• Title/Summary/Keyword: Attitude and Behavior

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Effects of Store Crowding on Store Attitude and Behavioral Intention - Based on adjustment effects of consumer susceptibility (점포 혼잡성이 점포태도와 행동의도에 미치는 영향 - 소비자 동조성의 조절효과를 중심으로)

  • Choo, Mi-Ae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.4
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    • pp.965-972
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    • 2014
  • Attitudes and behavior within the store congestion of the store is a store in any manner affect the formation process of investigating synchronism in the control of the consumer appears to analyze the influence of enemy has its purpose. Store and spatial congestion factor of social behavioral factors also revisit the help of word-of-mouth is. Consumer groups with high and low groups of synchronism suggested. Social attitudes towards the store congestion significantly positive effect that I've shown, it was not significant spatial congestion. During a revisit of action is a statistically significant relationship that I've shown, is a significant effect of word-of-mouth relationship was not significant. Investigating the moderating effects of consumer synchronism result of high consumer groups a significant impact on the social congestion showed, at low spatial influence congestion.

Adolescent Attitude towards Sexual Consciousness and Intimate Relationships According to internet Pornography Contact (청소년의 인터넷 음란물 접촉에 따른 성의식과 이성교제태도)

  • Kim, Hye-Ja;Sim, Mi-Jung
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.367-376
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    • 2014
  • This survey research investigates the relationship in adolescent attitudes toward sexual consciousness and intimate relationships according to their exposure to internet pornography. The results of the study indicated that 57.1% of the participants have experienced contact with internet pornography with most participants (48.7%) having first encountered internet pornography while in fourth, fifth or sixth grade. As students progress in school, their exposure to the internet increases thus increasing their potential to be exposed to pornography. Adolescents with no experience encountering internet pornography had a more positive attitude towards sexual consciousness, while adolescents with experience encountering pornography had more uninhibited libidos and were more open to romantic relationships. From the results above, there is a need for preventative measures against problematic behavior stemming from the influences of direct and indirect pornographic exposure on adolescent attitudes towards sexual consciousness and intimate relationships. Mental health services need to be provided for high risk adolescents addicted to pornography like mental health schools or help from specialists.

A Study on the Influence between Self-leadership Strategies and Learning Performance at IT Classes mediated by Attitude of Attendance: focused on the Social Science Students in University (수강태도를 매개변인으로 한 셀프리더십전략이 IT과목 러닝성과에 미치는 영향: 사회과학분야 학습자중심)

  • Park, Ki-Ho;Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.8 no.4
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    • pp.1-17
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    • 2010
  • Many organizations have had deep interests in studies concerning leadership and also in academic area, not only management but also psychology. Until now, the leadership has been accentuated to managers or team leaders especially. Recently, however, the concept of self-leadership that lead one's own activities toward right direction through self-control or self-management is being focused on practices and academia. This study is to investigate the influence between self-leadership strategies and learning performance at IT classes mediated by attitude of attendance focused on the social science students in an university. Research results can give us right direction of task-taking attitudes in firms or learning attitudes in teaching organization and implications to human resource manager who are in charge of improving learning performance or productivity.

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The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook (사회적 및 개인적 선행요인들이 SNS 이용의도에 미치는 영향에 관한 연구 - 국내 대학생들의 페이스북 이용을 중심으로 -)

  • Hong, Ilyoo B.;Kang, Dong Won;Cho, Hwihyung
    • Informatization Policy
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    • v.21 no.1
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    • pp.57-76
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    • 2014
  • The purpose of this research is to investigate the role of social dimensions in predicting the intention to use SNS. We proposed an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

Factors related to the intention of pre-clinical vaccination among nursing students (간호대학생의 임상 실습 전 예방접종 의도에 영향을 미치는 요인)

