• Title/Summary/Keyword: Attitude Toward Tourism

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Study on the Purchase Intention for Traditional Food according to the Attractiveness of Traditional Food as a Tourism Resource (관광 자원으로서 전통 음식의 매력성에 따른 구매 의사에 관한 연구)

  • Park, Bo-Mi;Yoon, Yoo-Shik;Lee, Kyung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.19 no.5
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    • pp.819-826
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    • 2009
  • The present study, we purposed to surveyed how much Korean natives' valuation of value traditional food as a tourism resource and their perception of traditional food, and to measured the attractiveness and potential of traditional food. For this purpose, we reviewed previously published studies research on traditional food and tourism resources, and conducted a questionnaire survey of urban citizens in Seoul on traditional food. Three hundred distributing 300 questionnaires were distributed and recovering 242 of them were returned. In this study, SPSS for Windows 16.0 was used for empirical analysis and the subjects' demographical characteristics were analyzed through frequency analysis. In addition, reliability analysis were performed to test the overall reliability of the empirical survey and collected data. Factor analysis was conducted to integrate variables, and the effect of the attractiveness of traditional food on purchase intention for traditional food was tested through multiple and simple regression analysis. Inquiring By surveying into the attractiveness of traditional food as a tourism resource, this study attempted to formulate a causal relation model among major variables, and examined the effects of the attractiveness of traditional food as a tourism resource on purchase intension based on Korean natives’ perception of and attitude toward traditional food, which is a Korean cultural heritage. Furthermore, and furthermore, made we provided suggestions for the improvement and development of traditional food.

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A Study on the Resident Attitudes of Tourism Region in Kwang-Ju and Chonnam Area (광주.전남 지역의 관광지 주민의 태도에 관한 연구)

  • Mun, Young-Cheol
    • Journal of the Korean association of regional geographers
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    • v.4 no.2
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    • pp.95-117
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    • 1998
  • The purpose of this research lies in possible effects of a tourist development, that is, studying inhabitants' attitude who live in sight-seeing place toward economic, social, cultural and ecological influences. The research was performed by questionaires through a spot survey from 1997, 7. 1 to 7. 1. The analysis about the result is as follows: First, the Inhabitants gave the positive responses on the economic effect of sightseeing but didn't answer affirmatively to its social consequences-education, criminal rate of teenagers live the place, on the matters of cultural influence they showed both positive attitude and future orientated and they took great interest in that the tourist development could pollute their environment. Second, the Inhabitants put the income increase on the first place among every aspect and the need of holding exhibitions about history and culture of that region giving a positive image to visitor, making severer restrictions on people dump refuse at the region, tourist development and investment for the local area following position in order.

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A study on factors affecting consumers' information retrieval activities: Focusing on outbound tourism consumers in Japan and South Korea (소비자의 정보 검색 활동에 영향을 미치는 요인에 관한 연구 한국과 일본의 아웃바운드 관광 상품 소비자를 중심으로)

  • Bae, Jongmin
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.107-116
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    • 2018
  • Information is very important for modern consumers, and the factors that have a great influence on product purchasing. Accordingly, elucidating factors affecting the retrieval process of information is an important. This study identifies factors that affect tourism information retrieval activities. First, it was carried out the meta analysis of tourism information, repurchase intention, attitude toward technology, and information utilization. Through the meta analysis, hypothesis model about each factor of information retrieval and repurchase of tourism products was suggested. The hypothesis model was verified by a survey of Korean and Japanese tourists. As a result, it is confirmed the relationship between the above factors. The results of this study are expected to contribute to the development of a tourists' information usage model in the future.

Residents' Perception Differences for Tourism Impacts in Relation to Demographic Characteristics in Gyearyongsan National Park (인구학적(人口學的) 속성(屬性)에 따른 계룡산(鷄龍山) 국립공원(國立公園) 지역주민(地域住民)의 관광영향(觀光影響) 지각(知覺) 차이(差異))

  • Oh, Do-Kyo;Kim, Se-Bin;Kwak, Kyung-Ho
    • Korean Journal of Agricultural Science
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    • v.33 no.1
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    • pp.73-84
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    • 2006
  • The purposes of this study were to investigate the influence of local residents' nature environment attitudes for National Park development impact perceptions and to examine application possibility of nature environment attitude for resolution information of National Park management conflicts. Thirty items of residents' perceptions and opinions were designed from previous tourism impact studies. The new environmental paradigm(NEP) was used to measure local residents' nature environment attitudes. In April, 2003, 239 questionnaires were obtained from interview survey in local residents' villages near Gyearyongsan National Park. Generally, most of the local residents perceived low economic effects and negative environment impacts for National Park development. Nature environment attitudes levels were significant differences with socioeconomic variables of local residents, specially high in age, education level and influenced their perceptions toward National Park development impacts. The results were suggested that the nature environment attitudes could be provided a useful reverential framework in resolution of National Park management conflicts.

