• 제목/요약/키워드: Attention Desire

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The Transnational Desires in Manga -Focusing on the Works of Naoki Urasawa (망가의 초국가적 욕망 -우라사와 나오키의 작품들을 중심으로)

  • Hong, Sungil;Kang, Shinkyu
    • Korean journal of communication and information
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    • v.68
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    • pp.130-165
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    • 2014
  • By exploring the works of popular culture, our research aims to demonstrate that culture and politics revolve around each other. Culture and politics are not separate but are articulated into cultural politics; the process of articulation reveals various comparable areas, including contradictions and differences. Our research pays specific attention to Japanese modernity in the eight popular manga series by Naoki Urasawa. These works seemingly value peace and brotherhood, placing themselves in opposition to the logics of the conservative right wing. After engaging in a thorough reading and re-reading, however, we found three salient themes in the deep layers of the works: first, no-nationality a-nationality; second, the relationship between Japan and the West, and representation of Asia; and third, nostalgia for Japan of the past, and transnational desire. The manga series contain the ideas of leaving Asia and entering the West and overcoming modernity. Our research findings reveal that the works of popular culture, specifically those by Naoki Urasawa, subtly expose transnational desires of Japan in tandem with the tensions in international politics between Asia and Japan.

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A Study of Relations Between a Health Promoting Behaviors and Self-efficacy of Conscripted Policemen (전의경의 건강증진행위와 자기효능감에 관한 연구)

  • Kim, Young Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.2
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    • pp.778-785
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    • 2013
  • In Korea, the enactment of National Health Promotion Act 1995 gradually increased considerable attention on not only the quality of life, but also the desire for health. Health Promoting Behaviors have been considered as significant factors in determining the quality of life. The purpose of this study was to examine health promoting behaviors of conscripted policemen, to analyze the relationship between such behaviors and a sense of self-efficacy, and finally to provide some basic data which can be utilized for developing health promotion programs of conscripted policemen. For this study, a total of 251 conscripted policemen in Daegu city and Kyongbuk Province were sampled. The data were collected for 7 days from August 20 to August 27 2012 by employing a questionnaire. The collected data were then processed by using the SPSS PC 18.0 program for Frequencies, Percentages, Means, Standard Deviations, and Pearson's Correlation Coefficient. This study measured 2.52(${\pm}0.28$) points in the health promoting behaviors, and 3.74(${\pm}0.50$) points in the extent of a sense of self-efficacy. Therefore, this study clearly demonstrated that health promoting behaviors are strongly correlated with a sense of self-efficacy in Korean conscripted policemen. Considering the results of this research, it is highly recommended that programs for improving health promoting behaviors of conscripted policemen should be developed.

'Youth from Inside to Outside' : A Comparative Study on the Reflected Relations between the Korean Young Generation and the Popular Music in 1990s and 2010s on the Basis of the Mimesis Theory ('청년 안에서부터 바깥으로' : 미메시스 이론을 근간으로 1990년대와 2010년대 청년세대의 저항 및 욕망과 대중음악의 연관성에 대한 비교 연구)

  • Woo, Jihye;Baek, Seon Gi
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.553-568
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    • 2018
  • Popular music is a spce where intrinsic desires and values of young people are well exposed in its process of production and consumption. Previous discussions of Korean youth and youth culture have been proceeding mainly in the sense of their resistances to older generation. However, this is limited in that it neglects the inherent microscopic characteristics of youth culture. The purpose of this study is to investigate what the signs and discourses of youth generation make and share in popular music, and how it relates to social context through the 'Mimesis' theory. As a result, the songs of the 1990s remarkably showed the resistance to the old generation in its narrative structure and have signs which expresses repression and uniformity. On the other hand, the songs of the 2010s have many fragmented signs which has been reconstructed into individualized discourse structure. It is assumed that the songs have been able to gain a lot of empathy and popularity from the young generation by visualizing emotions and desires experienced by themselves in the social context. Through this study, it suggests to pay attention to the sensitivity, desire and creativity of young people in music in the social and cultural context of the time.

Use Intention of Chauffeured Car Services by O2O and Sharing Economy (공유경제와 O2O를 활용한 Chauffeured Car Services의 이용의도에 관한 연구)

