• Journal of Fashion Business
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• v.22 no.3
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• pp.39-56
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• 2018

Since trusting in other consumers may refer to having similar needs and preferences on fashion goods with them, interpersonal trust can be a reliable and practical criterion for market segmentation online. Therefore, this study aims to identify fashion online consumers based on interpersonal trust. This study segments fashion consumers based on interpersonal trust and experience and describes characteristics of each segment by examining demo-psychographic and behavioral variables as well as clothing consumption values. An online survey was conducted to collect data from 426 adult consumers who had bought fashion goods from their patronized e-tailer in the past one month. They completed a self-administered questionnaire inquiring about interpersonal trust, trust in e-tailers, purchase intentions, clothing consumption values, and their purchasing behavior online. Two-step cluster analysis generated four segments: distrustful doers, trusting doers, inactive trusters, and distrusters. They exhibited different characteristics in gender, online experiences, interpersonal trust, clothing consumption values, trust in the e-tailers, and attitude toward the e-tailers. Providing a new effective segmentation base, this study suggests that fashion marketers identify customers with a high level of trust in other customers and develop an encouraging environment that customers can interact with others in order to increase the effectiveness of trust. Because customers with a higher level of interpersonal trust are likely to have stronger trust in e-tailers with, more favorable attitude and purchase intention, and highly perceive the value of clothing consumption than those who have a lower level of interpersonal trust.

• Research in Community and Public Health Nursing
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• v.14 no.4
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• pp.639-645
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• 2003

This study was purposed to apply Aizen's Theory of Planned Behavior to workers using personal protective equipment. For this purpose, occupational health nurses conducted a survey of 173 male workers who were working at 6 different factories during the period from August to October 2003. The score of each variable related to the Theory of Planned Behavior was calculated: attitude (3.74); subjective norm(4.10); and perceived behavioral control (3.48). Four preceding factors were also assessed: behavioral belief(3.63); outcome evaluation(4.05); normative belief (4.20); and motivation to comply(4.03). Analysing the results, we found that two factors of the Theory of Planned Behavior are important in this case, which were subjective norm and perceived behavioral control that were found to be in a strong positive linkage with the use of personal protective equipment. Thus enhancing subjective norm and perceived behavioral control must be the most important goal of health education for workers who must use personal protective equipment. In addition, though behavioral intention, an intermediate factor of the Theory of Planned Behavior, was not measured in this study, subsequent studies are expected to include the factor in their models.

• Journal of Korean Academy of Nursing
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• v.45 no.6
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• pp.802-811
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• 2015

Purpose: The purpose of this study was to test and validate a model to predict living and brain death organ donation intention in nursing students. The conceptual model was based on the theory planned behavior. Methods: Quota sampling methodology was used to recruit 921 nursing students from all over the country and data collection was done from October 1 to December 20, 2013. Results: The model fit indices for the hypothetical model were suitable for the recommended level. Knowledge, attitude, subjective norm and perceived behavioral control explained 40.2% and 40.1% respectively for both living and brain death organ donation intention. Subjective norm was the most direct influential factor for organ donation intention. Knowledge had significant direct effect on attitude and indirect effect on subjective norm and perceived behavioral control. These effects were higher in brain death organ donation intention than in living donation intention. Conclusion: The overall findings of this study suggest the need to develop systematic education programs to increases knowledge about brain death organ donation. The development, application, and evaluation of intervention programs are required to improve subjective norm.

• Journal of Families and Better Life
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• v.15 no.1
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• pp.173-190
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• 1997

The purpose of this study is to investigate social relationship and housework implementing of the elderly households in Chungbuk and to provide suggestion s from the perspective for the well-being of the elderly. The data of this study are collected through questionaire and the data of 244 respodents are analyzed using Frequency Contingency analysis one-way ANOVA. The results are as follows: firstly most elderly tend to have a close relationship with their neighbors in their houses. The activity of social relationship is routine behavior and the satisfaction of social relationship with their neighbors is high, The older the age the lower the education level and the poorer in physical health the more frequently they meet their neighbors and friends the more frequently they go to establishments for elderly and tend to play games such as a flower cards game. Secondly the average time implementing housework by elderly women is about 3.63 hours. The attitude toward housework is a l ttle negative. The average housework eqipments owned by them are 4.8 The older the poorer in physical health the lower level of owning housework equipments the shorter is the time implementing housework and the more negative is the attitude toward housework.