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A Study on Perceived City Brand Image and Consumer Behavior (도시브랜드이미지 인식과 소비자 행동 연구)

  • Park, Gwijeong;Park, Soyoung
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.145-151
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    • 2018
  • This paper is a study on city brand development which is increasingly interested as a means to enhance the attractiveness of the city. the previous research, the design of city brand identity was an application from the internal stakeholder's point of view related to the metropolitan government. However, in the present study, we tried to take a external approach that perceptions and designs city brands from the related to the consumer. For the purpose of research, based on previous studies, we extracted three images of leading, stable and amusing city brand images and prepared three scenarios for the imaginary city as experimental stimuli. The results showed that the overall city brand attitude, residence intention, and tourism intention to the imaginary city were significantly different according to the leading, stability and amusement brand image. According to the results of this study, it is necessary to continuously effort the development of city brand image which is perceived by consumers in order to differentiate city.

Conceptual Approach of Green Practices in Context of Hotels: Value - Attitude - Behavior (호텔에서 그린 실천에 대한 이론적 접근: 가치-태도-행동을 중심으로)

  • Jin, Naehyun Paul;Lee, Sang-Mook
    • Culinary science and hospitality research
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    • v.21 no.5
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    • pp.119-128
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    • 2015
  • The purpose of this study is to develop and test a model that explains the potential influences of: 1) consumers' values, 2) their attitudes toward green practices and/or environmental concerns, and, 3) "green hotel" visit behaviors. In addition, the study will clarify how these variables relate to each other. The findings of this study will further our understanding of what drives green hotel visit behaviors and will provide insights for public policymakers and industry marketers.

A Study on Users' Attitude Toward the Forest Trails - Focused on the Jirisan Dulegil - (숲길 이용자 인식에 관한 연구 - 지리산 둘레길을 중심으로 -)

  • Yoo, Ki-Joon
    • Korean Journal of Environment and Ecology
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    • v.28 no.2
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    • pp.247-252
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    • 2014
  • This study was conducted to provide information which will be useful for managing the forest trails effectively. To investigate users' attitudes toward the forest trail construction and use, a questionnaire survey was employed in the Jirisan Dulegil. As the results, most of the respondents perceived that the Jirisan Dulegil have positive impact economically and socio-culturally on community growth. Contrastively, a negative perception existed in the environmental aspect. The users' satisfaction level regarding the Jirisan Dulegil appear to be positive. Users' satisfaction level regarding use services provided in community boundary was evaluated relatively lower. In this point of view, trail use service system provided in the community should be reconsidered for effective forest trail management.

A Study on the Land Use Control and Compensation Plan for Jeju Island Coastal Landscape Conservation (제주도 해안경관보전을 위한 토지이용규제와 보상방안에 관한 연구)

  • Lee, Jin-Hee
    • Journal of Korean Society of Rural Planning
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    • v.12 no.3 s.32
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    • pp.29-37
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    • 2006
  • Jeju coastal landscape has been changed from 1980's. Construction of coastal road, rearing fm, restaurant and condominium are main reasons of destroying the Jeju coastal area. Recently, the law for preserving coastal landscape is effective to prevent diverse construction activities, the land is comparatively restricted in the coastal landscape preservation districts. The resident's attitude toward restricted landlord has been carried out in Jeju province and compensation program has been developed for landlord in the coastal landscape preservation district. To speak compensation programs, First, land compensation as if cash compensation and right of purchase claim, Second, incentive as if tax reducement or regional support, Third, assignment of development right.

Residents' Attitudes toward Natural Environment and Perceptions on Recreation Forest Development (지역주민(地域住民)의 자연환경태도(自然環境態度) 수준(水準)이 휴양림(休養林) 개발(開發) 지각(知覺)에 미치는 영향(影響))

  • Song, Hyung Sop
    • Journal of Korean Society of Forest Science
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    • v.88 no.2
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    • pp.205-212
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    • 1999
  • The purposes of this study were to investigate the influence of local residents' nature environment attitudes to recreation forest development impact perceptions and to examine application possibility of nature environment attitude to resolution information of recreation forest management conflicts. 30 items of residents' perceptions and opinions were designed from previous tourism impact studies. The new environmental paradigm(NEP) was used to measure local residents' nature environment attitudes. In October 1995, 204 questionnaires were obtained from interview survey in local residents' villages near two recreation forests. Generally most local residents perceived low economic effects and negative environment impacts for recreation forest development. Nature environment attitude levels were significant differences due to socioeconomic variables of local residents, specially high in age, education level and influenced their perceptions toward recreation forest development impacts. The results suggested that the nature environment attitudes could be provided a useful referential framework in resolution of recreation forest management conflicts.

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A Study on the Effects of City Brand-Self Congruity on Attitudes toward City and Moderating Effect of City Brand Personality (도시브랜드-자아일치성이 도시태도에 미치는 영향과 도시브랜드개성의 조절적 역할에 관한 연구)

  • Park, Soyoung
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.129-137
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    • 2019
  • The purpose of this study is to investigate the effects of the actual self congruity and the ideal self congruity on positive attitudes toward city through fictitious city brand experiments. Additionally, the moderating role of city brand personality in relationship between brand-self congruity and positive attitudes are examined. This research conducted a survey after developing scenarios of two city brand personality. Frequency analysis to identify the characteristics of respondents, t-test to check the experimental manipulation, multiple regression analysis and chow test for hypothesis testing were performed through the SPSS Statistics 21 program. The self congruity of city brand had significant effects on attitudes toward city, but the moderating role of city brand personality was not significant. Theoretical and managerial implications of the findings were discussed and self congruity is an important variable in brand-consumer relationship in city brand. Finally, limitations of this study and future research directions were discussed.