• Journal of Korea Society of Industrial Information Systems
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• v.26 no.6
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• pp.97-118
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• 2021

This study empirically examines the effect of the psychological empowerment of airline cabin crews on customer-focused job performance attitude, service behavior by CSM, and service behavior beyond CSM. The research model and associated hypotheses were verified with the structural equation model. The findings of the study reveal that psychological empowerment has a effect on customer-focused job performance attitude and service behavior by CSM, but no effect on service behavior beyond CSM. And it is also shown that customer-focused job performance attitude has an effect on service behavior by CSM but no effect on service behavior beyond CSM. In addition, customer-focused job performance attitude shows a mediating effect between psychological empowerment and service behavior by CSM. On the other hand, it is analyzed that there is no mediating effect between psychological empowerment and service behavior beyond CSM. This study implies that the psychological empowerment and customer-focused job performance attitude of cabin crews are important at point of contact with customers to improve service quality, and psychological empowerment reinforces service behavior by CSM on the premise of customer-focused job performance attitude.

• Journal of the Korean Data and Information Science Society
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• v.20 no.3
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• pp.563-575
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• 2009

This research has found logical data directly influencing forming consideration set and attitude and attitude strength under the choosing situation based on memory-base proposed by Priester et. al (2004). We've examined the possibility of model extension through physical salient strength according to the location of product display as an external stimulate factor and attitude and attitude strength, consideration set and role on variable choice. Especially, this research practically proposed the method measuring directly the attitude on behavior instead of seeing the intension of behavior or behavior by measuring the behavior itself based on existing experiment methods and applied logistics regression analysis. In conclusion, this research confirmed the possibility of generalization of this model by verifying appropriateness through logical background and actual analysis based on stimulus-base proposed model characters as an integrated model relation between attitude in stimulus-based relation and decision-making.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.131-152
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• 2013

Many studies have reported that software piracy is prevalent in today's society. As software is more closely integrated with across industries, software piracy would put more burdens on national economy. In spite of software anti-piracy efforts, the phenomenon has been getting worse. It is necessary to change the focus of current deterrence strategies. For better understanding of unethical behavioral intention, a research model of potential determinants for the software piracy is developed and empirically tested. The results from the study show that the planned behavior model variables-attitude, subjective norms, and perceived behavioral control-have impact on intention to commit software piracy. In addition to the variables, past behavior, perceived benefits and risk were found to be significant predictors of attitude toward software piracy. However, neither attitude nor intention was influenced by facilitating conditions. Moreover, the effect of past piracy behavior on attitude was strongly mediated by perceived benefits. Implications for research and practice are discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.3
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• pp.119-128
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• 2006

The augmentation in social deviation of adolescence is one of the issues that modern society should resolve. Deviation behavior of adolescents is often expressed as clothing behavior being against the social or school rules. Therefore, to understand the social deviation and clothing behavior of adolescents, the study investigated the relationship with the level of social deviation, clothing interest, the attitude toward clothing, and clothing deviation. Survey was utilized to collect the data and subjects were 411 female high school students. Principal component analysis and regression analysis were used to analyze the data. While the level of social deviation of female high school students had no statistically significant influence on the fashion-oriented attitude, clothing interest of them had an effect on the fashion-oriented attitude, suggesting that adolescents, having a high interest in clothing, thought the fashion-oriented attitude as an important clothing attribute. The level of social deviation of subjects had a statistically significant influence on the behavior of clothing deviation. The less the subjects took an interest in clothing and the lower the level of social deviation was, the more they thought the status-oriented clothing attitude as an important clothing attribute. Also, the result revealed a similar tendency in the modesty-oriented clothing attitude to that in the status-oriented clothing attitude.

• Korean Journal of Human Ecology
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• v.16 no.5
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• pp.1031-1040
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• 2007

The purpose of this study was to assess the causal relationships of attitude toward fish eating, health involvement, convenience, fish consumption and age. A total of 235 questionnaires were completed. Structural equation model was used to assess the causal relationships among constructs. Results of the study demonstrated that the structural equation analysis result for the data also indicated excellent model fit. The influences of age on health involvement and convenience were statistically significant. The influences of health involvement on attitude toward fish eating and fish consumption behavior were statistically significant. The influence of convenience on fish consumption behavior were statistically significant. Moreover, the age had a significant indirect effect on attitude toward fish eating through health involvement. The age also had a significant indirect effect on fish consumption behavior through convenience.