  • Tian, Xiu-Fu;Wu, Run-Ze;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.15 no.12
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    • pp.73-84
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    • 2017
  • Purpose - Over recent years, O2O and shared economy have been an eye-catching topic. Many researches on O2O and shared economy have been published gradually. The emerging enterprise of chauffeured car services developed rapidly in the past two years. Therefore, it is necessary to explore the influencing factors of use intention of the chauffeured car services users. Through active use of O2O and shared economy, put up with operation strategy in line with their use intention. Research design, data, and methodology - After collecting 324 respondents in China with questionnaires, this study begin the empirical research with users of Chauffeured Car Services, and analyzes data with IBM SPSS 24.0 and IBM AMOS 24.0. Results - Personal Propensity to Trust significantly affects the Initial Trust of chauffeured car services users. Firm Reputation significantly affects the Initial Trust and use intention of chauffeured car services users. Initial Trust significantly affects the use intention of chauffeured car services users. Performance Expectancy and Effort Expectancy significantly affect chauffeured car services users' use intention. Social Influence also significantly affects the use intention of chauffeured car services users. Conclusions - First, Initial Trust significantly affects the use intention of chauffeured car services users. Thus, the enterprise should make efforts to improve users' initial trust in order to attract their attention. For this reason, chauffeured car services enterprises should conduct questionnaires to deeply explore what needs can improve users' initial trust. Second, performance expectancy and effort expectancy significantly affect chauffeured car services users' use intention. When users enjoy chauffeured car services, they attach great importance to the convenience, simplicity and efficiency, which reflects that chauffeured car services' desire for greater development in the O2O and shared economy market. Therefore, they need to grasp users' needs (convenience, simplicity and efficiency) and carefully improve the quality of chauffeured car services. Finally, social influence also significantly affects the use intention of chauffeured car services users. It means friend recommendation or mass media influences users' intention. So, it is more important to increase differentiated benefits, advertising and publicity of chauffeured car services.

Fad Dieting Status and Need for Nutrition Education on Healthy Dieting of the University Students according to the Desired Loss Weight (남녀 대학생의 감량 희망 체중에 따른 식이조절 다이어트 실태 및 영양교육 요구도)

  • Kim, Mi-Hyun;Yeon, Jee-Young
    • The Korean Journal of Food And Nutrition
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    • v.30 no.3
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    • pp.473-481
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    • 2017
  • The purpose of this study was to investigate the fad dieting status and needs of nutrition education on healthy dieting in male and female collegians according to the desired loss weight. The subjects were 611 students (287 males, 324 females) from universities in Gyeonggi and Gangwon provinces in Korea. The subjects were divided into the following four groups based on the difference between their current body weight and their desired body weight: no desired weight loss (WL0), desired weight loss less than 5 kg (WL5), desired weight loss 6 to 10 kg (WL10), and desired weight loss more than 11 kg (WL11). The fad dieting status was surveyed using a questionnaire about 11 selected trendy dieting methods. The higher desired weight loss group showed higher current weight and BMI in both males and females. Self weight overestimation was higher in the females than in the males, and in the WL10 group than in the other groups of males. As desired loss weight increased, weight loss trials and experienced trendy dieting types increased in both males and females. In the male subjects, the experience of the half meal diet and the chicken breast diet was significantly associated with the desired loss weight. In females, trials of more trendy diet types including the half meal diet, cereal diet, fasting, and Atkins diet were significantly associated with the higher desired loss weight. The need for nutrition education on healthy dieting was high among all the different desired weight loss groups, showing that a minimum of 60% of subjects in each group answered 'necessary and strongly necessary', with the highest in the WL11 group in both males and females. From these results, desired loss weight is associated with higher current weight status, unhealthy weight control practices, and needs for nutrition education in both male and female subjects. Therefore, in the future, nutrition education programs should give greater attention to providing healthy dieting methods for young collegians who desire more weight loss.

The Socio-Psychiatric Study on Attempted Suicides (일부(一部) 자살기도자(自殺企圖者)에 대한 사회정신의학적(社會精神醫學的) 조사연구(調査硏究))

  • Song, Hae-Yong;Yum, Young-Tae;Shin, Dong-Kyun
    • Journal of agricultural medicine and community health
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    • v.9 no.1
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    • pp.46-55
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    • 1984
  • The socio-psychiatric study and personality analysis by Minnesota Multiphasic Personality Inventory on attempted suicides with drug intoxication in Seonsan-Gun and Cheongdo-Gun of Kyoungsang buk-Do was attempted to identify overall picture of attempted suicides and to detect some characteristics of personality. The total of 93 suicide attempted cases which were brought to the local clinics for the past 3 years from February, 1981 to February,1984 were sampled among them. The socio-psychiatric study and MMPI were performed with 45 attempters possible to be interviewed. The personalities of a group which answered "Still have the desire occasionally" or "Don't know about the present attitude toward suicide was compared with those of the other group who answered "Will not do it agagin". The results were as follows; 1) The sex ratio of the total attempters (93 cases) were 138.5. The highest rate by age group was found in the 3rd decade to be 27 cases. On the other hand, the sex ratio of interviewed cases were 136.8 and the highest rate was found in the age group of 50-59. 2) For the common characteristics of majority other than sex, 55.7% of cases were graduated primary school, and 62.2% were engaged in agriculture. 3) Except the fact that more of the attempted suicides happened during summer, there were no seasonal variation among other seasons. 4) The places selected for the attempted suicides were the houses in majority of cases (98%). Most of cases (53.3%) were found immediately after the attempt and 24.4% within one hour. For the poison taken, 86.7 took a sort of herbicides or insecticides, 55.6% were admitted to local clinics for only one day and 20% for two days. 5) The most common precipitating factors of the attempted suicides were family trouble and financial poverty. 6) The psychodynamic motives of the attempters were impulsive hostility(35.6%), abandonment(33.3%), guilt feeling (11.1%), manipulation and attention seeking (8.9%) and others. 7) In regard to their present attitude toward suicide, 29 cases (64.4%) expressed that they would never do such an act again, 37.8% of cases expressed that they really wanted to die at the time when they attempted. 8) The Psychopathic deviate, Paranoia, Depression, Schizophrenia scores were significantly higher in the attempters group who answered "Don't know" or "Possibly" for the question of "Will you attempt suicide again?" Than the group who answered" will not do it again".

