• Journal of Korean Academy of Nursing
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• v.38 no.6
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• pp.843-852
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• 2008

Purpose: The purpose of this study was to measure the effects of a breast feeding promotion program for working women on breast feeding continuation, mother-infant attachment, and maternal sensitivity. Methods: The design of this study is nonequivalent control group design with repeated measures. Results: There were significant differences in breast feeding continuation between two groups at each time point except 2 days and 1 week after delivery. The scores of mother-infant attachment and maternal sensitivity of experimental group were higher than those of the control group, but there were no significant differences between two groups. Conclusion: Although some modifications in contents and administration will be required to increase the effectiveness of the program, breast feeding promotion program for working women can be an effective nursing intervention which can facilitate breast feeding continuation and mother-infant relationships.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.105-120
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• 2016

The purpose of this study is to verify the effects of brand experience on Brand Loyalty according to Emotional Responses. For this study, data were collected through Google questionnaires site. The survey ran from March to May, 2015, the total of 329 respondents was used in analysis. The subject consisted of adults living in domestic region, and convenience sampling. For statistical analysis, AMOS were used to verify the study model. The major results of the research are as follows. First, as to the relation between brand experiences and affectional responses, all of experience dimensions positively affect affectional responses. Second, regarding the relation between brand experience and brand attitude, partially experience dimensions affect brand attitude. Third, affectional responses affect positively brand attachment. Forth, brand attitude affect positively brand attachment. Fifth, brand attachment positively affect attitudinal brand loyalty and behavioral brand loyalty. Finally, with regard to the relation between brand experiences and brand attitude, consumer need for uniqueness has partially moderating effects when behavior experience affect brand attitude.

• Design & Manufacturing
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• v.15 no.1
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• pp.8-13
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• 2021

Excavators are construction machines used for digging soil, transporting soil, dismantling buildings and clearing the ground at construction sites. There are various attachments attached to the arm end of the excavator and used for various operations. There are the most common types of buckets attached for excavation and other types of attachments used for foresting, road cleaning, snow removal, and waste disposal. When multiple types of work are done at the same time, several attachments must be replaced and a device called a quick coupler is used to reduce replacement time. Although a quick coupler reduces the replacement time of the Attachment, it is necessary to attach safety devices to prevent unintentional detachment of attached attachments during the operation. To prevent the attachment from leaving or falling regardless of the operator's intention, support is installed in the hook of the bucket pin and controlled through a separate hydraulic cylinder to ensure safety. When attaching an attachment, it shall be attached without any action. This study is intended to verify the design validity of safety devices to prevent falls of attachments occurring at construction sites.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2004.11a
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• pp.358-361
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• 2004

This paper describes the development process of high stiffness body for ride and handling performance. High stiffness and light weight vehicle is a major target in the refinement of passenger cars to meet customers' contradictable requirements between ride and handling performance and fuel economy. This paper describes the analysis approach process for high stiffness body through the data level of body stiffness. According to the frequency band, we can suggest the design guideline about Is cornering static stiffness, torsional and lateral stiffness, body attachment stiffness. The ride and handling characteristic of a vehicle is significantly affected by vibration transferred to the body through the chassis mounting points from front and rear suspension. It is known that body attachment stiffness is an important factor of ride and handling performance improvement. And high stiffness helps to improve the flexibility of bushing rate tuning between Handling and road noise. It makes it possible to design the good handling performance vehicle at initial design stage and save vehicles to be used in tests by using mother car at initial design stage. These improvements can lead to shortening the time needed to develop better vehicles.

• Journal of Distribution Science
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• v.14 no.2
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• pp.103-111
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• 2016

Purpose - Many variables are needed for brand loyalty such as brand attitude, brand attachment, brand love and brand commitment. Thus, we should manage these all variables successfully for strong and differentiated brand equity. This study aims to identify the process of how the brand value propositions affect the brand attitude and brand attachment. This study specially conceptualizes that not only utilitarian value and hedonic value influence the brand attitude but also hedonic value influences the brand attachment. This study focuses on the moderating role of consumer involvement such as cognitive involvement and affective involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research design, data, and methodology - The five hypotheses were proposed and tested in this study. Three hypotheses were about the relationship among the brand value propositions(utilitarian value and hedonic value), brand attitude, and brand attachment. The other two hypotheses were about the moderating effect on consumer involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research data were collected from the students of universities located in Daejeon-Si and Chungchungnam-Do. For the purpose of test the hypotheses empirically, the 208 responses were used. We utilized SPSS18.0 for statistical analysis such as reliability test, factor analysis, and regression analysis. Results - The results show that the utilitarian value and hedonic value have influence on the brand attitude positively. The results also show that the hedonic value has influence on the brand attachment positively. We found that there is a moderating effect on the cognitive involvement in the relationship between the utilitarian value and the brand attitude. However, there is no moderating effect on the affective involvement in the relationship between the hedonic value and brand attachment. In Summary, 4 of 5 hypotheses in this study were supported and 1 hypothesis was not supported. We should identify the reason why the hypothesis 5, the moderating effect of the affective involvement in the relationship between the hedonic value and brand attachment, was rejected in this empirical analysis. Conclusions - Both the utilitarian value and the hedonic value that propose a brand are important for brand attitude. Specially, the hedonic value is important for brand attachment. Companies should provide the consumers with both the utilitarian value and the hedonic value in a balanced way for their favorable brand attitude and strong brand attachment. In the retail industry, the balance between the utilitarian value and the hedonic value is important in that there are many product brands and store brands providing consumers with various benefit and values. Also, there are possibilities that the causal relationships among brand value propositions, brand attitude and brand attachment are moderated by consumer involvement such as cognitive involvement and affective involvement. Companies should understand and consider consumer involvement for their efficient and effective brand management decision making.

