• 한국의류학회지
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• 제45권1호
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• pp.17-27
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• 2021

The pursuit of a healthier life has created life style changes through exercise; in addition, an athleisure look as well as a combination of everyday clothes and sportswear has rapidly spread through sharing based on image-based SNS. Fashion related images shown in an image-based SNS are considered important resources for grasping micro-needs with regard to the sensibility of consumers. Therefore, this study analyzes the design characteristics of an athleisure look shown in image-based SNS. In order to analyze the athleisure look, images of the entire garment were collected and classified to enable content analysis methods that analyzed the design characteristics of each type. As a result, types were classified as sporty-athleisure, modern-athleisure, high-end athleisure, retro-athleisure, and romantic-athleisure. Looking at the characteristics of the athleisure look, it was shown that the design characteristics of each type were well expressed through differences in the direction, material, and details by matching between the items used. This study can be used in design development processes by deriving the characteristics of athleisure looks through an analysis of fashion images that appear in image-based SNS.

• 복식문화연구
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• 제25권6호
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• pp.862-879
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• 2017

The purpose of this study is to analyze Alexander Wang's collections representing the athleisure look, and suggest a multilateral direction for fashion design based on the data. The present study examines literature, journals, and mass media to define the athleisure look and understand the background of its emergence, and assess its key design characteristics. The collections examined are from 2007 fall/winter to 2017 spring/summer, and T by Alexander Wang from 2011 spring/summer to 2016 fall/winter. A total of 446 photos were collected and verified by a group of experts. The characteristics of the athleisure look in Alexander Wang's collections were described by the following themes: dynamism (39.46%), unexpectedness (34.30%), sensuality (14.57%), and resistance (11.65%). Results revealed a number of findings: First, regarding the sensuality of the athleisure look found in Alexander Wang's collections, it was found to exhibit the lines of the human body and highlight sexiness and healthy beauty - with either direct or indirect body exposure. Second, the concept of dynamism is the most frequently seen - utilizing items with a comfortable or loose fit or materials that are flexible to enhance activity. Third, resistance appears as a specific style using aggressive and rough decorations. Alexander Wang's signature color, black, appears often, and showcases resistance through black clothing and fashion. Fourth, the unexpectedness of the athleisure look found in Alexander Wang's collections creates its own uniqueness with playful expressions made by various materials' mixed and matched or made visually fun.

• 한국융합학회논문지
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• 제11권12호
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• pp.113-123
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• 2020

본 논문은 과거와 현재의 패션 트렌드와 패션 유행 주기에 관한 빅데이터 분석을 실시하였다. 패션 전문가나 패션쇼가 아닌 일반 사람들의 데일리룩을 위한 패션 트렌드를 분석하는데 집중하였다. 소셜 매트릭스 도구인 텍스톰을 활용하여 빈도수 분석, N-gram 분석, 네트워크 분석 및 구조적 등위성 분석을 수행하였다. 분석 결과, 첫째, 패션 전문가가 아닌 일반 사람들의 데일리 룩을 대상으로 과거(1980년대, 1990년대)와 현재(2019년, 2020년)의 패션 키워드를 도출하였다. 둘째, 과거의 패션이 현재의 패션으로 재현되는 순환성과 순환 주기가 30-40년 정도로 짧아졌음을 빅데이터 분석을 통해 과학적으로 검증하였다. 셋째, 도출된 패션 키워드들의 구조적 등위성 분석을 수행한 결과, 과거 패션에서는 청바지 패션, 레트로 코디, 애슬레저룩, 연예인 복고패션의 4개의 군집으로, 현재 패션에서는 레트로 청바지, 뉴트로, 레이디 쉬크, 레트로 퓨처리즘의 4개의 군집을 확인하였다. 넷째, 과거의 패션이 현재의 패션으로 재현되고 진화하는 네트워크 연결 관계를 확인하고 그 배경에 관한 이슈를 고찰하였다. 이와 같은 연구결과는 과거와 현재의 패션 키워드를 도출하고 이로부터 패션 유행의 순환 주기를 확인함으로써 과거를 통해 미래 패션을 예측하도록 하는데 의의가 있다.

• 한국의상디자인학회지
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• 제24권4호
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• pp.41-56
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• 2022

This study aims to investigate the actual condition of wearing leggings and the preferred design of down-aging women in their 30s and 40s who have young sensibility, but are starting to enter a middle-aged body type. By analyzing the problems experienced when wearing leggings in this age group, this study intends to provide basic data for the development of a middle-aged female leggings pattern with an improved fit. Therefore, a survey was conducted on 214 women in their 30s and 40s. The results of the survey are as follows. Among down-aging women who want to look younger, leggings are becoming an essential item, but most leggings brands are producing leggings with patterns suitable for women in their 20s. The results of this study also showed that down-aging women in their 30s and 40s mainly purchase and prefer body-fitting leggings. However, they are experiencing discomfort due to 'Y-zone accentuate', 'undergarment accentuate', 'cloth stucking', and 'waist band curling and tightening'. The results indicate that women in their 30s and 40s, who are starting to change to a middle-aged body type, have fit problems. Women in their 20s generally prefer functions that improve the body line, while those in their 30s and 40s prefer functions that improve movement and cover problems caused by the abdomen and the Y-zone area. Therefore, when designing leggings for down-aging women in their 30s and 40s, based on body-fitting leggings, a material with excellent elasticity must be selected. Also develop patterns that solves 'Y-zone accentuate', 'undergarment accentuate', 'cloth stucking', and 'waist band curling and tightening' problems.