• International Commerce and Information Review
• /
• v.9 no.2
• /
• pp.141-160
• /
• 2007

Though the brand management of trade shows are increasingly important, there are few studies with this theme. This research studies what factors have an effect on the brand loyalty of trade shows. To this purpose, we conduct empirical study on the relationship among perceived quality, perceived value, image of the trade show with attendee's satisfaction and loyalty of trade show. The results of this study are as follows: (1) Perceived quality has a direct effect on perceived value and satisfaction of trade show and indirect effect on attendee's loyalty of the trade show. (2) Perceived value has a direct effect on attendee's satisfaction and indirect effect on attendee's loyalty of the show. (3) Trade show image has a direct effect on perceived value, attendee's satisfaction and loyalty of the trade show. Especially, image has the greatest effect on attendee's satisfaction and loyalty of the show. This means that the trade show image a critical variable in the brand management of the show.

• IEMEK Journal of Embedded Systems and Applications
• /
• v.2 no.2
• /
• pp.95-100
• /
• 2007

Recently ubiquitous application services are developed plentifully using RFID techniques in the field of distribution and security industries. However, except these field the applications using RFID are not mature yet. In this study, we proposed a real-time context service model of the u-conference based on the real-time contextual information acquired from conference and exposition. With collection of real-time contextual information for u-conference, the model can provide a lot of information services on the state of session attendee, doorway control, affairs, user certification, presentation progress etc. For the verification of proposed real-time context service model of u-conference, we design and implement the conference progress state service included the state of session attendee, user certification and presentation progress etc. This service provides the presentation state information included the current presenter, the paper list, the number of session attendee, the schedule and place of each session using the collecting RFID tag and the related information.

• Journal of Applied Reliability
• /
• v.12 no.1
• /
• pp.13-24
• /
• 2012

This paper applied the Blue Print and FMEA (Failure Mode and Effect Analysis) to education service in order to raise the education service satisfaction. First, the Blue Print is deployed to come up with strategies to overcome the fail possibility point and waiting point. Next, in order to analyze the fail factors and alternative strategies, the Blue Print of education service is applied to FMEA. The results are as follows; first, the ommission from information document by web-mail or e-mail, Second, thing that selected in spite of company uneducated, thing that omitted despite the company is target, and the unsatisfaction of attendee about training contents. Third, the delay of counsel at the telephone reply, erroneous list of course name and attendee at HRD (Human Resource Development), omission of check whether attends or not. Except for unsatisfaction of attendee, all appears at the process that service delivered. And the unsatisfaction of attendee is about education contents. Both is the factor which have influence on the education service quality. The strategies to remove the failure mode are training and manual development on service and work, a thorough management and check of information system like as ERP (Enterprise Resoure Planning), HRD, education institution list DB (Data Base), on-line application system, a development of education program to offer best education that reflect the user needs and continuously changing environment.

• Proceedings of the Korean Society of Agricultural Engineers Conference
• /
• 1999.10c
• /
• pp.137-142
• /
• 1999

Writers were attendee at the meeting which was held at Yanbian University Science & Technology in China from Aug. 2nd to 5th. During the meeting Study tour was conducted along the Duman River at the China side. Writers lookded the hill slop along the Duman River, Hoeyoung City, and Musan City , Status on Farmland developmnet in N, Korean could be observed.

• The Journal of the Korea Contents Association
• /
• v.10 no.6
• /
• pp.460-470
• /
• 2010

This study was designed to analyze the impacts of the Festival's service quality to identify influence of Festival visitor's attitude and behavior. The result of the verification are follows : Fist festival's perceived service quality affecting potential visitors' attitude. Second potential visitors' attitude affect their behavior. This finding is contribute to the understanding of festival attendee behavior, to give useful suggestion to festival's effective development and management. Quality of festival the research which precedes in the object measuring element in the center escape. Integral part the service quality of festival escape, service quality integral part of at that resultant festival 5 dimensions became escape. This findings contribute to the understanding of festival attendee behavior, providing researchers and practitioners with insights into how effectively to design a festival.

• The Journal of the Korea Contents Association
• /
• v.14 no.3
• /
• pp.427-437
• /
• 2014

This research has analyzed the influence of Yeosu Expo's service quality on emotion, perceived value and satisfaction. First of all, the Yeosu Expo's service quality scale was composed with five types of levels : exhibition contents, quality of performance, human service, approach convenience and necessary expense. As the result of influence analysis, exhibition contents, quality of performance and necessary expense had significant influence on attendee's positive emotion. Exhibition contents, necessary expense and approach convenience to approach showed significant influence in perceived value, and necessary expense related to the expo had the highest influence among the three values. Also, the attendee's positive emotion and perceived value towards service from expo was analyzed to have satisfactorily significant influence.

