• 제목/요약/키워드: Attitude Model

검색결과 2,142건 처리시간 0.029초

생선 소비와 연령의 관계에 미치는 생선 섭취태도, 건강몰입과 편의성의 매개효과 평가 (Measuring the Mediated Effects of Attitude toward Fish Eating, Health Involvement and Convenience on the Relationship between Fish Consumption and Age)

  • 고범석;강종헌
    • 한국식생활문화학회지
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    • 제22권3호
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    • pp.309-314
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    • 2007
  • The purpose of this study was to measure the effects of attitude toward fish eating, Health involvement and convenience on the relationship between fish consumption and age. A total of 235 questionnaires were completed. Structural equation model was used to measure the causal relationships between constructs. Results of the study demonstrated that the structural equation analysis result for the data also indicated excellent model fit. The effects of age on involvement and convenience were statistically significant. The effects of age on attitude and consumption was not statistically significant. As expected, the involvement had a significant effect on attitude and consumption. The attitude and convenience had a significant effect on consumption. The effect of involvement on convenience was not statistically significant. Moreover, the attitude, involvement and convenience played a mediating role in the relationship between consumption and age. The involvement played a mediating role in the relationship between attitude and age. The involvement played no mediating role in the relationship between convenience and age. The attitude and convenience played no mediating role in the relationship between consumption and involvement.

아동의 성역할 태도와 사회적 능력간의 관계 (The Relationship between Children's Gender role Attitude and Social Competency)

  • 이경희
    • 대한가정학회지
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    • 제35권1호
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    • pp.47-58
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    • 1997
  • The purpose of this study was to investigate the relationship between children's gender role attitude measured by component model and social competency. Subjects were 232 elementary school children: 113 4th graders and 119 6th graders. The main results were as follows. First there were significant differences in mean scores of gender role attitude with age and sex variable. And among three dimensions of component model(i.e, gender label-component links within-component links between-component links) the difference was most discriminant in gender label-component links. Second there were significant relationship between gender role attitude and social competency. Among three dimensions of gender role attitude the most predictor variable for social competency was gender label-component links. And among four dimensions of social competency the most effective criterion variable for gender role attitude was leadership. And there were significant differences in social competency score with mother's educational level and sex of children as well as gender role attitude. In conclusion children's gender role attitude influence their social competency. More flexible gender role attitude they have more improved in their social competency , especially in boys.

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논제 구축형 독서토론수업 모형 개발과 효과성에 관한 연구 (A Study on Development of an Instructional Model for Expanding Reading Debate Topics and Effects on the Model)

  • 이보라
    • 한국문헌정보학회지
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    • 제48권3호
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    • pp.459-490
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    • 2014
  • 본 연구는 설계기반연구를 활용하여 논제 구축형 독서토론수업 모형을 개발하고 그 효과성을 연구하기 위하여 수행되었다. 이를 위하여 경기도에 위치한 초등학교 4학년 학생을 대상으로 논제 구축형 독서토론수업 모형을 적용하여 수업을 진행하고, 사전검사와 사후검사를 실시하였다. 연구 결과, 논제 구축형 독서토론수업 모형은 학생들의 독서태도와 자기주도적 학습태도의 향상에 효과적인 것으로 나타났다.

의류 쇼핑 웹사이트 태도 형성 모델 연구 (제1보) -웹사이트 속성, 웹사이트 쇼핑가치, 웹사이트 태도 측정모형 검증- (Attitude toward the Website for Apparel Shopping (Part I): Measurement Model Testing)

  • 홍희숙
    • 한국의류학회지
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    • 제28권11호
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    • pp.1482-1494
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    • 2004
  • This study identified convergent validity and discriminant validity of measurement variables by factor analysis using Spss program and tested covariance measurement model including latent variables such as the website attributes (interactivity, search and visual information of website), shopping values(utilitarian and hedonic value) and attitude toward website by AMOS program. The data were collected from a sample of 271 internet shopper of university students(male: 82, female: 189). They visited the website for apparel shopping and, after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The results were as follows: Variables that reduce validity were deleted in the several steps of factor analysis and initial measurement model testing. Final measurement model was constructed by valid variables was accepted. This measurement model will be input for testing causal research model that can explain how attributes of the website influences on consumer attitude toward the website.

의류광고의 소구유형에 따른 소비자의 태도 연구 (Causal Relationships on Consumer Attitude Toward the Types of Fashion Advertising Appeal)

  • 양수미;박은주
    • 한국의류학회지
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    • 제19권1호
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    • pp.3-12
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    • 1995
  • The purpose of this study were to identify the types of consumer responses and to investigate the attitude formation process toward the fashion advertising. A consusmer attitude model for the fashion advertising and to select relevant variables. A consumer attitude model was composed of the prior brand attitude, the consumer re, ;posses (affective, cognitive) the advertising attitude, the brand attitude, and the purchase intention paradigm. The result of this study were as follows: 1. Consumer responses on the fashion advertising were distingished between affective response and cognitive responses and the degree of responses differed by the advertising appeals types (emotional advertising, sex appeal advertising and product attribute advertising). 2. The main casual course of the fashion advertising was that the prior brand attitude $\rightarrow$ the consumer responses (affective, congnitive) $\rightarrow$ the advertising attitude $\rightarrow$ the brand attitude $\rightarrow$ the purcha, ie intention. These attitude formation process was differed by the advertising appeals types. Finally, consumer responses on the fashion advertising were disinguished beween affective responses and congitive responses, and were affected to advertising attitude, brand attitude, purchase intention. These consumer attitude formation process was differed by the advertising appeals.