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Post-Medium and Postproduction: Contemporaneity of Contemporary Art (포스트-미디엄과 포스트프로덕션 : 포스트모더니즘 이후 현대미술의 '동시대성(contemporaneity)')

  • Chung, Yeon Shim
    • The Journal of Art Theory & Practice
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    • no.14
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    • pp.187-215
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    • 2012
  • In recent studies of art historical methodology, such as Critical Terms for Art History and The Art of Art History, subjectivity, identity, abjection, and other terms have been placed safely in the genealogy of contemporary art history. This paper questions the contemporaneity in the story of contemporary art in our time in relation to two other critical terms that have been regularly cited by contemporary critics, not only in Euro-American fields but also in Korea. The terms are postmedium and postproduction, respectively, as used by Rosalind Krauss and Nicolas Bourriaud. This paper stems from the critical condition in which art criticism and theory have their power in the rise of neo-liberalism. But this paper does not deal with the contemporary as a chronological term for art history but rather examines the three critical terms-contemporaneity, post-medium, and postproduction-that have garnered scholarly attention. I would like to put aside postmodernism for the moment; I don't disregard the postmodern condition although the death of postmodern critical terms has resulted in the loss of its polemical power in art worlds such as in exhibitions, etc. To look at "the postproduction in the age of post-medium age after postmodernism," I first explore Krauss's notion of post-medium because, unlike media artists like Lev Manovich and Peter Weibel, Krauss's post-medium condition is different and insists on medium specificity. In this sense, Krauss has turned out to be another Greenberg in disguise. For her, photography and video are expanded mediums after Greenberg, because Krauss has spent her life explicating those mediums. Under the Cup, her recent publication, came out in 2011, and discusses her desire to defend medium-specificity against the intermedia of installation art found ubiquitously in international exhibitions and biennales. Her usage of post-medium has been taken up by Weibel as postmedia in a broader sense. But whether the post-medium condition or the postmedia age, we nonetheless enter the new age of the contemporary. Consequently, this paper questions what constitutes contemporaneity in our times. It is said that there is nothing new on earth, yet I find original artistic strategies among the younger generation in the postmedia age. The contemporary justifies its place in art fields and criticism by keeping its distance from postmodernism although we still find the remnants of postmodern artistic practices and theoretical foundations. By looking at materials written by Terry Smith, I would like to examine contemporaneity as a rhetoric where artists, critics, and curators endeavor to set up a new spirit of criticism, distant from the past of modernism and postmodernism. In discussions, modernism and postmodernism act as catalysts interacting with each other while justifying their own place. In conclusion, my paper reaches to delineate where the contemporary finds its place among artists' responses and working methods. It explores the postproduction of the Internet and the World Wide Web generations, where images become data rather than representation (of modernism) and appropriation (of postmodernism). This paper analyzes Bourriaud's text, as well as relevant artists like Pierre Huyghe, Liam Gillick, and others. By examining the aforementioned critical terms, I would like to reconsider our own contemporary art in Korea, especially among young artists influenced by digital media and the World Wide Web in the 1990s.

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The Effects of Consumption Value of Smartphone Users on Relational Factors and Repurchase Intention (스마트폰 이용고객의 소비가치가 관계적 요인과 재구매 의도에 미치는 영향)

  • Kim, Hyun-Kyung;Cho, Hyun-Jin
    • Journal of Distribution Science
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    • v.11 no.4
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    • pp.73-80
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    • 2013
  • Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

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A Study on Narrative in Louise Bourgeois' "You Better Grow Up" (루이즈 부르주아의 작품 의 내러티브 분석)

