• Journal of Distribution Science
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• v.13 no.6
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• pp.45-70
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• 2015

Purpose - This study's purpose is to examine the effects of the country-of-origin antecedents on overall attitudes and the impact of overall attitudes on satisfaction and loyalty. Research design, data, and methodology - This study provides useful insights into international female purchasing behavior in the cosmetic industry in South Korea. This study explores the elements of country-of-origin antecedents, (cultural interest, perception of brand image, perception of fashion, perception of product quality, perception of price, and perception of advertising), on overall attitudes as well as the effect of overall attitudes on satisfaction and loyalty. Results - The results show that the effects of such antecedents are significant. Additionally, the effect of overall attitudes on satisfaction and of satisfaction on loyalty were significant. Conclusions - The findings of this study provide some important practical implications. First, with customer brand awareness growing along with products standards, considering the concepts points of parities and points of differences, the Korean cosmetic industry should try to establish brand associations with natural organic ingredients in its cosmetic items, distinguishing them from the majority of non-Korean brands.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2003.11a
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• pp.471-477
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• 2003

The floating ring seal is often used in the turbopump (TP) unit of liquid rocket engine (LRE) owing to its inherent ability of minimizing the leakage flow and superior dynamic characteristics as well. This paper describes the test results concerned with the lock-up and dynamic characteristics of the floating ring seals in the turbopump. The characteristics of the floating ring seals were extracted from the frequency response function (FRF) by instrumental variable method. The experiment was tested at 7.0MPa and 0-24,800 rpm. And the test results were introduced about the dynamic characteristics of floating ring seal related with the eccentricity and attitude angle.

• Journal of Distribution Science
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• v.11 no.1
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• pp.7-14
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• 2013

Purpose - This study focuses on an empirical analysis of the factors affecting the behaviors of consumers who are extremely attached to branded products, and who commit themselves to renting them. Research design, data, methodology - The survey was conducted on college students enrolled in marketing classes. In total, 240 questionnaires were distributed. A total of 226 were returned. Questionnaires, excluding those that were void, were used for empirical analysis. We confirmed that the research model is sound by using a covariance structural analysis, and estimated its parameters. To estimate these parameters, a maximum likelihood method was used. Results - This study confirms that prominence and self-expressiveness positively affect brand attachment. Further, positive beliefs about, and the practicality of renting branded goods, influence attitudes toward their rental. In addition, commitment to renting branded goods is positively affected by attachment to the brand and attitude towards goods rental. Conclusions - Marketers should manage positive beliefs in and the practicability of renting branded goods, as well as the self-expressiveness and prominence of such products.

• The Journal of Korean Association of Computer Education
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• v.19 no.1
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• pp.77-86
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• 2016

This paper is concerned with identifying the determinants of committing digital piracy in university settings. Using a theoretical model based on Theory of Reasoned Action, the causal relationship among the research variables, including intention to commit digital piracy, attitude, subjective norm and fear of legal consequences, is developed. Results from 295 survey responses indicate that fear of legal consequences affect the subjective norm and the attitude, which in turn influence the intention to commit digital piracy. In addition, relativism based on EPQ(Ethics Perception Questionnaire) is introduced as a moderating variable. The relative influences of path coefficients are investigated and implications from findings are also discussed.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.251-264
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• 2022

The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

• Journal of Information Technology Applications and Management
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• v.27 no.2
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• pp.1-21
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• 2020

The purpose of this study is to investigate the behavioral factors affecting the security attitude and intention to use biometrics password based on the protection motivation theory. This study also investigates security awareness training to understand trust, privacy, and security vulnerability regarding biometric authentication password. This empirical analysis reveals security awareness training boosts the protection motivational factors that affect on the behavior and intention of using biometric authentication passwords. This study also indicates that biometric authentication passwords can be used when the overall belief in a biometric system is present. After all, security awareness training enhances the belief of biometric passwords and increase the motivation to protect security threats. The study will provide insights into protecting security vulnerability with security awareness training.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.1
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• pp.401-423
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• 2018

This study aims to analyze the intention of public library use of citizens by applying Ajzen's extended theory of planned behavior (ETPB). A questionnaire survey was conducted to identify the relationship between personal characteristics, factors from ETPB, such as attitude, subject norm, and perceived behavioral control, and the intention of public library use, Library knowledge was also added as an additional independent factor in this study. The results showed that attitude and library knowledge were more important factors than others. Subject norm and perceived behavioral control had also positive effects on the intention, Additionally, some personal characteristics, such as age, educational background, and household income, and public library use experience made significant differences in the intention. Based on the results, this study made some suggestions for expanding the scope of public library users.

• Journal of the Korean Home Economics Association
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• v.40 no.8
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• pp.87-98
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• 2002

The purpose of this study was to examine the relations among Father's parenting behavior, Son's emotional regulation and Aggression. The subjects of this study were 191 male-students of 5th, 6th-grade living in Seoul and Kyoung-ki province. The data were collected via questionnaires. As results, Father's rewarding attitude toward Son's aggression was significantly related to Son's reactive aggression. And Father's coercive parenting was the most predictable variable for Son's relational aggression. It is suggested that father's parenting behavior is very important antecedent variables to predict children aggression as well as emotional regulation.

• Korean Journal of Occupational Health Nursing
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• v.19 no.1
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• pp.41-49
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• 2010

Purpose: This study is a descriptive survey research on factors related to fertility intention of nurses who work in general hospitals, by applying the Theory of Planned Behavior(TPB). Method: The research subjects are 674 nurses at the peak fertility age of 20-39 years old, who work in 4 general hospitals located in Seoul and Gyeonggi province. Result: The mean score of subjects' fertility intention is 3.69 in 5-point scale. The fertility intention was significantly influenced by perceived behavioral control and subjective norm. Conclusion: The results of the study showed that the fertility intention of the nurses in general hospitals was influenced by the TPB variables such as the attitude, perceived behavioral control, and subjective norm. Thus, a comprehensive approach strategy is needed considering these factors.

• Journal of Korean Biological Nursing Science
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• v.17 no.1
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• pp.1-10
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• 2015

Purpose: This study is aimed at grasping the benefit/effect of program promoting intention to exercise performance based theory of planned behavior in the elderly who live in the rural areas with degenerative joint diseases (DJDs). Methods: There were 2 groups; 32 people in the experimental group and 24 in the control group, all above the age of 60. Program promoting intention to exercise performance was applied to the experimental group for 12 weeks. Results: Compared to the control group, the experimental group showed a significant the increase of attitude towards exercise, subjective norm, perceived behavior control, exercising intention, and exercise performance. Also, pain as a physical function, joint stiffness, ADLs, body flexibility, parallel, perceived health state as a psychological function, and life satisfaction were significantly improved. Conclusion: We expect that program promoting intention to exercise performance is used in nursing practice for the elderly with DJDs are needed to manage lifestyle.