  • Ahn, Kahyung;Jang, Minsu;Kang, Jihyeon;Kim, Yuri;Shin, Ahyeon;Park, Yeon-Hwan
    • The Journal of Korean Academic Society of Nursing Education
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    • v.29 no.3
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    • pp.225-233
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    • 2023
  • Purpose: The aim of this study was to identify factors related to the vaccination intentions of nursing students before clinical practice. Methods: A descriptive correlational study design was used. The participants were 129 nursing students who were enrolled in one college of nursing in Seoul and were scheduled for clinical training. Data collection was conducted from February 28 to March 7, 2022. The data were analyzed using descriptive statistics, a t-test, ANOVA, Pearson's correlation coefficient, and a latitudinal regression analysis using the IBM SPSS statistics version 26.0 program. Results: The intention to vaccinate showed a significant correlation with vaccination attitude (r=.72, p<.001), subjective norms (r=.68, p<.001), and perceived behavioral control (r=.63, p<.001). The influencing factors on three intent to vaccinate were vaccination attitude (β=.36 p<.001), subjective norms (β=.31, p<.001), and perceived behavioral control (β=.36, p<.001). The explanatory power of these variables was 69.6%. Conclusion: The vaccination rate before the clinical training of nursing students was related to economic burden, a lack of time, and transportation problems that nursing college students experienced during the vaccination process. Therefore, administrative and financial support is needed for improving the vaccination rates of nursing students.

A Study on the Advertising Creative Based on the Technology Convergence (기술융합에 기반한 광고 크리에이티브에 관한 연구)

  • Jeong, Chang Jun
    • Journal of the Korea Convergence Society
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    • v.6 no.4
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    • pp.235-241
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    • 2015
  • As the broadcast, tele communication and media technology develop, the media are divided into various specialities from the internet to the mobile device. An advertising creative in the field, an innovative changes are taking place that had not been in the era of the passed traditional media TV, newspaper, magazine and etc. It's not but the various media's dividing, also the consumers who use the media are evolving in their media behavior from a passive attitude to a positive one. In other words, They consumers receive the advertising messages with positive attitude to researching the message in the searching tool by themselves and participate, act, and diffuse their acknowledgements. In this thesis, as the advertising creative circumstance like this, these varied advertising creative are tried to explained by the three dimension module that is suggested in this thesis.

Factors Affecting Fall-Prevention Behavior of Long-Term Care Nurses (요양병원 간호사의 낙상예방행위에 미치는 영향요인)

  • Choi, Ju Youn;Lee, Ga Eon;Jun, Hye Jung
    • Korean Journal of Occupational Health Nursing
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    • v.31 no.4
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    • pp.157-166
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    • 2022
  • Purpose: The purpose of this study was to identify factors influencing fall-prevention behaviors of nurses working in long-term care hospitals. Methods: Participants included 147 nurses working in 10 long-term care hospitals in B city. Data were collected from September 20-October 12, 2016. SPSS/WIN 21.0 was used for analysis with t-test, ANOVA, Scheffé test, Pearson correlation coefficients, and multiple regression. Results: It was found that attitude toward fall (r=.29, p<.001) and patient safety culture (r=.25, p=.002) had a significant positive correlation with fall-prevention behaviors of nurses working in long-term care hospitals. The factors influencing fall-prevention behaviors in participants were clinical career and patient safety culture (β=.21, p=.012), contributing to 19% of the total variance in fall- prevention behaviors. Conclusion: The findings showed that systematic delivery of differentiated fall prevention education is preferred to nurse's clinical career as a private factor to improve fall-prevention behaviors of nurses in long term care hospital. Particularly, it is imperative to conduct periodical and practical fall-prevention education for nurses to prevent career discontinuity. An independent report system and open communication system as well as a scheme that can disseminate patient safety culture in individual departments to implement patient direct nursing are required to encourage patient safety culture in organizations.

