• Journal of Korean Library and Information Science Society
• /
• v.32 no.3
• /
• pp.1-29
• /
• 2001

This study is to investigate extensively the complaint responses of the public library users, as an example of the complaining behaviors of the clients in not-for-profit organization. It selects and analyzes empirically some of the antecedents of the complaining behaviors including attitude toward complaining, cost of the complaining, likelihood of success, of success, product, external attributions and loyalty, and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the public library users, based on the theoretical backgrounds. It also examines the free use as a new variable of antecedents for not-for-profit organizations. Final data through questionaries are obtained from 515 unsatisfied adult public library users in Taegu, 456 of them analysed with SPSS 10.0 for Windows.

• Journal of Korean Society of Transportation
• /
• v.9 no.1
• /
• pp.29-46
• /
• 1991

The purpose of this study is to develop a parking behavior model in prior step for solv-ing parking problems in Pusan C. B. D. The results of this study are as follows; In the C. B. D of Pusan the peak parking time is between 2 and 3 o'clock P. M., and the average parking duration is 237 minutes. It means the use of parking lots is very ineffi-cient. Hence in order to shorten the parking duration, it is very urgent for drivers to chan-ge parking attitude. The walking distance from the parking lots to his destination is below 300∼500m, so the establishment of parking areas and the arrangement of parking lots in C. B. D should be planned on the base of the above walking distance. The model distinguishing between legal and illegal parking behaviors is derived from the binary decision model. The selected model has the correlation rate, η2=0.505 which is relatively high value This result shows that the detetminating judgement on the legal and illegal parking behavior is influenced mutually such factors as driver's occupation parking purpose monthly income distance to his destination averaged parking duration and age.

• Journal of Family Resource Management and Policy Review
• /
• v.12 no.3
• /
• pp.1-21
• /
• 2008

Research has emphasized that relationship marketing programs enhance customer satisfaction and reduce switching intentions by building switching barriers. However, the psychological reactance theory demonstrates that building switching barriers can make customers fsel that the alternative not chosen is more attractive, because their freedom of choice has been deprived. It can be hypothesized that a relationship marketing program, which is intended to offer various benefits to customers, may not result in positive customer attitude and behavior. This paper examines the effects of relationship marketing programs on customers' perceptions of switching cost and loss of freedom. The effects of those perceptions on customer satisfaction and switching intentions were identified. In addition, the moderating role of personal reactance was examined. The results of this study suggest that (1) perceived switching cost has significant influence on boosting perceived loss of freedom; (2) perceived loss of freedom has no significant effects on customer satisfaction; (3) perceived loss of freedom enhances customers' switching intentions. Furthermore, psychological reactance has a significant influence on customers' switching intentions. This study concludes that the role of relationship marketing programs should be reconsidered, especially in terms of customers' switching intentions. Customer satisfaction is not the key factor of predicting customers' future behavior.

• Journal of the Korean Home Economics Association
• /
• v.26 no.4
• /
• pp.31-41
• /
• 1988

The purpose of the present study was to test the behavior of dietary life, the preception of body image and the attitude of body weight control of the subjects, and to imagine difference of value evaluation about thirteen foods. the subjects were 570 high school students who were living in Seoul. The results can be summarized as follows: 1. In selecting actual and ideal body sizes from a series of five outline drawings of female figures that ranged form 20% underweight to 20% overweight, 64% of the subjects selected overweight drawing s as their actual sizes, and 85.1% of the subjects selected underweight ones as the ideal sizes. 59.3% of the subjects had a desire to lose weight, 20.8% to gain weight. Those who think they are thinner than standard body weight were more satisfied with their body sizes than those who think they are fatter than that. Most subjects (79.8%) were concerned about their weight control, and the majority of them (36.1%) began to take concerns about it in their high school days, through the conversation with their friends about their body sizes. 2. In this study, thirteen foods were chosen as samples; rice, bread, salad, milk, cola, cider, juice, duck-bok-ki, chocolate, batterfriend foods, chinese noodles, cookies, fruits. Most of them evaluated foods on the basis of the taste. They valued fruits over any other foods as least fattened food, while they thought of such foods as rice, cola, cider, ice-cream, chocolate, batter-fried food, chinese noodles as fattened foods.

