• Title/Summary/Keyword: Attitude and Behavior

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The Effects of Personality Variables and Values on Pro-environmental Product Purchase and Recycling Behaviors

  • Koo, Dong-Mo
    • Journal of Global Scholars of Marketing Science
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    • v.5
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    • pp.171-204
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    • 2000
  • This paper intends to investigate the hierarchical effects of personality variables and values on pro-environmental product purchase and recycling behaviors mediated by 3 factor environmental attitudes. Previous literature review on pro-environmental behaviors has three categories of research trends. The first category generally done during 70's and early 80's is mainly focused on identifying pro-environmental consumer groups. Second stream of studies has focused on the mediating and moderating effects of variables, such as PCE, environmental knowledge, the perceived importance of behavioral consequences etc., on various pro-environmental behaviors. The last and latest trends of literature is focused on hierarchical and interactive effects of variables on behaviors. Following the trends of literature is review of such specific variables as social responsibility, community mindedness, locus of control, values, and environmental attitudes. The result shows that both locus of control and social responsibility have positive effects on two of environmental attitudes, harmony with nature and limits to growth, but community mindedness did not have effects on environmental attitudes. And social belonging value has positive effects on two of environmental attitudes, limits to growth and nature over human, and environmental value has positive effects on the formation of harmony with nature and limits to growth. But self-actualization has negative effects. And it's also suggested the positive effects of environmental attitudes on purchase and recycling behaviors. Specifically, all environmental attitude variables have positive effects on the formation of pro-environmental product purchase and recycling behaviors except in case of the effects of nature over human to recycling. And it's also revealed that pro-environmental product purchase is a preceeding behavior to recycling behavior, which suggest that consumers have to purchase environment friendly and recyclable products in order to engage in effective recycling behavior. Various applications of the results are discussed in the conclusion.

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A Study of Conflict between Monther-in-law and daughter-in-law in the Changing Korean society with Special reference to Pusan Area (변화하는 한국사회에 있어서 고부 갈등에 관한 연구)

  • 고정자
    • Journal of the Korean Home Economics Association
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    • v.26 no.4
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    • pp.129-160
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    • 1988
  • The purpose of the present study is to understand the change in the relation between mother-in-law and daughter-in-law according to the social change in comparison with the survey effects in 1974 (ko Jung-Ja) and 1985 to find out the cause of conflict in both side of power structure and affection structure, indicating behavior, the influences on the relationships among family, possible meditators. this thesis was made by an experimental research. Data were collected from 146 mothers-in-law and 141 daughters-in-law in Pusan. The collected data were analysed by statistical methods such is as follows, 1. cause of conflict In power structure the cause of conflict is, in the case of mother-in-law opinion opposion and shaughty attitude by daughter in-low and, in the case of daughter-in-law, domestic dominance. It is thought that there is a difference of viw\ew between mother-in-law and daughter-in-law about the possesion of economic dominance and many conflicts rises because of economic dominance. but the study in 1985 than 1974 suggests the possibility of conflict meditator because mother-in-law and daughter-in-law do homework dependently in the practice of power. In affection structure, the chief dissatisfaction toward daughter-in-law showes the change in time. In 1974, there was no affection and respect. In 1985, the rate of doing without consultation was high. Also, the lack of communication of mother-in-law and daughter-in-law is the cause of conflict. 2. Indicating behavior the rate of thinking alone if high in both sides. But in the survey of 1985, the covert verbal aggressive action with which mother-in-law appeals to her daughter and daughter-in-law to husband is rising. 3. Influence on the relationship among family by the conflict between mother-in-law and daughter-in-law. the conflict between mother-in-law and daughter-in-law play negative effects on the intimacy and relation between husband and wife. 4. Conflict mediation behavior As compremiser, it is suggested that in the case of daughter-in-law the position and role of husband is important and, in the case of mother-in-law respects mother-in-law, daughter-in-law and gives her the role.