Casual Model Study among Variables Related to the Social Worker's Job Attitude and Behavior (사회복지사의 직무태도 및 행동 관련 변수 간의 인과모형 연구)

  • Lee, Kyung-Cheol
    • Proceedings of the KAIS Fall Conference
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    • 2011.05b
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    • pp.769-772
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    • 2011
  • 본 연구는 조직시민행동의 선행요인으로 조직관리 차원에서 주요하게 고려되고 있는 인사관리 공정성, 경영자 행동특성, 윤리경영 같은 원인(외생, 독립)변수가 매개변수인 경영자 신뢰 및 조직냉소주의를 매개하여, 이들이 결과(내생, 종속)변수인 직무태도 및 행동(조직시민행동, 직무만족, 정서적몰입)과 어떠한 인과관계를 갖고 있는지 이들의 관계를 규명하는데 주력하였다. 이에 본 연구는 포괄적인 모형을 통해 직무태도 및 행동에 영향을 미치는 변수들의 경로를 확인함으로써, 단편적인 분석에서는 알수 없었던, 직무태도 및 행동에 영향을 미치는 원인변수, 매개변수, 결과변수를 분명하게 확정짓는 실증적인 틀을 제공하고 있다. 즉 사회복지행정 분야에서 이제까지 접목하지 않았던 경영자 행동특성, 윤리경영 등 전반적인 사회복지조직관리와 관련된 변수들을 포괄하였으며, 이는 추 후 사회복지조직 혹은 사회복지사를 대상으로 진행되는 연구의 이론적인 기반을 구축하는데 기여한 논문이라는 점에서 연구의 의의가 있다.

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A study on Snack Purchasing Behavior, Understanding of Food and Nutrition Labeling of Middle School Students in Naju Area (중학생의 간식구매행동, 식품과 영양표시의 이해도 - 나주지역 일부학생들을 대상으로 -)

  • Jung, Lan-Hee;Kim, Yang-Ju;Jeon, Eun-Raye
    • Journal of Korean Home Economics Education Association
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    • v.26 no.4
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    • pp.1-19
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    • 2014
  • The purpose of this study was to investigate perception of snack purchasing behaviors and labeling of foods and nutrition of the middle school students. The survey was conducted from 424 students who are boys and girls of middle school in Naju. Data were analyzed by a SPSS program. According to the survey, snack purchase place had a significant difference between gender(p<.05), and all of the boys and girls responded at a high rate that it's convenience store. Snack eating frequency had a significant difference between boys and girls(p<.05). Boys responded that they ate 1~2 times per a week the most, and girls responded that they ate 1~2 times per a month the most. As for snack purchasing behaviors, depending on gender, that of boys was 2.76 in average and that of girls was 2.87, lower than middle. The reason why students didn't check up food labeling, depending on gender and all of the boys and girls responded 'Expiration date' was first confirmed. As for the understanding of food expression, depending on snack expenses, the reason why food expression contents were hard showed a significant difference, depending on snack expenses(p<.05). As for the understanding of food expression, depending on snack purchase attitude, the students showed a significant difference, depending on snack purchase attitude(p<.001), and the lower the snack purchase attitude was, the less the students checked up snack expression. The reason why students checked up nutrition labeling a significant difference, depending on gender, snack expense and snack purchase attitude(p<.001). 'Weight management' was the highest. The recognition in the necessity of nutrition expression(p<.001) and the necessity of food/ nutrition education and publicity(p<.01) showed significant difference.

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Influence of SNS Digital Characteristics on Cultural Contents Purchase Intention (SNS 디지털 환경의 특성이 문화콘텐츠 구매의도에 미치는 영향 - 정보적 참여, 감정적 애착의 매개 역할을 중심으로)

  • Lee, Han-Suk
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.336-345
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    • 2012
  • Under the influence of information technology, there has been a significant change in the consumers' attitude and behavior toward the cultural products. Especially, the social network service (SNS) is predicted to effectively facilitate the growing interaction among potential consumers, which may lead to consumption of the cultural products. The goal of this study is thus two-fold: (a) to investigate the characteristic features of the digital environments based on SNS, and (b) to examine how these factors result in the purchase of the cultural contents. The survey data identified the digital environments as Informational interaction, Information connectivity, and Informational trust in the SNS environment. Subsequently, the structural equation methods confirmed that these factors facilitate consumers' participation in the information network and promote consumers' emotional attachment to the cultural contents, which eventually lead to the positive attitude toward the purchase of the cultural contents.