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감정적 신념, 양면 가치, 주관적 규범, 태도, 소비 의도와 육류 소비의 인과 관계 평가 (Measuring the Causal Relationships among Affective Belief, Ambivalence, Subjective Norm, Attitude, Intention to Consume and Meat Consumption)

  • 강종헌;정항진
    • 한국조리학회지
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    • 제13권4호
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    • pp.45-56
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    • 2007
  • The purpose of this study was to measure the causal relationships among affective belief, ambivalence, subjective norm, attitude, intention to consume and meat consumption. A total of 318 questionnaires were completed. The structural equation model was used to measure the causal effects among constructs. The results demonstrated that the confirmatory factor analysis model provided excellent model fit. The proposed model yielded a significantly better fit to the data than the baseline model. The effects of affective belief, ambivalence and subjective norm on attitude were statistically significant. The effect of subjective norm on intention was statistically significant. As expected, subjective norm and attitude had significant effects on meat consumption. Moreover, affective belief, ambivalence and subjective norm had indirect influences on meat consumption. Subjective norm also had an indirect influence on intention. The overall findings offered strong empirical support for the intuitive notion that improving the level of attitude toward eating meat can increase favorable intentions and decrease unfavorable intentions to reduce future meat consumption.

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과거 소비, 건강 신념, 주관적 규범, 태도, 의도와 유기농 음식 구매 행동의 인과관계 평가 (Measuring the Causal Relationships between Past Consumption,Health Belief, Subjective Norm, Attitude, Intention and Behaviorand Purchase of Organic Foods )

  • 강종헌;이재곤
    • 한국조리학회지
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    • 제14권2호
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    • pp.170-180
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    • 2008
  • The purpose of this study was to measure the causal relationships between past consumption, health belief, subjective, attitude, intention and purchase of organic foods. Total 326 copies of questionnaire were completed. The structural equation model was used to measure the causal effect among constructs. The results demonstrated that the confirmatory factor analysis model provided a good model fit. The proposed model yielded a significantly better fit to the data than the baseline model and the extended model. The effects of past consumption, health belief and subjective norm on attitude and intention were statistically significant. The effects of attitude on intention and behavior to purchase organic food were statistically significant. As expected, health belief and subjective had significant effects on behavior to purchase organic foods. Moreover, past consumption, health belief and subjective norm had indirect influences on intention through mediated variables. Based on the empirical results and findings, some suggestions are provided to the institutions concerned so as to facilitate this organic sector's on-going expansion in the food industry.

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유통업체 의류 상표에 대한 소비자 태도 형성 (Consumer Attitude Formation on Private Apparel Brand)

  • 최미영;이은영
    • 한국의류학회지
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    • 제30권8호
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    • pp.1210-1221
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    • 2006
  • The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

Modeling and coupling characteristics for an airframe-propulsion-integrated hypersonic vehicle

  • Lv, Chengkun;Chang, Juntao;Dong, Yilei;Ma, Jicheng;Xu, Cheng
    • Advances in aircraft and spacecraft science
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    • 제7권6호
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    • pp.553-570
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    • 2020
  • To address the problems caused by the strong coupling of an airbreathing hypersonic vehicle's airframe and propulsion to the integrated control system design, an integrated airframe-propulsion model is established, and the coupling characteristics between the aircraft and engine are analyzed. First, the airframe-propulsion integration model is established based on the typical nonlinear longitudinal dynamical model of an air-breathing hypersonic vehicle and the one-dimensional dual-mode scramjet model. Thrust, moment, angle of attack, altitude, and velocity are used as transfer variables between the aircraft model and the engine model. The one-dimensional scramjet model can accurately reflect the working state of the engine and provide data to support the coupling analysis. Second, owing to the static instability of the aircraft model, the linear quadratic regulator (LQR) controller of the aircraft is designed to ensure attitude stability and height tracking. Finally, the coupling relationship between the aircraft and the engine is revealed through simulation examples. The interaction between vehicle attitude and engine working condition is analyzed, and the influence of vehicle attitude on engine safety is considered. When the engine is in a critical working state, the attitude change of the aircraft will not affect the engine safety without considering coupling, whereas when coupling is considered, the attitude change of the aircraft may cause the engine unstart, which demonstrates the significance of considering coupling characteristics.

유기농 쇠고기에 대한 신념, 주관적 규범, 도덕 관념과 태도가 소비 의도에 미치는 영향 평가 (Measuring the Effects of Belief, Subjective Norm, Moral Feeling and Attitude on Intention to Consume Organic Beef)

  • 강종헌;정항진
    • 한국식생활문화학회지
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    • 제23권3호
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    • pp.301-307
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    • 2008
  • The purpose of this study was to assess the causal relationships among belief, subjective norm, moral feeling, attitude, and the intention to consume organic beef. A total of 326 questionnaires were completed by adult in Jeonnam area. Structural equation modeling was used to measure the causal relationships among the constructs. The structural analysis results indicated an excellent model-data fit. The covariance effects of belief and subjective norm, and belief and moral feeling were statistically significant. The effects of belief and moral feeling on attitude and intention to consume were also statistically significant. As expected, attitude had significant effects on intention to consume. Moreover, attitude played a mediating roles in the relationship between belief and intention to consume. Finally, based on structural analysis, a model was proposed for the interrelations among belief, subjective norm and moral feeling towards organic food, attitude and intention to consume. It should be noted that the original organic food consumption model was modified, and should preferably be validated by future research. Other constructs, such as perceived behavior control and consumption, may be incorporated to form models that consist of new antecedent and consequence pairs.