• Journal of Korean Society of Transportation
• /
• v.28 no.3
• /
• pp.145-155
• /
• 2010

As the green transportation mode, revitalization of bike usage attracts remarkable public attention. For the acquirement of effective outcome, however, the concrete and close analysis about bike utilization characteristics should be arranged first. One result by MLTM(2009) is support this opinion; the bike mode share has been decreased whereas 9,170km of the bicycle path was improved(1995~2007). This study analyzed the bike mode share classified by trip types by using the 303,308 data of Household Travel Survey of Seoul Metropolitan Area, 2006. The highest mode share rate was induced by the institute attendee and Officetel resident as 3.75% and 3.13%, respectively. Also this study established the bike mode share estimation model of Seoul by logistic regression, and analyzed related factors and level of effectiveness related bike demand by calculation of odds ratio in terms of logistic regression coefficients. In conclusion, short trips, institutes district, parks, and Officetel residential area oriented policy should be effective on the revitalization of bike usage.

• The Journal of the Korea Contents Association
• /
• v.16 no.2
• /
• pp.600-608
• /
• 2016

This research has analyzed the influence of Goyang Flower Exhibition Festival's service quality on emotion, perceived value, satisfaction, and re-visit intention. First of all, the service quality scale was composed with four factors : subsidiary service, exhibition contents, guidance service, space convenience. As the results of influence analysis, four factors had significant influence on attendee's perceived value and positive emotion respectively. Among those four factors, space convenience and guidance service showed high impact. Toward positive emotion. exhibition contents showed most influence while four factors are significantly related. Three factors of exhibition contents, guidance service, space convenience had significant effect on negative emotion. Also, positive emotion and perceived value was analyzed to have significant influence on re-visit intention.

• Journal of Educational Research in Mathematics
• /
• v.24 no.2
• /
• pp.253-267
• /
• 2014

This study aims to analyse the effectiveness of the mathematics teacher's training program: whether the training program is effective to improve mathematics teachers' professional competency of the developing assessment instrument (including items) or not. The teachers who were attendee of the program did pre-test before the program and post-test after the program. They wrote the opinions on the pre-developed items which had many errors in the beginning and discussed their opinions each others in the middle of program. The differences between pre-test and post-test and between opinions in the beginning and in the middle were analysed. The first result of the study is that the teacher's professional competency which is evaluated as self-perceived points is improved with regard to understanding the standardized test, item difficulty and item discrimination. Secondly, the proportion of the opinion with concrete reasons is increased as the program progressed. Thirdly, the effective elements of the program are the discussion in the group, discussion between groups, and feedback from the instructor. But the ineffective element of the program is the insufficient time for practicing.

• Journal of Korean Public Health Nursing
• /
• v.19 no.2
• /
• pp.316-327
• /
• 2005

Purpose: This study intends to clarify the relative importance and character of the college student's attachment to their parents. We examined the effect that the father and mother attachments have en their self-efficacy and adjustment to their college life. Method: The subjects were 271 students who attendee a university. For this study, we used the inventory of the Parent Attachment-Revised version by Armsden and Greenberg, a self-efficacy test by Sherer et al. and the investigation far adjustment to college life by Barker & Siryk. The data were analyzed by t-test, ANOVA, Duncan test and simple multiple regression analysis on an SPSS WIN 10.0 program. Results: There was a significant differences in the attachment to the father according to their grades and in the attachment to the mother according to their type of residence. There was a significant difference in the adjustment to their college life according to their grades. Regression analysis on attachment and self-efficacy suggested that attachment has an influence on self-efficacy. Regression analysis on attachment and adjustment to college life suggested that attachment has influence on the adjustment to college life. Attachment also has an influence on academic adjustment, social adjustment, personal-emotional adjustment and institutional adjustment on the subscale of adjustment to college life. Regression analysis on self-efficacy and adjustment to college life suggested that self-efficacy has an influence on adjustment to college life. Further, self-efficacy has an influence on academic adjustment, social adjustment, personal-emotional adjustment and institutional adjustment on the subscale of adjustment to college life. Conclusion: This study shows that there are relationships among attachment, self-efficacy and adjustment to college life. Especially, self-efficacy is a very important factor influencing the adjustment to college life. So, a plan designed to increase students' self-efficacy should be created based on the results of this study.