• Asia pacific journal of information systems
• /
• v.29 no.4
• /
• pp.591-614
• /
• 2019

With the proliferation of social media, it has become easier for people to spread rumors online, which can aggravate the issues arising from online rumors. There are many individuals and organizations that are adversely affected by malicious online rumors. Despite their importance, there has been little research into why and how people spread rumors online, thus inhibiting the understanding of factors that affect the spreading of online rumors. With attention seeking to address this gap, this paper draws upon the dual process theory and the de-individuation theory to develop a theoretical model of factors affecting the spreading of an online rumor, and then empirically tests it using survey data from 211 individuals about a specific rumor. The results indicate that the perceived credibility of the rumor affects the individuals' attitudes toward spreading it, which consequently affects the rumor spreading behavior. Vividness, confirmation of prior beliefs, argument strength, and source credibility positively influence the perceived credibility of online rumors. Finally, anonymity moderates the relationship between attitude toward spreading online rumors and the spreading behavior.

• Korean Parent-Child Health Journal
• /
• v.8 no.2
• /
• pp.112-122
• /
• 2005

Purpose: This study was done to investigate the relation to perceived maternal child rearing behaviors and the level of internet addiction in the upper year grade students. Method: Data was collected through self-report questionnaires in which perceived maternal child rearing behaviors and internet addiction. This study population was comprised of 668 students who enrolled 4~6 year-grade in Kwangwon-Do. The data collected was analyzed by the SPSS program. Results: The level of internet addiction of subjects was rather low. Of the children, 88.2% reported being average on-line users, 7.3%, heavy on-line users, and 4.5%, internet addicted. Gender, existence of father, mother's attitude when child overuse on-line, average playing time of on-line per day, frequency of on-line visits per week and purpose of on-line use for average on-line users were different from that of heavy on-line users. The level of perceived maternal child rearing behaviors were abbreviate positively correlated to the level of internet addiction in subjects. Conclusion: We suggest these results be used to develop a internet addiction prevention program.

• Health Policy and Management
• /
• v.20 no.1
• /
• pp.155-182
• /
• 2010

This study reviews 302 articles on health care organizations (HCOs) from 33 Korean Research Foundation registered journals. Articles are classified by criteria, focusing on study topics and methods. Key findings: (1) 'health care' journals are the major source of research on HCOs, (2) there has been a rapid increase in the amount of articles since the 1990s, (3) the majority of the studies deals with micro issues such as job attitude or motivation, (4) approximately 17% of the articles does not provide hypotheses based on theoretical assumptions, (5) few studies attempt to propose a new concept or theoretical framework, (6) most of the studies consider 'individual' as a level of analysis, (7) the use of cross-sectional data collected by survey questionnaire is general, and (8) individuals in a single occupation from multiple organizations are the main data source. Based on the findings, some directions for future research are proposed. Most of all, having more opportunities to introduce theories of organization and organizational behavior in health care need to be made in order to enhance understanding of HCOs. Next, sophisticated methodologies to guide empirical investigations should be developed to reduce deficiencies in research. Finally, efforts to encourage interdisciplinary approaches to the study on HCOs also need to be increased.

• Asian Pacific Journal of Cancer Prevention
• /
• v.17 no.1
• /
• pp.85-88
• /
• 2016