• Journal of the Korean Society of Food Culture
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• v.18 no.3
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• pp.292-301
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• 2003

The purpose of this study was to know the perception on acne for the college students to provide basic data for the suitable care of acne. Self-administrated questionnaires were completed by 641 college students. Dietary attitude, food habit, general perceptions on acne, knowledge level on acne, and relationship perception between special food and acne were analyzed. The results were as follows. 1. Self reported health status, smoking, obesity index were significantly different by experience of acne. 2. Dietary attitude and food habits were not significantly different by experience of acne. 3. Acne experienced subjects had acne on their face mostly and responded positively to specialized treatment. Proportions of getting the knowledge on acne were 40.6% from friends, 35.4% from magazine and 21.7% from TV or radio. 4. Proportions of correctly answered for the questions about pregnancy, hair cosmetics, oily food, male hormone, family history, constipation related with acne were less than 50% for acne experienced subjects. 92.5% of acne experienced subjects were answered eating chocolate, nut, and fat were related with breaking out and aggravating of acne. Perceptions on breaking out factors and aggravating factors of acne were not significantly different by gender. 5. More than 70% acne experienced subjects stated that instant foods, oily foods, meats, cookies, nuts were related with developing and aggravating acne. Soybean, Seaweed, fermented fish were recognized as less related with developing and aggravating acne.

• Korean Journal of Community Nutrition
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• v.2 no.4
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• pp.530-538
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• 1997

148 male and 153 female college students attitude toward weight control, diet behaviors and food habits were investigated by self questionnaire. Among the students, underweight students were 11.0$\%$, normal weight students were 63.5$\%$ and obese students were 25.6$\%$ by RBW standard, and underweight students were 16.0$\%$, nromal weight students were 70.4$\%$ and obese students were 13.6% by BMI standard. However, more than 10% of male and 38$\%$ of female students thought they were obese even thought their body weight were normal. Female students tended to overeat when they were stressed or in a bad mood and generally all participants had poor scores on the dietary attitudes test, however, male students had significantly higher scores than female students. Female students tended to choose food more for its taste. Collegestudents are in early stage of adult life and their dietary attitudes, food behaviors and life style will continue to their later life. Therefore college students need more good nutrition knowledge, positive dietary attitudes, modified life styles to prevent and treat collegestudents obesity. (Korean J Community Nutrition 2(4) : 530-538, 1997)

• Korean Parent-Child Health Journal
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• v.6 no.2
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• pp.103-114
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• 2003

This descriptive study was conducted to explore the mothers' perceived temperament of their preschoolers, and its related factors. Survey from 212 mothers of preschoolers residing in Seoul, Daejeon, and Suwon was performed, and Schaefer's MBRI(Maternal Behavior Research Instrument), and PTQ(Parent Temperament Questionnaire) by Thomas and Chess, Child-rearing burden instrument by Han were used to collect data from September 15 to October 31, 2002. Data was analyzed with SPSS 10.0 Win program. Summaries of results were as follows: 1. There was no significant difference in temperament type-easy or difficult child-depending upon the demographic characteristics. 2. In temperament subscale, boys showed higher activity level than girls, and in working mothers group, adaptability was significantly lower although mood was higher. Preschoolers with expanded families were higher in activity level and intensity of reaction than with nuclear families. 3. Approach-withdrawal, adaptability, and mood showed significant negative relationship with maternal childrearing burden. 4. Temperament showed significant positive or negative relationship with maternal childrearing attitudes. In conclusion, it determined preschoolers' temperament was affected by primary environment such as maternal attitude, childrearing burden, and family type as well as children's gender. It was suggested that parent education and counselling program in nursing would be needed to promote children's desirable temperament.

• Journal of Korean Public Health Nursing
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• v.19 no.2
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• pp.261-273
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• 2005

Purpose: The purpose of this study was to explore the self management and related factors that affect the self management of diabetes between the middle aged and elderly groups. Method: This study was based by the conceptual framework of Cox's interaction model of client health behavior. The subjects were two groups; the middle aged group, 80 and the elderly group, 85 who were diabetes mellitus patients. Result: In the middle aged group, gender, education and social support were significantly correlated with self-management of diabetes mellitus. In the elderly group, gender, education, social support and the duration of diagnosis were significantly correlated with self-management of diabetes mellitus. In too middle aged group, the intrinsic motivation of diabetes mellitus patients and their understanding of diabetes were significantly correlated with self-management of diabetes mellitus. Understanding of diabetes and self perception were significantly correlated with self-management in middle aged group. In the elderly group, intrinsic motivation, understanding of diabetes and the attitude of the patients were significantly correlated with self-management Conclusion: In the middle aged group, maintaining a positive attitude of diabetes, reducing stress and continuous social support were important for improving self-management of diabetes mellitus. In the elderly group, enhancing their knowledge of diabetes, and maintaining continuous social support were important to improve self-management of diabetes mellitus.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• Journal of Fashion Business
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• v.17 no.2
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• pp.136-150
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• 2013

This study investigates the effect of customer emotions on customer evaluation and behavior intention. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, emotions of customer were divided into 2 patterns, positive emotion and negative emotion. Second positive emotion have significant (+) influences on the trust and negative emotion have significant (-) influences on the trust. Third positive emotion have significant (+) influences on the customer orientation and negative emotion have significant (-) influences on the customer orientation. Forth, the emotions of customer have a considerable impact on the interaction intention. And the positive emotion have significant (+) influences on the word-of-mouth intention and negative emotion have not a considerable impact on it. Fifth the positive emotion have significant (+) influences on the attitude toward store and repurchase intention, and negative emotion have significant (-) influences on the attitude toward store and repurchase intention.