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Thre Relationaship of Scientific Knowledge and Ethical Value in Environmental Education (환경교육에서 과학적 지식과 윤리적 가치의 관계)

  • 김정호
    • Hwankyungkyoyuk
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    • v.10 no.2
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    • pp.51-62
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    • 1997
  • The objective of this study was to review the meaning and problems of Scientific Knowledge and Ethical Value in Environmental Education. The ultimate goal of environmental education is shaping proenvironmental human behavior. The factors of human behavioral decision making are ideology, value, attitude and behavioral intentions. Ideology is a kind of belief system used by social groups to interpret their social world. The main elements of belief system are knowledge and value. The traditional thinking in education has been that we can change behavior by making human beings more knowledgeable and more valuable. In environmental education, the aim of scientific inquiry is to analysis cause-effect relation of human beings behavior and environmental phenomenon, and ethical education is to change the mind of human beings from zero-sum to positive-sum about the relations between human beings and natural environments. But, there are many problems of knowledge education and value education in environmental education. For example scientific knowledge without ethical value is dangerous to environment protection, and ethical value without scientific knowledge is vague. Therefore, we must recognize that the relationship of ethical value and scientific knowledge is not substitutional but complementary. The teaching-learning methods which can integrate knowledge and value in environmental education are rational decision making model. For this model, we can construct teaching contents with inquiry materials. To earn the benefits of specialization among several subjects in environmental education, social studies can focus on social science knowledge and decision making, science education can focus on pure natural science knowledge and scientific investigation, moral education can focus on problems of ethical value system, home economics can focus on practical action and environmental education(Environments in middle school, Ecology and Environments in high school) can integrate social-national science knowledge and ethical value in broad perspective about human beings and ecosystem. That is the method to protect from law of diminishing marginal utility of learning in environmental education.

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The Effect of eWOM Information Characteristics and Brand Community Experience Value on Brand Trust, Conversion

  • HAN, Sang-Seol
    • The Journal of Industrial Distribution & Business
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    • v.13 no.4
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    • pp.35-49
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    • 2022
  • Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

A Study on the Linkage between the Kindergarten and The Lower Level Elementary School Buildings (유치원(幼稚園)과 국민학교(國民學校) 저학년(低學年) 건축(建築)의 연계성(連繫性)에 관(關)한 연구(硏究))

  • Yoon, Chun-Keun
    • Journal of the Korean Institute of Educational Facilities
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    • v.2 no.2
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    • pp.51-64
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    • 1995
  • This study investigates possible of linkage between kindergarten infants and the lower level elementary school students so aims to take a triangular position which direction of architectural space plan. The results of the study are as follows: 1) The results of analysis which infants and lower level elementary school students' behavior and activity showed similar play patterns in space attitude, rule of space use, similar to satisfaction and kinds of play, the time required, groups scale and place of play. 2) Architectures of kindergarten and lower level elementary school can classify style of selfhelp-singleness, establishment as an annex-singleness, establishment as an annex-attachment and divides space of education, management, service and analogized kinds of necessary space. 3) Infants of four, five years old and six, seven years old(first, second elementary school students) are similar to physical, intellectual, emotional development and have special characters of successions so kindergarten and lower level elementary school buildings must be necessary for organic linkage and intergration.

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The Effects of 12-weeks health education and exercise program on body composition, bone density, blood lipid, and health behavior among Middle-aged and Aged Women in rural areas (건강교육과 운동프로그램이 일 농촌지역 중·노년기 여성의 체성분, 혈중 지질, 골밀도 및 건강행태에 미치는 영향)

  • Kim, Young-Me;Wie, Seoung-Uk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1737-1746
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    • 2013
  • The Purpose of this study was to conduct the effects of the 12-weeks health education and exercise programs on body compositions, bone density, and blood lipid, and health behavior among middle-aged and aged women in rural areas. The number of participants was 33 women at the age of 40-75 from March 5 to May 31 in 2012. For statistical analysis, descriptive statistics, paired t-test and ANCOVA were used with SPSS WIN 12.0. The results were summarized as followings. First, body weight, BMI and % body fat decreased significantly. Second, serum total cholesterol, triglyceride and LDL-cholesterol level decreased significantly. Third, Bone density increased significantly. Forth, Health behavior and attitude were significant factors in exercise, alcohol and smoking. Therefore, it is necessary to provide individual programs of intensive aerobic and muscle exercise over 3 months and the community will have to provide systematic management.

