixed-joint bundle group was low. The quality perception of low-cost brands for mixed-leader bundled groups did not change significantly even when the price sensitivity became higher. However, it can be seen as the same result that the overall value is higher when suggested the price information in Mixed-leader bundle than Mixed-joint bundle. In particular, this study suggests that price information should be presented in mixed-leader bundles for high price sensitivity and low cast brands.