• 한국컴퓨터정보학회논문지
• /
• 제22권6호
• /
• pp.115-122
• /
• 2017

The purpose of this study was to investigate the effects of compassion satisfaction, compassion fatigue, burnout on the attitude towards terminal care among care providers in long-term care facilities. In order to achieve the purpose of the study, data was collected from 126 care providers in long-term care facilities in Chungbuk and Kangwon province. Data were collected with self-administrated questionnaires and analyzed by hierarchical multiple regression. Findings of this study is as follows. Firstly, attitude towards terminal care was positively affected by compassion satisfaction. Secondly, the attitude towards terminal care was negatively affected by compassion fatigue. Thirdly, the attitude towards terminal care was negatively affected by burnout. In conclusion, these findings provide strong empirical evidence for the importance of compassion fatigue, compassion satisfaction and burnout in explaining attitude towards terminal care among care providers in long-term care facilities. Therefore, strategies to decrease compassion fatigue and burnout and improve compassion satisfaction are needed to improve the attitude towards terminal care among care providers in long-term care facilities.

• 한국프랜차이즈경영연구
• /
• 제9권3호
• /
• pp.7-18
• /
• 2018

Purpose - Consumers have a variety of strategies to find information about restaurants they want to visit. Consumers can search for and use information from a variety of sources before purchasing a product or service. The development of the Internet has made that consumers could access various informations easily. Therefore, this study classified commercial information provided by restaurants, public information shared by other unknown consumers, and personal information shared by customers' personal experiences or friends/family. This study is information sources influence on enjoyment, attitude and visit intention. Research design, data, methodology - In order to verify the research hypothesis, this study created questionnaires for each variable. Hypothesis analysis data were collected through surveys. In order to develop research hypotheses for this study, the scales was developed. The survey was conducted by an online survey company. Among the online panels owned by survey company, those who have visited restaurants through at least one of the 11 sources provided in this study within the last 3 months were surveyed. The survey period was 10 days from March 5 to 14, 2017. A total of 1,500 e-mails and messages were sent back to 301 of them, and 288 were used for analysis except for 13 missing responses. The data was analyzed by using SPSS 21.0 and AMOS 21.0. Results - As a result of analysis, commercial and personal information have a positive effect on enjoyment, but general information did not affect enjoyment. In addition, personal information has a positive effect on attitude, but commercial information and general information did not affect attitude. It was found that commercial information influenced attitude by mediation of pleasure, and pleasure had no significant effect on visit intention. Finally, attitude has a significant effect on visit intention. Conclusions - The restaurant needs to provide accurate information through its homepage or brochure. Accurate information that is not exaggerated can save customers's the cost of believing on a restaurant and the cost of searching for other information. The restaurant which provides unfaithful advertisement would be excluded from customer's choice because customers perceive it as a unreliable restaurant. The marketing of restaurant should be carried out through customer-oriented for the visit of customers. And restaurants need to provide optimized services to their first-time customers in order to increase their revisit.

• Asia pacific journal of information systems
• /
• 제28권3호
• /
• pp.183-203
• /
• 2018

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

• 한국지리정보학회지
• /
• 제1권1호
• /
• pp.70-85
• /
• 1998

본 연구는 사용자 특성 중 조직에서 통제 가능한 요인인 사용자의 태도 및 교육훈련이 정보시스템의 실행 성과에 미치는 영향을 검증하기 위한 것이다. 이를 위해 본 연구에서는 최근 신정보시스템으로 전환한 D사의 사용자를 대상으로 설문조사를 실시하여 다음과 같은 결과를 얻었다. 첫째, 사용자 태도와 교육훈련은 각각 독립적으로 정보시스템의 실행 성과에 영향을 미치는 것으로 나타났다. 둘째, 사용자 태도와 교육훈련이 결합한 상호작용 효과는 시스템 사용도에는 유의한 효과를 미쳤지만, 사용자 만족도에는 유의한 효과를 미치지 못한 것으로 나타났다. 이러한 연구 결과에 비추어 볼 때, 조직에서 정보시스템의 실행 성과를 높이기 위해서는 사용자 태도를 호의적으로 변화시키고, 사용자에 대한 교육훈련을 많이 시켜야 하며, 특히 사용자에 대한 교육훈련은 차별화하여 실시하여야 한다는 것이다.