• International Commerce and Information Review
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• v.14 no.4
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• pp.177-201
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• 2012

This paper explored consumers' LoHAS purchasing behavior and factors influencing the behavior, including' self-construal, and LoHAS values, attitudes and behavior. First, this study investigated how self-construal affected LoHAS values, and then analyzed how LoHAS values influenced LoHAS attitude and behavior. Last, this study is to examine how the relationships among LoHAS values, LoHAS attitude and behavior are moderated by consumers' gender. We administerd a survey with undergraduates attending a university located in the metropolitan area. The analysis results indicate that interdependent self-construal affects LoHAS values. According to the analysis, both environmentalism and sustainability of LoHAS values also affect LoHAS attitude, and then the attitude influences LoHAS behavior. In addition, the results show that the relationships among LoHAS values, LoHAS attitude and behavior are not moderated by consumers' gender. This study shows the casual relationship between variables including self-construal, LoHAS values, attitude and behavior. In particular, this finding confirms that self-construal as one of psychological factors affects LoHAS consumers' values and behavior. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Korean Journal of Child Studies
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• v.28 no.2
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• pp.71-89
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• 2007

The subjects in this study of parenting attitudes, children's behavior problems and attention ability were 111 5-year-old children and their parents. Data was analyzed by mean, frequency, percent, three-way ANOVA, and Pearson's correlation. Results showed that behavior problems and attention ability of children varied by the parenting attitude of mothers and fathers. Behavior problems of boys were higher than girls, and boys' attention abilities were lower than girls.' Interaction effects were found between parenting attitudes and gender in children's behavior problems and attention ability : fathers' autonomy correlated negatively with boys' behavior problems (r=-.47), task processing speed (r=-.37), and attention inconsistency (r=-.36). Children's behavioral problems correlated positively with attention inconsistency (r=.28).

• Journal of Korean Academy of Nursing
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• v.28 no.3
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• pp.550-562
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• 1998

The purpose of this study was to test the Theory of Planned Behavior in the prediction of contraceptive behavior among married women. This study used a descriptive correlational design to examine the relationships among the study variables. Eighty married women in Seoul and Kyungki-do participated in this study, Research instruments used were the tool for measuring TPB variables search as attitude toward contraception, subjective norm, perceived behavioral control, and intention ; and the tool for measuring contraceptive behavior. The former was modified by the researcher according to Ajzen & Fishbein(1980)'s guidelines for tool development and Jee (1993)'s tool. The latter was developed by the researcher Data was collected from July 20, 1996 to October 25, 1996. The results are as follows ; The three factors, attitude, subjective norm and perceived behavioral control of contraception can explain 30% of the variance in contraceptive intention. Inspection of path coefficient for each of the three predictor variables revealed that subjective norm and perceived behavioral control were the predictor variables on intention, while attitude was not. ; and intention and percevied behavioral control factors can explain 42% of the variance in contraceptive behavior. Inspection of path coefficient for each of the two predictor variables revealed that intention and perceived behavioral control were the predictor variables on behavior. In conclusion, this study identified that Theory of Planned Behavior was a useful model in the prediction of contraceptive behavior, and the contraceptive service program based on the TPB variables would be an effective nursing intervention for the change in contraceptive behavior.

• Journal of Families and Better Life
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• v.33 no.6
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• pp.97-113
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• 2015

The purpose of this study is to examine adolescent consumers' donation intention. To attain the goal, a survey was conducted to middle and high school students and undergraduates at the age of 25 or younger residing in Seoul and the capital area from June 1st to the 25th in 2015. A total of 450 questionnaire sheets were used for final analysis. This study investigated adolescent consumers' donation attitude and donation intention levels and also the effects of related variables on their donation intention with the mediation of their donation attitude. The implications of this study for consumer education and policy will be meaningfully used to increase their donation behavior afterwards. According to the major findings of this study, first, adolescent consumers' donation attitude was relatively positive, and their donation intention was relatively lower than their donation attitude. Second, comparing the total causal effects of variables on donation intention, interest in donation was found to the biggest, and the next were subjective norms, mother's participation in the donation experience (yes), personal citizenship, donation attitude, male students, the subjective level of financial status, face-saving behavior, and undergraduates in order.

• Child Health Nursing Research
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• v.21 no.3
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• pp.216-226
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• 2015

Purpose: The purpose of this study was to investigate the knowledge and attitude on tuberculosis by parents of North Korean refugees' children. Methods: A descriptive study was conducted. Data were collected from July to November, 2014 in Hanawon and 74 North Korean refugee parents participated in the study. Data were analyzed using the SPSS 21.0. Results: The score for knowledge was 17.72 out of 30 points, for awareness in attitude, 49.34 out of 60 points and for prevention behavior in attitude, 48.39 out of 60 points. There were positive significant correlations among knowledge, attitude and health interest. There was also a significant positive correlation between awareness and prevention behavior in attitude, and between prevention behavior and health interest. Conclusion: North Korean refugee parents showed a low level of knowledge and a negative attitude. The implication of these results is an awareness of the need for education on the causes, transmission and importance of treatment for tuberculosis. This kind of education can guide North Korean refugee parents to obtain correct information and positive attitudes and therefore, be able to effectively practice appropriate health behaviors in tuberculosis management for their children.