  • Oh, Sang-Il
    • Journal of Science of Art and Design
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    • v.9
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    • pp.49-87
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    • 2006
  • Narrative has broad domains. So it is related to the everything man faces in his daily life and also performed in various modes. Narrative is revealed through all media including a character, which is also applied to plastic art. And narrative objects formed beyond the differences in media aid forms of expression are commonly based on a language. The study on such objects which created a new conceit of narratology can be said to be a spiritual trend by which to understand the world and man from the viewpoint of a 'story'. Plastic art took high interest in narrative in the same period as the rise of postmodernist art in the latter half of the 20th century, which was also applied to sculpture. The researcher, therefore, investigated through the history of sculpture in the 20th century the process in which narrative was denied under the value system of modernism and reappeared with the quickening of postmodernism. And as a result this period could be briefly characterized by 'return to figure' and 'reappearance of narrative'. The is, such flow means that late sculpture converted its center of interest from simple geometric abstract forms to irregular, figurative images. The researcher chose as the subject of his study the work of Louise Bourgeois, who was judged to have performed narrative positively and successfully among a great number of performed narrative positively and successfully among a great number of postmodernist sculptors who adopted it as their own strategy of expression. As the central artist of postmodrnist sculpture, She expressed human desire and condition as sexuality through the introspection of her own personal experience in contrast to the character of pop art sensitive to external world. The researcher borrowed narrative semiotics as a method of analyzing more elaborately the problem about the generation of narrative shown in her works. For it, he selected as the sample work for analysis Bourgeois's , which were judged to contain narrative most abundantly and as the metaphor of a gaze and recollection presented a new woman self that sublimed love, hatred, and loneliness. The narrative in her works are characterized by introspection questioning one's own trauma. It has independent domain and characteristics and clearly reveals narrative and content-centered characteristics, which are commonly discovered in postmodernist sculpture. The researcher could more concretely and definitely understand the characteristics of narrative through figurative images by analyzing the sample work. The researcher wanted to call your attention to the fact that the sculpture in the late 20th century contained narrative commonly and uniformly despite being characterized by various expressions and modes. And the focused on highlighting the fact that the narrative was more effectively revealed through figurative images of human body and simultaneously analyzing the formalizing process and structure for narrative. Besides he wanted to argue that the position of narrative defining the characteristics of sculpture should be valued more justly. Also, such acceptance of narrative, which is discovered in the sculpture, will have to be understood as the characteristics of the period reflecting the cultural aspect of the present time.

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Fashion Behavior and Optimum Stimulation Level of Male and Female University Students (남녀대학생(男女大學生)의 패션행동(行動)과 최적자극수준(最適刺戟水準))

  • Kim, Jin-A;Yoo, Tai-Soon
    • Journal of Fashion Business
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    • v.1 no.2
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    • pp.55-64
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    • 1997
  • This study adapted OSL (Optimum Stimulation Level) to induce the customer's behavior, especially customer's fashion behavior. The purpose of the fashion advertisement was to accelerate the purchasing desire for the clothes by catching the customer's attention. OSL is one of the methods. OSL can satisfy customers' desires using the new stimulation that reveals a customer's individual characters. In general, women are more concern about fashion and sensitive to the clothes of new fashion than men. But nowadays, many of the men are also concern about their appearance and fashion. The differences between men and women in fashion behavior and in each factor, of OSL, especially a relationship between OSL factor and fashion behavior are researched in this study. Such differences analyzed to find the sources that can satisfy their various desires. This study was expected to provide good information to plan advertising strategy in unpredictable market situation. The subjects for this study were 308 male and female university students. Mehrabian and Russell (1974),s ASTS(Arousal Seeking Tendency Scale) was adapted to measure the OSL, and twenty questions regarding fashion leadership and clothing importance released by Kwon, Shin, Lee, are adapted to measure the fashion behavior. An ANOVA was used as statistical analyzing method to find out the difference between men and women in fashion behavior. The relationship between fashion behavior and difference between men and women in OSL factors were measured by MANOVA. Conclusions were as follows; 1. In consciousness degree of fashion leadership and clothing importance in the fashion behavior, women were higher than men. 2. There was a difference between men and women in OSL's each factors in "unusual stimuli" and "sensuality", but there is no significant statistical difference in factors of "change", "risk", "new environment". Therefore women are higher than men in the stimulation level of "unusual stimuli" and" sensuality". 3. Low element of OSL relating to fashion behavior is from "change" and "unusual stimuli". 4. For the relationship between OSL and fashion behavior, fashion leadership and clothing importance were recognized better in the group of higher level of "change" and "unusual stimuli" irrespective of sex. In the case of "change" which is one of OSL factors, High OSL groups were higher than low OSL groups in the consciousness level of the fashion leadership and clothing importance. In men's case, High OSL-Change groups were higher than Low OSL-Change groups in the fashion leadership, but there was no difference between two groups in the consciousness of the clothing importance. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no significant difference between two groups in the clothing importance. In women's case, High OSL-Change groups were superior to Low OSL-Change groups. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no difference between two groups in the clothing importance.

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