Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on the Design Characteristics of Athleisure Look in Image-based SNS

이미지 기반 SNS에 나타난 애슬레저 룩의 디자인 특성 연구

  • Kwon, Suehee (Dept of Clothing & Textiles, Chungbuk National University) ;
  • Park, Minjung (Dept of Fashion Industry, Ewha Womans University)
  • 권수희 (충북대학교 의류학과) ;
  • 박민정 (이화여자대학교 의류산업학과)
  • Received : 2020.04.24
  • Accepted : 2020.11.19
  • Published : 2021.02.28
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Abstract

The pursuit of a healthier life has created life style changes through exercise; in addition, an athleisure look as well as a combination of everyday clothes and sportswear has rapidly spread through sharing based on image-based SNS. Fashion related images shown in an image-based SNS are considered important resources for grasping micro-needs with regard to the sensibility of consumers. Therefore, this study analyzes the design characteristics of an athleisure look shown in image-based SNS. In order to analyze the athleisure look, images of the entire garment were collected and classified to enable content analysis methods that analyzed the design characteristics of each type. As a result, types were classified as sporty-athleisure, modern-athleisure, high-end athleisure, retro-athleisure, and romantic-athleisure. Looking at the characteristics of the athleisure look, it was shown that the design characteristics of each type were well expressed through differences in the direction, material, and details by matching between the items used. This study can be used in design development processes by deriving the characteristics of athleisure looks through an analysis of fashion images that appear in image-based SNS.

Keywords

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