• 경영과정보연구
• /
• 제22권
• /
• pp.85-115
• /
• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• 한국항행학회논문지
• /
• 제8권2호
• /
• pp.112-119
• /
• 2004

본 논문에서는 무인기용으로 개발된 자세측정용 GPS/INS 통합 항법 시스템의 설계 개념을 제안하고 비행실험을 통한 성능 평가 결과를 제시한다. 제안하는 시스템은 무인 항공기 자동 비행 시스템의 일부분으로 설계되었고 자세측정용 GPS 수신기, 항법 컴퓨터, 상용의 IMU(Inertial Measurement Unit)로 이루어져 있다. 제안된 항법 시스템은 소형 저가의 구현이 가능하면서도 무인 항공기의 안정된 비행 제어를 위해 요구되는 정확도를 가지는 자세 정보를 제공 할 수 있다. 제안된 시스템을 검증하기 위한 통합 항법 하드웨어와 소프트웨어를 개발하였다. 비행 실험을 통하여 성능 평가를 수행하였다. 비행 실험 결과 개발된 항법 시스템은 GPS 또는 INS 단독보다 정확한 위치, 속도, 자세 정보를 제공하는 것을 확인 할 수 있었고 특히 자세 결과는 기준 자세 시스템과 비교를 통하여 정확도를 확인 할 수 있었다.

• Asia pacific journal of information systems
• /
• 제10권3호
• /
• pp.159-180
• /
• 2000

As the importance of electronic commerce(EC) increases, some people argue that traditional commerce(TC) will ultimately give way to EC in the near future. Regardless of the type of commerce, however, it is the value factors of the customer that would formulate the direction of change in the market. This study investigates the influence of those value factors upon the attitude towards the type commerce and the repurchase intention of products and service. It also addresses the impact of the customer's risk disposition and level of confidence. A number of customer's value factors are hypothesized to affect the attitude, and the attitude in turn is expected to be related to the repurchase intention. Based on two hundred and ninety responses from the computer survey, the hypotheses are tested. The convenience, cost reduction, and information satisfaction factors affect EC attitude and repurchase intention. Similarly, the reliability, personal interaction, and shopping enjoyment factors affect TC attitude and repurchase intention. The comparison between EC and TC factors indicates the significant difference in the time saving factor in favor of EC. The personal characteristics such as risk disposition and level of confidence also influence the attitude and repurchase intention. The implications and limitations of this study are discussed. The value factors identified in this study may serve as important checklists for those firms already in EC and those intending to enter the market.

• 한국통신학회논문지
• /
• 제19권3호
• /
• pp.505-514
• /
• 1994

무궁화 위성체는 10년 수명기간 동안 통신 및 직접방송 위성서비스에 필요한 빔의 지향성을 유지하기 위하여 정확하고 신뢰성있는 자세제어 시스팀을 요구하고 있다. 본고에서는 무궁화 위성체가 정지궤도에서 정상운용모드로 동작하는데 요구되는 자세제어부속시스팀에 대한 상세설계기법 및 성능에 대해서 기술하고자 한다.

• 한국식생활문화학회지
• /
• 제23권3호
• /
• pp.388-396
• /
• 2008

This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

• 경영과정보연구
• /
• 제17권
• /
• pp.1-24
• /
• 2005

The purpose of this study is to figure out the effects of advertisements (functional value, sentimental value, self-expressing value) depending on the gender in regard of the attitude towards the advertisement, brand attitude, purchase intention, and the characteristic and quality of the product. From the study on the university students, there was a meaningful interaction among the independent variables in regard of attitude towards advertisement, brand attitude, purchase intention, and characteristic of the product in the four dependent measurements used for the index of advertisement effects. In terms of the attitude towards advertisements, brand attitude, purchase intention, and the characteristic of the product according to the gender and value suggestion, functional convenience was more influential for men compared to the sentimental convenience and self-expressing value. On the other hand, self-expressing value was more influential for women in terms of the advertisement effect and the characteristic of the product. The main effects depending on the gender were common in four dependent values such as attitude towards advertisement, brand attitude, purchase intention and characteristic of the product, and the average of all values was higher from women. Thereby, it can be said that women show more positive advertisement effects in terms of attitude and purchase than men. The main effects on the value suggestion were meaningfully indicated in advertisement attitude, brand attitude, and characteristic of the product except the purchase intention. Also, the functional and self-expressing value made better advertisement effect, while the sentimental value showed a comparatively lower advertisement effect. In terms of the sentimental value, a comparatively low advertisement effect was shown statistically compared to the functional and self-expressing value in all dependent values, but there was no big difference depending on the gender. That is, in terms of the sentimental value, a separate value suggesting advertisement can be more influential when it is combined with the functional value for men, and for women if it is combined with self-expressing value.