• Journal of Distribution Science
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• v.11 no.1
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• pp.7-14
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• 2013

Purpose - This study focuses on an empirical analysis of the factors affecting the behaviors of consumers who are extremely attached to branded products, and who commit themselves to renting them. Research design, data, methodology - The survey was conducted on college students enrolled in marketing classes. In total, 240 questionnaires were distributed. A total of 226 were returned. Questionnaires, excluding those that were void, were used for empirical analysis. We confirmed that the research model is sound by using a covariance structural analysis, and estimated its parameters. To estimate these parameters, a maximum likelihood method was used. Results - This study confirms that prominence and self-expressiveness positively affect brand attachment. Further, positive beliefs about, and the practicality of renting branded goods, influence attitudes toward their rental. In addition, commitment to renting branded goods is positively affected by attachment to the brand and attitude towards goods rental. Conclusions - Marketers should manage positive beliefs in and the practicability of renting branded goods, as well as the self-expressiveness and prominence of such products.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.2
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• pp.11-14
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• 2022

Purpose: The purpose of this study is to investigate the structural causal relationship between the SNS marketing attributes of luxury brands on brand awareness, brand involvement, and brand attachment. Research design, data and methodology: To this end, a survey was conducted on 427 users of large Internet communities and SNS. The results of the empirical analysis are summarized as follows. Results: First, among SNS marketing attributes, information, reliability, and update had a significant positive (+) influence on purchase intention. Second, among SNS marketing attributes, informativity, interaction, playability, and update had a significant positive (+) influence on brand recognition. Reliability, interaction, and update had a significant positive (+) effect on brand involvement. In addition, in brand attachment, playability and up-to-dateness had a significant positive (+) influence. Conclusions: Looking at the causal relationship between brand attitudes, there was a significant positive influence on brand involvement, and a significant positive influence on brand involvement, but the effect of brand awareness on brand attachment was not significant.

• Journal of Fashion Business
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• v.19 no.3
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• pp.43-58
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• 2015

Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shopping-related variables: hedonic shopping motives and emotional attachment to possessions with everyday consumers. As hedonic shopping motives have been related to compulsive buying, we predicted these motives (e.g., adventure, gratification, role, value, social, and idea) are related to compulsive buying. We also examined the relationship between compulsive buying and compulsive hoarding tendency and whether emotional attachment to possessions moderated this relationship. Participants were 280 undergraduate and graduate students attending a Midwestern university in the U.S. Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive buying. All other hedonic shopping motives were non-significant. Participants who tended to buy compulsively were likely to hoard compulsively. This relationship, however, was moderated by participants' emotional attachment to possessions. Participants with high emotional attachment to possessions showed a higher level of hoarding behavior than those with low emotional attachment to possessions. However, the increase in hoarding tendency among participants with low emotional attachment to possessions was larger between those who were low in compulsive buying and those who were high in compulsive buying than the increase between these two groups among participants with high emotional attachment to possessions.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.13 no.2
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• pp.304-311
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• 2006

Purpose: This study was done to examine the relation of self-reported adult attachment style, perceived parental rearing styles and anger in undergraduate students. Method: The six hundred and fifty undergraduate students participating in this descriptive correlational design study were conveniently sampled from K University and S College located in Seoul, Korea. The instruments were Spielberger's state-trait anger expression inventory - Korean version(Chon, Han, Lee & Spielberger, 1997), the instrument for measuring attachment styles by Hazen and Shaver (1987), and Hong's instrument for measuring parental rearing style(2001). Data were analyzed by descriptive statistics, t-test, $X^2-test$, ANOVA, and cluster analysis using pc-SAS(version 8.0e) program. Results: The mean scores for trait anger and anger-in were higher in undergraduate students with insecure and ambivalent attachment style compared to students with a secure attachment style. The mean score for anger-control was highest in undergraduate students with a secure attachment style. The parental rearing styles by cluster analysis were grouped as Neglect, Permissive, Democratic, and Protective-control. The mean scores for trait anger, anger-in, and anger-out were higher in undergraduate students with 'Neglect' parental rearing style than in those with 'Democratic' and 'Protective-control' rearing styles. Conclusion: Trait anger and anger expression might be related to an attachment style and/or a parental rearing style.

• Journal of Sport and Applied Science
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• v.5 no.4
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• pp.9-14
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• 2021

Purpose: This study aims to empirically analyze fans' responses to the types of Corporate Social Responsibility (CSR) activities implemented by the citizens professional football club and seek strategic measures for the continuous growth of the club and the formation of long-term relationships with fans. The purpose of this study is to investigate the relationship between regional attachment and expansion of fans according to the type of CSR activities of the club, and to examine influencing relationships among the types of CSR activities, regional attachment, and expansion of fans. Research design, data, and methodology: To achieve the purpose of the study, the survey was conducted on 150 home spectators of Seongnam Football Club, and the analysis of the data was conducted using SPSS Window Version 21.0. Correlation analysis, simple regression analysis, and multiple regression analysis were conducted to analyze the relationship between regional attachment and expansion of fans according to the types of CSR activities performed by the Seongnam Citizens Football Club. Results: As a result of the analysis, it was found that CSR activities had a statistically significant effect on regional attachment. In addition, CSR activities were found to have a statistically significant effect on expansion of fans. Finally, it was found that regional attachment had a statistically significant effect on the expansion of fans. Conclusions: Based on these results, CSR activities of the professional football club are considered an opportunity to build regional attachment. In addition, it is thought that the expansion of fans can be achieved through CSR activities.