Background: Cervical cancer is the second most common malignancy among women worldwide, and women of reproductive age in Thailand. However, information on the behavior regarding cervical cancer in rural community Thailand is sparse. Objective: To assess the knowledge, attitude, and practice regarding cervical cancer (CC) among rural community women in Nakhon Ratchasima, Thailand, using predesigned structured questionnaires. Materials and Methods: A cross-sectional survey was conducted in 8 villages of Non Sung district, Nakhon Ratchasima province, Thailand, during January to April 2015. Bloom's taxonomy was used as a framework for the study. 265 women aged between 30-60 years old were selected by simple random sampling. All participants completed predesigned questionnaires with 4 parts: demographic data, knowledge, attitude, and practice regarding cervical cancer. Descriptive statistics were used for analysis in this study. Results: The majority of participants were in the age group of 41-50 years old (42.6%) with senior secondary school level of education (32.1%), marriage status (85.0%), agricultural employment (59.6%), and family income between 6,000-10,000 baht per month (54.3%). Some 63.4% and 68.7% participants had high knowledge and moderate level of attitudes regarding CC, while 41.1%, 48.7%, and 10.2% had neem regularly, irregularly or never screened for CC, respectively. The main reasons for not screening were were shyness (44.4%) and no time (55.6%). Vaginal discharge and itching were the common signs and symptoms of participants who were screened at a health promotion hospital of sub-district. Conclusions: CC is still a health problem in the rural community. Therefore, health education is required, particularly for those who have never undergone screening.

• Journal of Global Scholars of Marketing Science
• /
• v.10
• /
• pp.1-26
• /
• 2002

The present study examines the role of subjectively perceived factors of the attitude toward web shopping in forming an intention to use a web shopping intention. An integrative research model is presented and tested empirically. It includes the following three aspects of belief in Davis' TAM: perceived usefulness, perceived ease of use, perceived enjoyment. Specially, internet self-efficacy, or the belief in one's capabilities to organize and execute courses of Internet actions required to produce given attainments, is a potentially important factor in efforts to gain more favorable attitude toward web shopping close the digital divide that separates experienced Internet users from novices. Prior research on Internet self-efficacy has been limited to examining specific task performance and narrow behavioral domains rather than overall attainments in relation to general Internet use, and has not yielded evidence of reliability and construct validity. Survey data were collected to develop a reliable operational measure of Internet self-efficacy and to examine its construct validity. Also, much previous research has established that perceived ease of use is an important factor influencing user acceptance and usage behavior of information technologies. However, very little research has been conducted to understand how that perception forms and changes over time. The present study examines that higher internet self-efficacy is more getting favorable web shopping attitude, and web shopping intention as more as usefulness, enjoyment through the internet.

• Journal of Society of Preventive Korean Medicine
• /
• v.3 no.2
• /
• pp.129-150
• /
• 1999

This study was carried out to analyse a perception on acne for the Junior college students to provide basic data for the suitable treatment of acne to the students and the specialists. For this study, self-administering questionnaires were distributed to 480 students from 13 departments at a suburban women's junior college from May 1 to May 3, 1996. Of the students, 399 were responded and included in the analysis. The questionnaire includes the general question of objects, the question of knowledge and attitude of acne, and its treatment. The results were as follows: 1. Age distribution for the group less than 20 years was 63.7% and over 20 years was 36.3%, the group with acne was 66.2% and the group without acne was 33.8%. Proportions of acquiring the knowledge on acne was 49.6% from newspaper or magazine, 47.15 from friends, and 26.85 from TV or radio. 2. With regard to the knowledge on the presence of acne, a proportion of correctly answered for the question on the cause of acne was $3.41{\pm}1.02$ for the group with acne compared with $3.16{\pm}0.89$ for those without acne. This difference was statistically significant (p<0.05). 3. With regard to the knowledge levels on the treatment of acne, a proportion answered' skin-care center' for the question on where to select for the profer treatment was $13.21{\pm}1.88$ compared with $12.09{\pm}1.88$ for the other group. This difference was statistically significant (p〈0.05). A proportion of answered 'squeezing out acne by themselves' for the question of how to treat was $12.26{\pm}1.91$ compared with $10.83{\pm}1.25$ for the other group. 4. In the treatment according to the attitude of the group with acne, the positive group replied 'YES' in the intention of treatment by themselves was 55.9%. In conclusion, the differences in the knowledge and attitude on the presence of acne are not significant and it was found that the knowledge and attitude for the group with acne did not significantly influenced the treatment behavior. Accordingly, it is important to understand the cause of acne, provoking factors, remedy etc. For this, it is necessary to a provide an accurate information to professionals to enhance the knowledge of acne and to treat it properly.