The Parent-Child Relationship in Traditional Korean Society Described in Korean Classic Novels (고전을 통해 본 한국 전통사회의 부모-자녀 관계)

  • Park Eun-Sook;Kim Eun-Kyung;Won Jung-Wan;Oh Won-Oak;Suk Min-Hyun;Im Yeo-Jin
    • Child Health Nursing Research
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    • v.8 no.4
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    • pp.469-481
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    • 2002
  • The purpose of this study was to explore the parents and child relationship in traditional Korean society through the Korean classic novels. The Data were analyzed through latent content analysis in focusing on the parents and child relationship. Forty-six Korean classic novels written in Chosun Dynasty (from 1392 to 1910 AD) were chosen to analyze and they were represented the characteristic Confucian ideas. The sentences containing the expression of child-care and parent-child relationship were selected during intensive reading line by line and analyzed. Sixty-nine meaningful concepts were drawn out from 258 significant sentences by the similar meaning and common theme and classified as 3 categories and 11 sub-categories. The important parent-child relationship expressed in Korean traditional society were as follows: From the category of the Meaning of Child, 4 sub-categories were drawn; gift of heaven, successor of the family line, driving power of life, and rewards from the offspring. From the category of attitude to the child, 3 sub-categories were drawn; a notion of preferring a son to a daughter, close maternal-child relation, and expectation to the future of child. From the category of nurturing behavior, 4 subjects were drawn; Tae-Gyo(fetal education), affective behavior, socialization, and health management behavior. Above result helps to improve the basic understanding the relationship of parent and child in modern society. And by the understanding of child in the family, unhealthy relationship of parent and child can be prevented and furthermore family centered child health promotion can be achieved.

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Dynamics Modeling and Behavior Analysis of Underwater Glider System

  • Nam, Keon-Seok;Kim, Donghee;Choi, Hyeung-Sik;Lee, Shin-je;Kim, Joon-Young
    • Journal of Advanced Research in Ocean Engineering
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    • v.3 no.1
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    • pp.25-31
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    • 2017
  • Generally, underwater gliders do not have separate propellers for their forward movement. They derive a propulsive force due to the difference between their buoyancy and gravity. The attitude of an underwater glider is controlled by changing the relative position of the buoyancy center and mass center. In this study, we derived nonlinear 6-DOF dynamic and mathematical models for the motion controller and buoyancy controller. Using these equations, we performed dynamic underwater glider simulations and verified the suitability of the design and dynamic performance of the proposed underwater glider.

Brand Relationship Formation Process of Apparel Products(Part I) (의류제품의 상표관계 경로모형 연구(제1보))

  • 조희라;이선재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.6
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    • pp.790-800
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    • 2002
  • Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

Consumer Perception of the Korean Economic Crisis in 1998: Impacts on Purchase Behaviors of Foreign Products (소비자의 경제위기의식과 애국심이 외제품 구매행동에 미치는 영향: 1998년 우리 나라 경제위기 상황을 중심으로)

  • 양지연;사공수연;박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.2
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    • pp.228-236
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    • 2001
  • Economic crisis in Korea since December 1997 had tremendously affected consumer behavior. This study examined consumer perception of the economic crisis and investigated its impacts on consumer ethnocentrism and purchase behaviors of foreign products. Two product categories of clothing and cosmetics were selected fro empirical testing. Data were obtained from a questionnaire survey to female consumers in Korea during September 1998, and 468 responses were analyzed. The consumer perception of the economic crisis(PCEP) scale was developed for the study. Correlation and regression analyses revealed: 1) the positive relationship between PCEP and consumer ethnocentrism(ETHN); 2) the positive effects of attitude toward foreign products(ATTI) on actual purchase of foreign products since the economic crisis(PB) and on purchase intention of foreign products(PI) for both clothing and cosmetics; 3) the negative effect of ETHN on PI for both product categories; and 4) the negative effects of PCEP on PB and PI for clothing.

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